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Tasktop Welcomes Prashanth Rai as Vice President of Global Consulting Partners

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DataGrail Adds Three Powerhouse Leaders to its Exec Team as it Delivers on its Mission to Transform How Brands Manage Data Privacy

Seasoned Executive to Strengthen Global Partnerships and Support Company’s Strategic Growth

Leading value stream management solution provider, Tasktop, has hired enterprise software industry veteran, Prashanth Rai, as its vice president of global consulting partners.

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Prashanth brings more than 20 years of experience growing and scaling enterprise technology companies, particularly Fortune 500 and Global 2000 businesses. He joins from Accel-funded enterprise AI product company, Sainapse, where he spearheaded various initiatives, including the successful expansion of the company’s North American market. He also led the global system integrator partner program at Platform as a Service (PaaS) provider, Apprenda. Before which he spent more than a decade on the consulting and systems integrator front – making him uniquely positioned to effectively and implicitly understand the business from the partner’s perspective.

“Value Stream Management is taking software delivery by storm and it couldn’t be more timely. Particularly as companies scramble to address new ways of working that were emerging before and are dramatically accelerated by the pandemic,” shared Prashanth Rai, Vice President of global consulting partners, Tasktop. “Tasktop is at the center of this data-driven value stream management movement for digital transformations, and I look forward to working alongside our partners to support our customers as they embark on this journey.”

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As VP of Global Consulting Partners, Prashanth leads Tasktop’s partner and alliance efforts globally, including growing the channel, developing strategic alliances and working with global systems integrators (GSI).

Global Systems Integrator and Strategic Consulting Partners are cornerstones to Tasktop’s engagement with our global customer base. Prashanth’s appointment highlights our commitment to further expand on this pillar of our business. Prashanth is a world-class talent and we couldn’t be more thrilled to welcome him aboard to work with our partner community and deliver transformational Value Stream Management results for our customers.” said Jason Baldy, chief revenue officer at Tasktop.

Monetized Social Media Platform, Fanbase Grants Equity To 23-Member Creator Advisory Board

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Fanbase Social Media Inc. Announces Fanbase Camps

Bill Campbell Formerly Of TikTok/Bytedance Joins As Advisor To Help Launch Flickz, New Short-form Video Editor

Fanbase, the subscription social platform that empowers any user to monetize their content, has granted equity to all 23 members of its Creator Advisory Board. The Creator Advisory Board was formed in response to the disparities and inequities rampant within the entire creator economy. As part of their role on the Board, creatives across the nation – especially Black creatives – will shape the design of Fanbase’s new video function firsthand, specifically tailoring the feature to address the specific needs of creatives often left behind, or insufficiently compensated for their work in the digital space.

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With input from the Creator Advisory Board, Fanbase announced the upcoming release of its new short-form video and music editor, Flickz, to its platform available later this fall. The new feature marks the latest development to come to the platform, allowing Fanbase users to record short video clips and augment in real-time their personal collections with filters, music and more.

“I’m grateful to have been part of the design process for Flickz,” said popular social media influencer Ziggi Tyler. “The industry moves so quickly nowadays that it often leaves creators like us behind when it comes time for platforms to pay us and recognize us in the ways we deserve. I haven’t experienced anything like what I’ve encountered at Fanbase, where a platform invests in us every step of the way – from tapping our voices in the early ideation stages of platform functions, to compensating us with robust stakes in the company. It’s clear that consideration of the user guides every direction Fanbase takes as it continues to grow.”

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Supporting the creation of Flickz is Bill Campbell, who will serve as Music, Growth, and Flickz Development Advisor. Previously, Bill was an advisor to both TikTok and ByteDance.

“Flickz is something the Fanbase team has worked on tirelessly to design – alongside creators themselves. It’s a space where users can create content without the burden or worry of whether their work will be valued disproportionately compared to other creators,” said Isaac Hayes III, Founder and CEO of Fanbase. “With Flickz, Fanbase is another step closer to becoming the equitable alternative in the social media landscape.”

Fanbase is a photo, video, audio chat, live streaming and long-form content app that lets any user post to followers for free but also earn revenue by posting exclusive content for subscribers and with virtual currency they call “Love.” The platform is specifically designed to upend the monetization disparities in today’s booming creator economy and recently closed a $3.5 million dollar seed round earlier this year.

Delta Variant Sparks Significant Shifts In Consumer Sentiment, Numerator Reports

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Delta Variant Sparks Significant Shifts In Consumer Sentiment, Numerator Reports

Half of Consumers Expect Reopening Delayed Until 2022 or Later

Numerator, a data and tech company serving the market research space, reports a reversal in consumer comfort with reopening activities as concern over the Delta variant leaps. Survey results show the following key findings:

  • Concern over COVID-19 jumped in August as the Delta variant spread. Nearly half (46%) of consumers say that they are highly concerned about COVID, up 10 percentage points from July 2021. More than a quarter (26%) rate their concern a 10/10 – a level not seen since March 2021 (25% of consumers).
  • Half of all consumers are more concerned about the Delta variant than the original strain. 51% say they are specifically concerned about this variant, and 50% are more worried about this variant than they were about the original strain of COVID-19. 3 in 5 consumers (61%) think the Delta variant has the potential to push their region back into lockdowns.
  • Half of vaccinated consumers are worried about being infected. 66% of vaccinated consumers say they are generally worried about the Delta variant, 62% about adult family and friends becoming infected, and 48% on becoming infected themselves.
  • Among consumers who will not get the vaccine, the greatest concerns are focused on mandates, closures and lockdowns. 44% are worried about reimposed or extended mask mandates, 43% on new lockdowns or restrictions, and 32% are concerned about the impact on students returning to schools.

