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Complex Networks Simplifies Image Management with Cloudinary

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Complex Networks Simplifies Image Management with Cloudinary

Cloudinary Helps Major Media Brand Boost Site Performance, User Engagement and SEO, all while Delivering Major Time Savings in Media and Workflow Management

Cloudinary, the end-to-end media management solution for the world’s top brands, announced that its customer Complex Networks, a leading global lifestyle brand and media company, is seeing a 20% boost in user engagement thanks to optimized media and faster page load times, and a 50-90% time savings in overall media management with Cloudinary.

Complex Networks’ publishing arm produces and delivers content across seven websites and is a major part of its overall business. Like many major media companies, Complex Networks was relying on a variety of content management systems (CMS) for different sites, each one with its own image management process. This forced editors to create and upload up to six different versions of an image per site and often call on the development team to ensure that each image was appropriate for each site – an editing-to-delivery process that could take up to an hour per image. After evaluating a variety of solutions, Complex Networks selected Cloudinary to eliminate this unnecessary complexity and streamline its image management across all its sites.

Also Read: Ad Council Announces Most Extensive Rebrand in Its 75-Year History

“We needed to eliminate the very time-consuming process of manually manipulating our images while also optimizing image performance, and what impressed us immediately about Cloudinary was its near-instant URL-based transformations,” said Complex Networks CTO Aleksey Baksheyev. “The built-in performance optimization and ease of use were big selling points for us. Its scalability was very important as well, as we were in the midst of redesigning our sites and needed to consider how these features would handle our changes and growth.”

Also Read: Brian DiFeo Joins MWWPR As Head Of Influencer Strategy

“With Cloudinary, 99% of our images are automatically transformed and optimized on-the-fly,” continued Baksheyev. “We know that images will be properly cropped to the right size, adjusted to the right format depending on which browser it is being viewed on, and delivered with the right quality settings to improve weight and load speed optimization. With one CMS, fully integrated with Cloudinary for image management, we benefit from a single source of truth for images, which allows us to make one edit for all sites.”

“We’re proud to be working with Complex Networks and to have alleviated the image management pain-points so many brands face in today’s multi-channel, visual world,” said Itai Lahan, Co-founder and CEO at Cloudinary. “By simplifying image management and streamlining media workflows, brands like Complex Networks are not only saving editors’ valuable time that can be dedicated elsewhere, but because each asset is fully optimized for its viewer, brands benefit from big upticks in improved engagement.”

Recommended Read: MRP Prelytix 2.2 Enhances AI-Driven Personalization

Salesforce.org Announces $18 Million in Grants Towards Bay Area Education, Homelessness and Cleanliness at Dreamforce 2018

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Salesforce.org Announces $18 Million in Grants Towards Bay Area Education, Homelessness and Cleanliness at Dreamforce 2018

Salesforce.org Commits $15.5 Million to SFUSD and OUSD, Bringing Its Total Grants to More Than $50 Million Since 2013

Salesforce.org, the philanthropic arm of Salesforce (CRM), announced $18 million in grants to local school districts and organizations to address the Bay Area’s most pressing issues including public education, homelessness and cleanliness. The $18 million includes $15.5 million in grants to San Francisco Unified School District (SFUSD) and Oakland Unified School District (OUSD), $2 million dollarsin grants to address homelessness and hunger in the Bay Area, and a $500,000 grant to the San Francisco Parks Alliance.

New Grants Address San Francisco and the Bay Area’s Most Pressing Issues
Salesforce.org’s $15.5 million in grants to SFUSD and OUSD will support middle school (grades 6-8) transformation, computer science expansion, wraparound support for newcomers, and college access programs. This latest investment marks more than $50 million in donations to Bay Area public schools since 2013.

To combat family and youth homelessness, Salesforce.org will donate $500,000 each to Hamilton Families and Larkin Street Youth Services. This marks a total of $4 million dollars in grants from Salesforce.org towards Hamilton Families since 2016. To address hunger, Salesforce.org is also granting $1 million to the San Francisco-Marin Food Bank, which supports food assistance for 210,000 people annually.

Also Read: Salesforce Kicks Off Dreamforce 2018-A Celebration of Trailblazers

Salesforce.org will also donate $500,000 to the San Francisco Parks Alliance in support of LetsPlaySF!, a public-private partnership between the San Francisco Recreation and Parks Department and the San Francisco Parks Alliance. The investment will help ensure San Franciscans continue to have safe places to play by supporting the renovation of 13 high-priority playgrounds in the city.

In addition to grant funding, Salesforce employees have committed to 100,000 volunteer hours in the Bay Area community over the next year.

Comments on the News:

  • “We know that we cannot provide a quality education to our children if they don’t have a safe place to call home or places to play,” said Rob Acker, CEO of Salesforce.org. “We’re proud to continue to partner with the school districts and local organizations to create change in the community and address the Bay Area’s most urgent causes.”
  • “This funding will help San Francisco prepare our students for success in the 21st century economy, strengthen critical programs to help our homeless youth and families, and create vibrant public spaces throughout the City,” said London N. Breed, Mayor of San Francisco. “I’m proud of Salesforce.org’s commitment to the City of San Francisco and its continued efforts to support our communities.”
  • “Oakland’s partnership with Salesforce.org gives our children new access to the dynamic world of math and computer science,” said Libby Schaaf, Mayor of Oakland. “It will also help us reach our goal of tripling the number of college graduates from Oakland with innovative programs like the Oakland Promise, our ‘cradle to career’ initiative designed to disrupt the cycle of poverty. The partnership with Salesforce.org helps our community support the next generation of scientists, artists, and innovators.”
  • “Salesforce.org has accelerated our progress toward ensuring that every SFUSD student graduates with the skills and knowledge to succeed in the Bay Area’s economy, said Dr. Vincent Matthews, SFUSD Superintendent. “From third grade computer science to eighth grade math and beyond, our partnership with Salesforce.org has greatly expanded opportunities for our city’s children.”

Also Read: Salesforce Celebrates Newest Customer Koa Club Members

  • “In our second year of partnership, Salesforce.org has deepened the commitment to accelerate mathematics achievement and broaden computer science pathways for our students,” said Dr. Kyla Johnson-Trammell, OUSD Superintendent. “Additionally, Salesforce.org is breaking ground by investing holistically in newcomer students, one of our most dynamic and high-need student populations, and expanding our vision of what it means to serve the whole child. We are grateful for everything Salesforce.org makes possible for Oakland students.”
  • “It is an honor to celebrate our partnership with Salesforce.org this year at Dreamforce. In order to end family homelessness in the San Francisco Bay Area, we must break the cycle of homelessness and poverty in our community. This is only possible when we work together,” said Tomiquia Moss, CEO, Hamilton Families. “Our partnership with Saleforce.org provides investment and technical support that strengthens our impact.”
  • “Salesforce.org’s leadership is an example for our community,” said Sherilyn Adams, Executive Director, Larkin Street Youth Services. “Their commitment further propels the movement to end youth homelessness, with funding supporting programs including housing, education, employment, and wellness, in addition to operational needs like technology and staff training. Each of these components is integral in our continuum of care, and we are so grateful for this partnership and Salesforce.org’s meaningful support.”

