Catch the latest martech highlights and updates from the week, from Adobe’s new GenAI capabilities to Tofu’s new funding round:

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Marketing and Marketing Tech Quote-of-the-Week!

Outside of ensuring your privacy policy and opt-in practices are compliant and your 10-digit long codes are registered, give creative thought to sending timely, personal, and relevant campaign messages. SMS is an intimate channel and should be used with care.

– Amanda McGuckin Hager, Chief Marketing Officer @ TrueDialog

MarTech Shout out-of-the-Week!

Typeform –

Typeform is a software company that helps businesses create online forms and surveys. Typeform’s forms are designed to be visually appealing and conversational, and to encourage people to respond. 

Top MarTech News of The Week – 10^th to 14^th Feb, 2025

• monday.com Announces Full Release of monday service, its AI Enterprise Service Management Platform
• AdMaven Unveils Self-Serve Advertising Platform
• Semcasting Launches Identity ToolBox: Revolutionary Solution for Data Discovery and Marketing Performance
• Appier Acquires AdCreative.ai in Strategic Move to Lead Generative AI-Powered Advertising and Marketing Innovation
• Inuvo Launches Self-Serve IntentKey Platform: A Revolutionary Interface for AI-Powered Audience Modeling
• Upland Adestra Audiences Unlocks Data Discovery and Precise Targeting Capabilities for Marketers
• Adobe Expands Generative AI Offerings Delivering New Firefly App with Industry’s First Commercially Safe Video Model
• Sprinklr Announces New Integration with Bluesky for Insights and Publishing
• Tofu Raises $12M Series A to Consolidate Martech for Enterprise GTM Teams

Top MarTech Articles on CTV Ads, Digital Advertising, Generative AI in Martech and more!

• CTV’s Next Frontier – Data Transparency
• Web3 Just Fixed Digital Advertising
• Navigating the Agentic AI Era: Opportunities & Challenges for Marketers
• How to Use Conversion Data to Enhance Top-of-funnel Marketing
• Impact Of Visual Trends On Branding
• Exploring the Evolving Role of Generative AI in Martech and Marketing
• What to Look Forward to From Retail Media Networks in 2025
• How to Selectively Gate Or Ungate Content: Pros, Cons, Strategies, Best Practices, And Future Trends

MarTech Q&A of The Week

As the digital landscape continues to evolve, there are five “must-dos” to remain successful. The first is personalization at scale – generic content and mass marketing is long behind us. Integrating intelligence into search and digital asset management is a great way to personalize your brand, and to integrate content and interactions with commercial offerings. This will increase basket size, decrease cart abandonment and improve customer experience – particularly with complex products.

–Eric Stine, Chief Operating Officer @ Sitecore

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 222: Using Al Sales Assistants To Drive Growth: with Titus Jumper, CEO of Sales-Hub

Episode 221: The State of Modern Sales and SalesTech with Frank Dale, SVP of Product Management at Salesloft