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COVID-19 Concerns by Vaccination Status
Percentage of Consumers Reporting

Concern

Percent of Vaccinated Consumers

Percent of Consumers Who Won’t Get the Vaccine

Delta variant

66%

21%

Adult friends & family becoming infected

62%

29%

Becoming infected myself

48%

28%

Children becoming infected

46%

25%

Impact on students

45%

32%

Lockdowns

41%

43%

Mask mandates

34%

44%

Travel restrictions

30%

27%

None of the above

1%

16%

After two months of increasing comfort levels with many activities and behaviors, consumers are back to feeling cautious, and changing their behaviors as a result:

  • Consumers are less comfortable with indoor activities, particularly shopping mask-less.
    • Consumers indicating they are comfortable shopping without a mask dropped 15 percentage points from July to August
    • Comfort levels decreased significantly in August for attending a concert or show (-13 points), gathering mask-less with friends and family (-11 points), attending in-person classes (-11 points), and eating inside a restaurant (-9 points).
  • Half of consumers now prefer wearing masks in public.
    • More than half of consumers (53%) say they prefer to wear masks in public at this point in time (63% of vaccinated consumers vs 25% of unvaccinated consumers).
    • 46% of consumers say they prefer to shop at retailers that require masks (56% of vaccinated vs 22% of unvaccinated).
    • Over 2 in 5 (43%) think proof of vaccination should be required for public indoor spaces (60% of vaccinated vs 12% of unvaccinated).

Changes in Consumer Comfort Levels: August vs July 2021
% of consumers somewhat or extremely comfortable with activity in August vs July

Activity

Point change from August vs July

Shopping inside a store with no mask

-15 points

Attending a concert or show

-13 points

Gathering with family & friends with no masks

-11 points

Attending in-person classes

-11 points

Eating inside a restaurant

-9 points

Commuting via public transportation

-9 points

Going to a bar or club

-8 points

Flying on an airplane

-7 points

Traveling for leisure

-7 points

Attending religious services

-7 points

Staying at a hotel

-6 points

Eating outside at a restaurant

-5 points

Ordering takeout food

-5 points

Gathering with family & friends with masks

-3 points

With the rise of the Delta variant, consumers have adjusted their expectations for a return to pre-COVID times:

  • Consumers are less optimistic. 1 in 5 consumers (20%) say they are highly optimistic about a return to normal, down from 1 in 3 (33%) at the beginning of the summer.
  • Vaccinated consumers are more optimistic than unvaccinated. Among those who do not plan to get the vaccine, 12% say they are not at all optimistic about a return to normal, compared to 3% of vaccinated consumers.
  • Half of consumers believe reopening is pushed until 2022. Timing expectations for a return to normal have significantly shifted. Nearly half (48%) of consumers say they expect full reopening to be delayed until 2022 or later, up from 23% of consumers who said the same in July and 18% in June.
  • Consumers are returning to COVID behaviors. After steady increases throughout 2021, the number of consumers who said they had resumed pre-COVID behaviors decreased for the first time, dropping from 39% in July to 27% in August.

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*Results are based on a Numerator consumer sentiment survey fielded to 1000+ Numerator panelists on a monthly basis. Data in this release is primarily based on Waves 5 and 6 of the survey, fielded on 7/15/21 and 8/13/21, respectively. Responses are shown at a total level and also broken out by COVID-19 vaccine status and intention, based on Numerator’s Premium Vaccine People Groups.

Zappix Expands Its On-Demand Visual Self-Service Offering With C-Zentrix Video Call and Text Chat Integrations

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Zappix Expands Its On-Demand Visual Self-Service Offering With C-Zentrix Video Call and Text Chat Integrations

The leading on-demand Visual Self-Service provider has integrated with CZ Video Chat and CZ Chat to further expand its customer service offering.

Zappix, the leading On-Demand Visual Self-Service provider, has expanded its innovative digital customer service offering by integrating video call and text chat solutions from C-Zentrix into the flagship Zappix Visual IVR solution, as well as its other visual self-service offerings.

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Integrating video conferencing and text chat technology enhances the omni-channel capabilities we provide our customers and supports their agents with advanced in-call options.

“C-Zentrix has always created and cultivated innovation in contact center technology and enhancing customer experience, which is why we are glad to integrate with Zappix,” said Saket Setu, C-Zentrix CEO and Co-Founder. “This deep integration with CZ Video Chat and CZ Chat will enhance contact center interactions and bring innovative digital transformation to more businesses around the world.”

The Zappix video call and text chat integrations provide many benefits for businesses as well as users:

  • Video Insights — Record all video interactions automatically for quality analysis to measure and improve. Gain access to recordings of both ends.
  • Multi-channel Connectivity — C-Zentrix and Zappix interactions can display video calls alongside text chat, letting users choose the best communication channel for them.
  • In-Call Optimization — On-Demand Visual Self-Service optimizes interactions and reduces time to successful resolution. Share documents of verification or inspection, deploy self-service smart forms or secure payment gateways to speed up service.
  • One Tap Success — Live support is just one tap away with on-demand self-service available whenever customers need. No downloads, plugins, or extensions required for users on any user.
  • Cross-Platform Compatibility — All customers can connect from any device for live assistance: mobile, tablet, or desktop.
  • Security and Privacy — Video and text chats connect through secure channels, with users’ mic and camera always muted by default to ensure trust and privacy.

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“The team at Zappix strives to constantly improve the capabilities of our Visual Self-Service suite, and the C-Zentrix video call and text chat solutions help expand our offering even further,” said Yossi Abraham, Zappix president. “Integrating video conferencing and text chat technology enhances the omni-channel capabilities we provide our customers and supports their agents with advanced in-call options.”

The integrations emphasize the Zappix commitment to innovation and powerful customer service capabilities, working with partners around the world to deliver the best experiences possible. The combination of Visual IVR with CZ Video Chat and CZ Chat benefit both Zappix and C-Zentrix clients and their consumers by enhancing already robust, comprehensive, and valuable omni-channel, self-service solutions.

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The Media Trust Keeps Publisher Audiences Safe with Expanded Creative-Blocking Capabilities

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The Media Trust's Gold Shield Program Recognizes Ad Quality Excellence

Real-time ad quality solution now offers enhanced security protocols as well as the ability to block sensitive creative content and heavy ads

The Media Trust, global leader in quantifying and managing digital risk, has launched a thoroughly upgraded Media Filter, the fastest and smartest real-time ad-creative blocker for digital media companies. The reconfigured ad quality solution features a bold new architecture that greatly expands publishers’ ability to block or notify on ad-related security threats; sensitive or problematic content within creative; scam or deceptive ads; and heavy creative that causes page latency and mars user experience.

Figure 1: Media Filter’s upgraded configuration controls, including easy-to-use toggles for turning on and off blocklists, make ad quality management simpler than ever.
Figure 1: Media Filter’s upgraded configuration controls, including easy-to-use toggles for turning on and off blocklists, make ad quality management simpler than ever.

