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Study Reveals Using MessageGears Helps Companies Achieve 400+% ROI

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SHRM Increases ROAS by 400% With Anteriad

A top research firm aggregated four large MessageGears customers to create a composite organization that achieved $8.5 million in net present value over three years

MessageGears, the customer marketing software company, announces the results of a study on the likely return on investment to customers who use its software. The study, which was commissioned by MessageGears and conducted by Forrester Consulting, found that a composite organization consisting of four MessageGears customers achieved $10.64 million in benefits over three years versus costs of $2.08 million, adding up to a net present value of $8.57 million and an ROI of 413%.

According to Forrester’s research, the composite organization increased revenue by $5.7 million, reduced labor costs by $2.6 million and saved $2.3 million by replacing or eliminating other solutions. It also experienced improved marketing campaign effectiveness, greater operational efficiency and less time spent on marketing campaigns.

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“Before MessageGears we could get at the data, albeit very slowly with a lot of friction. By adopting MessageGears, we were able to get quicker access to the data and give faster, easier access to the marketing side without having to rely on data engineering and our development team.”

In preparing the study, Forrester interviewed four brand-name MessageGears customers and aggregated their input to create a single composite organization. The global, B2C organization has more than 10,000 employees, is based in North America, and has a strong online and offline presence. It sends 2.5 billion million marketing messages annually, has been a MessageGears’ customer for three years, and uses all three MessageGears tools (Segment, Message and Engage).

According to a senior manager of marketing operations at a big box retailer interviewed by Forrester as part of the study development process: “We wanted to personalize messages to customers and do cross-channel messaging. MessageGears has allowed us to do all this in a more seamless manner, and we are able to reach the customer faster. Our speed-to-market has improved significantly since we’ve started working with MessageGears.”

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Meanwhile, the vice president of retention marketing at an internet retailer who was interviewed by Forrester for the study noted: “Before MessageGears we could get at the data, albeit very slowly with a lot of friction. By adopting MessageGears, we were able to get quicker access to the data and give faster, easier access to the marketing side without having to rely on data engineering and our development team.”

“We couldn’t be more pleased with the results of Forrester’s study,” said Roger Barnette, CEO of MessageGears. “We believe the findings confirm what we’ve been hearing from our customers for years, which is that using the MessageGears’ platform is truly paradigm-shifting for big brands. Removing data friction and enabling complete access to customer data is transforming how Super Senders do business online.”

Forrester’s Total Economic Impact™ study considers the benefits, costs, flexibility and risks of a given solution. MessageGears reviewed the study prior to publication and provided feedback to Forrester, but Forrester maintains editorial control over the study and its findings, and does not accept changes to the study that contradict Forrester’s findings or obscure its meaning. MessageGears provided the customer names for the interviews but did not participate in the interviews.

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Automox Welcomes Justin Talerico as Chief Marketing Officer

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Enterprise Information Management Leader Archive360 Brings Aboard Seasoned Executive Bobby Jenkins as New CFO

Automox Welcomes Justin Talerico as Chief Marketing Officer

SaaS marketing veteran joins Automox to accelerate demand for cloud-native IT Operations

Automox®, the cloud-native IT operations platform provider announced the appointment of Justin Talerico as Chief Marketing Officer. Talerico brings over 25 years experience in leadership and marketing for cloud and SaaS-based companies. Talerico will be responsible for scaling the company’s marketing by extending the Automox brand’s reach, accelerating demand for the Automox IT Operations Cloud and establishing strong go-to-market motions across customer segments.

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“Justin has a passion for data-driven marketing and a deep expertise in leading high growth cloud companies,” said Jay Prassl, founder and CEO of Automox. “His experience will be invaluable to Automox as we scale our brand to become the leader in cloud-native IT Operations.”

“IT Operations is ripe for disruption and Automox is the modern, cloud-native choice for customers managing highly distributed environments,” said Talerico. “We have a unique opportunity at Automox and I’m thrilled to partner with the team to accelerate the company’s already rapid growth and capture the leadership position in the market.”

Talerico joins Automox from cloud training provider, A Cloud Guru, where he was CMO and then  General Manager of Ecommerce responsible for driving growth by delighting customers with a data-driven, multidisciplinary, agile team of engineers, designers, marketers, product managers, and business analysts. Prior to that he held leadership roles at Linux Academy and Ion Interactive.

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RainFocus Closes Series C Funding Round Led by KKR

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RainFocus-Closes-Series-C-Funding-Round-Led-by-KKR

New funding will accelerate the growth of RainFocus’ leading-edge event marketing and management platform

RainFocus, the next-generation enterprise event marketing platform, announced that it has closed its Series C funding round led by KKR, a leading global investment firm. Existing investor JMI Equity, a growth equity firm focused on investing in leading software companies, also participated in the round. Financial details of the round were not disclosed.

KKR is investing in RainFocus through its Next Generation Technology Growth Fund II, a global fund dedicated to growth equity investments in the technology space. The strategic partnership with KKR and JMI will enable RainFocus to further enhance its event management and marketing technology platform, grow its global footprint, and accelerate its strategic go-to-market initiatives.

RainFocus provides a premier end-to-end solution for setting up, running, and promoting hybrid, in-person, and virtual events — focusing on delivering great experiences, seamless connectivity, and powerful data and insights — all with unmatched global security and scalability. With a flexible and integrated approach to portfolio management and event data, RainFocus is the first platform to solve the challenge chief marketing officers face of bringing together events and marketing strategy through technology. RainFocus’ cloud-based platform powers some of the largest and most sophisticated event portfolios in the world, including VMware, Cisco, and IBM.

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“Our company was founded on the belief that the events industry is ripe for disruption. Existing solutions, both new and old, are failing to unify event data with traditional marketing because they lack the scalability, security, and consistency required to deliver exceptional personalized experiences,” said JR Sherman, CEO at RainFocus. “We’re constantly listening to our clients, and this funding round will immediately accelerate our innovation and tighten our integrations to the martech stack. Most importantly, we will empower our clients to expand their use of the event platform and integrate smaller events, meetings, and virtual experiences as part of their overall demand generation programs and their customers’ journeys.”

“The RainFocus team is pioneering a new approach that combines best-in-class event management with a unified data solution. The result is a transformation in how companies think about events as an integrated part of their investments in data-driven marketing,” said Dave Welsh, KKR Partner and Head of Next Generation Technology Growth.

Jimmy Miele, Principal on KKR Next Generation Technology Growth team, said, “RainFocus has built a flexible and scalable technology and a strong culture focused on delivering a great solution and experience. We can see this in RainFocus’ exceptional client loyalty and explosive growth, which has been sustained during the dramatic shift to hybrid and virtual events over the past 18 months. We’re excited to back this talented team as they continue to enhance their suite of solutions to serve clients across industries and geographies.”

RainFocus is one of the fastest-growing companies at scale in the marketing software space, organically doubling its revenues in the last 12 months and expanding its global footprint. With a client cross-section of the world’s most recognized brands and innovative marketing teams, RainFocus has achieved the following additional growth points highlighting its business traction and platform adoption:

  • Rapid platform adoption growth, with 430% growth in events over the last 12 months
  • 5.1+ million business users
  • Delivery of localized experiences across 167 countries simultaneously
  • 9+ million session engagements
  • 99.999% uptime

According to The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021 report, “[RainFocus] boasts among the broadest list of out-of-the-box technology integrations, training and support services, and native onsite production and rentals services, making it an all-in-one contender for hybrid events leadership when in-person returns.”

As organizations navigate the return to in-person and hybrid events, RainFocus will continue to focus on bolstering the strength of its platform and services, delivering confidence to clients, and maintaining its commitment to innovation of the attendee experience, exhibitor activation, and speaker enablement at its clients’ world-class events.

Latham & Watkins LLP acted as legal advisor to KKR on the transaction.

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Vectorworks, Inc. Opens for 2021 Vectorworks Design Summit

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Vibenomics Introduces New CFO

Global, Virtual Event to Provide Exclusive Trainings, Thought Leadership Sessions and Networking Opportunities

Global design and BIM software provider Vectorworks, Inc. opens registration for its sixth Vectorworks Design Summit. From Nov. 1 to Nov. 3, design professionals, customers, educators and students across the globe in the architecture, landscape and entertainment industries will virtually hear the latest from Vectorworks leadership and product experts, take part in live training sessions and network with Vectorworks partners and fellow users—all at no cost.

“Even though we’re going virtual for this year’s Design Summit, we’re committed to providing an exceptional training and networking experience for customers all around the world,” said Customer Success Director Juan Almansa. “We’re tailoring this event to not only include exclusive trainings, networking opportunities and a look at our future developments but to also help attendees gain confidence in their design skills using Vectorworks software.”

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Each day of the event will have a specific focus for attendees.

Monday, Nov. 1: Hear from Vectorworks leadership including CEO Dr. Biplab Sarkar, Chief Technology Officer Steve Johnson and Product Marketing Director Rubina Siddiqui, Assoc. AIA in live presentations followed by a Q&A session.

Tuesday, Nov. 2: Participate in live and on-demand trainings, attend thought leadership sessions on key industry topics and get exclusive content from the Vectorworks Partner Network.

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Wednesday, Nov. 3: Ask questions and connect with product experts and Vectorworks partners in an open-house style networking session.

“I’m thrilled to speak at this year’s Design Summit about Stageport’s research into BIM, digital twins and the entertainment industry, and I look forward to sharing our Vectorworks experience with the community,” said Jazz Hutsby, visualization technologist at Stageport. “With all the advancements in Vectorworks features and the industry over the last year, I’m hopeful attendees will gain insights into the benefits of creating digital twins of venues to help change the way they create, adapt and share their own drawings.”

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ViewStub Raises 7-Figure Investment, Proving Hybrid and Virtual Events Are Here to Stay

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ViewStub Raises 7-Figure Investment, Proving Hybrid and Virtual Events Are Here to Stay

Despite critics’ claims, hybrid and virtual events continue to grow, fueling opportunities for the events industry and investors alike.

Hybrid and virtual event software company ViewStub closed a 7-figure venture round with Cofounders Capital on August 27th, while existing investors lined up to invest additional funds over the next 90 days.

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“We knew there wasn’t a platform that managed every part of an event effectively”

Investors feel assured by the company’s growth over the past year, but they’re even more excited about future opportunities that will be driven by a growing number of brands leveraging hybrid and virtual events.

These types of events started gaining traction during the lockdowns. But despite predictions by critics, they have continued to grow in popularity long after the lockdowns were lifted. That’s because people want a virtual option, and data shows that adding a virtual component to an event can increase attendance and revenue dramatically.

ViewStub’s founders and investors credit a growing demand for hybrid events, improved hardware and broadband internet, and most importantly, their platform itself, for the company’s success.

The key, say co-founders Spencer Elliott and Patrick VanDusen, is to make the experience seamless and easy for attendees and event producers.

“We knew there wasn’t a platform that managed every part of an event effectively,” explains Elliott, “so we set out to solve that. Judging by the success of our clients, the growth of our own company, and growing interest from outside investors, I’d say we’ve achieved that goal. And we will continue working to improve our platform, both for attendees and event producers alike.”

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Tim McLoughlin, a partner with Cofounders Capital, says, “During our diligence, we really started to understand the pain felt by event organizers that were forced to kludge together multiple software solutions to run their event effectively. ViewStub is an end-to-end, turnkey solution for these organizers that will save them significant time and cost, while also adding features to help drive revenue and reach.”

Cofounders Capital is one of the largest and most active early-stage venture funds in the Southeast, headquartered in North Carolina. They are managed by a team of serially successful entrepreneurs including David Gardner, Tim McLoughlin, and Tobi Walter. The firm focuses on B2B software companies that are laser-focused on driving demonstrable ROI to their customers.

VanDusen said the team is excited about the opportunities their relationship with Cofounders Capital is creating.

“This round of funding will give us the ability to make a number of planned additions to our product suite including the launch of a fully customizable app that will provide each event their own fully branded mobile environment,” he explains.

Elliott and VanDusen say the company has been approached by numerous investors, and those calls are becoming more frequent lately, but the team is very selective in the investors they choose to align with.

“We chose to partner with Cofounders Capital for this round of funding, because they were inspired by our team’s vision to build the best product for brands to deliver successful in-person events and global streaming experiences. Our customers already love the product and agree that it is superior to other offerings by legacy players in the market; this round will fuel our sales and marketing efforts to spread the word,” Elliott said.

