Weave Certified as Great Place to Work

September 7, 2021

Weave Named a Leader in G2’s 2023 Summer Report

An impressive hiring quarter, plans for first international office & Great Place to Work Certification top momentous summer for Weave

Weave is proud to announce it has been Certified™ by Great Place to Work. The prestigious award is based entirely on what current employees say about their experience working at Weave.

Marketing Technology News: Logiq’s AppLogiq Deploys New Radix AI-Powered Data Management Platform

The Great Place to Work Certification is one of several milestones Weave’s teams surpassed this summer. The company hired more than 200 new team members in the second quarter of the year, one of the most significant hiring quarters in the company’s history. Additionally, Weave has expanded its operations to India, where it has begun hiring a full-stack development team with plans to open a physical office soon, while growing its international talent force.

“Great Place to Work Certification isn’t something that comes easily – it takes ongoing dedication to the employee experience,” said Sarah Lewis-Kulin, vice president of global recognition at Great Place to Work. “It’s the only official recognition determined by employees’ real-time reports of their company culture. Earning this designation means that Weave is one of the best companies to work for in the country.”

Weave’s mantra of “People, not employees” has helped the company continually be recognized as a great place to work both nationally and locally. Now, with more than 800 people working at Weave and a new leader in CEO Roy Banks, that approach continues to be a guiding force for the company.

“We couldn’t be more proud to be Certified as a Great Place to Work and to continue growing our teams and business in 2021 and beyond,” said Roy Banks, CEO of Weave. “At Weave, we are always striving to prove that a people, not employees approach is the best way to run a company. I want to thank all of the people who truly make it the best place to work in Utah, the U.S and, now, the world.”

Marketing Technology News: Capgemini becomes Worldwide Partner of Rugby World Cup France 2023 and joins World Rugby as its…

Global Broadcast Company Licenses Blackbird’s Core Video Technology in a 5 year deal

PRNewswire

September 7, 2021

Blackbird video study finds optimized cloud native production tools can transform inefficient workflows

Blackbird plc, the developer and seller of the market-leading cloud native video editing platform, Blackbird, announces that a global broadcast company has licensed its core video technology, Blackbird, including its patented video codec technology, for a 5 year period.

Marketing Technology News: Capgemini becomes Worldwide Partner of Rugby World Cup France 2023 and joins World Rugby as its…

This is the first OEM licensing deal of its kind for Blackbird and is worth an expected minimum of €2 million over the contract length. The customer is globally recognized as a leader in live video technology for broadcast and new media productions. Through its range of products and solutions, the customer delivers high-profile and prestigious live sports, entertainment and breaking news content from around the world to millions of viewers daily – in real-time.

The technology integration will enable users of the customer’s market-leading live video solutions to have editing workflows ‘powered by Blackbird’, including their own editor and player. They will be able to remotely and quickly access, edit and publish broadcast quality content to multiple digital end points. Accessing professional standard editing toolsets in a browser on minimal bandwidth will enable highly agile, efficient video production workflows for all events. Use of Blackbird’s patented video technology in the cloud delivers significant carbon reductions for users currently running on premise video editing workflows.

Blackbird CEO, Ian McDonough, said: “We are thrilled with this deal, which breaks new ground for Blackbird and demonstrates the value of our world class patented IP outside of the selling of the Blackbird platform. Under this first technology licensing contract, the OEM partner will use the core Blackbird video technology to provide the basis for their own advanced on premise and cloud native editing platform, extending its use into new product areas. They will sell the editing software as an integral part of their broadcast production suite to their customers around the world.”

Blackbird drives awareness, monetization and efficiencies for brands in the sports, news, entertainment and enterprise sectors. Customers include Univision, IMG, Deltatre, Sky News Arabia, A+E Networks, BT, NHL, Eleven Sports, Cheddar News, Riot Games, the U.S Department of State and 69 local US news stations with TownNews.

Marketing Technology News: Ogury Appoints Fabien Magalon as Chief Publisher Sales Officer

Artificial Solutions Announces IP Co-Sell Incentivized Partnership with Microsoft

PRNewswire

September 7, 2021

Artificial-Solutions-Announces-IP-Co-Sell-Incentivized-Partnership-with-Microsoft

Artificial Solutions® announces today that the company joins the Azure IP Co-sell incentivized partnership with Microsoft. From now on, Microsoft’s sales organization will be incentivized for bringing Artificial Solution’s Teneo to its clients.

Marketing Technology News: Martech Interview with Amy D. Love, CMO of SambaNova Systems

Teneo is Artificial Solutions’ award-wining Conversational AI development platform. It enables enterprises to build highly conversational applications in more than 86 languages running over any device, service, or operating system. Real-time data analytics allows organizations to increase personalization, automatically maintain the conversational system, and deliver actionable insight back to the business, while enabling compliance with privacy regulations such as GDPR.

Artificial Solutions’ offering, LUIS^Teneo, is a cloud architecture and SaaS-based platform in Microsoft Azure, that makes it easy for companies to start small, and then scale their solutions for high volumes and across multiple channels & languages.

LUIS^Teneo also connects to all major systems through an extensive portfolio of front and back-end including Amazon Alexa, Automation Anywhere, Facebook Messenger, IVR by CSG-IM, IVR by Twilio, Jira Software, Hubspot, SMS by Nexmo, Slack, Telegram, Web Chat, Twitter, WeChat, WhatsApp by Twilio, Blue Prism, Contentful, Amadeus, Freshdesk, Freshservice, HubSpot, Jira, Monday.com, Sabre, Salesforce, ServiceNow, Shopify, UiPath, Power Automate, QuickBooks, Zendesk Support and Zoho Desk.

Marketing Technology News: HyperX Signs Professional Tennis Player Daniil Medvedev as Global Brand Ambassador

As a partner, not only is LUIS^Teneo available at the Microsoft Azure marketplace, but the two organizations will begin jointly selling LUIS^Teneo to customers who need to maximize their performance in Conversational AI. LUIS^Teneo adds all the features of Teneo to LUIS, which speeds up development and deployment, makes it easier to add languages and channels, and enhances scalability and performance by utilizing a modern SaaS based delivery model.

“We are thrilled to be working with Microsoft to bring our high-performance platform to their customers,” said Per Ottosson, CEO, Artificial Solutions. “The Incentivized Partnership is the highest form of partnership with Microsoft’s sales force. It incentivizes their sales organization to sell LUIS^Teneo, which considerably expands Artificial Solutions commercial reach.”

Microsoft Azure’s Cognitive Services is a comprehensive family of AI services and cognitive API´s. The combination of the two technologies leverages Teneo’s and MS LUIS’ strong points to benefit users with:

–A powerful and user-friendly developer environment to increase productivity, scalability and collaboration

–An extension of MS LUIS’ intent recognition engine with Artificial Solutionsr intellectual property and linguistic approach expanding Microsoft LUIS to 86 languages: Afrikaans, Albanian, Amharic, Armenian, Azerbaijani, Basque, Belarusian, Bengali, Bosnian, Bulgarian, Catalan, Chinese (Mandarin), Croatian, Czech, Danish, Dutch, English, Esperanto, Estonian, Ewe, Faroese, Finnish, French, Galician, German, Greek, Georgian, Gujarati, Hindi, Hungarian, Icelandic, Indonesian, Italian, Igbo, Irish, Japanese, Latvian, Kazakh, Kinyarwanda, Kirundi, Korean, Kyrgyz, Lithuanian, Luxembourgish, Macedonian, Malay, Malagasy, Maltese, Marathi, Mongolian, Nepali, Norwegian, Odia, Oromo, Papiamento, Polish, Portuguese, Quechuan, Romansh, Romanian, Russian, Sámi, Sango, Scottish Gaelic, Shona, Sinhala, Somali, Swahili, Swazi, Serbian, Slovak, Slovene, Spanish, Swedish, Turkish, Tigrinya, Tsonga, Tswana, Turkmen, Ukrainian, Uzbek, Vietnamese, Welsh, West Frisian, Yoruba and Zulu.