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As data from The Media Trust shows the amount of malvertising in the ad ecosystem has increased 67% in the last 12 months alone, publishers need advanced controls to protect consumers from overt malicious activity, low-quality ads, and performance-sapping ad experiences. This includes the ability to shut off high- or medium-risk ad platforms that have displayed a propensity to serve harmful advertising, and stop scam ads with false claims about products or services.

Publishers also need greater control over increasingly contentious ad content—the ability to block inappropriate or offensive ad content; manage controversial ad subject matter like marijuana and gambling; and identify heavily regulated verticals such as pharmaceutical and political.

With a new intuitive interface, Media Filter now empowers publishers to block or notify in real-time on a variety of ad-related security risks, user experience challenges, and sensitive content, including:

  • Malware based on original-sourced blocklists curated 24/7 by The Media Trust’s highly experienced Security & Operations team
  • 15 Sensitive Ad Content Categories, including Adult, Alcohol, Gambling, Marijuana, Pharmaceuticals, Political, and more
  • High- and Medium-Risk Ad Platforms that have brought significant risk to the advertising ecosystem and consumers
  • Scams and Deceptive content that uses false claims to promote products or services, or solicits personal data (PII) from consumers for dubious purposes
  • Heavy Ads that negatively impact user experience by using large amounts of device resources
  • Custom Lists, such as competitor domains, that can be uploaded and edited within the interface

“With the data-driven ad marketplace in turmoil, it’s critical for digital publishers to forge tight relationships with their audiences to ensure future revenue,” said Chris Olson, CEO of The Media Trust. “Nothing destroys those relationships like delivering poor or harmful ad experiences. With malvertising and sensitive ad content hitting unprecedented levels, Media Filter offers publishers robust tools to keep their audiences safe while also ensuring high-quality ad experiences that won’t turn off consumers.”

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Rather than identifying problematic creative content through advertiser self-declaration, The Media Trust’s sensitive ad content categories are populated by a home-grown categorization system that leverages AI for rapid creative analysis that is verified by human analysts. This fuels highly refined categories as well as industry-leading accuracy, with a less than 2% false positive rate.

The Media Trust’s malware analysis runs far deeper than ad quality competitors, going beyond immediate threats like auto-redirects and malicious software downloads to identify advertising with malicious landing pages, phishing schemes, and other consumer dangers. For an extra layer of security, Media Filter’s Redirect Deterrent identifies and freezes malicious redirect code before it can execute.

Also new in Media Filter is the ability to block scam and deceptive low-quality advertising that has been investigated and verified by the Digital Security & Operations team. This group also curates the High- and Medium-Risk Ad Platform blocklists based on long-running and extensive monitoring of the digital advertising ecosystem. Publishers can now better set their security profile, or throttle platforms with checkered pasts during intense malware barrages.

Media Filter’s reimagined configuration screen (Figure 1) makes ad quality management more straightforward than ever before. Lists for malware, sensitive categories, user experience, and custom domains can be easily turned on and off, along with a simple toggle for switching between notifying or blocking. Custom configurations can be made for each of a publisher’s sites, or for multiple properties. Reporting can be filtered by lists and actions, including demand source attribution. Publishers can insert custom code for recovery ads when creatives are blocked, and instantly grab an updated Media Filter script for their on-page or creative wrapper integrations.

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Haivision Announces that Google Cloud Joins SRT Alliance

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Haivision-Announces-that-Google-Cloud-Joins-SRT-Alliance

Historic Milestone Marks Ubiquity of the SRT Open Source Protocol

Haivision, a leading global provider of mission-critical, real-time video streaming and networking solutions, announced that Google Cloud has joined the SRT Alliance, a collaborative community of over 500 product, service, and solution providers supporting the adoption of the Secure Reliable Transport (SRT) open-source video streaming protocol.

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This announcement marks a significant milestone for the SRT open-source community and the media and entertainment industry. SRT support in Google Cloud helps media companies better contribute secure, reliable video streams to Google native cloud services for global collaboration, production, and distribution.

Originally developed and pioneered by Haivision, SRT enables the delivery of high-quality and secure, low latency video across the public internet. In 2017, Haivision made the SRT protocol and supporting technology stack open source and formed the SRT Alliance to support its adoption. Since then, many major streaming services, cloud platforms, and broadcast solution providers have supported and adopted SRT.

“Google Cloud is committed to helping media organizations around the world transform their audience experiences,” said Anil Jain, Managing Director of Media & Entertainment Industry Solutions at Google Cloud. “We are delivering on that commitment by innovating alongside partners like Haivision and the SRT Alliance, and helping drive the adoption of new technologies such as the SRT protocol supports our continuously expanding portfolio of solutions for the media and entertainment industry.”

“Google Cloud joining the SRT Alliance and supporting SRT is an important milestone in our open-source initiative, now with every major cloud platform endorsing the standard,” said Mirko Wicha, President, Chief Executive Officer, and Chairman of the Board of Haivision. “Haivision’s team of SRT developers collaborates with engineers from the most progressive organizations, both within the open-source community and within standards organizations, to better the technology stack and expand its application areas. Together, with Google Cloud, we’re thrilled to advance our commitment to helping overcome the challenges of mission-critical, low latency video streaming.”

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Unfinished Labs Reinvents the Social Network as a Shared Public Resource Accessible Across Applications and Controlled by its Users

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Messenger-First Social Media Platform, QP is Empowering the Creator Economy

New technology frees the social network from closed, proprietary platforms, securing individual data rights and establishing a forum for open collaboration

Unfinished Labs announces the reinvention of the social network as a shared, public resource, freeing technology that historically has been locked in proprietary platforms. At the core is an open-source protocol that establishes a shared social graph that is no longer dependent on a specific application or a centralized platform, and will be controlled and governed by its users. Version 1.0 of this protocol — named the Decentralized Social Networking Protocol, or DSNP — as well as a set of demo apps, smart contracts and a software development kit, is now available as part of Project Liberty, an initiative to create a more equitable civic architecture for the web.

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This release lays the groundwork for many builders to work together to transform the way the web works, channeling the power and value of the social economy to people instead of platforms.

“The erosion of trust in our society has accelerated, making it clear that the social network must become an extension of the web’s core infrastructure — not the private asset of a few corporations,” shared Braxton Woodham, president of Unfinished Labs. “This release lays the groundwork for many builders to work together to transform the way the web works, channeling the power and value of the social economy to people instead of platforms.”

