There are several factors that will influence how marketing and sales leaders build out and shape their teams in 2021 amid the ongoing Covid-19 pandemic. Stay abreast of the latest in martech and on what leaders in marketing technology are doing, in this weekly highlight.

MarTech Quote-of-the-Week!

Another important challenge being faced are the growing privacy concerns among consumers and policy makers. According to a recent Forrester Consulting survey, 80% of marketers within the financial services sector said that new privacy regulations are impacting the results of their personalization strategies, programs, tactics, and campaigns.- Jake Weatherly, CEO at SheerID

Top MarTech News of The Week: 01st to 05th March 2021:

• O.C. Tanner’s Meghan Stettler Recognized As One Of Human Resources Director’s Global 100 Leaders
• Ceridian Completes Ascender Acquisition
• Accenture Acquires Leadership And Talent Consultancy Cirrus To Support C-Suite Transformations
• Google Workspace Announces Innovations To Enhance Collaboration Equity In Hybrid Future Of Work
• Cardlytics To Acquire Dosh To Bolster Digital Advertising Offering
• Syniverse And Twilio Announce Partnership To Accelerate Growth Of Next Generation Communications Network
• Widen and Shutterstock Launch Integration to Streamline Content Workflows
• PandoLogic Expands, Opening New Offices in Herzliya
• Upland Software Acquires BlueVenn
• AU10TIX Launches SECURE.ME, a White Label Identity Verification Experience
• HCL Software’s Cloud-Native Digital Experience and Unica Marketing Platforms Now on Google Cloud
• Consumers Will Pay a Premium For Brands They Trust, Salsify Finds in New Consumer Research
• The University Of Alabama Signs With PageUp To Modernize Recruitment Marketing
• Collibra Appoints Tifenn Dano Kwan As Chief Marketing Officer
• Digital Turbine Announces Acquisition of Triapodi Ltd., a Programmatic Demand Side Platform Company
• Remote Collaboration Platform Parabol Raises $8M In Series A Funding Round Led By Microsoft’s M12
• MarketingProfs Launches Consulting Services that Deliver a Powerful and Consistent Story Across the Customer Journey
• Prolifics Teams with IBM to Help Enterprises Manage Hybrid Cloud Workloads
• Banzai Raises $15 Million in Venture Debt Financing to Grow its SaaS Event Marketing Platform
• Sisense Names Growth Expert Adam Towns as Chief Financial Officer
• Validity Announces GridBuddy Cloud for Microsoft Dynamics 365, Unifying CRM Data to Help Improve Productivity
• PathFactory’s Microsite Builder Helps B2B Marketers Build Custom ABM Destinations
• Sitecore Acquires Boxever And Four51
• Okta Signs Definitive Agreement to Acquire Auth0 to Provide Customer Identity for the Internet
• 8×8 Appoints Amritesh Chaudhuri as Chief Marketing Officer
• Blockgraph And TransUnion Partnering To Deliver Privacy-Focused Addressable Advertising Solutions To The Cross-Channel Video Marketplace
• Medallia To Acquire Decibel, Leader in Digital Experience Analytics
• ChurnZero Raises $25 Million in JMI Equity-Led Series B Funding
• Metadata.io Releases Insights and Raw Performance Data for B2B Marketers from $15M in Ad Spend on Facebook and LinkedIn
• ChannelAdvisor Named Trusted Google International Growth Partner
• SAP and MarketUP To Jointly Offer an Integrated System for Small and Medium Retailers in Brazil

MarTech QnA with the Expert

Particularly in tech, things move very quickly. Given the speed of innovation, it’s important to ensure as a leader you have a high degree of trust with your team. These bonds of trust fuel a virtuous cycle. When things move fast, you can empower your people and give them autonomy to run while also providing the guardrails and vision so they know where they’re going and what success looks like. –Cindy Goodrich, CMO at BetterUp

Top Articles on Evolving Customer Experience Trends and Transferable Skills in Marketing and Sales

• The Revolutionary War Provides Inspiration for Enlisting Today’s Frontline COVID-19 Fighters
• Three Ways Marketers Can Discern the Signal from the Noise in Today’s Era of Customer Behavior Change
• How Transferable Skills Can Help Future-Proof Your Marketing, Sales and Overall L&D Programs
• Using Cloud Applications to Help Support Agile Business Processes During a Pandemic
• Exploring Evolving Customer Experience Trends In Financial Services
• The Importance And Impact Of IT Monitoring Solutions

 The Best Ways to Push Better Sales and Marketing Outcomes in 2021? Be More Creative and Strategic! Catch more from these SalesStar Podcasts: