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San-Diego based agency, CPC Strategy has been acquired by Mountaingate Capital backed Elite SEM. This is Elite’s third acquisition since 2017. Elite SEM will leverage on CPC Strategy’s expertise in retail, e-commerce and especially the Amazon channel where Elite expects to cover half of its 2018 revenue.

Elite and CPC combining forces will bolster the former’s expertise in search and social marketing. Elite will also have exclusive access to CAPx along with CPC’s bid optimization platform.

CPC Strategy works with both, brands as well as sellers and offers –

• Strategy and advisory services
• Media planning and placement services
• Creative and content services
• Data and analytics services

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CPC Strategy, along with Amazon-only sellers, has in the past worked with clients like-

• Pfizer
• Seventh Generation (now owned by Unilever)
• Nutrisystem

Zach Morrison, President, Elite SEM, said “the acquisition of CPC Strategy is our response to the escalating demand from Elite’s most successful clients for strategy and execution in the Amazon marketplace, including its media offerings, creative services, and analytics, and the integration of Amazon with other performance media channels. More than a year ago, we set out on a mission to find a solution at scale to meet this demand, and no alternative came close to CPC Strategy. We’re thrilled to welcome an outstanding team of true digital media thought leaders to the Elite partnership.”

The combination of these two companies will be a force to reckon with, especially in media strategy and client servicing and retention. Their combined workforce of approximately 500 professionals include-

• Performance media specialists
• Integrated media strategists
• Data scientists

Both the companies share a deep commitment towards creating a positive work environment.

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The acquisition follows Elite’s previous ‘Experts Only’ model, the scope of which was to maintain and develop a specialization for every practice area that Elite operated in. The ‘Experts Only’ model also aimed at bringing in a more holistic approach for clients by applying Integrated Media Strategy and Marketing Science.

Rick Backus, CEO of CPC Strategy said, “For our clients and for our dedicated team members, the benefits of joining forces with one of the most respected and successful agencies in our space were very convincing. We are aligned strategically and extremely motivated to continue to build innovative solutions that drive improved client results through digital media with our new partners at Elite and also Mountaingate Capital. Together we have one of the strongest, most experienced, and most tenured management benches in the performance marketing industry and have never been more bullish on our future.”

“This transaction brings together two outstanding management teams and is an ideal match on culture and strategy, as both companies have a distinguished history of leveraging technology and human capital in the digital media marketplace,” said Colton King, Managing Director, Mountaingate. “We are excited to see the benefits of joining forces accrue to all of our stakeholders, most importantly our clients and our employees.”

Elite SEM will continue to work with its industry collaborations and third-party technology. However, this acquisition will help Elite’s Service teams to assess market gaps, in turn, helping such teams recommend the best platforms to its clients.

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