DSNP establishes both shared standards and shared network effects across the entire ecosystem of applications and services that will leverage this new public resource. Individual digital rights are secured at the protocol level, and users control their own data via a smart contract, or “social identity contract,” that is preserved no matter what app they use. This shift in who controls the flow of data — giving control to individuals instead of platforms — lays a foundation for people to directly benefit from the economic value of their data. While DSNP is a tokenless protocol, Unfinished Labs is currently designing a token-based incentive layer to drive development and migration to this next-generation social economy.

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Unfinished Labs has also developed smart contracts and a series of demo apps to show how the new social network delivers both app independence and user control of data. In this new ecosystem, an individual will build their social network only once, and can then choose to grant or revoke access to data for specific apps.

“In addition to DSNP 1.0, we are also releasing smart contracts on the Ethereum Ropsten testnet. By demonstrating a full system, from the protocol all the way to an end user, we hope a diverse community of builders will engage with the technology,” said Harry Evans, chief technology officer of Unfinished Labs. “We chose to initially build on Ethereum, the most widely used blockchain in the world, to ensure that this project is accessible to a large population of developers. We hope this will inspire many to experiment with our work, help to refine the protocol specification and contribute to chain selection discussions.”

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Coveo Releases New Training Portal, Developer Toolkits, and Low-code and Pro-code Tools

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Internal Dysfunction and Siloed Deployments Hinder Enterprise Search, Despite Increased Investment, Coveo Research Finds

New tools help to enable creators – digital practitioners and developers – to overcome the unique challenges of building and maintaining relevant search technology

Coveo, a leader in relevance platforms that transform search, recommendations, and personalization within digital experiences, today at Relevance 360 announced a range of new tools and a new learning community to help digital practitioners and developers build relevant experiences across websites, apps, and platforms.

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As every company becomes a software company, many of the people building that software — developers — have stepped off the sidelines to become key decision-makers within their organizations. It’s important that these creators have the tools they need to innovate quickly, whether they be advanced developers coding from scratch or citizen developers starting with low or no-code.

A platform designed to enable low or no-code application configuration in combination with professional pro-code development can help drive corporate innovation to deliver business solutions. Coveo’s approach to development enables technical professionals of all kinds to leverage Coveo’s platform for scale and security.

“We built our platform with the challenges of relevance in mind, offering low-code configurability alongside full code access that enables developers to extend and customize,” said Laurent Simoneau, Co-Founder, President and CTO at Coveo. “Our investments in developer education, documentation, and tooling ensure that every brand, regardless of technical skill, complexity, or scale, can deliver relevance with every digital interaction.”

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Coveo’s new developer experience includes:

  • A modern headless model: The Coveo model is made up of hosted, drag-and-drop search pages and a high-performance headless toolkit​. The model is fully user interface framework agnostic, so developers can use the UI of their choice. And for developers who don’t need full control over the appearance of their search page, there’s Coveo Atomic, a default pre-built component library that’s easy to customize.
  • Command line interface (CLI): The Coveo CLI enables developers to push configuration changes from sandbox to production, allowing developers to manage Coveo with code and gain access to tools to help index content, design a UI, and troubleshoot deployments.
  • Easy to use Push APIs: Coveo Push API SDKs will now be available in three mainstream languages: Python, Java, and NodeJS. New native connectors, including Adobe and Slack, have also been added.
  • The Level Up training portal: Developers wanting to learn how to solve business problems using the Coveo Platform and become a Coveo expert can join Coveo’s new Level Up Platform, a modern and engaging online learning environment where developers can upskill and earn certifications through a personalized and gamified experience. Developers have the flexibility to learn at their own pace, join live events or get hands-on experience with an expert.

Coveo’s digital practitioner experience continues to include:

  • A library of connectors for crawling and indexing content: make the most of 55+ pre-built connectors to unify your content, no matter where it lives.
  • One of the largest families of pre-packaged machine learning models for search, including query suggestion, automatic re-ranking, dynamic faceting, question answering, recommendations, and case classification, alongside a powerful rules engine.
  • The ability to choose between a no-code, drag-and-drop UI (or a 100% customizable experience) to build a modern search UI.
  • Access to a suite of reporting tools to optimize your digital experiences with data, including keyword insights, advanced search analytics, content gap analysis, and A/B testing.

“Coveo’s robust network of customer support managers, line of business experts, solution architects, and more than 180 partners and System Integrators, means our customers have support throughout their entire journey with us,” said Laurent Simoneau. “We believe our customers can be successful and realize true business value through this partnership.”

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OOOOO and JD Sports Join Forces to Launch Live Video Commerce in the UK

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OOOOO Entertainment Commerce Limited, a mobile commerce platform, is pleased to announce that JD Sports Fashion PLC is the latest global retailer to join OOOOO’s platform.

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JD Sports is a sports fashion, multichannel retailer of branded sports and casual wear, combining globally recognised brands such as Nike, Adidas, Puma and The North Face, with strong own brand labels such as Pink Soda and Supply & Demand to provide an elevated consumer experience. JD is an industry leading retail business which combines the best of physical and digital retail to give a compelling consumer proposition which enables its customers to shop seamlessly across all channels. JD now has over 850 stores in 19 territories worldwide.

Since launching in July, JD’s live shows have demonstrated appeal to OOOOO customers.  OOOOO and JD have agreed to extend the partnership across other JD verticals in their group including footwear, outdoor and fashion. Continued success in the partnership paves the way to expand to other markets in which JD does business, throughout Europe and North America.

Interactive, video commerce continues to explode as a mega-trend in China, estimated to reach $305 billion this year according to Forbes. OOOOO is focused on delivering a technology platform and app to enable brands, retailers, and entrepreneurs to embrace the live stream economy. Having launched in November 2020, the OOOOO platform has seen over 300,000 installs to date and successfully onboarded leading brands across fashion, sport, beauty, and wellness.

Sam Jones, Co-Founder and CEO of OOOOO says of the partnership: “We are thrilled to welcome JD to the OOOOO platform, a truly iconic global retailer and leader in omni channel commerce. We believe that OOOOO is a little like a modern-day mall, powered by live video. In any great mall, you would see a JD Sports and other members of their group, selling incredible brands including Nike, Adidas, and Puma. We believe that through live, interactive video, retailers can engage with consumers in a new way, helping convert more efficiently than other forms of mobile commerce. This partnership is a true game changer for us, and we look forward to bringing more leading brands to the OOOOO community through JD.”