VanDusen says, “We plan to keep doing what we know works—continuing to improve ViewStub’s already superior platform and expanding into larger events in the entertainment and sports world. We’ve worked with some world-class entertainers and are currently in talks with several more. This round of funding will enable us to make the improvements we’ve planned and develop relationships with the right industry partners so that everyone involved wins.”

ViewStub is dedicated to being a thought leader on leveraging live, hybrid, or virtual events to earn more profit and connect with a larger audience. They host a weekly live show & podcast called EventMasters.

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Triton Digital Releases Rankings for the Top Digital Audio Properties for July 2021; Expands EMEA Publisher Ranker to Top 15

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Triton Digital Combines Census and Survey Podcast Measurement Data to Launch Podcast Metrics Demos+

Triton Digital®, the global technology and services leader to the digital audio and podcast industry, released its monthly Webcast Metrics Global Ranker as well as its regional US, LATAM, and EMEA Streaming Rankers for July 2021. Triton’s rankers provide insight into the top-performing streaming audio stations and networks around the world for the month of July. This reporting period, the EMEA Ranker has been expanded to include the Top 15 publishers in response to the continuous growth of streaming audio consumption and measurement in the region.

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Triton’s Global ranker is inclusive of publishers that subscribe to Triton’s enhanced measurement service – Webcast Metrics® – which requires publishers to meet a broader set of technical and operational requirements which are subject to a third-party audit.

Triton’s Webcast Metrics and Streaming Metrics services are the industry standard for online audio consumption data. They provide credible, validated data that enable audio publishers around the world to analyze the consumption of their content by daypart, device type, geography, distribution platform, and more.

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UiPath Reports Second Quarter Fiscal 2022 Financial Results

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UiPath Reports Second Quarter Fiscal 2022 Financial Results

ARR of $726.5 million increased 60 percent year-over-year driven by record net new ARR of $73.9 million

UiPath, Inc., a leading enterprise automation software company, today announced financial results for its second quarter fiscal 2022 ended July 31, 2021.

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“We continued our very strong momentum in the second quarter of fiscal year 2022 with ARR growing 60 percent year-over-year to $726.5 million. Our results were driven by both new customer additions, ending the quarter with more than 9,100 customers, as well as robust expansion with existing customers, reflected in our best-in-class dollar-based net retention rate of 144 percent,” said Daniel Dines, UiPath Co-Founder and Chief Executive Officer. “The opportunity to unlock human potential is vast and we are in the very early stages of the automation market. We believe we have a long-term opportunity to drive durable growth and build a company that will transform how organizations compete, employees experience work, and companies interact with their customers.”

Ashim Gupta, UiPath Chief Financial Officer, added, “The team executed well this quarter as we continue to drive meaningful growth at scale. Our land and expand go-to-market model delivered record net new ARR, a testament to our competitive differentiation and the power of our platform to drive meaningful return on investment for our customers. Looking ahead, our priority is to continue to drive growth while exercising operational rigor, which will allow us to maintain our clear leadership position in this large and growing market.”

Second Quarter Fiscal 2022 Financial Highlights

  • ARR of $726.5 million as of July 31, 2021, increased 60 percent year-over-year.
  • Net new ARR of $73.9 million increased 33 percent year-over-year.
  • Revenue of $195.5 million increased 40 percent year-over-year.
  • GAAP gross margin was 82 percent.
  • Non-GAAP gross margin was 86 percent.
  • Net cash used in operations was $(6.0) million.
  • Non-GAAP adjusted free cash flow was $(3.5) million.
  • Cash, cash equivalents, and marketable securities of $1.9 billion as of July 31, 2021.

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Recent Business Highlights

  • Named a Process Mining Leader in the Technology Vendor Landscape for the second consecutive year, according to Everest Group’s Process Mining Products PEAK Matrix® Assessment 2021. UiPath has also emerged as one of the four-Star Performers in this year’s assessment, demonstrating the most year over year improvement on the PEAK Matrix®.
  • Announced new integrations with Smartsheet (NYSE: SMAR), the enterprise platform for dynamic work, to make it easy for users to retrieve, update, and share data in Smartsheet. This means users are now able to automate the management of workflows in Smartsheet projects, reports, and sheets in a matter of minutes, saving hours of repetitive, manual work.
  • Expanded technology partner ecosystem to include SUSE, a leader in Linux and Kubernetes management, to provide additional deployment options for customers leveraging the UiPath platform. In addition, UiPath collaborated with Alteryx (NYSE: AYX), a strategic technology partner, which developed a UiPath Connector that makes it easy for users to trigger UiPath software robots directly from an Alteryx analytic automation workflow.
  • Completed SOC 2 Type 2 System and Organization Controls for UiPath Automation Cloud: This attestation, among the Company’s extensive list of security capabilities, provides assurance to UiPath global customers in highly-regulated industries who trust UiPath with their most sensitive data.
  • Joined TSANet (Technical Support Alliance Network), the industry’s largest vendor neutral support alliance, to fast track interactions with other vendors in resolving multi-party integration issues. As the first pure-play automation company to the TSANet ecosystem, UiPath will leverage other vendors’ engineering and customer success teams to ultimately reduce the resolution time for its mutual customers.
  • Expanded go-to-market partner ecosystem to help customers rapidly accelerate their digital transformation efforts. With a range of technology and industry solutions, UiPath added more than 300 new go-to-market partners in the quarter bringing the total partner ecosystem to more than 4,700 worldwide.
  • Announced UiPath community grew to more than 1.5 million members and launched three new features: Use case repository, UiPath community job board, and Community mentorship program. The UiPath Community connects customers, partners, freelancers, enthusiasts, and beginners to UiPath.

Financial Outlook

For the fiscal third quarter 2022, UiPath expects:

  • ARR in the range of $796 million and $798 million as of October 31, 2021
  • Revenue in the range of $207 million and $209 million
  • Non-GAAP operating loss in the range of $(30) million and $(15) million

For the fiscal full year 2022, UiPath expects:

  • ARR in the range of $876 million and $881 million as of January 31, 2022

Reconciliation of non-GAAP operating loss guidance to the most directly comparable GAAP measure is not available without unreasonable efforts on a forward-looking basis due to the high variability, complexity and low visibility with respect to the charges excluded from this non-GAAP measure; in particular, the measures and effects of stock-based compensation expense specific to equity compensation awards that are directly impacted by unpredictable fluctuations in our stock price. We expect the variability of the above charges to have a significant, and potentially unpredictable, impact on our future GAAP financial results.

