Hosting an online webinar is almost like a must-do in today’s marketing journey.  

The pandemic improved several business functions, easy communication and collaboration tools  were facilitated by Gtalk, messenger apps, WhatsApp calls and others to carry on with local and global business meetings. Hybrid events and online webinars became a must during this time, increasing the demand for webinar apps. Most seasoned marketers know how crucial online events and webinars are to their overall customer acquisition goals. 

But hosting live webinars or online webinars can be a challenge for new marketers or young companies. Right from poor internet connection, forgetting to click on the record meeting button, adjusting the audio/video, getting booted out of a meeting, so many marketers have experienced various faux-pas of these kinds.

And to top it all, webinars alone do not guarantee direct conversions.

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Webinars offer a great way to combine marketing automation and video conferencing, the devil stays in the detail. Here’s what to keep in mind:

• What kind of a waiting room experience so you want viewers to get? 
• How easy or difficult is it for viewers to download the plug-in of the app you choose to join the webinar meeting? 
• What is the quality of the video you want as media output? 
• How many participants do you want? 

Most marketers already know the factors to benchmark a webinar app. Let us jump into a few top picks for 2022: 

Livestorm

Livestorm is a webinar app offering features beyond a simple marketing tool. Besides automation, sequences, replays, Livestorm has more things to offer. For instance, Livestorm can be used for demos and meetings for 12 people, and it can integrate with collaboration tools like Miro to step-up the team’s virtual experience. 

It is designed for unimaginable user-experience along with the following top features: 

• Automated and on-demand webinars
• Live webinars
• Instant Meetings
• Free Training
• Analytics. 

Demio

Demio is one of the most popular webinar apps for marketers. The platform grew its features, thrived, and beautifully adapted to the growing needs of marketers especially online marketing teams. While some webinar platforms either offer automated or live webinars, Demio offers both and a hybrid function offering a mix of live as well as pre-recorded meetings. 

Some notable features of the app are: 

• An option of private chat during an event and public messages, which are visible to everyone. 
• Branded registration page
• Like live replays, which automates replays of webinars to build email lists. 
• Analytics to gain insights on webinars conducted. 

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Zoho Meeting

Zoho meeting is rated amongst the top webinar tools for a reason – it is an all-in-one platform for anyone looking for a platform to be used for marketing webinars, internal team webinars, one to one meetings, and group web conferencing. 

Zoho is already known to make world-class products from every aspect of business. The key features of its meeting tool are: 

• It enables you to join the meeting and launch its features right from the browser. 
• Smart application lets people to join meeting from any device. 
• Options for high-quality recording such as audio, video and even screen sharing. 
• One can synchronize meetings with calendar apps so the attendees do not miss any meetings. 

Webinar Jam

Webinar Jam, is a webinar tool with a focus on screening live webinars. Webinar Jam is more like a conventional webinar platform designed for live events and thus, you might not find any automation or scheduling function. 

Some of the notable functions of the tool are: 

• Live streaming to Facebook, YouTube, or Webinar Jam’s private broadcaster. 
• Recording 
• Branded pages 
• Presentations
• Security and Analytics. 

Ever Webinar

Ever Webinar pioneered the concept of “evergreen webinar” decades before it became a norm. Ever Webinar helps you schedule and automate your webinars to play at fixed internals. The software further aims to recreate live experience for users. 

Some of the top features of this webinar app are: 

• Enable users to automate webinars and schedule the replay many times throughout the day. 
• Block night-time viewing feature. 
• The tool can automatically detect various time zones. 
• Free training
• Integration with other collaboration tools. 

Webinar Ninja

Webinar Ninja has nailed every minute detail that you wish any webinar to have. Right from integrations with CRMs, built-in email notifications to timed offers, Webinar Ninja is designed to do one thing extremely well; it helps you move every attendee into a customer role. 

Some of the notable features of the app are: 

• Paid Events
• Ad tracking
• Integrations
• Analytics. 

The right webinar platform depends on your needs and requirements. Before you set up a tool, try out various free versions to figure out what works for you and what doesn’t. 

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