Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By

Our staff writers have compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week.

G Suite’s Gmail Rolls out with New Features

G Suite’s Current Gmail Version Add-Ons Are Getting the Compose Function. The Release Will Facilitate a Private Bridge Between Gmail and Other Enterprise Applications Such as Box, Atlassian, Etc.

Google Analytics to Add Lead-Generation Capabilities to Its Already Popular Platform

Fastbase to Power the Lead-Generation Software to Be Leveraged by Google Analytics Users to Access Potential Leads, Globally.

Blueshift Named A Cool Vendor In “AI For Marketing” By Gartner

Leading Analyst Firm Recognizes Blueshift’s Innovation in AI-Driven Multichannel Marketing.

Snapchat Welcomes Two More Companies to its Mobile Measurement Partner Program

Snapchat Has Been Working Hard to Catch up in Revenues with Mobile Advertising Giants Facebook and Instagram. By Adding More Brands to Its Mobile Measurement Partner Program, Snapchat Seems Confident in Achieving Just That.

TrackMaven and Skyword Merge to Deliver the Best-In-Class Content Marketing Platform

The Merger Implies TrackMaven’s Superior Content Analysis Engine to Be Integrated into Skyword’s Content Marketing Platform.

Visto Enterprise Ad Hub Included in Gartner’s 2018 Magic Quadrant for Ad Tech Annual Report

Annual Report Highlights Key Players Offering Execution Capabilities to Marketing Leaders.

DAX Expands Presence in the US with Addition of Tom Larkin as Programmatic Sales Director

Larkin’s Appointment Reflects Impending Growth of the Programmatic Audio Space.

Lately and UpContent Link up to Eliminate Writer’s Block for Social Media Marketers

Marketing Software Integration Saves Businesses Time and Money Through Content Curation and Artificial Intelligence.

mobileLIVE Recognized as Growth 500 Employer of the Year

Vonage Business Cloud Gets New Social Messaging Capabilities

Snapchat Is Now a Part of the Yext Knowledge Network

Starting November, Yext Brain to Directly Power Business Information on Snapchat, Globally.

Teikametrics Scoops $10 Million Series A Funding to Optimize Amazon Advertising

Early Leader in Amazon Advertising Aims to Capitalize on $100B Opportunity by Accelerating the Momentum and Development of its Machine Learning-Powered Retail Optimization Platform.

New Euclid Survey Reveals The Key to Millennial Shoppers’ Hearts is Through Brick and Mortar, Not Online

Brick And Mortar Retailers Can Turn the Tables on Amazon This Holiday Shopping Season by Focusing on What They Know Best: Their Stores and Shoppers.

IAB Singapore Becomes IAB SEA+India to Usher New Era of Growth

New Regional IAB Singapore to Promote Global Standards & Best Practices.

That’s a wrap from us for this week. We will be back with more news next week.