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Quadient Among Finalists for Parcel and Postal Technology International Awards 2021

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Evergreen Wins Big at MUSE Awards

Quadient , a leader in helping businesses create meaningful customer connections through digital and physical channels and one of the largest operators of smart parcel lockers in the world, announced today it has been selected as a finalist once again for the Parcel and Postal Technology International Awards. Its innovative solution Campus Hub is in t

n that enables university campuses to seamlessly manage the growing volume of packages and goods to be delivered and distributed to students.

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Quadient, a French-based tech player with a strong international footprint, provides businesses with smart software and hardware solutions that enable intelligent communication and business process automation, as well as automated mail and parcel management. In 2020, Quadient won the Sorting and Fulfilment Technology of the Year category and was also a finalist in the Final Mile Innovation of the Year category.

Introduced in April 2021 at universities and campuses across the United States, Quadient’s Campus Hub solution is part of the Parcel Pending by Quadient portfolio and is an exclusive innovation. Combined with Quadient’s Web Tracking System (WTS), Campus Hub enables accurate tracking of packages and goods from receipt to delivery via a centralized digital platform.

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In addition to reducing operational costs and ensuring greater security, the solution facilitates communication between university departments and services, both for students and staff. During lockdown periods, Campus Hub has enabled campus mail services to continue to operate, not only to receive online purchases, but also to extend the service to the handover of IT equipment and library books, among other items, reducing health risks through contactless technology.

“This nomination, among the most innovative final mile solutions in the market, validates the relevance of our parcel locker solutions,” said Geoffrey Godet, CEO of Quadient. “Our automated parcel lockers have become an essential part of our customers’ distribution and collection of parcels around the world, from universities and residential buildings to major retailers and parcel carriers. Campus Hub allows us to further expand our presence in the higher education market with a truly integrated solution that creates value at all levels of the parcel delivery chain.”

Lenovo Launches Global Everything-as-a-Service Strategy

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Lenovo Delivers AI at the Edge, Bringing Next-Generation Intelligence to Data

From the pocket to the cloud, Lenovo offers its entire portfolio as-a-service under an expanded Lenovo TruScale umbrella

Today, at its annual Tech World event, Lenovo announced an evolution in its consumption-based business model, introducing Lenovo TruScale, a new portfolio-spanning everything-as-a-service offering. This announcement is part of Lenovo’s continuing transformation for the next reality – a new era where consumers and business leaders need new solutions and technologies to face unprecedented change in business, education, living and beyond.

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“With Lenovo TruScale, customers can expect one solution, one provider, one contract framework, and a single point of accountability for everything-as-a-service.”

Expanding its TruScale brand beyond infrastructure services, Lenovo is bringing all of its as-a-service offerings under one umbrella to provide a truly global solution that makes everything from the pocket to the cloud available via a single contract framework. Lenovo TruScale embodies the company’s vision and transformation for the next reality – meeting the growing global demand for smarter technology amid a new era of hybrid working and learning.

“Digital transformation is accelerating faster than ever, and companies are struggling to keep pace with the speed of innovation. We hear from CIOs every day that their organizations’ technology needs are evolving every 12-18 months,” said Ken Wong, president of Solutions & Services Group. “With Lenovo TruScale, customers can expect one solution, one provider, one contract framework, and a single point of accountability for everything-as-a-service.”

Lenovo TruScale offers businesses of all sizes an everything-as-a-service platform with the flexibility they need to stay competitive with a scalable, cloud-like consumption model and predictable payment options for hardware and service inclusions. This transition to a fully integrated as-a-service strategy brings to life the company’s “One Lenovo” vision – addressing common business challenges and providing IT leaders with the performance and flexibility to pay-as-you-grow. With Lenovo TruScale, IT leaders’ infrastructure solutions are fully managed, giving customers the advantages of an on-premise cloud environment along with the peace of mind around data management in a hybrid environment.

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Research shows the as-a-service market is growing at four times the overall IT services total addressable market. In three years, as-a-service models will represent 12% of enterprise x86 server spend and over 50% of new enterprise storage spend, growing at 40% CAGR and around 17% of commercial PC spend, up from 1% two years ago and growing at 50% CAGR.1

As the world shifts to a flexible “work, learn and connect-from-anywhere” model, organizations that embrace smarter technology designed for a hybrid reality will benefit from this transition. This requires flexibility in devices and work platforms, on-demand support when and where needed, and customizable solutions across the organization, benefits that many will recognize from Lenovo’s existing Device-as-a-Service solution. Now moving under the new TruScale umbrella, Lenovo DaaS will continue to help customers move to a Modern IT environment by combining the best end-to-end technology from across Lenovo with lifecycle services and support and convenient financing to deliver lower total cost of ownership.

Lenovo is building a new way to deliver as-a-service to the market and offer organizations ultimate flexibility in how they leverage their IT infrastructure, services and software. By forming strategic alliances with other market leaders, customers can get the public cloud experience with the security and control of an on-premises solution. As part of this new platform, Lenovo has joined with leading infrastructure partners Deloitte, VMWare and Intel, and DaaS security partners Absolute Software and SentinelOne to provide organizations with various dynamic offerings such as hybrid cloud solutions for Edge to Cloud environments, best-in-class managed security solutions and access to the most current storage infrastructure innovation, for the life of their data, with the ability to scale storage capacity on demand.

“Lenovo’s as-a-service approach helps meet the market’s demand for responsive, reliable hybrid cloud operations. Put simply our organizations are helping companies grow their enterprises and mitigate risks to create more value and serve society better,” said Punit Renjen, CEO of Deloitte Global.

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Asiance and Mobile Now Sign MOU for North-East Asia

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Asiance, a brand-tech company based in Seoul and Tokyo, and Mobile Now, a full-service mobile platforms agency based in Shanghai, have formed a strategic partnership agreement through the signature of a Memorandum of Understanding.