Marketing Technology News: CoinDesk Positions Itself for Long-Term Growth With Migration To Arc XP

Genesys Unveils Winners of 16th Annual Customer Innovation Awards

PRNewswire

September 7, 2021

OneCause Awards Technology Grants to Three Rising Nonprofits

Genesys honors organizations across the world for their innovation and dedication to reimagining the customer experience

Genesys, a global cloud leader in customer experience orchestration, announced the winners of its 16th annual Customer Innovation Awards, including transformative companies like Company Nurse, Woolworths, Xerox and more.

Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a Breakthrough Solution for Amazon Sellers Looking to Optimize Advertising Campaigns

This year’s Genesys Customer Innovation Awards recognizes eight companies of varying sizes and industries that leverage a range of technologies – such as cloud and artificial intelligence (AI) – to orchestrate exceptional customer experiences. A panel of judges, including industry analysts and consultants from Omdia, McGee-Smith Analytics and Efficio, as well as representatives from Customer Innovation Award-winning customers and Genesys executives, evaluated the finalists.

“We received the highest-ever volume of nominations for this year’s Customer Innovation Awards, making this select group the most committed to transforming transactional consumer touchpoints into orchestrated customer experiences,” said Scott Cravotta, Executive Vice President of Customer Success and Services at Genesys. “This award highlights how some of our most innovative customers are realizing the business value of Experience as a Service^SM, driving empathy at scale, and transforming digital experiences to stay competitive. Seventy percent¹ of consumers believing that a business is only as good as its customer service, and these brands understand how to stand out in a world of standout experiences.”

Marketing Technology News: MarTech Interview with Lauren Weinberg, Global Head of Marketing and Comms at Square

The 2021 winners include:

Company Nurse & Lintelio — CX Creator (Best use of customization)
Company Nurse used the Genesys Cloud CX™ platform to develop Lintelio, an innovative COVID-19 digital screening and triage guidance solution to help organizations maintain healthy work environments. Lintelio has evolved into a new business venture that allows organizations to proactively manage the health and safety of their employees. In less than a year, it has added 33,000 active users and is completing 100,000 weekly health transactions for more than 100 organizations in 700 locations.

Service NSW — CX Empathy (Best use of empathy in customer experience)
Whether its aiding Australians who have been impacted by devastating wildfires, flooding or the COVID-19 pandemic, the Service NSW team handles each interaction with empathy and understanding. Genesys Cloud CX gives Service NSW a unified communication and collaboration platform so it can meet continuously changing needs within the organization and its contact center. It has also helped Service NSW redefine its recruitment and streamline onboarding to rapidly hire and train new staff with specialty skills to support customers in crisis.

Woolworths — CX Innovator (Most successful innovation)
The Woolworths Retail Customer Service team created a Smart IVR using Google Dialogflow integrated with the Genesys Multicloud CX^TM solution. Launched in January 2021, Woolworths customer agents use the conversational AI capabilities in Smart IVR to help thousands of customers each week answer simple queries, including order tracking, FAQs and refunds. In addition, Woolworths Finance Shared Services integrated robotic process automation (RPA) technologies with Genesys Cloud CX to provide faster customer responses while relieving team members from dealing with repetitive, manual tasks. The result was a 28% increase in employee satisfaction, significant efficiency gains and exceptional levels of customer service — with quite complicated supplier queries resolved within minutes.

Rochester Regional Health — CX Mover (Self implementation – Best cloud implementation)
When the COVID-19 pandemic struck, Rochester Regional Health set off on a path to consolidate systems and move its contact center to the cloud. By implementing Genesys Cloud CX, Rochester Regional Health was able to shift hundreds of support staff almost overnight to remote working as demand for telehealth skyrocketed. Genesys Cloud CX also enabled Rochester Regional Health to establish several COVID-19 focused phone lines, including an employee hotline for symptom self-reporting.

Kiwibank & Spark — CX Mover (Partner implementation – Best cloud implementation)
Working with Spark, Kiwibank rapidly deployed the Genesys Cloud CX solution within five weeks as part of its business continuity plan. With this implementation, it eliminated five legacy systems — reducing platform costs by 50%. To date, Kiwibank has added nearly 600 active users (including over 300 concurrent users) and helped customers avoid more than 2.9 million minutes waiting on hold.

Xerox — CX Mover (PS implementation – Best cloud implementation)
With the help of Genesys Professional Services, Xerox migrated nearly 3,600 agents across multiple time zones, business units and 14 languages in just nine months to Genesys Cloud CX. In the process, seven legacy platforms were retired, allowing Xerox to unify its customer journey.

Presbyterian Healthcare Services — CX Team Mobilizer (Best example of team productivity)
Presbyterian Healthcare Services has used Genesys Multicloud CX for many years to enhance the experience of patients, members and the communities it serves. To improve operational efficiency, Presbyterian Healthcare Services worked with Genesys to optimize its Genesys Workforce Engagement Management solution. This has been instrumental in helping Presbyterian achieve a 33% improvement in agent utilization, providing schedule flexibility for agents, decreasing total abandoned calls, and avoiding financial penalties of nearly $73 million each year.

Press Sports Closes $1.5M Round Led by General Catalyst, Launches Android App and is Expanding Their Team

prweb

September 7, 2021

Press-Sports-Closes-_1.5M-Round-Led-by-General-Catalyst_-Launches-Android-App-and-is-Expanding-Their-Team

The category leading community based platform for athletes from all levels and sports around the world.

Press Sports, a sports social media app that is transforming the way athletes, fans, coaches, and teams connect and grow their athletic brands, announced the closing of its $1,500,000 seed round of funding.

With the recent NCAA NIL rule change, Co-Founders Conrad Cornell & Drew Williams set out to build the first global sports social network at exactly the right point in time.

Former D1 Baseball player and CEO Conrad Cornell said; “We started this for a very simple reason; we did a terrible job of documenting our careers and knew that we were not alone. The saturation of mainstream social media was preventing athletes from promoting their own abilities and we saw the opportunity to create a healthy platform and impact the careers of athletes from all levels and sports around the world.”

Marketing Technology News: Ogury Appoints Fabien Magalon as Chief Publisher Sales Officer

As childhood best friends, Cornell and Williams grew up playing sports together from a young age. “There was never an online sports network for us to share our highlights on and connect with others from within our sports community. A social platform solely dedicated to sports was a void that we knew we could fill with the right team,” said Willams.

After seeing early traction and highly engaged users, Tyler Droll and Tom Chernetsky joined Press Sports to lead Product and Technology after founding YikYak and growing the platform to several million monthly active users.