Recommended Read: Salesforce Positioned in the Leaders Quadrant of the 2018 Magic Quadrant for CRM Lead Management

TransPerfect to Highlight Artificial Intelligence Solutions at GlobalLink NEXT 2018

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Also Read: FreeWheel and Innovid Integrate New Nielsen Qualified Ad Audience Solution

TransPerfect,the world’s largest provider of language and technology solutions for global business, opens its GlobalLink NEXT 2018 conference in Washington, DC. This annual event highlights recent trends and new innovations in the usage of technology that manages multilingual content.

Now in its fourth year, the event brings together TransPerfect’s GlobalLink technology leadership and development teams with users from an array of industry-leading business around the world. This client-facing forum focuses on open discussion of challenges, solutions, case studies, and new developments related to globalization management technology. The interactive multi-day program also focuses heavily on networking and building relationships within the community, and features our event sponsors, including Hero Digital, inRiver, Akeneo, and HS2 Solutions.

Also Read: HG Data Acquires Pivotal iQ

Two of GlobalLink NEXT 2018’s marquee sessions, The Future of AI & Machine Translation and Introducing Media.Next: The Future of Media Localization, will take place on September 25 and 26, respectively.

Phil Shawe, President and CEO of TransPerfect commented, “GlobalLink NEXT has become a true community, and we’re thankful for the opportunity to assemble development teams, users, and partners to discuss the latest industry trends. I’m particularly excited for the conversation centered around the rise in applications for artificial intelligence and our ability to leverage AI in content-intensive industries like media and entertainment.”

Also Read: FreeWheel and Innovid Integrate New Nielsen Qualified Ad Audience Solution

TransPerfect is the world’s largest provider of language services and technology solutions for global business. From offices in over 90 cities on six continents, TransPerfect offers a full range of services in 170+ languages to clients worldwide. More than 4,000 global organizations employ TransPerfect’s GlobalLink Product Suite to simplify management of multilingual content. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and ISO 17100 certified.

Recommended Read: Martech Provider, ResponseTap, Appointed by Luxury Tour Operator Ahead of New Website Launches

Inpixon Appoints Retail Industry Veteran Adam Benson as CTO

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Inpixon Appoints Retail Industry Veteran Adam Benson as CTO

Inpixon Expands Roster to Further Enable Its Customers’ Digital Transformation Initiatives Leveraging Indoor Positioning Analytics

InsideView Targeting Intelligence Receives Highest Score in Current Offering for B2B Marketing Data

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InsideView Targeting Intelligence Receives Highest Score in Current Offering for B2B Marketing Data

Independent Research Firm Names InsideView a Strong Performer Among B2B Marketing Data Providers

InsideView, the leader in Targeting Intelligence, announced that it has been named a Strong Performer and received the highest score in the current offering category in The Forrester Wave: B2B Marketing Data Providers, Q3 2018. The report cites that InsideView offers advance features for strategic go-to-market planning, and that InsideView is a best fit for B2B marketers who need a comprehensive solution covering marketing, sales, and data maintenance use cases and want to elevate their role in go-to-market strategy and planning.

The Forrester Wave evaluated 12 B2B marketing data providers against 21 key criteria. In addition to the top score in the current offering category, InsideView received the highest score possible (5 out of 5) in the following three criteria: sales support, data security and privacy, and integrations and APIs.

Also Read: Independent Research Firm Cites Seismic as a Leader in Sales Enablement Automation

“Forrester’s report shines a spotlight on the priority for B2B marketers to invest in their data strategy,” said Umberto Milletti, CEO of InsideView. According to the report, only 12% of B2B marketers have high confidence in the accuracy of the data they manage, and 84% say that the accuracy of marketing data was one of their top five weaknesses.

“Finally, marketers have an authoritative report to help them think through how B2B data can help drive their company strategy,” Milletti continued. “Top marketers are focusing on ideal customers, defining their total addressable market, and making hard choices about what accounts to target. Every step of that journey is driven by data. InsideView is an ideal fit for companies who want to elevate and strengthen that process.”

Also Read: Yealink Expands Devices Portfolio for Microsoft Teams Across Voice and Video

InsideView Apex is an executive decision engine that helps companies identify and expand new market opportunities. The Forrester report states, “InsideView’s Apex offering provides advanced capabilities for go-to-market planning, including data visualizations for ICP and TAM modeling and ongoing penetration analysis. Customer references said Apex was a useful tool for strategic planning and helped create alignment with senior executives in sales, corporate development, and product marketing.”

Thasos Group Launches Enhanced Versions of Its Market-Leading Foot Traffic Products

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Thasos Group Launches Enhanced Versions of Its Market-Leading Foot Traffic Products

Updates to ConsumerStreams and MallStreams Bring New Level of Analysis and Transparency To Retail Company Fundamentals

Thasos Group, an alternative data intelligence firm that transforms location information from mobile phones worldwide into real-time, objective and actionable insights, announced the launch of the newest versions of its real-time foot traffic products, ConsumerStreams and MallStreams.

The enhanced ConsumerStreams and MallStreams products tap the most powerful source of real-time data available today for measuring and forecasting economic activity across business sectors: geolocation information from over five billion phones worldwide. These products provide investors and companies themselves with unprecedented levels of insight into fundamental performance metrics.

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ConsumerStreams provides subscribers with daily customer visitation information for retailers, restaurants, hotels, theme parks and other consumer-facing companies, while MallStreams focuses on data tied to mall REITs, including segmentation by individual mall, anchors, mall type, individual stores and restaurants, and many other features.

In addition to enhanced signal stability and measurement accuracy, the new version of ConsumerStreams offers independent bundles of tickers, grouped by the Global Industry Classification Standard (GICS), at friendlier entry-level prices compared to prior offerings. Today’s offering includes the four most frequently demanded GICS categories: restaurants, department stores, food retail or grocery stores, and several closely-related categories grouped under big-box retail. Additional GICS categories will be added to ConsumerStreams in the future.

Also Read: Connatix and PubMatic Partner to Offer Publishers More Transparency in Programmatic Video

As with previous versions of ConsumerStreams, subscribers can analyze companies, brands and subsidiaries at various levels of granularity, ranging from daily to quarterly, and state-by-state to nation-wide. Building on seven years of experience using mobile phone location data to measure changes in visitation over time, today’s ConsumerStreams offers a mean absolute error on reported same-store sales growth across 129 companies of just 3.4%, compared to 4.6% in the prior version.

While MallStreams has always provided subscribers with detailed data on customer visitation to individual mall properties, the new enhancements allow subscribers to segment visitation by helpful customer features and accurately measure how those features change over time. Today’s MallStreams supports the following measurements:

Demography – Census Block Group information including average income level and distance driven to a property;
Affinity – Cross-shopping patterns that describe what other retailers a customer regularly visits; and
Loyalty – Details on same-store visitation frequency.