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Global brands are increasingly focusing on Asian markets by developing strategic development on local platforms such as KakaoTalk, Line, or WeChat to reach their local audience. As experts in this domain, Asiance and Mobile Now will use this partnership to provide complete answers to their clients’ digital marketing needs in the region.

Indeed, through this agreement, the two companies have decided to exchange insights on local digital ecosystems and share talents and resources for collaboration opportunities. Thanks to this, they will create synergies to help international brands go through their digital transformation journey in China, Japan, and Korea. “We are delighted to enter this partnership with Mobile Now. We look forward to combining Asiance’s knowledge of Korea and Japan with Mobile Now’s expertise in the Chinese market”, said Olivier Mouroux, Asiance’s CEO.

Thomas Meyer, Co-Founder of Mobile Now said: “China has become the digital lab of the world and we, Mobile Now, are one of the very few agencies that keep up with the pace of change in technologies, whilst repeatedly deploying successful mobile platforms. We are very proud to partner with Asiance. We believe together we can build the base of an expanding alliance of agencies and enablers that will bring more like-minded partners together, that really understand the social transaction, digital wave”.

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Sympli Adds Design Systems Support, Making It Possible for Designers and Developers to Easily and Intuitively Collaborate

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Sympli-Adds-Design-Systems-Support_-Making-It-Possible-for-Designers-and-Developers-to-Easily-and-Intuitively-Collaborate

Sympli, a suite of design collaboration and handoff tools, today unveiled support for design systems in Sympli Handoff. With design systems, it’s possible to add information about design tokens  – colors, text styles, fonts, spaces, and sizes that designers hand over to developers – into Sympli Handoff so that developer and design teams can save time, scale their design decisions, and communicate better.

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With design systems support, teams can streamline design collaboration, delivery and consistency, and reduce ambiguity between design and engineering. Teams can improve communication and deliver design decisions in the same terms between design and engineering, at scale, using component names and design tokens.

With Sympli Handoff, developer and design teams can save time, scale their design decisions, and communicate better.

“We are creating new ways for designers and developers to speak the same language, so they can bring their ideas to life in new and powerful ways,” said Max Ignatyev, founder and CTO of Sympli. “With simple and intuitive tools, teams will be able to speed up and improve their processes, so they can focus on continued growth.”

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Design systems support in Sympli Handoff comes with:

  1. Size and spaces tokens to define dimensions and layout variables in a uniform way across projects
  2. Color tokens to provide details about background, highlights, and colors
  3. Text styles to communicate typography details like font family, style, and size      
  4. Automated tokens export from Sketch and Figma using the Sympli Handoff plugins
  5. An option to manually tweak token data in Sympli Handoff web app to provide ultimate flexibility

Sympli Handoff support of design systems is available immediately. Current users will have access as soon as projects are synced.

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Joy Spreader Strengthens its Leadership in Performance-based Marketing Sector, Ensuring Compliance in Data Algorithm Practices to Boost Business Growth

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Joy-Spreader-Sees-Historical-Opportunities-in-Creating-a-Cross-platform-Ecosystem_-as-China's-Internet-Platforms-Open-Up

Joy Spreader Group Inc., a leading marketing technology company, hosted a conference call regarding its interim results for 2021 On August 31. During the meeting, the Group’s management discussed several topics of importance to the industry, including personal data protection, algorithm-based recommendations and data security. The firm’s data falls into three categories: product, new media content and anonymous user behavior, none of which involves the collection of users’ personal information such as name and gender.

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With an overall shift to an information-based society, the internet has introduced fundamental changes to daily living, initiating the growth of the digital economy while opening the door to an avalanche of unprecedented issues around unauthorized collection of data, fraudulent transactions and abuse of personal information.

Against this backdrop, China has officially established a data governance framework centered around a trio of laws that came into effect on August 20, 2021: the Network Security Law, the Data Security Law and the Personal Information Protection Law. The framework ensures information security in the digital world while helping promote the long-term, healthy growth of the digital economy, including the mobile new media performance-based marketing sector.

The Chinese government’s increased regulatory efforts to ensure data security and protect personal information are expected to reduce uncertainties about the growth of the digital economy and stabilize market expectations. At the same time, the barrier to market access has been raised as a result of the government setting stricter compliance requirements for industry players. This, in turn, helps the better performing players in the industry stand out and build competiveness by virtue of their ability to remain in compliance of the new laws.

Joy Spreader, a leading marketing technology company mainly engaged in mobile new media intelligent performance-based marketing, has fully incorporated the concept of environmental, social, and corporate governance (ESG) into its operational management while ensuring compliance with the new laws.

Recently, Chinese regulators have strengthened regulations guiding algorithm-based recommendations, allowing users to opt out of algorithm-driven services and delete point of interest (POI) tags by themselves. When responding to this topic, Joy Spreader said that the company also has an interest-based recommendation mechanism, but it only involves recommendations of marketing points and products as well as recommendations to each other. The firm has not been affected by the government’s heightened regulations concerning algorithm-based recommendations as its recommendation mechanism is in no way similar to mechanisms that offer interest-based content recommendations to internet users.

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It is hard for internet users to avoid being influenced by fraudulent traffic and fake comments on the internet as the information has become so prevalent in daily lives. In this regard, Joy Spreader said that fraudulent traffic and fake comments are associated with the management of accounts or the fan economy, both businesses that the firm hasn’t and will not become involved in.

Fake fans and comments would undermine Joy Spreader’s business as they can mislead the company’s algorithm models. The government’s increased efforts to crack down on fraudulent traffic and fake comments are helping create a healthier new media environment, which is good news for Joy Spreader.

As for data security, Joy Spreader stated that the firm has been viewing data as a core asset from day one with an ongoing commitment to protecting it in accordance with the strictest industry standards. With multi-tier licensing and a comprehensive backup mechanism, the Group’s database is securely stored on trusted cloud and on-premises server platforms. In addition, the company has strengthened its IT and internal control audits in an effort to ensure data security.

The interim financial report showed that Joy Spreader achieved revenue of HK$624 million (approx. US$79.8 million) during the first half of 2021, an increase of 62.37 per cent from the same period of the previous year.