The company recently hired Branndon Stewart to join as COO. Following his football career at Texas A&M, Stewart founded and led OutboundEngine through extraordinary growth as CEO. In its first four years, his company grew to 10,000 SMB customers ranking the company the 95th Fastest Growing Company in America by Inc. Magazine. He has more than 20 years of experience leading high-growth, venture-backed software companies and is a key addition to the team.

“As a former student-athlete, I immediately understood the giant void Press Sports fills with a positive online community for athletes; however, what really sold me on Press Sports was the overwhelming positive feedback from their users. In such a short time, Press has attracted athletes across more than 70 countries and more than 50 sports creating countless opportunities to connect and help athletes while building a wildly successful business” said Stewart.

The recent funding round was led by General Catalyst with participation from Overline, as well as Sound Media Ventures. “We’re excited about the opportunity to invest in another category leading vertical social network. Press Sports has built a great team and are positioned incredibly well with the current social media climate and recent NCAA NIL rule change,” said Niko Bonatsos from General Catalyst.

Press Sports recently launched their Android app and web profiles to increase accessibility for its growing community and increase exposure for athletes. The company has also recently integrated advanced video editing tools to empower users to improve the quality of their profiles on the app. Amid the recent NCAA NIL rule change, Press Sports is positioned well to continue scaling their community of athletes and building a world class team.

Marketing Technology News: Tindeco Whitepaper: Scalable Customisation Is Disrupting the Investment Management Industry

Digital.com Survey Finds 32% of People Quit Their Jobs During the Pandemic to Start a Business

prweb

September 7, 2021

Cypris Expands Innovation Intelligence Capabilities to Include Global Data

Majority of Americans who left the workforce to become entrepreneurs want to be their own boss or pursue their passion

Digital.com, a leading independent review website for small business online tools, products, and services, has published a new survey report to examine why millions of Americans are leaving the workforce. According to the study, 4 million people resigned from their jobs in April of 2021. Digital.com surveyed 1,250 adults 18 and older who quit their jobs within the last six months to gain more insight into the declining labor force participation.

Key findings show 1 in 3 workers, who quit their jobs within the last six months, started a business. Sixty-two percent of respondents say they are starting a business to be their own boss, and 60% say they are passionate about pursuing a business idea. The most popular industries for new business owners include IT, retail, and personal care services.

Marketing Technology News: Avatier Unveils 2021 Spring Release Identity Anywhere Suite

“People are rethinking their career paths and reimagining what it means to achieve financial freedom and break the cycle of living paycheck-to-paycheck.”

Although many respondents say the pandemic influenced their decisions, they also cite several reasons for leaving the workforce. Forty-four percent of workers quit their jobs because they want better wages and benefits, 42% want to focus on their health, and 41% desire a more rewarding career. Sixty percent of new entrepreneurs learned about launching a startup business during the pandemic lockdown.

“The pandemic forced us to quickly adapt to new technology as well as virtual work and social activities,” says Dennis Consorte, startup consultant and small business expert. “Perhaps the most impactful change is that many people are rethinking their career paths and reimagining what it means to achieve financial freedom and break the cycle of living paycheck-to-paycheck.”

Marketing Technology News: MarTech Interview with Ben Brenner, VP of Business Development and Strategy at Digital Remedy

The study suggests that men and high-income earners are more likely to quit their jobs and start a new business. Thirty-six percent of men left the workforce to pursue entrepreneurship, compared to 27% of women. Likewise, 42% of respondents who earn $150,000 or more annually resigned from their jobs to start a business. People who earn $50,000 or less accounted for only 27% of new entrepreneurs.

Digital.com commissioned this survey and selected appropriate respondents via a screening question. Respondents shared information about why they resigned from work, why they want to start a business, and the preferred industry for starting their business. The survey was administered by Pollfish, the online survey platform, from July 21 through July 22, 2021.

ThinkNow Launches First-Ever Cross-Cultural Council to Improve Multicultural Representation in Marketing

prweb

September 7, 2021

NowVertical Group Introduces Smart Archives Solution for Google Analytics Universal Customers

Wells Fargo, GroupM, and Native Tongue Communications join council striving to redefine how marketers see multicultural consumers

ThinkNow, a leading research technology company, is proud to announce the launch of its Cross-Cultural Council. This one-time think tank brings together some of the most innovative brands to lend their experience and expertise to improving multicultural marketing and advertising industry wide. The freshman class of the council consists of Wells Fargo, GroupM, and Native Tongue Communications, who will participate in a beta study of ThinkNow’s proprietary audience planning and segmentation tool, ConneKt.

“The Cross-Cultural Council is exactly what we need to ensure ConneKt delivers best in class multicultural insights needed to portray multicultural audiences accurately. We want to redefine people’s perception of multiculturalism by bringing to market a robust martech tool equipped with on-demand behavioral and first-party data and panel profile insights,” says Jonathan Saquicili, Product Manager, ThinkNow ConneKt. “The Connekt tool gives marketers the ability to make educated, knowledgeable decisions, and we are looking forward to learning and growing with them over these next few months.”

Marketing Technology News: OneTrust is “Leading the Market Outright” and Ranked #1 in Market Share for Privacy Software

“The Connekt tool gives marketers the ability to make educated, knowledgeable decisions, and we are looking forward to learning and growing with them over these next few months.”

According to the U.S. Census, the country’s population is expected to reach a multicultural majority by 2044, making it necessary for organizations to deepen their understanding of multicultural audiences to stay relevant and competitive in the marketplace. The Cross-Cultural Council is a collaborative effort to facilitate that learning.

GroupM, WPP’s media investment group, is committed to making advertising better for people. Understanding and connecting with diverse and underrepresented audiences is an integral part of the company’s mission, and access to deeper and meaningful insights will help brands make a stronger impact in their media and marketing plans. GroupM is proud to partner with ThinkNow to bring their future-facing insights to clients and partners, which will be led by GroupM Managing Partner, LaToya Christian.

Marketing Technology News: MarTech Interview with Paul Biggs, Director of Product Marketing at Contentful

ConneKt makes targeted consumer insights accessible on-demand, enabling marketers to optimize their marketing plans and improve ROI. “At Native Tongue Communications, we believe in a balanced approach to reaching BIPOC audiences. We continually look to build our renowned creative innovation on a foundation of data-driven analytics. Our relationship with ThinkNow & ConneKt will allow us to greatly enhance that work,” shares Marissa Nance, Founder & CEO, Native Tongue Communications.

The Cross-Cultural Council runs from July through October. The council’s insights will be used to make multicultural inclusion a priority in marketing, and ConneKt will help accomplish that. “Failing to use marketing research and consumer insights to incorporate the perspectives of diverse audiences into marketing strategies puts companies at a disadvantage. They miss out on an opportunity to become more relevant and capture a share of the fastest-growing segment in the U.S. – multicultural consumers. Wells Fargo is committed to engaging with tools that help us understand diverse audiences to ensure we represent them authentically in everything we do,” says Mauricio A. Loria, Strategic Insights & Research Diverse Segment, Wells Fargo.

Fivetran Hosts Second Annual Modern Data Stack Conference on September 22–23, 2021

Business Wire

September 7, 2021

Soli Solutions Participates in Princeton Founders Showcase

AWS, Databricks, Looker, Microsoft and Snowflake headline a group of 50+ modern data stack leaders who will share insights into the future of analytics

Fivetran, the leading automated data integration provider, announced the return of the Modern Data Stack Conference, the live virtual conference dedicated to the community of data professionals who have helped develop and evangelize the modern data stack. The two-day event will bring together hundreds of data analysts, data engineers and other data-driven professionals to share the latest technology and best practices in modern analytic processes and technologies.