Also Read: Constant Contact Adds New Facebook, Automation and Branding Tools to Leading Small Business Marketing Platform

“The exciting updates to ConsumerStreams and MallStreams represent an important step in making brand new – yet fundamental – data available to global investors as well as decision-makers at the world’s top retail companies,” said Greg Skibiski, Thasos Group Founder and CEO. “Thasos clients don’t need to have a team of data scientists on staff to make use of alternative data. With our new ConsumerStreams subproducts they can purchase only the data they will use for their chosen business or investment strategy, and our MallStreams enhancements mean that they are getting even more granular detail on how a company is performing.”

Thasos uses the latest advances in artificial intelligence, distributed computing and privacy technology to turn billions of daily location events into highly accessible information that can be easily consumed, understood and acted upon by investors and business managers.

Thasos’ intelligence is derived from volunteered mobile phone location data that has been anonymized, aggregated and thoroughly vetted to ensure compliance with the highest legal, quality and ethical standards. The company’s products have been used for the past four years by many of the industry’s leading hedge funds whose data scientists, and legal and compliance teams, operate in an extremely demanding and highly regulated environment for information.

FormAssembly Grows 63 Percent in Enterprise and Compliance, Launches New Customer-Centric Initiatives

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FormAssembly Celebrates Biggest Product Transformation Yet with “New Year, New Us” Initiative

FormAssembly, a leader in enterprise data collection and management solutions, announced a 63 percent year-over-year growth in its enterprise and compliance offering, leading to overall company growth and award recognition. The company also announced the launch of two new customer-centric initiatives: the Certification Program and the VIP Program.

“We continue to remain focused on our customers’ needs and doing whatever it takes to help them become better stewards of the data they collect,” said Cedric Savarese, founder and CEO, FormAssembly. “With FormAssembly, our customers get the complete package – deep integration with Salesforce, exceptional design and customization options, as well as up-to-date security and compliance support. As we grow, our goal is to make our customers’ experience even smoother and more holistic, and that is our primary objective in launching these new customer programs.”

Also Read: Kenshoo Announces Support of Apple Search Ads

Both the VIP Program and Certification Program aim to identify FormAssembly power users and offer them the chance to collaborate and share knowledge. Specifically, the VIP program brings together a diverse community of FormAssembly users who can network and share the unique ways in which they leverage FormAssembly. They have premium access to various FormAssembly teams, special projects as well as new product updates before their public release.

“I am quite excited to get connected to other top users of FormAssembly. Being in the unique position that I am, I love the product and can’t want to evangelize more!” said Peter Bernardi, Principal Consultant at Elevate Actual, and former FormAssembly teammate. “The VIP program will be the perfect opportunity to do so, especially with the Chatter group we’ve established.”

Also Read: Fluent, Inc. Joins the ANA Council for Data Integrity & IAB’s Data Transparency Standards Group

The certification program awards advanced users a FormAssembly certification signifying their prowess at applying FormAssembly to solve real-world problems. The program also helps support larger customers by providing training and certification to select employees.

In addition, FormAssembly launched an advanced Form Builder solution in June 2018 to enable enterprises and start-ups across financial services, retail, healthcare, education and nonprofit sectors to easily collect and manage critical business data.

FormAssembly at Dreamforce 2018

With the overarching theme of “Talk Data to Me”, FormAssembly will be seen discussing various data-related topics at Dreamforce 2018, the most innovative technology conference of the year, taking place from September 25-28 in San Francisco. The company is a Bronze Sponsor, located at Booth #700 in the Main Expo, as well as in the Admin Meadow and Nonprofit Lounge. A team composed of members from marketing, business development, customer support, and product will discuss questions around: how to collect data, how to secure data, and how you should integrate data to move your business forward.

Recommended Read: Adobe, Microsoft and SAP Announce the Open Data Initiative to Empower a New Generation of Customer Experiences

Mercedes-Benz Is Rated the Most Emotionally Intelligent Luxury Automotive Brand By Affluent Consumers In Luxury Institute’s Emotionally Intelligent Brand Index

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Mercedes-Benz Is Rated the Most Emotionally Intelligent Luxury Automotive Brand By Affluent Consumers In Luxury Institute’s Emotionally Intelligent Brand Index

The New York-based Luxury Institute released its innovative 2018 Emotionally Intelligent Brand Index, featuring annual rankings and ratings for leading luxury automotive brands by affluent US consumers. The Emotionally Intelligent Brand Index methodology was developed using 10 years of proprietary, quantitative and qualitative research with affluent consumers, front-line associates, managers and executives, Columbia University faculty, and neuroscience experts. The survey distills the critical components of brand equity according to luxury consumers in the 21st century.

According to the nationally representative sample of 1,200 US affluent consumers, Mercedes-Benz is overall the most emotionally intelligent brand followed closely by Lexus. Mercedes-Benz earns an overall score of 7.28 out of a maximum possible 10. Mercedes-Benz’s score is driven primarily by the two elements of brand expertise, which account for 50% of the score weighting, including quality of products and customer service experience. Mercedes-Benz outperforms Porsche, which also scored high on both product quality and customer service experience.

Also Read: TimeTrade’s Scheduler for Salesforce Achieves 500 Percent Year-Over-Year Growth

On the elements that drive human bonds and emotional connection, which account for the other 50% of the overall score, Mercedes-Benz is a distant second to Lexus, but still manages to take first place overall. Lexus ranks #1 in demonstrating empathy (understanding a client’s needs), #1 in trustworthiness (serving the client’s interests first) and #1 in generosity (demonstrating generosity and kindness to its employees, clients and society at large).

BMW, while being the leader in current ownership levels, and near-term purchase intent, is #4 in quality and #5 in customer service experience. Similarly, on the emotional experience metrics, BMW is a distant fifth. In fact, on the metric of actually having recommended the brand to others, or having recommended against the brand to others, BMW leads both metrics, respectively at 19% and 8%, indicating that BMW is a bipolar brand.

Tesla, which is supposed to be the disruptor in the category, scores #6 in quality and #7 in customer service experience. It scores #11 in emotional intelligence out of the 16 brands rated by affluent consumers.

“Most of the automotive industry is stuck in an Industrial Age engineering and soulless mindset,” said Milton Pedraza, Luxury Institute and EIX CEO. “Of course, affluent consumers across all generations, but especially millennials, demand that brands deliver exceptional quality and customer service. This is table stakes and a cost of entry.  Automotive brands have to step up their game dramatically and deliver great products and service with emotional intelligence through every communication element, as well as every human being who represents the brand. Compared to hospitality brands such as Ritz-Carlton and Four Seasons, automotive brands are way behind. Brands such as BMW and Tesla, among many others, need to disrupt their engineering mindsets and cultures and become far more humanistic,” said Pedraza.