Net profit excluding foreign exchange losses for the period also grew 102.26 per cent year on year to HK$137 million (approx. US$17.5 million). Joy Spreader uses a cost-per-sale (CPS) approach as its main revenue model. During the first half of the year, CPS-based revenue accounted for 92.71 per cent of the Group’s total. With a high barrier to entry, the CPS approach requires accumulation of sufficient real data that spans a meaningful period of time while relying on investment into research and development over the long-term as well as continued optimization of the algorithms. The strong performance that led to the firm’s excellent interim results has demonstrated the role of compliance with all rules concerning data algorithms in boosting the growth of the business.

Going forward, Joy Spreader plans to fulfill its responsibilities as an industry leader by strengthening awareness of the importance compliance across the organization while implementing measures that ensure that the firm is always in compliance with existing regulations. By doing so, the firm expects to lead the industry in terms of data security and information protection by leveraging its extensive experience with the secure use of data, promoting the stable growth of the industry.

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Course5 Intelligence Named as a Strong Performer Among Customer Analytics Service Providers by Independent Research Firm

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Course5 Intelligence Named as a Strong Performer Among Customer Analytics Service Providers by Independent Research Firm

Course5 recognized for bringing “a strong industry focus to customer analytics, with practices devoted to tech, CPG, retail, media, telecom, and life sciences”

Course5 Intelligence, a leading global analytics and AI company, has been named among 11 of the most significant Customer Analytics service providers and ranked as a ‘Strong Performer’ in The Forrester Wave™: Customer Analytics Service Providers, Q3 2021 report.

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The report notes: “Course5 brings a strong industry focus to customer analytics, with practices devoted to tech, CPG, retail, media, telecom, and life sciences. The vendor also excels at insights delivery with its AI-powered augmented analytics platform Discovery, which proactively surfaces insights for business users. Next Best Step, a personalization accelerator that helps clients identify and deliver the next best experience, is another example of Course5’s strong innovation capabilities… Enterprises looking to develop next-best-experience solutions for their customers should consider partnering with Course5.”

Ashwin Mittal, CEO of Course5 Intelligence, said, “The most important insights we deliver for our clients are those that help them grow revenue, reduce costs and improve CX. We believe our customer focus, experience across analytical disciplines, and application of robust AI technologies set us apart from our competition.”

Course5’s customer analytics solutions blend satisfaction and behavior metrics to strengthen customer relationships. Their AI-based solutions span Experience and Journey Analytics, Retention and Risk Modeling, Segmentation, and Personalization.

Course5 has deep expertise in NLP and Text Analytics and uses advanced AI for cross-sell, upsell, and next-best-action. The company’s Customer Analytics solutions are supported by a proprietary MLOps framework and a Unified Customer Data model that can be deployed in all major cloud environments.

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Clear Channel Outdoor, Foursquare Integration Makes In-Flight Ad Optimization Possible for Out-of-Home Campaigns

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Clear Channel Outdoor, Foursquare Integration Makes In-Flight Ad Optimization Possible for Out-of-Home Campaigns

An Industry First, the Integration Provides Brands More Frequent Data & Actionable Insights

Clear Channel Outdoor and Foursquare, the most trusted, independent location data and technology platform, have partnered to provide brands with daily updated campaign performance metrics across both printed and now digital out-of-home (DOOH) displays as well. These reports are powered by Foursquare Attribution, which captures data that enables brands to see which consumers were exposed to CCO displays and made a subsequent visit to retail locations and other points of interest. By integrating this data with CCO’s time-stamped ads played reports (DOOH spot logs), brands can move toward optimizing their DOOH campaigns in-flight to reach their target audiences more efficiently than ever before.

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Clear Channel Outdoor, Foursquare integration offers brands daily performance summaries of their out-of-home campaigns for the first time ever, enabling them to make in-flight ad optimizations to effectively reach their desired audiences.

The integration of CCO’s RADARProof® with Foursquare Attribution gives CCO customers access to a daily summary of impressions, conversions and incremental lift for offline visitation. As a result, brands can now understand the impact of their campaigns in a timelier manner and leverage insights to improve their DOOH media strategies. Insights provided to brands via this new solution include an ad’s performance by geography, time of day, demographics and historical visitations. With this evolved methodology, marketers can measure DOOH alongside all other channels on an omnichannel media plan, enabling them to understand and compare performance across all channels in one reporting dashboard.

CCO and Foursquare’s new partnership aligns with a shift in DOOH attribution measurement. The collaboration helps advertisers to accurately measure the impact of their DOOH advertising and leverage actionable reporting to optimize the campaign in-flight. Foursquare’s solution enables CCO customers to align the exposure data when the DOOH ad runs in near real-time, overcoming one of the biggest challenges DOOH exposure and attribution face when attempting to report frequent insights. And by connecting with Foursquare, this information can be provided to brands daily, instead of waiting until the campaign ends.

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“Our priority is to continue innovating solutions for our brand partners so they can reach their target audiences and generate the outcomes they’re striving for with their out-of-home campaigns,” said Dan Levi, EVP & CMO, CCO. “Our partnership with Foursquare represents another industry first for out-of-home by providing advertisers more frequent updates and insights on their DOOH campaigns while they’re in flight for enhanced optimization. By empowering brands with timely updates to improve the effectiveness of their campaigns, we’re moving toward further integrating out-of-home audiences and results into digitally led programs.”

“Foursquare has automated the integration of Clear Channel Outdoor’s proof-of-play/spot logs into Attribution in order to evaluate ad exposures on a daily basis to reveal who saw an ad, where and at what time of day. We do this by leveraging granular data points from our SDK and our owned/operated panel of location data,” said Josh Cohen, SVP of Product at Foursquare. “Using our unique and accurate Attribution methodology, Foursquare can surface incremental lift driven by the campaign, which is provided to CCO’s clients and updated daily within the Attribution user interface.”

Foursquare’s unique DOOH attribution methodology delivers quick and accurate results in an easy-to-use dashboard, enabling advertisers to make in-flight optimizations and ensure successful campaign performance no matter where their DOOH media is running.

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McAfee Corp. Launches Public Offering of Common Stock

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McAfee Launches AI-powered Scam Protection to Spot and Block Scams in Real-Time

McAfee Corp. announced that it has commenced an underwritten public offering of 20,000,000 shares of its Class A common stock by certain selling stockholders (the “Selling Stockholders”) pursuant to a registration statement filed on Form S-1 with the Securities and Exchange Commission (the “SEC”). The offering is subject to market conditions, and there can be no assurance as to whether or when the offering may be completed or as to the actual size or terms of the offering. The underwriters will have a 30-day option to purchase up to an additional 3,000,000 shares from the Selling Stockholders. McAfee will not receive any proceeds from any sale of shares being sold by the Selling Stockholders.