Dan Finley, Group Multi Channel Director of JD Sports Fashion PLC says of the partnership: “We’re excited to become an exclusive partner of OOOOO to develop market leading video commerce content on their rapidly growing platform – the early results have been great.”

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DatChat Announces Exhibit Participation at Propelify Innovation Festival on October 6, 2021

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DatChat To Launch Metaverse Advertising and NFT Monetization Platform

DatChat, Inc. (“DatChat” or “the Company”), a communications software company that gives users the ability to communicate with privacy and protection, announced its participation as an exhibitor in the Propelify Innovation Festival, an innovation and entrepreneurship event taking place in-person in Hoboken, New Jersey on October 6, 2021.

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The Propelify Innovation Festival, powered by TechUnited: NJ, seeks to empower innovators, entrepreneurs, and instigators who propel the future. The event will consist of curated roundtables, creative sessions, investor speed dating, and VIP networking throughout the day. The event will also feature live exhibit hours, during which DatChat will present.

“Propelify is an exciting opportunity to connect with other entrepreneurs and innovators in our home state of New Jersey,” said Darin Myman, founder and CEO of DatChat. “We’re looking forward to celebrating the technology propelling the future and sharing DatChat’s drive to innovate in social media, data and privacy.”

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Biman Bangladesh Airlines adopts comprehensive suite of Sabre solutions to drive revenue growth through digital transformation

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Sabre announces agreement with Capillary Technologies to help airlines and hoteliers delight travelers through next-generation customer loyalty programs

Bangladesh’s national carrier Biman Bangladesh Airlines will leverage Sabre’s Passenger Service System (PSS) and Global Distribution System (GDS) as well as a broad range of additional Sabre technology solutions to support recovery and future growth in a competitive market

Sabre Corporation, a leading software and technology provider that powers the global travel industry, announced a new strategic partnership with Bangladesh’s national flag carrier, Biman Bangladesh Airlines (Biman).

Under the new agreement, Biman will adopt the SabreSonic Passenger Service System (PSS) to power digital transformation, drive revenue growth and improve the passenger experience. Biman has also selected a further set of Sabre solutions as well as renewing its global distribution agreement with Sabre to help meet the demands of modern-day travelers, ensure availability across all points of sale, maximize customer acquisition, leverage its loyalty program and stimulate demand as industry recovery gains momentum.

Marketing Technology News: Innovating to Deliver Customer Success Through the Pandemic and Beyond; Sabre’s Success in…

“We’re thrilled to embark on a new relationship with Sabre during this critical time for the travel industry,” said Dr Abu Saleh Mostafa Kamal, Managing Director and CEO, Biman. “It is more important now than ever that we have agile and advanced solutions to empower us to improve operational efficiencies, boost revenue as we move into recovery, and to create a differentiated brand experience in the competitive Bangladeshi market and beyond. We look forward to flying our nation’s bi-colored flag domestically, regionally and internationally as borders re-open, with support from Sabre’s robust technology.”

SabreSonic PSS is designed to automate and streamline sales and reservations processes, helping airlines maximize revenue opportunities, save costs, enhance inventory revenue optimization, extend their reach through partnerships and maximize efficiency and effectiveness of airline offerings. This latest deal further expands Sabre’s global PSS footprint, with the company having announced SabreSonic PSS wins, during its most recent earnings call, expected to bring more than 40 million incremental passengers boarded to the platform.

As well as Sabre’s comprehensive, passenger-centric PSS, Dhaka-headquartered Biman will also be utilizing Sabre’s:

  • Global Distribution System (GDS) in a long-term renewal agreement to distribute its fares and offers to hundreds of thousands of travel agents worldwide;
  • Departure Control Suite to help Biman deliver a seamless and efficient airport experience with a robust solution for passenger reaccommodation. The suite will help in enabling a true walk-through experience at the airport through automation and self-service capabilities;
  • SabreSonic Digital Experience a highly-extensible user interface framework that provides access to robust, end-to-end retail capabilities, enabling shop and book, ancillaries, payments and fulfilment all through self-service capabilities, helping the airline to develop a fully-responsive and configurable eCommerce website and mobile app in-line with Biman’s digital transformation;
  • SabreSonic CSS Digital Workspace with flexible mobile-ready workflows designed to improve agent productivity and enable them to deliver personalized customer service at the airport and call center;
  • SabreSonic Direct Connect Platform to deliver a suite of shopping, booking, and fulfilment web services as well as a GUI to their travel agency or third-party partners, helping the airline deliver omni-channel travel experiences through capabilities that are built once, deployed many times;
  • Sabre Application Programming Interface (API) Hub which provides a portfolio of comprehensive APIs that support a broad range of functionality, enabling speed-to-market and control over distribution across all channels;
  • Data and Analytics/ Business Intelligence which delivers a layer of connected enterprise data by providing Biman with meaningful data and actionable intelligence for the entire airline enterprise; and
  • Loyalty Management System to enable Biman to recognize, track and reward their most loyal customers across all touchpoints during their journeys, providing an improved customer experience and increased customer loyalty that results in repeat revenue and increased share of wallet.

“We know how difficult the current climate continues to be for the airline, and wider travel industry,” said Rakesh Narayanan, Vice President, Regional General Manager, Asia Pacific, Travel Solutions, Airline Sales. “However, we also know that our travel partners are seizing this opportunity to take a fresh look at their technology strategy to ensure they are in a position of competitive strength going forward. We’re delighted to be partnering Biman on their digital transformation journey with a comprehensive suite of Sabre retailing, distribution and fulfilment solutions.”

Mohammed Salahuddin-General Manager-Marketing, Biman Bangladesh Airlines added: “We are delighted to work together with leading global airline solution provider, Sabre, that allow Biman to access all the services we require through one single platform, supporting us on our digital transformation journey and enabling Biman to be more competitive in the local, regional and international airline markets.”

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Service Objects Expands Address Autocomplete Service to Support Place Locations

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LoginAsk's Artificial Intelligence App: Login Method In A New Era

New support for place locations expands functionality of Global Address Complete.