Also Read: ITSMA Announces Finalists for the 2018 Marketing Excellence Awards

The EIBI survey also provides rated brands with their full, detailed scores by demographic customer segments, as well as the ratings of their competitive set. Brands rated and ranked are in alphabetical order:

  1. Acura
  2. Alfa Romeo
  3. Audi
  4. BMW
  5. Cadillac
  6. Genesis
  7. Infiniti
  8. Jaguar
  9. Land Rover
  10. Lexus
  11. Lincoln
  12. Maserati
  13. Mercedes-Benz
  14. Porsche
  15. Tesla
  16. Volvo

The EIBI survey is an extension of the Luxcelerate high-performance client relationship system pioneered by Luxury Institute 10 years ago using advanced neuroscience, high performance science, and tech science. Luxcelerate helps to transform the brand’s executives, managers and front-line teams into emotionally intelligent, high-performance relationship builders. By optimizing high humanity with high performance, Luxcelerate has dramatically improved customer data collection, conversion, retention rates and profitability for small, medium and large brands across the world.

Recommended Read: DAX Named As Exclusive Distribution and Monetization Partner for America 2.0 Podcast

Leading Development and Internet Marketing Firm with Multiple Brands Deploys Journey by CAKE

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CAKE Launches Automated Payment Solution that Boosts Efficiency and Profitability for Affiliate Marketing Campaigns

CAKE’s Marketing Intelligence Platform Empowers Company to Easily and Accurately Measure Customer Lifetime Value Against Cost Per Acquisition

Accelerize and its digital marketing software division CAKE announced that one of San Diego’s fastest-growing technology companies has selected its enterprise SaaS platform, Journey by CAKE, to more accurately measure and optimize key customer metrics including lifetime value (LTV) and cost per acquisition (CPA). Specializing in web development and internet marketing, the client chose Journeyto capture a detailed view of the end-to-end customer journey across multiple marketing channels, from the first touchpoint all the way through to a final conversion.

Also Read: Zeropark Introduces Push Ads

As the developer of several subscription and membership-based web applications, CAKE’s client leverages paid search, affiliate, social, email, SEO, display, and video channels to reach new customers. Using Journey’s advanced analytics and multi-touch attribution capabilities, the company is enabled to accurately measure CPA across marketing channels and evaluate CPA against the LTV of each customer.

Also Read: CAKE by Accelerize to Join Digital Economy Decision-Makers at DMEXCO 2018

“With so many channels and approaches to choose from, marketers need to secure a clear picture of the results from their digital advertising investments. It doesn’t make sense, for example, to spend more acquiring a customer than the expected lifetime value of the relationship,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “Journey is specifically designed to help marketers measure campaign performance and weigh the costs of each touchpoint along the customer journey against the expected return on advertising spend. Armed with real data about what’s working and what’s not, our clients can make intelligent decisions about how to structure their campaigns for optimum performance.”

According to eMarketer, US marketing professionals are increasingly interested in deploying attribution to better understand the performance of their campaigns. The research company estimates that more than six in 10 US companies will use multichannel attribution in 2018.

Recommended Read: CAKE by Accelerize Announces Partnership with Leading Fraud Detection Provider Anura.io

New Media Quality Report Includes Time-in-View Metrics to Explore Consumer Attention

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New Media Quality Report Includes Time-in-View Metrics to Explore Consumer Attention

The H1 2018 IAS Media Quality Report Released Offers an Updated Industry Snapshot of Viewability, Fraud, Brand Safety, and New Time-in-View Benchmarks

The Integral Ad Science (IAS) Media Quality Report measures key factors that erode the value of digital advertising. The latest edition of the report, released today, highlights global and regional benchmarks for viewability, fraud, brand safety, and for the first time ever, Time-in-view.

Increasingly, advertisers are being asked to prove ROI and the added value digital advertising produces for their organizations. This need to demonstrate impact is driving a shift in how they seek to protect the value of their ad spend, but also understand how to strategically align digital advertising with business goals. The addition of Time-in-view metrics to the Media Quality Report builds on previous research from Interpublic Group (IPG) and IAS which found the length of time a single impression is in view to be one of the most important factors influencing ad effectiveness.

Also Read: Periscope Data Announces Fall Release With a Focus on Scalability

“As we’ve been studying how to better dimensionalize attention over the years, we have found that shifting the focus from impressions to time-based metrics can make a real impact for advertisers,” said Scott Knoll, CEO at IAS. “Exposure time directly impacts the effectiveness of campaigns. This is precisely why we thought it was so important to begin offering these metrics in our Media Quality Report. This data offers advertisers foundational benchmarks for better understanding consumer attention moving forward.”

Also Read: Mitek and JanusID Deliver Real-Time Identity Verification to SMBs

Overall in the latest report, global trends show that erosion factors like viewability, fraud, and brand safety are starting to stabilize, proving that efforts to mitigate these industry issues is working. The H1 2018 Media Quality Report release includes nine regional reports and one global report covering EMEA, APAC, and the Americas regions. These reports will be rolling out in the next few months around the world.

Flipboard Designs Popular Editorial Franchises for Next Generation Storytelling

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Flipboard Designs Popular Editorial Franchises for Next Generation Storytelling

“The Daily Edition,” “10 for Today,” “Vote 2018,” “The Culturist” and “The Insight” Showcase Flipboard Curation In New Environment

Flipboard rolled out a new storytelling experience for its most popular destinations. Using custom layouts and designs, “The Daily Edition,” “10 for Today,” “Vote 2018,” “The Culturist” and “The Insight” are the first editorial franchises that showcase the future of storytelling on the Flipboard platform. Each editorially curated franchise is filled with articles and videos that take the audience on a journey, with a beginning, middle and an end, helping people browse topics they care about and discover stories they otherwise might have missed in the daily deluge of content.

Five editorially curated franchises showcase the future of storytelling on Flipboard: The Culturist, The Daily Edition, Vote 2018, 10 for Today, and The Insight.
Five editorially curated franchises showcase the future of storytelling on Flipboard: The Culturist, The Daily Edition, Vote 2018, 10 for Today, and The Insight.

Flipboard has built one of the world’s most popular mobile destinations for people’s interests, covering major events, cultural trends and popular topics, particularly in news, technology, sports, and lifestyle categories, which has deepened the company’s partnerships with a wide array of publishers. As a result, these five franchises include contributions from category-leading publishers that bring a unique perspective or depth to a topic. These publisher feature sections also drive value to the publisher through increased traffic and new audience exposure.

Also Read: FreeWheel and Innovid Integrate New Nielsen Qualified Ad Audience Solution

“We believe that curation is at its best when it represents a point of view, and we want to be a platform for diverse perspectives that enables the world to tell its best stories,” said Kal Amin, Flipboard’s president and chief operating officer. “The new approach to storytelling in these editorially curated experiences showcases the diversity of content on Flipboard.”

Each of the franchises has its own brand design and aesthetic to express its unique voice and tone, representing its ethos. Inside, the new layouts are built on a bold black background with a hero image and a description of the collection. With a beginning, middle and end, stories are organized into sections, letting people quickly dive in and navigate to the most interesting or important topics.