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Morgan Stanley and Goldman Sachs & Co. LLC are acting as lead book-running managers and representatives of the underwriters for the offering. TPG Capital BD, LLC is also acting as lead book-running manager. BofA Securities and Citigroup are acting as joint bookrunners in the offering. The proposed offering will be made only by means of a prospectus.

A registration statement on Form S-1 relating to the proposed offering has been filed with the SEC but has not yet become effective. These securities may not be sold, nor may offers to buy be accepted, prior to the time the registration statement becomes effective.

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Copies of the preliminary prospectus related to the offering may be obtained, when available, from Morgan Stanley & Co. LLC, Attention: Prospectus Department, 180 Varick Street, 2nd Floor, New York, NY 10014 or Goldman Sachs & Co. LLC, Attention: Prospectus Department, 200 West Street, New York, New York 10282 or by telephone: 1-866-471-2526.

This press release does not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

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Dialpad India Plays a Crucial Role in Successful Launch of Dialpad Meetings

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Dialpad India Plays a Crucial Role in Successful Launch of Dialpad Meetings

Dialpad’s India-based research and development team leans heavily on its own cloud technology and TruCaaS approach to collaborate with remote colleagues, deliver Dialpad Meetings

Dialpad Inc., the industry leader in AI-powered communication and collaboration, recently announced a truly unified approach to communications as a service with its launch of Dialpad Meetings. Formerly known as UberConference, Dialpad Meetings adds new capabilities and establishes the Dialpad cloud communications platform as the one place for a truly unified Communications as a Service (TruCaaS) experience.

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The Dialpad India team was a key contributor to the cutting-edge innovations now available in Dialpad Meetings including:

  • Video conferencing in HD quality for an in-the-room experience.
  • Real-time Voice Intelligence (Vi™) provides live note-taking and automated transcription analysis, enabling attendees to focus on the conversation and ensure key moments are not missed.
  • Start and join Dialpad Meetings from any direct message, group message or channel within the Dialpad app. With Dialpad Meetings natively built into the platform, users are not required to manage multiple tabs or windows.
  • Emoji reactions and expressions build social connections with team members and provide feedback in real-time without interruptions.

Dialpad is committed to developing hybrid work solutions for both the SMB and enterprise markets through product innovations for truly unified communications, and the company relies heavily on the research and development in India. Dialpad India is comprised of more than 80 employees throughout India working remotely and in its Bengaluru office. Dialpad is leading the hybrid work model through cloud communications by example with more than 800 employees spread across 11 offices and fully-remote teams easily collaborating on its own TruCaaS platform.

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“The Dialpad spirit of connection, collaboration and productivity in this new work-from-anywhere world reflects our belief that when the right people come together — regardless of location — anything is possible,” said Amit Kaul, Vice President of Engineering and India Country Manager, Dialpad. “This project showcased the commitment to providing reliable tools to work from anywhere and we are truly proud of Dialpad India’s contribution to the successful launch of Dialpad Meetings.”

Dialpad plans to continue its India software engineering team investment with up to 50 new hires over the next 12 months. The India team will focus on Dialpad conferencing capabilities, product integrations and cloud platform infrastructure to support artificial intelligence (AI), a critical component as Dialpad expands research and development efforts for its proprietary Voice Intelligence (Vi™) technology. Vi delivers real-time business optimization, including call coaching, automated note-taking, sentiment tracking and transcription analysis to businesses of all sizes.

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Exchange Solutions Announces Launch of Promo Enhance, an Advanced Targeting and Personalization Engine for Loyalty Promotions

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Exchange Solutions Announces Launch of Promo Enhance, an Advanced Targeting and Personalization Engine for Loyalty Promotions

Exchange Solutions, a personalized loyalty solutions provider, today announced the launch of a new, modular, SaaS based offering that enhances loyalty program performance without having to replace an existing loyalty platform.

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“Exchange Solutions understands that retailers want to foster better relationships with their consumers, especially those that belong to their loyalty programs. Promo Enhance gives any retailer an opportunity to do so quickly and efficiently by offering more relevant and impactful promotional experiences”

The new offering, called Promo Enhance, leverages superior promotion personalization, automation, customer experience and analytics / insights features and functionality from Exchange Solutions’ ES Loyalty product. Specifically, Promo Enhance allows retailers to:

  • Execute complex, highly personalized offers in minutes
  • Drive both transactional and engagement style behaviors
  • Delight members with engaging offer experiences, across all channels
  • Boost operational efficiency with an intuitive, self-serve SaaS console
  • Measure promotion performance with real-time insights
  • Enable through a quick and seamless integration, which works with any loyalty program

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“Exchange Solutions understands that retailers want to foster better relationships with their consumers, especially those that belong to their loyalty programs. Promo Enhance gives any retailer an opportunity to do so quickly and efficiently by offering more relevant and impactful promotional experiences,” said Scott MacDonald, Vice President Product & Marketing at Exchange Solutions. “Promo Enhance is a perfect fit for retailers that need to ramp up their promotion personalization efforts but do not have the resources or hefty budget required to completely replace their existing platform, including those offered by our competitors. We commit to working with any program platform in order to help retailers maximize loyalty member spend & promotion profitability, improve member experiences and streamline promotion management. We are thrilled by the results generated to date and are excited for the opportunity to continue growing loyalty program performance on an ongoing basis.”

Exchange Solutions will be presenting an in-market case study with Harry Rosen at CRMC 2021, which begins today in Chicago. Darren Thompson, Director CRM & Loyalty at Harry Rosen shared his initial thoughts about the day-to-day momentum his team has built since implementation. “The Promo Enhance console enables our team to move quicker than traditional promotional processes or tools previously let us. I can be in a review and planning meeting at 10am and by 10:15 I’ve launched relevant, personalized offers that easily get communicated to our members in the right channels.”

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Digital and Sustainable: Lendlease and Google Cloud Partner to Digitally Transform the Built World

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Digital and Sustainable: Lendlease and Google Cloud Partner to Digitally Transform the Built World

International real estate group Lendlease and Google Cloud today announced a new global partnership aimed at transforming the construction and operation of buildings and cities around the world.