With a spotlight this year on transformation, speakers and presenters will focus on the transformations they experienced within their analytics teams and the new insights and tooling they enabled. They will also share the best practices they employ to drive data-driven insights. Attendees of all professional levels — from longtime veterans to industry newcomers — will learn strategies, tactics and tools to help their organizations become data-driven. Throughout the event, community-building activities and networking sessions will be available to drive peer-to-peer conversations and encourage collaboration.

Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds

Free to attend, the all-virtual event will feature more than 40 sessions over two days, including keynotes, panels, interactive workshops and how-to sessions. Sponsors of the conference include Fivetran, AWS, Snowflake and Databricks — as well as over 30 other modern data stack leaders.

Keynote speakers include: Fivetran CEO George Fraser; Ali Ghodsi, CEO and co-founder of Databricks; Rohan Kumar, Corporate VP Azure Data at Microsoft Azure; and Jonathan Haidt, author, social psychologist and professor at New York University.

Interactive workshops, technical panels and how-to sessions will feature expert data analytics professionals from Okta, Netflix, Chick-fil-A and Netlify, among others.

“We were pleasantly surprised by the tremendous positive response to our Modern Data Stack Conference last year and look forward to bringing the community another two days of engaging, thought-provoking discussions with some of the industry’s leading visionaries,” said Fivetran CEO George Fraser. “Our speakers will share real-world experiences about how they’re transforming their businesses and profession. The goal is for all attendees, from industry veterans to new data professionals, to leave the event armed with practical strategies and tactics to make the most of the modern data stack.”

Marketing Technology News: MarTech Interview with Navdeep Saini, Co-founder and CEO at DistroScale

The conference will cover the following topics:

The Future of the Modern Data Stack: Which tools and technologies are shaping its evolution?
The Good, the Bad and the Ugly of Data: How do you avoid analysis paralysis? Can you make data-backed decisions when the data’s not there? Enjoy bracing honesty from a diverse collection of data experts.
Building a Modern Data Stack for Your Company Type and Growth Stage: Expanding into a multi-cloud solution? Building an analytics program from the ground up? There’s a stack for you.
Modern Data Stack Best Practices: From security and data lakes to data visualization and transformation, learn optimal techniques for building and maintaining your stack.
A Modern Data Stack for Every Department: Learn how data teams are decreasing time to insight for the departments they support.

New this year, Fivetran will unveil the winners of the inaugural Modern Data Stack Awards at the conference. The awards recognize the world’s most innovative data teams and the unsung data heroes who provide actionable insights that can transform communities, businesses and careers.

Marketing Technology News: 4 Best Practices For Managing A Remote Tech Workforce

Points Announces TSX Approval of Share Repurchase

Globe Newswire

September 7, 2021

Points-Announces-TSX-Approval-of-Share-Repurchase

Points International Ltd., the global leader in powering loyalty commerce, announced today that the Toronto Stock Exchange (“TSX”) has accepted its notice of intention to make a normal course issuer bid to repurchase up to 746,992 of its common shares (the “Repurchase”), representing approximately 5% of its 14,939,842 common shares issued and outstanding as of August 31, 2021. Points has entered into an automatic share purchase plan with a broker in order to facilitate the Repurchase.

Marketing Technology News: CoinDesk Positions Itself for Long-Term Growth With Migration To Arc XP

The primary purpose of the Repurchase is purchases for cancellation. Under the automatic share purchase plan, Points’ broker may repurchase shares at times when Points would ordinarily not be permitted to due to regulatory restrictions or self-imposed blackout periods. Repurchases will be made from time-to-time at the broker’s discretion based upon parameters prescribed by the parties’ written agreement. Repurchases may be effected through the facilities of the TSX, the NASDAQ Capital Market (“NASDAQ”) or other alternative trading systems in the United States and Canada.

All purchases of common shares will be made in accordance with applicable securities laws and stock exchange rules of the United States and Canada. Repurchases on NASDAQ will be at the market price at the time of purchase in compliance with applicable securities laws of the United States and Repurchases on the TSX will be at the market price at the time of purchase in accordance with the rules and policies of the TSX. Purchases may also be made through other alternative trading systems in the United States and Canada, or by such other means as may be permitted by the TSX, NASDAQ and applicable law. As a result of certain rules and policies of the TSX, subject to certain permitted exceptions, the maximum number of shares which can be repurchased per day on the TSX is 1,070 based on 25% of the average daily trading volume on the TSX for the prior six months (being 4,280 shares per day). Subject to regulatory requirements, the actual number of common shares purchased and the timing of such purchases, if any, will be determined by Points’ broker having regard to future price movements and other factors, including the parameters prescribed by the parties’ written agreement.

The Repurchase will commence on September 9, 2021 and will terminate on September 8, 2022. Points did not purchase any common shares under its previous normal course issuer bid. Points’ previous normal course issuer bid commenced on September 9, 2020 and will terminate on September 8, 2021.

Marketing Technology News: MarTech Interview with Hannah Stewart, VP Marketing at Zeotap

Valsoft Enters Media and Broadcasting Vertical with Acquisition of VSN

PRNewswire

September 7, 2021

C3 AI Expands Strategic Collaboration Agreement with AWS to Deliver Enhanced AI Solutions

Valsoft Corporation Inc. , a Montreal-based company specializing in the acquisition and development of vertical market software businesses, is pleased to announce the acquisition of VSN Video Stream Networks S.L. (“VSN”), an industry leader in media and broadcasting solutions.

Operating out of Terrassa, Barcelona in Spain, VSN provides solutions in media management, production, planning, multiplatform content delivery and broadcast or publishing through linear and non-linear channels. The acquisition of VSN puts Aspire Software (an operating group of Valsoft) in a new vertical and strengthens Aspire’s presence in Spain.

Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals

Founded in 1990, VSN is an industry leader in the Spanish market, with offices around the world, including North America, the Asia-Pacific region and Latin America. VSN’s tools manage the entire media life cycle, from ingest to broadcast and archive, in a seamless and unified way. For over 30 years, VSN has helped companies that work daily with video content improve their efficiency and productivity.

“This new stage with Valsoft is, without a doubt, a great opportunity for VSN,” stated Jordi Utiel, VSN’s CEO. “We are thrilled with the strategic projection that Valsoft will bring us, expanding and consolidating our international expansion and outlining a new horizon for VSN in the Broadcast and Media industry.”

With this acquisition, VSN becomes the second Spanish-based company to join the Aspire Software family along with construction solutions leader Telematel. By joining Aspire Software, VSN will be able to bring even better service to customers, while accelerating global expansion efforts. VSN founder and CEO Jordi Utiel will remain with the company to ensure a smooth transition in ownership and the global leadership team will continue to lead the business and will drive the product and company forward.

Marketing Technology News: MarTech Interview with Clarence Kam, Chief Product Officer at JW Player

One of the main pillars of Valsoft is to invest in established organizations and foster an entrepreneurial environment that allows an organization to grow as a leader in its respective industry. Valsoft is not a private equity or venture capital organization. Rather, it aims to grow organizations sustainably, through long-term partnerships with existing management.