Additionally, the editorial franchises give brands a way to reach audiences with very specific passions–from culture to politics. With an exclusive sponsorship space to associate with quality, editorially curated stories, brands have a place to connect with influential audiences in a beautifully designed, brand-safe environment.

Also Read: Ad Council Announces Most Extensive Rebrand in Its 75-Year History

Vote 2018: Get informed, get involved
Vote 2018 breaks down the elections into the biggest themes so it’s easy to get caught up on the news, dive deep and explore opinions from different sides of the political spectrum. The sections have been created with a narrative arc in mind so that readers are fully informed and ready to take action.

In addition to sections on the politics, the candidates, the ads, the numbers, and the analysis, there are dedicated sections from partners such as The New York Times, The Washington Post, and Axios, adding diverse, expert voices to the franchise.

The Culturist: Take a walk on the cooler side
The cultural pulse on Flipboard lives in The Culturist. This newly-created destination is an essential guide to what to stream on a night in, which podcasts should accompany you to work, the mixes you can’t miss, and art that’s making an impact.

New colorful imagery breathes fresh air into this franchise, which is updated on Tuesdays and Saturdays with what to watch, listen to, and talk about. An accompanying email will ensure users never miss a beat.

The Daily Edition: What’s happening today
The Daily Edition is a pillar of Flipboard’s news curation, offering a rundown of the biggest stories of the day, carefully curated 24/7 by our global News Desk. With dedicated sections on news, business, tech, sports and celebrity news, among others, this franchise ensures its audience is fully prepared for the day ahead.

Also Read: Brian DiFeo Joins MWWPR As Head Of Influencer Strategy

10 For Today: Feeding curious minds
WITH millions of people reading 10 For Today in their email inbox, this series of 10 stories is now a beautiful collection. It is essential reading for anyone who strives to expand their worldview and be better in work, life, and play. This franchise highlights great storytelling, the kind that has led to breakthroughs and advancements, changed our politics and views on society, and just made us laugh. The tone and aesthetic treatment for 10 For Today reflect the curiosity and serendipity that’s core to the franchise.

The Insight: Advertising industry news, data and inspiration 
The Insight is an industry-focused destination for advertising and media professionals looking for the latest trends and ideas shaping their work. Flipboard’s editorial team and in-house experts curate the best stories and perspectives from a range of sources. The Insight is also the home for audience insights from Flipboard’s Data Science Team.

Recommended Read: Martech Provider, ResponseTap, Appointed by Luxury Tour Operator Ahead of New Website Launches

Introducing Salesforce Customer 360 – Unify the Customer Experience on the World’s #1 CRM Platform

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Introducing Salesforce Customer 360 - Unify the Customer Experience on the World's #1 CRM Platform

Customer 360 Will Provide a Click-Based Admin Interface to Easily Connect and Manage Customer Data Across Salesforce Apps

DREAMFORCE —Salesforce, the global leader in CRM, announced Salesforce Customer 360, a new way for companies to connect Salesforce apps and deliver unified cross-channel customer experiences. Core to Salesforce’s vision for the Customer Success Platform, Customer 360 will help companies move beyond an app- or department-specific view of each customer by making it easier to create a single, holistic customer profile to inform every interaction. By placing the customer at the center of the business, Customer 360 will enable companies to usher in dynamic new customer engagement models that bring together service, marketing, commerce and more in entirely new ways.

“As consumers, we know when a brand has gone the extra mile to deliver an amazing cross-channel experience, but creating that single view of the customer is extremely challenging for any company to do consistently,” said Bret Taylor, President and Chief Product Officer, Salesforce. “Customer 360 will make it easier for companies to bring service, commerce and marketing together to deliver the unified experiences that their customers demand — with clicks, not code.”

Also Read: SalesHero Releases Limited Availability of Sales AI Automation Platform at Dreamforce 2018, the Most Inspiring Technology Event of the Year

The Connected Experience Imperative 
Seventy percent of customers say connected experiences — an engagement with a brand that reflects an understanding of past actions, product usage, and a host of other personalized factors — are very important to winning their business. They expect a consistent experience when connecting with a company, whether they are interacting with a service agent or shopping for a pair of shoes.

Despite this desire, disconnected experiences are an all too common occurrence — whether it’s the support agent who doesn’t have a historical view of previous purchases, an email marketing offer for the very same product that was purchased just hours before, or a service representative who instructs the customer to reach out through a separate channel for additional assistance because they don’t have all the relevant information at their fingertips.

These siloed experiences are equally frustrating for companies. Customer-facing employees lack a unified customer record, resulting in a fragmented view of each customer. Critical information that makes up a complete customer profile is spread across multiple systems. Traditional methods used to unify customer data and plug it back into engagement applications require extensive IT resources, and are difficult to change when organizations need to deliver new personalized customer experiences quickly.

Companies need a new way to empower their organizations to manage and create connected customers experiences that surface the right information to the right people at the right time.

Also Read: Phrasee: AI-Powered Copywriting for Facebook Has Arrived

Deliver a Unified Customer Experience with Salesforce Customer 360 
Customer 360 comprises a set of powerful platform services that will enhance data management across Salesforce apps and provide instant access to consistent, reconciled customer data. These will include:

  • Click-based UI for app and data management: This user interface will enable admins to establish trusted connections between Salesforce apps and orgs; map and reconcile data across clouds; and create a canonical data model that provides a single representation of customer data for connected systems. Previously companies would have to rely on point-to-point connections, but with these capabilities companies will have a straightforward, secure way to connect their customer data and one single place to view their Salesforce apps.
  • Reconciled 360 ID and profile across apps: A single ID will enable Salesforce apps to recognize a customer across multiple channels regardless of how they identify themselves — name, email, phone number, social media handle, etc. Data management capabilities prepare, match, reconcile and update the customer profile across clouds, and data exchange features enable employees to pull up the right customer data exactly when needed, such as when a service agent may need to pull a list of past purchases a customer has made so they can better assist in solving a problem. Unlike massive data lakes or data warehouses that can become costly and slow businesses down, Customer 360 leaves data in the source where it originated, retrieving it only when needed.
  • Pre-built packages for Service, Marketing and Commerce: These packages will let companies quickly deploy experiences for the most common use cases, such as a Service Cloud experience that enables agents to see purchase and browse history from Commerce Cloud, or a Marketing Cloud journey that is automatically triggered by an event in Commerce Cloud. Each package will have the necessary components to accelerate the delivery of connected experiences. In Service Cloud, components will have pre-built connectivity to Customer 360. In Marketing Cloud, pre-built journey and email templates will contain content and data sourced directly from Customer 360. And Commerce Cloud data and events will be distributed to every system connected to Customer 360.