Service Objects, the leading provider of real-time global contact validation solutions, is pleased to announce significantly expanded suggestion capabilities for its DOTS Global Address Complete service.

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We listen to our customers, and our developers are often able to turn their requests into new features that benefit everyone. This major enhancement to Global Address Complete is a good example of this relationship.– Geoff Grow, Founder and CEO, Service Objects

Global Address Complete is a seamless address autocomplete service that suggests and validates addresses to the suite or apartment level for locations worldwide, reducing keystrokes by 80% and cart abandons by up to 30%, while ensuring accurate deliveries. With the new feature, Places, the service can also search and return broader locations, such as cities and regions.

The Places enhancement expands the service beyond the typical address type-ahead or address autocomplete application, to help support less-specific location suggestions. The functionality was developed to support a client that needed to estimate shipping costs between two locations, without knowing specific addresses. In response to this need, the service was also updated to provide the latitude and longitude centroids and a list of postal codes associated with the location.

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These types of suggestions can be used in applications to find a destination city for travel, estimate taxes or delivery costs, determine what service is available in a geographic area, and many more uses. The new functionality is included with the Global Address Complete service at no extra cost.

Service Objects Founder and CEO Geoff Grow highlights that some of our best enhancements come from customer requests: “We listen to our customers, and our developers are often able to turn their requests into new features that benefit everyone. This major enhancement to Global Address Complete is a good example of this relationship.”

Global Out-of-Home Ad Spend Declined 13% to $52B in 2020 For Steepest Drop Ever, But OOH Media Pacing Up 7% in ’21, Poised For Faster Growth in ’22 On Surging Digital OOH

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Voyant Photonics Raises $15.4M in Series A Funding to Deliver 3D Sensing with its Chip-Scale LiDARs

Global out-of-home ad spend, including all digital, traditional and ambient media, declined 13.3% to $51.63 billion in 2020, driven down by the deep impact of COVID-19, but global OOH revenues are projected to rise 6.6% in 2021 and post accelerating growth in 2022, fueled by double-digit expansion in the digital OOH media segment, according to new research released by PQ Media.

Global out-of-home (OOH) advertising revenues, including all digital, traditional and ambient media platforms, declined 13.3% to $51.63 billion in 2020, the steepest drop the OOH ad industry has ever endured, driven down by the deep impact of COVID-19 and the pandemic’s aftereffects worldwide, according to new research released today by PQ Media.

Although 2020 was the most difficult year on record for the entire OOH media industry, this year has already shaped up into a strong recovery, with global OOH revenues expected to increase 6.6% to $55.03 billion, followed by accelerating growth in 2022, fueled by double-digit expansion in the digital OOH (DOOH) segment in both years, according to PQ Media’s Global Digital Out-of-Home Media Forecast 2021-2025.

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While the economic damage wrought by the pandemic squelched a decade-long expansion in 2020, OOH media, and particularly DOOH media, is poised for strong growth in 2021, as the healthcare, transit, and corporate & education categories will surge ahead with accelerating double-digit growth in 2022.

While recessions have negatively impacted OOH media throughout the medium’s history, the pandemic was especially brutal due to the devastating combination of the ad pullback amid weakening economic conditions and the stay-at-home mandates that sapped auto, transit and retail traffic from key OOH media locations worldwide. Billboard CPMs, both digital and traditional, plummeted from desolate highways and vacant city streets, while the transit category was also severely affected, with fewer people flying and riding trains, which led to ads on public transportation being barely seen. In the retail sector, malls were hit particularly hard, as decreased foot traffic made ads on escalators and elevators virtually obsolete.

A bright spot amidst the thick clouds in 2020 was in the ambient OOH media segment, where boxes and wraps saw an influx of orders due to the skyrocketing number of home deliveries. Aside from grocery stores, pharmacies and big-box retailers, the majority of digital place-based networks (DPNs) and digital signage operating in the retail and entertainment sectors saw plummeting ad revenues because of store closures and stay-at-home restrictions during the lockdown. The entertainment industry, particularly theatrical films and live events, were decimated as major annual concerts, festivals and potential blockbuster films were canceled or postponed, while theme parks closed and many sporting events were canceled or played with no fans in attendance.

Meanwhile, average weekly consumer time spent with OOH media, which consistently grew for a decade, declined 6.2% worldwide in 2020 to an average of 1 hour and 7 minutes, driven down by cancellations and postponements of major international events, such as the rescheduling of the 2020 Summer Olympics in Tokyo to the summer of 2021.

“While the economic damage wrought by the pandemic squelched a decade-long expansion that was building further momentum going into 2020, our research indicates that OOH media, and particularly DOOH media, is poised for strong growth in the second half of 2021, as the healthcare, transit, and corporate & education venue categories are expected to surge ahead with accelerating double-digit growth in 2022,” said PQ Media CEO Patrick Quinn. “Among future growth drivers will be the continued expansion of programmatic media buying to OOH media operators outside the top-tier players, increased use of mobile integration tactics and improving ROI metrics driven by smart technology.”

Miles driven by global consumers had already exceeded 2019 levels by mid-2021, while static and digital billboards and signage in key indoor and outdoor locations were also recording strong growth in demand and CPMs versus the prior two years. Meanwhile, major international sporting and entertainment events were coming back on track for the second half of 2021 and 2022, with DOOH being used to provide ad-supported live performances, results and updates in key markets across the globe.

As a result, global OOH ad revenues are expected to grow 9.0% in 2021 and consumer time spent with OOH media is projected to rise 1.6% this year, fueled by a 6.3% surge in average weekly consumer exposure to DOOH media. Going forward, global OOH ad revenues are projected to rise at a 7.3% CAGR from 2021-2025, according to PQ Media. Transit will re-emerge as the hottest overall OOH media location category in 2022 due to major markets upgrading airport terminals, adding new rail lines and deploying new digital transit signage and networks in high-traffic areas popular with tourists.

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Meanwhile, with the healthcare, transit and roadside venue categories surging to the fore as growth leaders in the 2021-2025 period, and cinema rebounding from its double-digit crater in 2020, global DOOH media revenues will rise at a 12.2% CAGR to $25.0 billion in 2025, accounting for 34.2% of all OOH ad spend. Global DOOH exposure time will increase at a 7.3% CAGR to nearly 30 minutes per week in 2025, grabbing a 40.4% share of total consumer time spent with OOH media, according to the Global Digital Out-of-Home Media Forecast 2021-2025.