“We are excited to enter the Media and Broadcasting vertical and partner with a strong industry leader providing innovative solutions to global tier 1 customers. We are impressed by the VSN value proposition and the customer-centric culture that Jordi and his team have built over the last few decades.” said Michael Assi, CEO of Aspire Software, an operating group of Valsoft. “We look forward to welcoming VSN customers, employees and partners to the Aspire Software family.”

Under the Valsoft umbrella, VSN will continue to help its clients carry out their daily operations with maximum security and efficiency. Aspire is excited to work with the VSN team to expand and uphold the exceptional culture VSN has formed.

Mimecast Appoints Joe Mercurio Interim Chief Revenue Officer

Globe Newswire

September 7, 2021

Mimecast-Appoints-Joe-Mercurio-Interim-Chief-Revenue-Officer

Dino DiMarino Departing for New Opportunity

Mimecast Limited, a leading email security and cyber resilience company, announced it has appointed Joe Mercurio Interim Chief Revenue Officer (CRO), effective October 5, 2021. This appointment follows the resignation of Chief Revenue Officer, Dino DiMarino, who will depart from the Company in early October to pursue another opportunity. Mr. DiMarino will work with Mr. Mercurio, supported by CEO Peter Bauer, CFO Rafe Brown as well as the existing global sales leadership team, to facilitate an orderly transition.

Mimecast has initiated a search to identify Mr. DiMarino’s successor with the assistance of the executive search firm Daversa Partners.

Marketing Technology News: Tindeco Whitepaper: Scalable Customisation Is Disrupting the Investment Management Industry

“I want to thank Dino for his many contributions to Mimecast,” stated Chief Executive Officer Peter Bauer. “Dino has played an important role in expanding our go-to-market presence over the past five years. Under his leadership, we have built a highly effective and experienced sales team that is strongly positioned to deliver on our key priorities.”

“I am proud to have been part of such a great company and to have led Mimecast’s talented and customer-focused sales organization,” Mr. DiMarino said. “Mimecast has great momentum, and I know the future is bright for the organization. I look forward to watching the Company’s continued success.”

“As we continue on our goal of becoming a $1 billion company in revenue, we are focused on identifying a strong go-to-market leader who will bring a deep background in scaling global sales teams,” said Mr. Bauer. “We are grateful to Joe for taking on the additional role of interim CRO. With his extensive knowledge of our company and the security landscape, we expect a smooth transition as we continue to focus on delivering for our customers and accelerating growth.”

Mr. Mercurio has been with Mimecast for more than four years, most recently as the Senior Vice President of Sales, North America. Mr. Mercurio has risen rapidly within Mimecast’s sales organization, having previously served as Vice President of Enterprise Sales, North America; Vice President of Commercial Sales, North America; and Sales Director, U.S. Central. Prior to Mimecast, Mr. Mercurio held multiple sales leadership positions at RSA Security and EMC.

Mimecast: Relentless protection. Resilient world.™
Mimecast (NASDAQ: MIME) was born in 2003 with a focus on delivering relentless protection. Each day, we take on cyber disruption for our tens of thousands of customers around the globe; always putting them first, and never giving up on tackling their biggest security challenges together. We are the company that built an intentional and scalable design ideology that solves the number one cyberattack vector – email. We continuously invest to thoughtfully integrate brand protection, security awareness training, web security, compliance, and other essential capabilities.

Marketing Technology News: Retail and Hospitality Research Firm IHL Group Partners With Content Catalyst to Launch New Platform…

Drips is Showcasing its Conversational AI Platform at the 2021 Contact.io Conference

Business Wire

September 7, 2021

Drips-is-Showcasing-its-Conversational-AI-Platform-at-the-2021-Contact.io-Conference

Drips continues to share the benefits of conversational texting^® and SMS best practices.

Drips, the founders of Conversational Texting^®, announced it will be the headline sponsor in this year’s Contact.io conference on September 12-14 in Denver, Colorado. The company unveiled their conversational AI platform for the first time at the 2016 Contact.io conference and has come a long way in the past four years, experiencing a growth rate of 1,115%.

Marketing Technology News: Retail and Hospitality Research Firm IHL Group Partners With Content Catalyst to Launch New Platform…

“Communication is a science that most everyone wants to improve, especially when it comes to reaching an audience”

Conference participants will have the opportunity to engage with subject matter experts in the Drips booth to learn how to drive engagement through the SMS channel. Attendees will also hear from Drips’ leaders during a dedicated panel session, “The State of the Contact Industry,” and a breakout session, “The Art of the Message.”

During these three days, Contact.io conference attendees will network and learn how to drive business growth through the most powerful marketing and contact channel. The conference is expected to draw hundreds of professionals from the telephone, financial services, healthcare, home services, professional services, and the travel industry.

“The State of the Contact Industry panel will feature some the most influential business leaders in the contact industry as they discuss strategies for incorporating future technology trends in a consumer-first environment,” said Drips co-founder and CEO A.C. Evans. “Since the balance of power has shifted away from brands and is now firmly in the hands of the consumer, we’ll be examining contact strategy best practices, specifically around the consumer’s preferred method of contact: SMS.”

Drips’ breakout session will be led by Monica Woller, VP of Program Management, and Bryce Marshall, VP of Key Accounts. The two will guide the audience through “The Art of the Message” with a focus on SMS messages that convert.

“Communication is a science that most everyone wants to improve, especially when it comes to reaching an audience,” says Monica Woller. “We’ll be taking attendees through some best practices to balance when using SMS in their marketing mix. Participants will also get insight into the psychological components of persuasion that factor into the decision-making process.” Woller and Marshall will also outline the benefits of conversational messaging including how it keeps people engaged, illuminates intent, and encourages conversation.

Marketing Technology News: DearDoc Releases AI Chat Customer Analytics Dashboard

Ezoic to Invest $12.4 Million Directly in Customers as Part of Major “Customer Week” Announcements

PRNewswire

September 7, 2021

Ezoic Launches Flickify, an AI Text-to-Video Tool That Turns Articles, Blogs, and Scripts into Videos Within Minutes

Ezoic, the leading AI technology for online publishers and websites monetizing content with display ads, announced it will invest $12.4 million directly in customers over the course of the next year as a part of initiatives aimed at expanding their product and service offerings. Ezoic will release the details of how future and existing Ezoic customers can expect to benefit from this growth fund during the company’s Customer Week, Sept. 13-17.

“When our customers grow and succeed, so do we. Our $12.4 million investment allows us to put dollars directly into the hands of growing publishers through a series of new programs, grants, and offerings,” said Tyler Bishop, Chief Marketing Officer at Ezoic.

Marketing Technology News: [24]7.ai Named a Leader in the Everest Group Peak Matrix for Conversational AI Products, 2021

Ezoic’s $12.4 million investment in their customers will be delivered to both existing customers and new websites that begin using Ezoic’s technology over the next 12 months. Earlier this year, Ezoic removed a requirement for the number of visits needed for publishers to begin using the company’s technology in an effort to support growing publishers and career publishers starting new ventures.

“Ezoic continues to be a trailblazer in the industry. From providing technology that is accessible to small, growing publishers, to investing millions to expand what we offer digital content creators of every shape and size — we put our customers first with every initiative we take,” said Bishop. “Digital publishing grows more and more complex every year, and Ezoic actually gives publishers the ability to not only compete but to actually thrive in the face of competition.”