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The concept of the single customer view is not new, but how Salesforce will deliver that view is. Customer 360 will handle data in the most efficient, secure way, letting it reside in the systems that manage it and calling upon it when needed, rather than creating massive centralized lakes of duplicate data. Now companies will be able to focus less on data management and more on delivering truly unified cross-channel experiences. For example, if a customer of an apparel company fills up their cart with merchandise while on a Commerce Cloud-powered website and then abandons it, this event could automatically trigger an action, adding them into a campaign in Marketing Cloud offering discounts on those products abandoned in their cart. Or, if an ecommerce retail customer reaches out to support about changing an order, an agent using Service Cloud would have access to all past purchases the customer made through a Commerce Cloud-powered website.

Extend the Power of Customer 360 with MuleSoft Anypoint Platform 
Customer 360 will unify Service, Marketing and Commerce, but to obtain a more complete view of the customer, companies must access customer data from a number of systems outside Salesforce. To accomplish this, Salesforce customers will be able to implement API-led connectivity across any application, data, or device with MuleSoft Anypoint Platform and then connect these APIs directly to Customer 360, creating a truly complete customer view. With MuleSoft and Customer 360, Salesforce customers can realize their vision for digital transformation with the ability to connect with and understand their customers in entirely new ways.

Comments on the news:

  • “One of Crocs’ core values is ‘people-purposed design,’ which not only applies to the products we make but also to the experiences we create for our customers,” said Harvey Bierman, VP eCommerce Technology & Operations at Crocs, Inc. “Salesforce has been a key partner in helping us create compelling customer experiences throughout our digital footprint, which is one of the key drivers of ecommerce growth around the world for our brand.”
  • “Connecting customer data across a large organization can typically involve months of expensive development work, and often the final solution falls short of what was needed,” said Sheryl Kingstone, Research Vice President, Customer Experience & Commerce, 451 Research. “Salesforce is hoping to change that with Customer 360 by making it possible for admins to connect internal customer data across the organization. If done right, this could significantly reduce development costs, and help companies unlock and create new value from this unified customer data.”

Recommended Read: Adobe Audience Manager Adds Data Explorer to Build Powerful Insights on CX

4A’s Advertiser Protection Bureau Delivers Brand Suitability Framework and Brand Safety Floor in Move to Help Advertisers Assess Risk

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4A's Advertiser Protection Bureau Delivers Brand Suitability Framework and Brand Safety Floor In Move to Help Advertisers Assess Risk

Brand Safety Floor Included in Media Rating Council’s Newly Released Supplemental Guidance on Content Level Context and Brand Safety Ad Verification

The 4A’s, the leading trade organization for marketing communications agencies, released two critical resources developed to strengthen current contextual brand safety practices. The two documents – a Brand Safety Floor and a Brand Suitability Framework – are designed to help agencies, advertisers, publishers, platforms, and ad verification vendors develop brand by brand digital buying guidelines that appropriately align advertiser ads with specific categories of content.

The combined frameworks are the product of the Advertising Protection Bureau (APB), which was launched on April 10 during the 4A’s Accelerate conference. The APB is comprised of Brand Safety Leaders from eight major network agency companies including Dentsu Aegis Network, GroupM, Havas Media, Horizon Media, IPG Mediabrands, MDC Partners, Omnicom Media Group and Publicis Media.

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“Brand Safety is a topic that affects all advertisers, and these executives are passionate about preserving the integrity of their brands and of the industry at large,” said Louis Jones, EVP of Media & Data, 4A’s.

After releasing a first iteration of the combined frameworks in July, the APB worked with publishers, platforms, and verification vendors to refine definitions and incorporate industry feedback.

The Brand Safety Floor identifies 13 content categories that pose risk to advertisers, whereby advertisers might choose to adopt a “never appropriate” position for their ad buys. The Floor is incorporated by reference into the Media Rating Council’s (MRC) final version of its Supplemental Guidance on Content Level Context and Brand Safety Ad Verification.

“The foundation of Brand Safety must be built on a concrete, universal understanding of content that is never appropriate under any circumstances,” said Joe Barone, Managing Partner of Brand Safety for the Americas at GroupM. “We encourage adoption of this 4A’s recommendation for platform and publisher advertiser friendly guidelines across the industry.”

Also Read: HG Data Acquires Pivotal iQ

The final MRC supplement was developed in collaboration with the 4A’s, ANA, and IAB to modernize the 2012 IAB Guidelines for the Conduct of Ad Verification.

The Brand Suitability Framework details different classes of content within each of the 13 categories and assigns risk levels that advertisers can use to determine their own suitability for content, understanding that not all advertisers will have the same view of the risks posed to their brand.

“We believe that we have a collective responsibility to safeguard both brands and consumers from environments that could pose risk,” continues Jones. “By working with our agency, publisher, platform, and verification vendor partners, and the MRC to create the Brand Safety Floor and Brand Suitability Framework, we are moving brand safety discussions to a more granular content level, where possible, versus current practices based on domain, site and URL. At the same time, the content classifications will streamline the conversations between all parties regarding what placements are appropriate by brand.”

“The APB has been instrumental in taking steps to create a common understanding around the issue, and in providing the necessary framework to cultivate a safe space for industry-wide collaboration. This is an important step that should serve as a building block for more consistent parameters and policies across all partners,” said Yale E. Cohen, EVP of Digital Investment & Standards at PMX.

Recommended Read: MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow

Local Media Consortium Adds Five New Companies to Expanding List of Partners

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Local Media Consortium Adds Five New Companies to Expanding List of Partners

New Partnerships Provide Additional Opportunities for Local Media Companies to Increase Digital Revenue, Expand Audience Reach and Reduce Costs

The Local Media Consortium, a strategic alliance of leading local media companies, announced that it has added five more companies to its growing list of partners. The LMC’s partnerships provide leading technology and economic benefits to the organization’s members, which include more than 75 local media companies representing over 1,700 newspaper, broadcast and digital titles.

The LMC’s new partners are Stanza, a powerful notification platform and calendar management dashboard; SpokenLayer, the largest provider of spoken media content to Alexa, Google Home and other platforms; programmatic advertising company Fresh Toast; LiveIntent, the industry-leading platform for people-based marketing and advertising focused on the email channel; and Klangoo, an audience engagement solutions platform.

Also Read: Constant Contact Adds New Facebook, Automation and Branding Tools to Leading Small Business Marketing Platform

“The addition of these industry-leading digital companies to the LMC’s family of partners demonstrates that more and more organizations understand the economic benefit of partnering with local media,” said Fran Wills, CEO of the LMC. “We are thrilled that our message is resonating with so many innovative and growing companies that are leaders in their field s and are confident these new relationships will increase audience reach and revenue opportunities for our members.”

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The LMC provides its members with access to leading technology and content solutions by fostering partnerships and mutually beneficial relationships with companies such as Google, Monster, Facebook, Yahoo and others. By leveraging its sheer scale, the LMC is able to provide members with tools to succeed in digital publishing that most media companies would be unable to access on their own. With these new partners, the LMC’s members will have a greater ability to expand audience reach, as well enhance advertising and marketing strategies. In turn, the LMC’s partners gain access to new business opportunities with the majority of local media companies.

