Marketing Technology Highlights of The Week: Featuring SellersCommerce, PubMatic, Wix, Salesforce and more…

How will intelligent hyper-automation change the game for marketers in future? And will intuitive conversational platforms lead to more automated buying journeys over time? Catch more from these weekly highlights:

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MarTech Quote-of-the-Week!

It’s critical to know how far into the future to aim when building your product. For our customer engagement market, our customer base moves really fast. You need to always be building towards the horizon since there are constantly new opportunities with technology, regulatory, or consumer expectation shifts. That wouldn’t work for every industry — in some cases, you have product areas that remain static for long periods of time because there isn’t the same constant push for novelty as you see in customer engagement. –Kevin Wang, SVP of Product at Braze

 Top MarTech News of The Week: 19^th Sept to 23rd Sept

• SellersCommerce Makes the Move to MACH to Transform the Future of B2B Ecommerce with its New Headless Platform
• PubMatic Puts Publishers in Control with Major OpenWrap Enhancements
• Criteo Unveils New Demand-side Platform to Scale Retailer Audiences Across the Open Internet
• Salesforce Announces Genie – a New Data Platform Powering the World’s First Real-Time CRM
• Validity Unveils Premium Data Quality Solutions to Salesforce Users at Dreamforce 2022
• Leavened Announces New ConfigAI Feature
• NTT DATA Announces Intent to Acquire Apisero to Enhance MuleSoft Data Integration Capabilities
• Wix and Semrush Partner to Provide Users with Valuable Keyword Data to Help Grow Their Online Visibility
• New CPG Study: CTV Devices Account For Over Half of Global Video Impressions in CPG Vertical, Up From 44%
• iHeartMedia and Neustar First to Include Broadcast Radio in End-to-End Marketing Attribution

MarTech QnA with the Expert

The main challenge we see advertisers are facing is actually defining their contextual advertising strategies. Brands have spent many years developing the demographic and socioeconomic profiles of their customers but they have no idea about their contextual profile. As a result, most brands now define their contextual strategies based on intuition but are lacking hard data that proves they are using the right parameters. –Jorge Poyatos, Co-founder at Seedtag

MarTech Articles on AI in Marketing, Data Analytics, Social Messaging and more!

• New Research Finds Software Tools Matter To Recruit Top Digital Talent
• How Brands Can Turn To Community Sports Sponsorships To Meet Corporate Social Responsibility And Improve Consumer Trust
• Using Data Analytics to Drive Influencer Marketing Outcomes
• Social Wise: Leveraging AI and APIs to Enhance CX on Social Messaging Channels
• Finding the Communication Sweet Spot
• Top 7 B2B Marketing Trends: What B2B Marketers Need to Focus On
• Should Marketers Use Conversational AI to Enable Better Online Journeys?
• A Few Proven CRM Hacks for Marketers
• How Text Marketing is Evolving in Today’s B2B Market

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 136: Driving Sales Revenue Despite Recessionary Times with AJ Bruno, Founder and CEO at QuotaPath

 Episode 135: B2B Growth Hacks and Best Practices with Andy Champion, VP and General Manager of EMEA at Highspot

 Episode 134: Driving Marketing ROI- Tips and Best Practices with Mariana Cogan, CMO at People.ai