Ezoic currently supports tens of thousands of digital publishers ranging from major online brands to emerging bloggers. The company believes the upcoming expansion and major investment will grossly accelerate the number of publishers opting to leverage their technology. “I think publishers want to be in control, and know that they are doing all the right things for their business. Our mission is to help,” Bishop finished.

Marketing Technology News: Atos Completes the Acquisition of U.S. Business Intelligence firm Visual BI

Yext Customer Support Research: 62% of Consumers Say They’ve Purchased from a Competitor When a Business Failed to Answer Their Support Questions Online

PRNewswire

September 7, 2021

Yext Customer Support Research: 62% of Consumers Say They've Purchased from a Competitor When a Business Failed to Answer Their Support Questions Online

Survey results indicate that empowering customers to self-serve in a support context can improve bottom lines, brand loyalty, and customer retention.

Yext, the AI Search Company, today announced results from a new, original survey about American consumers’ preferences and behaviors when resolving customer support issues online.

The company, which recently expanded its AI search platform to customer support use cases with Support Answers, surveyed 1,500+ consumers in the US and uncovered new insights about their willingness to self-serve, preferred support channels, and more:

Marketing Technology News: Atos Completes the Acquisition of U.S. Business Intelligence firm Visual BI

Yext, Inc.

Consumers prefer to self-serve, versus directly contacting a company.
- 85% of respondents say that being able to find information and resolve an issue themselves — versus contacting customer support — is either “very important” or “fairly important.”
- 58% of respondents prefer finding information on a company’s website to resolve an issue, versus 40% preferring to contact the company directly.
Consumers want to trust information coming directly from a brand.
- When asked how likely they are to trust an answer from a company’s website, 93% of respondents said “very likely” or “somewhat likely,” versus 82% for a search engine and 63% for a third-party website or blog.
Consumers want smarter, more intuitive help site search from brands.
- Respondents indicated that some of the biggest issues with help site search are an inability to understand their questions (60%), delivering unrelated search results (53%), providing out-of-date or inaccurate information (39%), and being difficult to use (24%).
Investing in help site search can be the difference between losing customers and building brand loyalty.
- 62% of respondents say that they may purchase from a different company because a business could not answer their questions themselves (specifically on their site search) either occasionally, frequently, or very frequently.
- If site search fails, 21% of respondents say that they’ll turn to an external source, while 69% choose a higher-cost channel (calling, live chat, email, etc.) with that same brand.
- 56% of respondents say that they’ll return to the brand (versus a search engine like Google) if that brand provided a direct answer to their question.

“Our research validated what we’ve been observing first-hand as we innovate solutions for customer support teams: a major disconnect between consumers’ preferences and behavior,” said Joe Jorczak, Head of Industry for Service and Support at Yext. “Consumers want to find answers to their questions independently, but their preferred method of self-serve has let them down too many times, simply because most businesses aren’t equipped with technology that’s powerful enough. What businesses can take away from our findings is that empowering customers to self-serve can significantly improve bottom lines, brand loyalty, and customer retention.”

Marketing Technology News: Moviebook Showcases Full-Stack Technology Solutions for Digital Commerce at CIFTIS 2021 in Beijing

ZoomInfo Board Approves Elimination of Up-C Corporate Structure and Move to Single Class of Common Stock

Business Wire

September 7, 2021

ZoomInfo Board Approves Elimination of Up-C Corporate Structure and Move to Single Class of Common Stock

Simplified Corporate Structure Reduces Compliance and Reporting Complexity;

Corporate Governance Enhancements Create Opportunity for Increased Index Inclusion

ZoomInfo, a global leader in go-to-market software, data, and intelligence, today announced that its board of directors has unanimously approved streamlining the Company’s corporate structure and governance by eliminating the Company’s UP-C structure. This approval comes after the majority of OpCo units, along with shares of Class B and Class C common stock, were converted to Class A common shares during the week ending September 3, 2021. As a result of this approval, the Company plans to pursue a reorganization of certain corporate entities, which will result in all shareholders holding the same class of common stock with the same economic and voting interests.

Marketing Technology News: IBM Announces New Innovations and Insights using AI and Cloud technology for 2021 US Open, Enabling…

“This is an exciting next step in our evolution as a public company,” said Henry Schuck, ZoomInfo Founder and CEO. “Since our successful IPO last year, ZoomInfo has established itself as a leading software company, consistently delivering a combination of growth and profitability. Just as removing complexity is good for our customers, it’s also good for our investors. With this move to simplify our corporate structure, we further reinforce our commitment to good corporate governance, eliminating multiple share classes, and giving all of our shareholders one vote per share.”

The Company believes that these changes will unlock shareholder value by expanding potential investor appeal through reduced complexity, and more investor friendly corporate governance. The restructuring is expected to enable the Company to become eligible for inclusion in relevant stock indices. Operationally, the Company expects the simplification to reduce compliance and reporting costs, and increase cash flow, as well as increase the flexibility with respect to future transactions and potential acquisitions. The Company expects to record net assets exceeding $800 million related to the conversion of OpCo units to Class A common stock, comprised of deferred tax assets partially offset by the corresponding Tax Receivables agreements (“TRA”) liabilities that will be realized over the next 15-20 years.

Marketing Technology News: MarTech Interview with Hannah Stewart, VP Marketing at Zeotap

The Company is targeting completing the conversion to a single class of common stock in the fourth quarter of 2021.

ZoomInfo has experienced rapid growth since its public listing in June 2020. In the second quarter of 2021, ZoomInfo announced revenue of $174 million, an increase of 57 percent year-over-year, and closed the quarter with a Company record of more than 1,100 customers with $100,000 or greater in annual contract value.

Marketing Technology News: MarTech Interview with Isabelle Papoulias, CMO at Mediafly

Shutterstock Acquires PicMonkey, A Leading Creative Design Platform

PRNewswire

September 7, 2021

SHUTTERSTOCK ACQUIRES POND5, THE WORLD'S LARGEST VIDEO MARKETPLACE

The acquisition provides Shutterstock’s global customer community with professional-grade, easy-to-use design tools

Shutterstock, Inc., a leading global creative platform offering full-service solutions, high-quality content, and applications for brands, businesses and media companies, today announced the acquisition of PicMonkey, a leading online graphic design and image editing platform that enables creators of any skill level to design high-quality visual assets — from presentations, advertisements and logos, to business cards and banners — for an array of use cases, including digital marketing, advertising, and social media posts.

Marketing Technology News: Neustar Reaches Call Authentication Services Agreement with Prove

Visual content is the cornerstone of brand storytelling. At Shutterstock, democratizing creativity and empowering the creation of professional content by anyone, regardless of design experience, has always been at the heart of the company’s vision. Whether it’s a future business owner using a presentation to effectively pitch their concept, or a large marketing team creating a campaign that makes people sit up and take notice, there is a pervasive need among non-designers to create compelling, professional content seamlessly. While some professional design applications require formal training, the integration of PicMonkey into Shutterstock will further empower our customers, regardless of their skill level or expertise, to create beautiful, best-in-class content with efficiency and ease in just a few clicks.