In the upcoming months, the LMC will be exploring partnerships to support four key areas of focus:  subscription models, data management/monetization, operational/workflow platforms and new digital revenue opportunities.

Recommended Read:  Confirmit Announces Inaugural AIR Award Winners

DoubleVerify Announces Authentic Brand Safety Targeting for Programmatic Buyers – Securing Brand Protection and Driving Campaign Performance

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DoubleVerify Announces Authentic Brand Safety Targeting for Programmatic Buyers - Securing Brand Protection and Driving Campaign Performance

DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced the launch of its Authentic Brand Safety targeting solution for programmatic advertisers.

With Authentic Brand Safety targeting advertisers can now deploy a single set of brand safety controls across multiple programmatic buying platforms. By applying unified brand safety parameters throughout the media transaction (pre- and post-bid), advertisers gain secure brand protection and substantial gains in both operating efficiency and campaign performance. Authentic Brand Safety targeting can be easily executed through Pinnacle IQ Blueprint, DV’s exclusive service and performance platform.

“Aligning pre- and post-bid brand safety parameters has typically required manual operations across multiple digital platforms,” said Wayne Gattinella, CEO of DoubleVerify. “With Authentic Brand Safety Targeting, a single profile can be centrally deployed, managed and optimized – ensuring seamless brand protection, while making execution far more efficient.”

Also Read: Hearst Television Launches Hearst Anyscreen, A Private Marketplace for Connected TV Advertising

Seamless Protection

Authentic Brand Safety targeting provides the most comprehensive brand safety solution available to advertisers today – with perfect symmetry between pre-bid targeting and post-bid measurement criteria. DV’s brand safety solutions support the broadest number of avoidance categories, with customization options to address brand-specific concerns.

Superior Performance

Authentic Brand Safety targeting maximizes buying effectiveness by ensuring that an advertiser’s brand safety criteria are applied before media is purchased. This lets advertisers allocate spend only toward qualified impressions and potentially expand audience reach. Moreover, brands are further protected in environments where blocking is not supported (e.g., VAST video). Ultimately, this alignment results in a hyper-efficient circuit that lets advertisers optimize for DV Authentic Impressions, reducing post-bid reconciliation and make-good processes, and boosting performance. To be counted as Authentic by DV, an impression must be fully viewed, by a human, in a brand safe environment.

Also Read: Connatix and PubMatic Partner to Offer Publishers More Transparency in Programmatic Video

“Many Amobee customers utilize DV’s robust post-bid blocking criteria to protect their brand and ensure contextual relevance,” said Bryan Everett, Senior Vice President of Business Development for Amobee. “Authentic Brand Safety targeting enables consistent activation of brand safety criteria in a pre-bid setting, helping advertisers reduce block rates and enhance return on their digital investment.”

Streamlined Operations

Another core benefit of Authentic Brand Safety targeting is the reduction in administrative time and complexity associated with setup, deployment and maintenance of brand safety controls across an advertiser’s multiple buying platforms and campaigns. With Pinnacle IQ Blueprint advertisers can now create a single profile that drives automatic, consistent updates to both pre-bid targeting and post-bid measurement criteria, which can be seamlessly deployed across all of an advertiser’s partner DSP’s.

DoubleVerify Authentic Brand Safety targeting is available on MediaMath, Amobee, Oath Ad Platforms and others; The Trade Desk and Amazon DSP are expected to be available in Q4 2018.

Recommended Read: DAX Named As Exclusive Distribution and Monetization Partner for America 2.0 Podcast

Future of Mobile Advertising – How EasyVisual Launched Mobile App for Brands Promotion

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Future of Mobile Advertising – How EasyVisual Launched Mobile App for Brands Promotion

Mobile ads spend worldwide is expected to reach $186.8 billion by 2020. More companies are willing to use mobile devices as a new advertising channel for reaching their target audience and there are technologies that can help to do so. Advertising network EasyVisual has announced the launch of Banners App on September 9th, 2018, at the FutureNet World Convention in Macau and has already launched the app.

Future of Mobile Advertising – How EasyVisual Launched Mobile App for Brands Promotion
Future of Mobile Advertising – How EasyVisual Launched Mobile App for Brands Promotion

Banners App functionality

BannersApp is a mobile Android-based application that is activated every time a user unlocks a phone. Android operating system currently takes the leading and more profitable position in the market rather than iOS. The app is already available for download on Google Play.

Users indicate their personal information in the app. The advertisement is targeted in accordance with these characteristics, users get only relevant advertisement and can set how many times per day it will be shown.

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“The advertisement is targeted on each separate user in accordance with the personal characteristics. Thus, brands can be sure that their advertisement is shown to the target audience and users see only relevant advertising corresponding to their interests. At the same time, users can visit the website of a brand by clicking on the banner or simply close the ad. The display of advertisement if real and not conditional as it often happens in banner advertising where users may not even see the banner that is paid by advertisers” – Rafal Szymanski, EasyVisual CEO.

Also Read: ITSMA Announces Finalists for the 2018 Marketing Excellence Awards

Key features and benefits for brands and advertisers

Over 70% of marketers fail to target their potential clients. Banners App allows setting the ads only for target audience, counts real views and the conversion rate. Moreover, users look at the advertising messages voluntarily which excludes reputational losses of the brand-advertiser. The traffic grows and money spent on the advertisements is not wasted.

Recommended Read: MRP Prelytix 2.2 Enhances AI-Driven Personalization

Infor Supports Digital Transformation at John Henry Foster

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Infor Supports Digital Transformation at John Henry Foster

Infor Customer Experience Solutions Enable Holistic View of the Customer

Infor, a leading provider of industry-specific cloud applications, announced that John Henry Foster, a leading distributor of industrial compress air systems along with robotics and automation components, has successfully deployed a suite of Infor Customer Experience (CX) solutions to help future-proof the organization with integrated systems and improved data quality to enhance the customer experience.

To differentiate themselves in the marketplace, better serve their customers and improve operational efficiencies, John Henry Foster needed to reinvent their B2B engagement cycle and create a 360-degree view of the customer that allowed them to deliver richer, more personalized experiences. A key component to the selection of Infor was the integration between Infor Distribution SX.e, Infor Customer Relationship Management (CRM) and Marketo Marketing Automation, which provided full visibility of the customer across all departments.

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“At John Henry Foster, we provide our customers with complete solutions to their business problems over the entire customer lifecycle. For us, Infor was the single solution that we were searching for to provide us with a seamless integration between some of our most important business systems,” said Erik Florentz, Business Systems Manager, John Henry Foster. “The solutions have met all of our expectations, with an excellent and intuitive user interface that makes data easily accessible. The mobile functionality also keeps our field representative informed, allowing us to ultimately provide better customer service.”

