Marketing Technology Highlights of The Week: Featuring Conviva, Drift, Dialpad, Automation Anywhere!

For brand marketers to build long-term trust and customer loyalty, it is now integral for them to offer permission-based marketing and rewards to help create valuable engagement and interactions.

Catch these latest martech highlights and news of the week where marketing leaders share their top tips and insights through interactive Q&A chats, exclusive articles, news updates, and featured thought-leadership studies and research:

______

MarTech Quote-of-the-Week!

We are moving towards an era of true humans plus machines collaboration.  Each brings different strengths that can work in tandem. AI-based tools have shown immense promise at disrupting various processes across the board. From marketing platforms, sales enablement tools, or helping finance departments optimize their working capital, AI-based platforms have started to become integral components of the business ecosystem.Urvish Vashi, Chief Operating Officer, HighRadius

Top MarTech News of The Week: 16th August to 20th August 2021

MarTech QnA with the Expert

Read More!

I believe CMOs must be a business leader first, and a marketing leader second. It’s imperative for CMOs to understand the financial model and the meta-level business goals, so you can keep marketing 100% aligned to driving those goals first and foremost. –Carrie Palin, SVP & CMO at Cisco

 

 

MarTech Articles on Rethinking your B2B Website Content, Marketing Intelligence and Must-dos for Digital Marketing Teams!

Hang on! There’s more to discover from our latest episodes of the – SalesStar Podcast:

Episode 90: Boost Your Customer Engagement And Marketing Process: Tips And Thoughts By Steve Daheb, CMO At ON24

Episode 89: Demand Gen And B2B Marketing Tips: With Gil Allouche, Founder & CEO At Metadata.Io

Episode 88: The Impact Of Sales Automation On Sales Processes: With Pouyan Salehi, Co-Founder And CEO Of Scratchpad