Founded in 2012, PicMonkey allows creators to access thousands of templates, graphics and fonts, with tips and tutorials for producing sophisticated visual designs with an editorial look and feel for a diverse array of channels. This acquisition builds upon Shutterstock’s strategy to expand its offering to small businesses, by providing additional tools to non-professionals for elevating their visual content across a variety of platforms.

“Content is at the core of Shutterstock’s offering, and selecting an asset is just one step of the creative process. A key element of Shutterstock’s strategy and vision is providing a suite of solutions for the entire creative journey, regardless of experience or expertise level,” said Stan Pavlovsky, Chief Executive Officer at Shutterstock. “PicMonkey’s easy-to-use design and editing tools, collaboration features across teams, and robust library of pre-designed templates makes professional publishing assets accessible at scale to anyone, and is expected to allow Shutterstock to enhance and accelerate the delivery of our vision for our customers around the world.”

The acquisition of PicMonkey is an important element of Shutterstock’s workflow solutions, empowering creatives, business owners and marketers to design with ease. Key features of the PicMonkey tool includes photo editing, effects, touch-up tools, brand kits, cloud storage video, animations, and multi-page for creators, solopreneurs, social marketers, marketing professionals, pro designers and casual creatives. These design and editing features represent a natural extension of Shutterstock’s content offering, and on a combined basis, will enable the delivery of a more unified customer experience across the creation journey.

Marketing Technology News: MarTech Interview with Isabelle Papoulias, CMO at Mediafly

Transaction Highlights:

Complements Shutterstock’s content subscriptions with easy-to-use image and video design tools
Expands Shutterstock’s audience reach and addressable market by extending into the rapidly growing $8 billion market opportunity for creative software and design tools
Expected to contribute approximately 3% to Shutterstock’s annual revenues and to add more than 200,000 new subscribers
Consideration for the transaction consists of $110 million of cash paid at closing and the acquisition is expected to be immediately accretive to Adjusted EBITDA and Adjusted Net Income

CapM Advisors acted as financial advisor, and Sheppard Mullin acted as legal advisor to Shutterstock. Lightning Partners acted as financial advisor, and Latham & Watkins acted as legal advisor to PicMonkey.

Marketing Technology News: MarTech Interview with Ross Negus, Enterprise Account Executive at Impact

Trulioo Selected by Zolve to Provide Real-Time Identity Verification

prweb

September 7, 2021

Trulioo Unveils Advanced Global Person Match Services With Intelligent Routing to Further Enhance Its State-of-the-Art Identity Verification Platform

The leader in global identity verification will enable the fintech to seamlessly verify and onboard users while supporting KYC/AML compliance

Trulioo, the leader in global identity verification, today announced a partnership with Zolve, an innovative neobank. Through the world’s largest marketplace of identity data and services, Trulioo GlobalGateway delivers real-time identity checks that adhere to a diverse range of compliance requirements, prevent fraud and maintain trust and safety online.

Marketing Technology News: Sitel Group® Completes Acquisition of Sykes Enterprises, Incorporated Creating a Leading Global CX…

Zolve is a global neobank enabling seamless access to financial products for those who immigrate to work or study in a new country. Due to a lack of local credit history, immigrants face multiple barriers in accessing financial products. Currently serving the India-U.S. corridor with plans to expand to other countries, Zolve is the only fintech that offers a full-stack financial services app, an FDIC-insured U.S. bank account, and a high-limit credit card for new immigrants from the moment they arrive in a new country.

“At Zolve, we are striving to make access to financial systems across borders seamless. In fulfilling our mission to provide a seamless experience for our users, we are thrilled to be partnering with Trulioo to create a reliable and secure product for our customers,” said Raghunandan G., Founder, Zolve.

Marketing Technology News: MarTech Interview with Ross Negus, Enterprise Account Executive at Impact

Through Trulioo GlobalGateway, Zolve will be able to deliver seamless and secure onboarding and account creation experiences.

GlobalGateway provides access to over 400 data sources to reliably and securely verify the identities of over 5 billion individuals around the world through one API.

“We’re thrilled to partner with Zolve as its aim closely aligns with Trulioo’s mission of ensuring that thin-file individuals and underbanked communities can access critical financial services and participate in the global economy,” said Steve Munford, President and CEO, Trulioo. “This partnership speaks to Trulioo’s acumen in supporting innovative financial services providers and providing secure and reliable identity verification services in an increasingly digital-only and borderless world.”

Marketing Technology News: MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach

eGain Launches the Knowledge Hub™, Turbocharging Digital Transformation of Customer Engagement

Globe Newswire

September 7, 2021

eGain-Launches-the-Knowledge-Hub™_-Turbocharging-Digital-Transformation-of-Customer-Engagement

eGain Knowledge Hub™ fills a huge gap in digital customer engagement, while eliminating chaos from islands of knowledge and customer context

eGain, the leading cloud platform for customer engagement automation, today announced the availability of eGain Knowledge Hub™, the company’s next-gen knowledge management solution.

Marketing Technology News: PFSweb Completes Sale of LiveArea Business to Merkle

According to Gartner, organizations at advanced stages of digital transformation will find that poor customer experience is their biggest barrier to further success. A Forrester Consulting consumer survey revealed that lack of knowledge across contact center agents and self-service systems is the biggest barrier to getting good customer service.

Powered by AI reasoning, ML, Natural Language Processing, and analytics, eGain Knowledge Hub is a rich, one-stop knowledge management solution for the digital-first, remote-first era. Among the benefits are:

Knowledge harmony created by centralizing 360 customer context, omnichannel content, profiled access, personalization, search methods, conversational guidance, and analytic insight into one platform
Assured customer service and agent confidence with the single right answer to customer questions
Consistency and process compliance at scale across touchpoints
Rich functionality out of the box for quick business value—say goodbye to multi-year development, customization, and integration projects with toolkits
Easy governance, insights, and optimization

Marketing Technology News: MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach

“We estimate that enterprises that undertake enterprise-wide knowledge consolidation projects can lower knowledge management application maintenance costs by 15% to 40%. It will improve the speed of knowledge being authored and released to multiple channels, shorten the time of the training of machine learning or the natural language processing engine, and increase the accuracy rate of the content,” wrote Drew Kraus, et al, in a recent Gartner research note.*

“Many digital CX initiatives have been doomed by the knowledge gap,” said Ashu Roy, eGain CEO. “Our knowledge hub ensures that consistent, hyper-relevant content and conversational guidance flow through the ever-growing digital pipes for effortless customer, agent, and business experiences.”

Marketing Technology News: MarTech Interview with Rodolph Barrere, Co-founder and CEO at Potloc

FOBI Completes Integration With Lightspeed To Provide Real-Time POS Data Aggregation And Analytics To Lightspeed Customers

Globe Newswire

September 7, 2021

FOBI Completes Integration With Lightspeed To Provide Real-Time POS Data Aggregation And Analytics To Lightspeed Customers

Fobi Partnership With Lightspeed Serves As Further Validation Of Company’s Go To Market Strategy Through Global Tier-1 Channel Partners

Fobi AI, a global leader in providing real-time data analytics through artificial intelligence to drive customer activation and engagement is pleased to announce a data aggregation and analytics partnership with Lightspeed Commerce Inc., the one-stop commerce platform for merchants around the world to simplify, scale and create exceptional customer experiences.