Working together, the two organizations will help usher in safer, more sustainable, and efficient urbanization projects globally by partnering in three key areas: advancing Lendlease’s next-generation IT strategy; integrating new artificial intelligence (AI), machine learning (ML), and smart data features into Lendlease’s Podium building software platform; and collaborating on joint go-to-market initiatives to drive sustainability projects industry-wide.

Advancing Lendlease’s next-generation IT strategy 
Lendlease is well progressed into exiting its eight on-premise data centers across four continents by 2022, with Google Cloud as its only cloud services provider. With Google Cloud as the foundation for its digital transformation strategy, Lendlease will move to the cloud by migrating its mission-critical enterprise workloads, including its data-intense CAD platforms, in-house project excellence platform, Oli, and its Oracle-based eFinance system.

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Not only will this enable Lendlease to significantly increase operational efficiency, but also it will drive improved decision making through enhanced reporting and analytics capabilities, and a stronger cybersecurity posture across the organization.

Co-developing Podium to digitize global supply chains and building lifecycles 
Lendlease will integrate new AI/ML and smart data analytics capabilities from Google Cloud into Podium, the Lendlease platform that runs autonomous buildings and helps manage energy use, human needs, and resource management goals.

Today, Podium relies exclusively on Google Cloud for its data storage, network, and computing needs, and firms use the platform to plan construction projects with accurate parts, pricing and supply. Under the new partnership, the two companies will collaborate on new Podium products and services to give customers the needed intelligence to improve quality and safety, as well as accelerate development pipelines.

Partnering on sustainability to benefit the industry at large 
The strategic partnership will also see the two organizations co-innovating around new cloud-based offerings underpinned by Podium, and working together on new sales and channel opportunities to drive Podium and Google Cloud adoption among existing customers and prospects. Ultimately this will help drive the digital transformation of the global property and real estate development industry, and give firms the advanced tools and capabilities to achieve their sustainability targets.

“Remaking buildings is both the greatest need and the greatest opportunity in addressing our future,” said Bill Ruh, CEO, Lendlease Digital. “By using Podium to digitize supply chains, firms can plan construction projects with accurate parts, pricing and supply. This means fewer delays to projects, more precise build plans, and a reduction in cost estimate errors. This will also put important information about the lifecycle of building projects into the hands of employees at their work locations, including construction sites and within owned property assets.”

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Borussia Dortmund Agrees To Extend ISF Deal with Stats Perform

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Stats Perform and HEIM:SPIEL Partner in Fan Engagement

Stats Perform, the sports tech leader in data and AI, announced an agreement with Borussia Dortmund which will see the Bundesliga club continue to use Stats Perform’s ISF platform to support the management of its club-wide scouting and recruitment operation for the next two years.

For over a decade, Dortmund has built a global reputation for the early identification and recruitment of some of the world’s leading young prospects, as well as providing a pathway to integrate emerging players into their first-team squad.

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Now under the leadership of the club’s Head of Scouting, Markus Pilawa, Dortmund’s recruitment team, working across both first team and academy operations, will use the ISF platform to monitor leading recruitment markets globally on a day-to-day basis, as well as centrally manage all of its internal scouting intelligence on prospects.

Incorporating detailed career records for over 730,000 active players engaged in professional football worldwide, the ISF also publishes core match data for over 100,000 matches played around the world each year and houses video from key competitions. In Germany, biographical player data and line-up information is available in ISF for the top four tiers of men’s club football, in addition to six regional youth leagues going down to under 17 level.

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Alongside the global database, Dortmund has had their own customised player assessment and match report templates built into their ISF system, allowing their scouting staff to subjectively assess players each week against key criteria. Within ISF, this private scouting data can be interrogated alongside each player’s objective career data, to assist with the identification of key prospects across each academy age group, the reserve team and the first-team squad.

After agreeing an extension to their ISF agreement, Borussia Dortmund’s Markus Pilawa said: “We have been working with the Stats Perform team for a long time, and during this time the ISF has been a helpful tool. The software maps various steps in our recruitment process that we have developed here in recent years. With the renewed cooperation, we look forward to a continued trustful collaboration.”

Stephan Hanke, Vice President of Sales in Europe at Stats Perform, added: “Our relationship with Borussia Dortmund’s scouting department goes back over fifteen years and I am absolutely thrilled that we will be continuing to work together for at least another two years. Stats Perform is committed to helping clubs manage strategically for the long-term and by providing Dortmund with a platform which enables them to manage both its academy and first-team scouting activity in parallel throughout the season, I believe we can help streamline key processes and provide greater clarity to major recruitment decisions, at all levels of the club.”

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Raydiant Links with Barvanna to Bring a New Level of In-Location Entertainment–and Revenue–to Bars, Restaurants and Other Brick and Mortars

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Raydiant Launches First of its Kind Mobile Application to Drive More Connected and Equitable Employee Experiences for Brick-and-Mortar

Digital signage and in-location experience provider Raydiant is announcing its partnership with streaming sports, games and entertainment network, Barvanna. Brick and mortars can stream Barvanna’s fast-paced sports videos, trivia questions and on-screen games on their in-location screens to entertain customers and increase dwell time and sales. This dynamic partnership brings Barvanna into Raydiant’s growing app network as a powerful customer engagement tool designed to drive revenue and repeat business.

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“As a customer experience platform provider, we’ve long been aware of the overwhelming sales power of in-location entertainment,” says Bobby Marhamat, Raydiant’s CEO. “Barvanna’s high-energy streaming network is the perfect complement to Raydiant’s robust platform. This new offering gives our brick-and-mortar customers a fresh stream of dynamic and engaging entertainment that keeps customers shopping, dining, and spending money at their locations.”

Barvanna CEO Sean Riley agrees with Marhamat about the timeliness of their partnership.  “We’ve had incredible feedback from our customers after implementing Barvanna. Some of our restaurant and bar customers have reported as much as a 15% increase in beverage sales! Partnering with Raydiant, a company known for creating high-impact customer experiences, just seemed like the natural next step. We’re excited to bring Barvanna to the Raydiant community, and to offer our customers the benefits of Barvanna as part of Raydiant’s comprehensive experience platform.”

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