In the United States, after plunging 23.0% in 2020 to $2.89 billion, DOOH ad spend is projected to rebound in 2021, accelerate sharply in 2022 and rise at an 8.9% CAGR to $4.43 billion in 2025 for a 37.1% share of total US OOH ad spend. Corporate & education DPNs will post the strongest growth in 2021, up 19.4%, followed by healthcare (up 14.1%) and Transit (up 13.7%), according to PQ Media. Healthcare will surpass cinema to become the largest DPN category in the US by year-end 2023, marking the first time cinema will not lead the overall US market.

In another first for the US market, China will top America as the world’s largest overall OOH market and the biggest DOOH market in 2021 and will remain the world’s largest OOH and DOOH market throughout the 2021-2025 period. China will generate ad revenues of $10.84 billion in 2021, while the US will generate $9.37 billion. Other markets to exceed $1 billion in revenues this year include Japan, the UK, Germany, France, Brazil, Russia, Australia and South Korea.

The six largest global OOH media companies – JCDecaux, Clear Channel Outdoor, Focus Media, Stroer, Lamar and Outfront Media – were the only OOH operators to exceed $1 billion in revenues in 2020. Nine other global OOH operators generated revenues of more than $110 million, resulting in the Top 15 operators accounting for 23.3% of worldwide OOH ad revenues.

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AppsFlyer Launches Conversion Studio to Enable Single Source Mapping for SKAdNetwork Post-install Measurement

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AppsFlyer Launches Conversion Studio to Enable Single Source Mapping for SKAdNetwork Post-install Measurement

AppsFlyer’s latest SKAN innovation provides advertisers full control over metrics measurement in the era of iOS 14+

AppsFlyer, the marketing measurement and experience platform, today launched Conversion Studio, a hyper-flexible solution for conversion value measurement. Conversion Studio enables marketers to master conversion values by maximizing the lifetime value measurement for post-install activity simply and effectively within the limited capacity of the SKAN framework.

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“By design, SKAN limits advertisers to a single conversion value, which only captures one aspect of the user’s post-install activity. With Conversion Studio, AppsFlyer is giving marketers the power to master SKAdNetwork conversions and take back control over SKAN post-install measurement with insight into the lifetime value of their users.”

“With Conversion Studio, we set out to help marketers with a challenge that has plagued them in the post iOS 14 era: the difficulty in understanding how valuable their acquired users are in the long run,” said Roy Yanai, Head of Product, SKAdNetwork, AppsFlyer. “By design, SKAN limits advertisers to a single conversion value, which only captures one aspect of the user’s post-install activity. With Conversion Studio, AppsFlyer is giving marketers the power to master SKAdNetwork conversions and take back control over SKAN post-install measurement with insight into the lifetime value of their users.”

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Conversion Studio provides marketers the ability to easily set their conversion value mapping with the flexibility to measure several metrics simultaneously. With visual cues that show the conversion value capacity and how each metric is measured, advertisers can easily fine-tune their mapping to make sure they’re making the most of virtually any post-install events, including metrics such as revenue, engagement, retention and conversion. Once the conversion value mapping is housed in AppsFlyer, it can be easily shared with all the SKAN integrated partners, serving as a single-source-of-truth for SKAN measurement.

With Conversion Studio, marketers will now be able to:

  • Split measurement metrics. Marketers can now customize their measurement, simultaneously measuring metrics that are most important to them, such as revenue, in-app engagement, retention and more.
  • Extend the post-install user activity timer to a 72 hour window. By extending the activity timer, marketers will be able to measure longer lifetime value. In addition, marketers have an additional option of knowing when a user was last active, which facilitates the measuring of critical aspects like retention and cohorts.
  • Measure ranges within any specific metric. Defining flexible ranges within a specific metric enables marketers to be more efficient with the number of conversion values they implement.
  • Measure funnels to optimize the full capacity of lifetime value. By choosing the funnel function in Conversion Studio, advertisers can efficiently measure sequential events by using fewer values, optimizing the amount of in-app events measured.

“With AppsFlyer’s solution for custom conversion value mapping, we finally have the freedom in what and how we want to measure on iOS,” said Michal Prokop Grno, Head of Marketing Analytics, Pixel Federation. “And all of that without the need to write a single line of code.”

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GoFormz Closes Series A Funding Led By Shasta Ventures

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GoFormz Closes Series A Funding Led By Shasta Ventures

The additional capital will accelerate US and global expansion

GoFormz, the world’s leading mobile forms and data capture platform, today announced it has closed the final allotment of its approximately $20 million Series A financing, led by Shasta Ventures. GoFormz serves small, mid, and enterprise customers across global locations and various industries including Construction, Energy, Retail, Field Service, Government, Healthcare, and more. The company will use the funding to bolster its Product-Led Growth model and expand its global customer base by continuing to offer an intuitive self-service product experience. GoFormz existing investors, Cloud Apps Capital Partners and Glynn Capital, also participated in the financing round.

The proven GoFormz mobile forms platform streamlines data collection and boasts a strong Net Revenue Retention (NRR) Rate of nearly 120%, reflecting healthy customer retention and continued growth. The core product enables teams to fill out and submit forms from any location, even while offline. Users can even share forms with people outside of their organization to be filled out and completed. This functionality allows businesses to establish a constant current of information throughout their operation – transforming their traditional, paper-based processes into mission-critical applications and workflows, powered by the GoFormz platform.

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“The need for digital solutions to streamline and supplement operational processes has grown exponentially over the past year,” said Rob Brewster, CEO of GoFormz. “Businesses now view digital transformation as a necessity in order to keep pace with their competitors and the needs of their customers. GoFormz is an invaluable platform for modern businesses, and this latest funding round will provide us with the resources we need to continue to serve our rapidly growing global customer base.”

Many industries, like construction, field service, and agriculture, have traditionally resisted digital adoption, but are now heavily investing in digital transformation initiatives. GoFormz self-service model empowers these organizations to rapidly implement digital data capture capabilities and onboard new users, all without code or extensive IT support.

“As GoFormz’s earliest investor, we’ve seen that its business freemium offering has proven to be a highly successful customer acquisition engine,” said Matt Holleran, General Partner of Cloud Apps Capital Partners. “With thousands of customers around the globe, this additional financing will further the company’s product-led-growth initiatives.”

