Fortune 500 Brands Select Invoca to Drive Revenue from Connecting Digital Marketing and Inbound Phone Calls
Invoca, an AI-powered call tracking and analytics company, announced impressive business growth as more enterprise marketers uncover a new source of revenue from connecting digital marketing and inbound phone calls. In the second half of 2018, Invoca grew ACV (annual contract value) by 115% relative to the same period in 2017. And the company drove especially strong traction in the enterprise segment of the business, where ACV grew 187% year over year in 2018.
With a record influx of enterprise customers over the last year, Invoca is now working with:
- 4 of the top 10 US mortgage lenders
- 2 of the top 4 US wireless carriers
- 4 of the top 10 US cable providers, including Frontier Communications
- 3 of the top 10 US merchant services providers, including First Data
Marketing Technology News: Lotame Sees 460% Growth in Second-Party Data Adoption Globally in 2018
“When people buy a new cable or internet plan, placing a phone call is almost always part of the purchase process, even for those that may ultimately place their order online,” said Bryan Flores, group vice president of marketing and strategy at Frontier Communications. “To acquire these customers, it’s critical that we provide a cohesive experience across the digital and human interactions they’re having. Working with Invoca has given us a true competitive advantage in terms of uncovering brand new insights from phone calls, and applying those in a way that not only drove $4 million in additional marketing ROI, but also vastly helps us improve upon the customer experience by focusing our efforts on the things that matter most to them.”
“Technology has made the process of buying everyday products seamless, but with more complex, expensive, or stressful purchases, consumers look for more than convenience—they want to feel confident in their purchase decision,” said Gregg Johnson, CEO of Invoca. “Speaking with a trusted advisor remains a critical part of instilling that confidence when buying something like a cable package, mortgage, or healthcare plan. Our growth is being fueled by our ability to help businesses measure, track, and monitor sales happening over the phone and attribute them back to the marketing and media campaigns that drove them.”
Marketing Technology News: Wistia Launches Channels, a Video-On-Demand Experience for Businesses
With consumer calls to businesses expected to climb by 11% this year to 162 billion, not only do these phone calls represent a growing part of the customer journey, but the data generated from these one-to-one interactions contain a wealth of customer intelligence. Invoca’s award-winning Signal AI solution mines this data to surface unique insights that marketers can use to drive ROI, including consumer identification, call outcome detection, and closed-loop marketing attribution. Native integrations with Adobe, Salesforce, Google, and Facebook make it simple for marketers to put this data to work in real time to deliver personalized, optimized, and effective customer experiences across digital and offline channels. Invoca’s cutting edge technology earned it a place as a Strong Performer in The Forrester New Wave™: AI-Fueled Speech Analytics Providers, Q2, 2018, with the researchers citing that “Invoca is advancing state-of-the-art call classification.” Invoca was also recently recognized as the top-scoring Leader in the G2 Crowd Winter 2019 Enterprise Grid® Report for Inbound Call Tracking Software, outranking competitors in customer satisfaction and market presence.
To support Invoca’s growth, the company will be increasing headcount and opening a brand new headquarters in Santa Barbara with 50 percent more space. This is in addition to its new office in Lone Tree, Colorado and existing office in downtown San Francisco. Invoca also recently added five seasoned SaaS executives with experience from companies including Salesforce, Kenshoo, Citrix, Intel, and Oracle, to lead the company toward continued growth.
Marketing Technology News: Adobe Named a Leader in 2019 Gartner Magic Quadrant for Digital Experience Platforms