Also Read: Zeropark Introduces Push Ads

Infor CRM helps distributors increase productivity and adapt quickly to the evolving distribution landscape by helping organizations manage thousands of transactions, suppliers, and customers while tracking inventory. Infor Distribution SX.e boosts operational efficiency by streamlining processes related to e-commerce, warehouse management, integrated supply, counter sales, purchasing, and value-added services. Marketo Marketing Automation helps organizations gain the most relevant view of customers and engage with them in the most meaningful way.

“If Infor CRM is the heart of a business like John Henry Foster, then Infor Distribution SX.e is the brain of the business, where all the information ultimately flows. The integration between these systems is critical to the success of the business at all levels,” said Ron Eismann, Vice President of Strategy, Infor CX. “Infor solutions provide a distinctive, integrated, and consistent customer experience designed to seamlessly integrate and provide a holistic view of data and increased visibility across the enterprise.”

Recommended Read: Martech Provider, ResponseTap, Appointed by Luxury Tour Operator Ahead of New Website Launches

JoTo PR Reveals Value of Disruptive Public Relations in B2B Marketing Podcast

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JoTo PR Reveals Value of Disruptive Public Relations in B2B Marketing Podcast

As digital media continues to gain on traditional channels—consumption of online news rose from 38% to 43% last year, while television fell from 57% to 50%—and as the total number of media outlets continues to grow, brands are challenged by widely dispersed audiences and negative stories that spread faster than ever. To help business-to-business (B2B) executives navigate today’s shifting and often-volatile media landscape, Karla Jo Helms of JoTo PR strapped on her boots and forayed into the quagmire in a recent If You Market podcast. During her interview with podcast host and MountainTop Data CEO Sky Cassidy, Helms shared advice on crisis management, intelligent promotion and the power of disruptive public relations.

In Episode 25 of the If You Market podcast, titled “You Want the PR? You Can’t Handle the PR!”, Helms provided insights on how to survive a reputational hit—from data breaches to executive scandals—based on her years of experience as a crisis management veteran. She emphasized the importance of professional crisis managers in enabling companies to respond quickly and control the message, but warned that hasty, defensive social media posts could exacerbate the issue.

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“Nature abhors a vacuum; if you’re not the first to respond when a crisis breaks, people will get their news from other sources,” Helms explained. “At the same time, you don’t want someone embroiled in scandal to rush in with denials, blame or excuses, which only make matters worse. Keep them off of social media until you have accurate and complete data backed by a strategic message and a solution. Remember, even deleted tweets live on through caches and screen captures.”

Helms cites the recent British Airways data breach—in which 380,000 card records were compromised—as an example of a successful crisis response, in contrast to United’s PR fail last year when a passenger was forcibly removed from a plane due to overbooking. She applauds BA for acting quickly, contacting all affected customers within two days, and keeping CEO Alex Cruz in front of the public with an on-point message, including a prompt apology and a resolution: a promise to compensate customers for any financial damages resulting from the breach.

Also Read: HG Data Acquires Pivotal iQ

Helms also highlighted the value of proactive and disruptive PR in the intelligent promotion lifecycle. Google found that 57% of the B2B buying process takes place online before a business ever connects with a supplier,which supports Helms’ assertion that earned third-party credibility and positive news stories can predispose a potential customer toward a brand. “PR helps make prospects more receptive to subsequent brand messages, thereby magnifying the impact of marketing spend and shortening the sales cycle. It also creates a foundation of goodwill that can help mitigate crises,” she added.

JoTo PR has previously spotlighted industry disruptors and how they have been impacted by public relations, for better or worse. Those who grow quickly, without first investing the time and effort to foster goodwill, tend to fall harder and faster than those who implement PR from the outset, says Helms. When ridesharing leader Uber experienced a run of negative publicity, competitor Lyft was successful in garnering public favor and market share. As of June, Uber had spent more than $23 million on atonement ads in an effort to win back consumer trust. Helms contends that a well-coordinated crisis response and proactive public relations could have saved Uber millions of dollars in ads and lost business.

Podcast host Cassidy also touched on Helms’ contrarian view that “fake news” has been a boon for journalists, media and brands. Though news consumption has fallen for some traditional channels, digital media is on the rise. Helms has seen a proliferation of new media outlets, including super-segmented sources with highly targeted audiences. While only 34% of U.S. consumers trust the news overall, 50% trust the news they use—and they’re increasingly willing to pay for quality, independent reporting.

Also Read: FreeWheel and Innovid Integrate New Nielsen Qualified Ad Audience Solution

Within in the US, 16% of consumers pay for online news and 3% donated to a news organization in the past year, though 26% said they would consider doing so in the future. The New York Times increased digital subscription revenues nearly 50% over the last year while approaching 10 million subscribers worldwide, and The Washington Post reportedly doubled its digital-only subscribers in 2017, crossing the 1 million threshold. “B2B execs who effectively leverage proactive PR, disruption and the upside of ‘fake news’—and who are prepared to react quickly and intelligently in the face of a crisis—can gain a competitive advantage and position their brand for long-term growth and success,” Helms concluded.

JOTO PR Disruptors embraces a nonconventional approach to public relations. As the company’s Chief Evangelist and Anti-PR Strategist, Karla Jo Helms is on a mission to abolish the use of PR as self-promotional fluff and replace it with ROI-based disruption, exposure and influence. By leveraging this approach and her extensive crisis management expertise, Helms empowers companies to earn positive coverage and build a winning brand.

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Voxpopme Appoints New Vice President of Customer Success

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Voxpopme Appoints New Vice President of Customer Success

Video Technology Company Fortifies Long-Term Growth Plans with New Hire

Voxpopme, the video technology company that makes video research easy with its market-leading SaaS platform, announces the appointment of Braden Johnstone as Senior Vice President of Customer Success. In the role, Johnstone will oversee the company’s customer success and will report directly to Chief Revenue Officer, Tom Williams.

As the SVP of Customer Success, Johnstone is responsible for activities including product adoption and engagement, customer satisfaction, and strategies to drive customer loyalty.

Also Read: Dreamforce Interview with Peter Gillett, CEO, Zuant

“We’re incredibly excited to have Braden onboard at a time of rapid growth when customer-centricity and engagement are paramount to our success,” says Dave Carruthers, Founder & CEO of Voxpopme.

Also Read: Dreamforce Interview with Jon Miller, CEO and Co-Founder, Engagio

An industry veteran, Johnstone has over 15 years of management experience within mid-sized software and service organizations, with a focus on customer development & success, business systems, cultural development, and strategy. Most recently, he served as SVP, Services and Support at FocusVision, where his passion for people and problem solving developed long lasting business relationships and solutions for Fortune 500 customers.

“Being in the industry for nearly two decades, you’re always looking at the latest, game-changing innovation, technology or company that is coming down the pike, and Voxpopme has that in spades,” said Johnstone. “I’m incredibly excited to be driving value for customers in an industry I know and love and for a fast growing, innovative, and customer centric company like Voxpopme.”

Recommended Read: Interview with Eng Tan, CEO and Founder, Simplr

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