“Digital transformation of business is the largest macro tech trend of the past year. GoFormz is at the heart of this shift providing a beautiful, intuitive product and user interface bringing businesses of all types, especially non-tech businesses, into the modern age of data and software. It all starts where the data is first entered, at the form, and creates efficiencies across the entire business through automated workflow,” says Jacob Mullins, Managing Director at Shasta Ventures. “We couldn’t be more thrilled to partner with the GoFormz team as they embark on their next stage of growth.”

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BigID to Participate at the 2021 Jefferies Software Conference

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BigID Announces Intelligent Access Control for AWS Cloud Infrastructure

BigID, the leading ML-augmented data management platform for privacy, security, and governance, announced that Dimitri Sirota, CEO of BigID is scheduled to participate at the 2021 Jefferies Software Conference on Tuesday, September 14 at 4:00 p.m. Eastern Time. Additionally, BigID will host one-on-one and small group investor meetings throughout the conference.

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Dynatrace Software Intelligence Platform Available on Microsoft Azure

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Dynatrace Software Intelligence Platform Available on Microsoft Azure

Native SaaS on Microsoft Azure provides customers with easy access to complete observability and advanced AIOps for Azure as well as multicloud environments

Dynatrace and Microsoft announced today they have expanded their strategic collaboration to help the world’s leading organizations accelerate innovation and tame cloud complexity. As part of this, the Dynatrace® Software Intelligence Platform will be available as native SaaS on Microsoft Azure, providing customers increased flexibility and choice when selecting cloud service providers. In addition, the Dynatrace platform will be available natively in the Microsoft Azure Portal, making Dynatrace setup automatic while also streamlining procurement and simplifying the user experience. These enhancements make it easier than ever for Dynatrace’s and Microsoft’s joint customers to leverage Dynatrace’s deep cloud observability, advanced AIOps, and continuous runtime application security capabilities in Microsoft Azure and multicloud environments.

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“In addition, making Dynatrace available natively in the Azure portal and available in the Azure Marketplace will make it easy for customers to find and realize the benefits of this powerful solution.”

“Dynatrace and Azure have transformed the way we work by helping us drive digital innovation at the speed our business requires,” said Mark Forrester, Digital Readiness Manager at Mitchells & Butlers. “Dynatrace’s deep observability and advanced AIOps enable our developers to ensure only the highest quality code makes it to production without manual checks or intervention, which accelerates our delivery of new digital services for our customers.”

“We are delighted that the Dynatrace Software Intelligence Platform will be available on Microsoft Azure so customers can intelligently monitor and manage their Azure and multicloud workloads, automate manual processes, accelerate cloud adoption, and benefit from modernization initiatives,” said Casey McGee, Vice President, Global ISV Sales, Microsoft. “In addition, making Dynatrace available natively in the Azure portal and available in the Azure Marketplace will make it easy for customers to find and realize the benefits of this powerful solution.”

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Dynatrace’s native presence in the Azure Portal enables customers to:

  • Procure and deploy the Dynatrace® platform with just a few clicks and consolidate billing through the Azure Marketplace.
  • Easily send Azure logs and metrics to Dynatrace, adding to Dynatrace distributed tracing and code-level analysis for complete observability.
  • View and manage Azure resources monitored by Dynatrace.
  • Automatically receive Dynatrace software updates.
  • Access the Dynatrace platform with Single Sign-On using Azure credentials.

“Microsoft is a critical partner, and we share a goal to empower the world’s largest organizations to accelerate their digital transformation initiatives,” said Mike Maciag, Chief Marketing Officer at Dynatrace. “Delivering the Dynatrace platform as native SaaS on Microsoft Azure makes it easy for more organizations to leverage Dynatrace’s industry-leading observability, AIOps, and application security to tame the most complex cloud environments, reduce risk and manual effort, and drive more innovation.”

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Movius, a Leader in Secure Unified Communications, Acquires Cognitive CX and AI Provider Intentico

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Movius, a Leader in Secure Unified Communications, Acquires Cognitive CX and AI Provider Intentico

Enabling AI-Powered Client Interactions Across Digital Voice and Messaging Channels

Movius, a leader in secure, mobile unified communications, acquires Intentico, a technology company that specializes in AI-based cognitive customer experiences (CX). By leveraging Intentico technology, Movius can provide businesses new ways to engage their customers and gain deep intelligence about those interactions in a unified solution.

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“This acquisition allows the power of Intentico to mine through the vast volumes of interactions on the Movius platform. By giving 100% visibility into client conversations across channels, we can turn every interaction into business-improving insight. I’m excited to embark on this journey and look forward to the opportunities ahead”

Movius MultiLine is the trusted secure work-from-anywhere solution for mobile voice, text, and WhatsApp across mobile, desktop and CRM for business and customer communications. As businesses invest in more digital channels to support work from anywhere, leveraging AI is a logical and strategic evolution for Movius and its partners. Intentico brings to Movius deep technology capabilities in Machine Learning (ML) and Natural Language Processing (NLP) that help businesses automate and improve customer interactions across various communication channels, including voice and messaging.

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“AI-driven communication intelligence represents a massive opportunity in the digital communications space, and we’re bringing it to life with Intentico’s leading technology and engineering talent,” said Ananth Siva, CEO of Movius. “By adding real-time intelligence to all digital communications channels including voice, text, and consumer messaging like WhatsApp, Movius will enable organizations to communicate more effectively and efficiently, personalize the customer experience, and drive better business outcomes.”

Intentico helps businesses quickly resolve sales and service inquiries with products that include speechbots, chatbots and social media bots; ‘botlytics’ that provide actionable insights; and other customer experience products and dashboards. Intentico was recently given the ‘Amazon AI Conclave – ML Elevate 2021’ award, a testimony to Intentico’s machine learning maturity. Intentico’s customers include industry leaders such as Toshiba and Nissan.

“This acquisition allows the power of Intentico to mine through the vast volumes of interactions on the Movius platform. By giving 100% visibility into client conversations across channels, we can turn every interaction into business-improving insight. I’m excited to embark on this journey and look forward to the opportunities ahead,” said CEO Satish Medapati. Satish Medapati joins Movius as Head of AI & Data Solutions.

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