ABM Leaders to Discuss COVID-19 Pain Points in B2B Marketing

By Sudipto Ghosh On Jun 10, 2020

End-to-end ABM Software platform Demandbase announced that its ABM Leadership Alliance is continuing its efforts of making ABM simple, satisfying and readily-adoptable for the new business scenarios related to the COVID-19 slowdown.

This week, The ABM Leadership Alliance has announced the expansion of the membership program to include more ABM practitioners in the league.

It has also announced the date of its ABM Leadership Alliance Virtual Summit. On 17^th June, registered attendees can learn how ABM works and how ABM partners can help B2B marketers to drive growth through ABM strategies.

Netline and Opensense: The New Members

ABM Leadership Alliance announced adding two new partners to the organization – Netline and Opensense.

At the time of this announcement, David Fortino, SVP Audience and Product, Netline said-

“In a crowded marketplace, ABM is one of the most efficient and effective marketing practices B2B organizations can leverage. We’re elated to partner with our member colleagues through The ABM Leadership Alliance to bring the very best ABM data, strategies, and share case studies focused on the ‘last mile’ of ABM where first-party data has been obtained by the Marketer. “

David added, “More specifically, the Virtual Summit is going to offer B2B Marketers with direct access to the largest consolidation of high IQ ABM minds in one virtual stage. There’s always room for growth…what better way to learn than by taking inspiration from already proven executions developed by your B2B marketing peers?”

Other partners to have joined the ABM industry’s most robust ecosystem include:

Bizzabo, the leading event success platform for in-person, virtual, and hybrid events

Alysha Parker, Marketing Manager, Bizzabo shared her rewarding experience since joining the ABM Leadership Alliance.

Alysha says-

“It’s been extremely rewarding, especially in these challenging times, to be part of such a strong community of marketers. Together we both inspire each other and help shape the new normal to bring the best ROI strategies for all our individual company goals.”

The ABM Leadership Alliance Virtual Summit

Now, business analysts don’t bat an eyelid in stating that 2020 is the worst year to do business since 2008 when the last global recession sunk many startup dreams. However, we can see the year 2020 has also brought some phenomenal opportunities for every tech company, rising above the “normal” of daily affairs. ABM industry, as a whole, has been very upbeat in addressing B2B marketing challenges even as events and conferences have moved to new content sharing formats such as Podcasting, Webinars, and Live Video Streaming.

Virtual event registrations post cancellations of their physical formats have shown us the positive side of sticking to #SocialDistancing and relying on tech to “do the talking” for everyone in the business.

On 17 June, Demandbase will host a one-day virtual summit called The New Normal: Evolving ABM Strategies for B2B’s Biggest Challenges. The session would unravel the new highs and lows of B2B marketing, how to use account-based approaches during COVID-19 and meeting ad sales goals using the new tactics.