Marketing Technology News: Moviebook Showcases Full-Stack Technology Solutions for Digital Commerce at CIFTIS 2021 in Beijing

Fobi integration with the Lightspeed commerce platform is now complete.
Fobi App has now launched within the Lightspeed ecosystem and is available for download by Lightspeed customers.
Fobi will be the “Featured Partner” for the month of October.

With the recent acquisitions of Vend and NuORDER, Lightspeed has greatly increased its global footprint and total customer locations worldwide to become a global leader in the commerce space. Having a referral partnership with the Lightspeed sales team will be invaluable to the success of this partnership.

HISTORY OF EARLY SUCCESS BODES WELL FOR FUTURE OF FOBI AND LIGHTSPEED
On August 10th, 2020, Fobi (Loop Insights at the time) announced a referral partnership and API integration with Vend, a leading global POS company. The announcement came with the partnership’s first sale to a 30-location franchise. Through the reseller partnership, Fobi worked with Vend’s global team to onboard new customers monthly.

On August 20th, 2020, Vend and Fobi (Loop Insights at the time) announced a 20-store pilot that successfully concluded on November 4th, 2020 with an agreement to deploy its insights platform at 550 ‘Your CBD’ locations across 41 states, the largest CBD retailer in the United States. With the acquisition of Vend by Lightspeed approximately five months later and the integration of Fobi into Lightspeed just five months after that, both companies are very confident and excited about their anticipated success going forward.

Lightspeed’s GM of Partnerships & Hospitality Peter Dougherty stated: “Lightspeed is committed to providing innovative tools that will help our retailers succeed. We are excited to offer Fobi’s integration in the Lightspeed partner ecosystem, as this will empower our customers with more tools to grow and scale their business.”

Marketing Technology News: Top Five U.S. Bank Accelerates Hardware Order to Fast-Track Deployment of Intellicheck’s In-Branch…

Accenture to Acquire King James Group, One of the Largest Independent Creative Agencies in South Africa

Business Wire

September 7, 2021

This is the first planned acquisition for Accenture in South Africa and on the African continent

Accenture has entered into an agreement to acquire King James Group, a highly awarded creative agency with deep expertise in brand strategy, creativity and digital marketing services. The move will strengthen Accenture Interactive’s focus on putting creativity at the center of experience-led transformation to drive relevance and growth for its clients.

Marketing Technology News: DearDoc Releases AI Chat Customer Analytics Dashboard

“This is not just the logical next step for our agency, but it’s a deeply enticing one. We have long admired the creative path that Accenture Interactive is on, and we relish the prospect of King James Group joining the family. This union will make us a better agency, period.”

“To succeed today, our clients must create unified brand experiences that make their customers’ lives easier and more meaningful. King James Group’s creativity and strength in driving marketing and communications that result in brand equity, will meet our clients’ demands for a single partner with seamless offerings across marketing, commerce and experience,” said Haydn Townsend, Accenture Interactive’s managing director for South Africa.

As the first acquisition for Accenture in Africa, it demonstrates the company’s continued investment in bringing best-in-class thinking, capabilities and innovation to its clients across the continent. King James Group’s team of 300 highly skilled creative and brand experts will join Accenture Interactive in South Africa.

Founded in 1998 with locations in Cape Town and Johannesburg, King James Group offers integrated communications solutions across several industries, including financial services, consumer goods, technology and media. King James Group has consistently been one of South Africa’s most awarded agencies in industry and business rankings, along with countless creative accolades, including Cannes Lions, D&AD, One Show, Clios, Loerie Awards, PRISMS, Bookmarks and the Creative Circle.

James Barty, founding partner and chief executive of the King James Group said: “We have pushed creative boundaries and brand thinking since our inception 24 years ago. Establishing a bigger, more relevant presence has always been on our horizon, and we’re proud to do it in a way that will continue to preserve our ethos, hone our craft and build on our existing achievements. Joining Accenture Interactive will be an incredible opportunity that will offer our people exciting growth and our client’s access to outstanding capabilities on a global scale.”

Alistair King, founder and chief creative officer, King James Group said: “This is not just the logical next step for our agency, but it’s a deeply enticing one. We have long admired the creative path that Accenture Interactive is on, and we relish the prospect of King James Group joining the family. This union will make us a better agency, period.”

Flaviano Faleiro, Accenture Interactive’s president for Growth Markets, said: “As we continue to lead our clients into the future and empower them to put creative excellence and experience at the heart of their business, we are delighted to welcome King James Group. The agency’s capabilities and scale will complement our efforts to meet client demand for transformative experiences in the market and across all industries.”

Marketing Technology News: Making Science Acquires Tech Platform, Ad-Machina to Elevate Its Innovative Technology Offering

1...2,4002,4012,402...4,419 Page 2,401 of 4,419

Weave Certified as Great Place to Work

An impressive hiring quarter, plans for first international office & Great Place to Work Certification top momentous summer for Weave

Artificial Solutions Announces IP Co-Sell Incentivized Partnership with Microsoft

ThinkNow Launches First-Ever Cross-Cultural Council to Improve Multicultural Representation in Marketing

Wells Fargo, GroupM, and Native Tongue Communications join council striving to redefine how marketers see multicultural consumers

Fivetran Hosts Second Annual Modern Data Stack Conference on September 22–23, 2021

AWS, Databricks, Looker, Microsoft and Snowflake headline a group of 50+ modern data stack leaders who will share insights into the future of analytics

Points Announces TSX Approval of Share Repurchase

Valsoft Enters Media and Broadcasting Vertical with Acquisition of VSN

Mimecast Appoints Joe Mercurio Interim Chief Revenue Officer

Dino DiMarino Departing for New Opportunity

Ezoic to Invest $12.4 Million Directly in Customers as Part of Major “Customer Week” Announcements

Yext Customer Support Research: 62% of Consumers Say They’ve Purchased from a Competitor When a Business Failed to Answer Their Support Questions Online

Survey results indicate that empowering customers to self-serve in a support context can improve bottom lines, brand loyalty, and customer retention.

ZoomInfo Board Approves Elimination of Up-C Corporate Structure and Move to Single Class of Common Stock

Simplified Corporate Structure Reduces Compliance and Reporting Complexity;

Corporate Governance Enhancements Create Opportunity for Increased Index Inclusion

Shutterstock Acquires PicMonkey, A Leading Creative Design Platform

The acquisition provides Shutterstock’s global customer community with professional-grade, easy-to-use design tools

Trulioo Selected by Zolve to Provide Real-Time Identity Verification

The leader in global identity verification will enable the fintech to seamlessly verify and onboard users while supporting KYC/AML compliance

eGain Launches the Knowledge Hub™, Turbocharging Digital Transformation of Customer Engagement

eGain Knowledge Hub™ fills a huge gap in digital customer engagement, while eliminating chaos from islands of knowledge and customer context

FOBI Completes Integration With Lightspeed To Provide Real-Time POS Data Aggregation And Analytics To Lightspeed Customers

Fobi Partnership With Lightspeed Serves As Further Validation Of Company’s Go To Market Strategy Through Global Tier-1 Channel Partners

Accenture to Acquire King James Group, One of the Largest Independent Creative Agencies in South Africa

This is the first planned acquisition for Accenture in South Africa and on the African continent

About Us

Quick Links

Visit our Other Sites

Follow Us

Interested in our Customized Editorial Services? Please fill your details and we'll get in touch with you!