Marketing Technology Highlights of The Week: Featuring Optimove, Merkle, Uniphore

Uncover how modern marketers use social listening to drive prospecting efforts along with the latest in martech from this week’s marketing tech highlights:

Marketing Quote-of-the-Week!

Outside of adopting better tech there needs to be more of a focus on making better data-driven decisions. Marketers can be guilty of a ‘business as usual’ approach where they are reluctant to update their digital journeys and marketing campaigns because they aren’t fully sure where improvements can be made and fear ‘breaking’ the customer experience. Collecting, analysing and, critically, understanding what your customer and marketing data is telling you is the key to better marketing strategies.

-Thomas Kriebernegg, General Manager at SplitMetrics Agency

Top MarTech News of The Week: 18^th March to 22nd March

• Smartly Introduces Brand Pulse; Industry-First Solution Designed For the New Consumer Journey Connecting Full Funnel Performance in Real-Time
• Kasada Introduces New CDN Edge and Custom API Integrations
• Veritonic Integrates with Adjust for Enhanced Audio Attribution on Mobile Devices
• Peer39 Launches Analytics Suite, Consolidating Contextual and Quality Insights across Web, OLV and CTV
• Optimove Announces Next-Generation Advancements to its AI-powered Suite, OptiGenie, Plus More New Features to Empower Marketers
• Merkle Launches Global Messaging Solution
• Uniphore Unveils Enhanced Interaction Analytics Solution Powered by Generative AI

MarTech QnA with the Expert

What I envision seeing more of with AI that will mold the future of event tech, is its use in event data and reporting. At the end of the day, the best event platforms will help improve your ROI. Artificial intelligence will be an indispensable tool in identifying patterns in engagement tracking, and demographics. Marketers will be able to better decipher which sessions or times of day stuck with attendees throughout an event. This will be crucial in improving future events and turning attendees into sales                                                                                                               leads.-Frank Paterno, SVP of Marketing at GlobalMeet

MarTech Articles on Customer Journey, Unified CDP, The Power of Podcasting!

• Find your muse: How an inspiring figurehead can transform your brand
• Digital Signage: The Game-Changing Tool for Marketers and CMOs
• Waste Not, Want Not: How AI is Helping Clean Up and Reduce Marketing Waste
• Repairing Broken Customer Journeys: The Power of Unified CDP and MMH
• Unleashing the Power of Podcasting: A Game-Changer for B2B Businesses
• Loyalty, Data and Personalization: The formula for growing retail revenue and customer lifetime value
• How to Turn Social Listening into Relevant Prospecting: Tools That Help?
• Rise of Programmatic Advertising for Demand Generation: Targeting Strategies and Optimization Techniques
• The Ultimate Cheatsheet to Upgrade your Mobile Marketing Strategy in 2024
• AI and Content Marketing: What’s New?
• Four Things About Modern-Day B2B Marketing That Needs to Change
• Should you Outsource your B2B Lead Generation?
• In-Game Advertising: How It’s Evolving
• How to Drive the Long Form Content Experience in Today’s B2B Marketing Game?

 

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 197: Customer and Revenue Acquisition Trends with Leise Roberts, Revenue Growth Consultant at Revenue Grid

Episode 196: Fundamentals of a Strong Sales Process with Eric Boggs, founder and CEO of RevBoss

Episode 195: Data Best Practices for Modern Marketing and Sales with Ana Mourao, CRM Sr. Manager at Stanley Black and Decker Inc.