Outbrain and IAS Form Strategic Partnership to Deliver Brand Safety Solutions to Marketers
Outbrain, the world’s leading content discovery platform, and Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced they have formed a partnership to bring IAS’ brand safety solutions to Outbrain’s brand marketers.
The partnership represents a significant addition for marketers working with Outbrain, the most trusted and largest content recommendation company serving premium publishers globally, by enabling full control and confidence that their campaigns are associated with the brand-appropriate content. IAS’ global presence aligns well with Outbrain’s core markets throughout Europe, North and South America and Asia. Using its diverse reach across the digital ad ecosystem, IAS measures and collects over 500 billion media quality points daily, and is thus able to offer partners like Outbrain the most holistic and accurate data segments. With this partnership, IAS will be able to provide its brand safety data to content discovery placements powered by Outbrain.
“A trusted brand-safety partner like IAS is a core component of our strategy of giving brands 100 percent confidence in telling their story across our publisher network,” said Gilad de Vries, SVP, Strategy at Outbrain. He added, “our partnership with IAS is a natural evolution of our total focus on quality and on powering the most premium publisher network globally. We are in the process of implementing many steps to help increase the confidence for brands while improving trust and transparency across our network.”
“We are excited to empower marketers using the Outbrain platform with our leading brand safety solution, ” said Jim Egan, VP of Publisher Development at IAS. “Joining forces with Outbrain allows us to continue to pursue our work in making digital advertising a safe place for brands to grow their businesses.”
The IAS – Outbrain partnership will enable Outbrain’s global marketers to exclude non-safe categories through controls on their Outbrain campaign dashboards. With both in-campaign and publisher site scoring, the IAS solution enables a brand safe environment for both advertisers and publishers. The product is launching globally later this year with full access for brand marketers following an initial beta period.
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