Pattern, the category leader for global ecommerce acceleration, today announced its acquisition of Amplifi.io—a leading digital asset management (DAM) and product information management (PIM) platform.

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“We’re excited to join the Pattern family to continue to build transformational ecommerce technology for brands around the world”

The move will bolster the technology powering Pattern’s ecommerce acceleration platform, helping brands get their products into more ecommerce marketplaces and digital channels, faster, while keeping product listings and other digital assets updated automatically.

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“Conversion is the biggest commercial opportunity for brands in the digital landscape, and content optimization drives category leading conversion,” said Pattern Co-Founder and CEO David Wright. “Amplifi.io’s technology gives our brands the ability to quickly optimize their product listings and keep pace with a rapidly evolving digital landscape. With their capabilities folded into our ecommerce acceleration platform, it’s a winning combination for brands that want to optimize their spend and gain an ever-increasing digital share.”

Hundreds of brands around the world—including Roland, Toshiba, Targus, KÜHL, and Skullcandy—already leverage Amplifi.io to manage their digital assets and product information across an array of global marketplaces and digital channels.

“We’re excited to join the Pattern family to continue to build transformational ecommerce technology for brands around the world,” said Amplifi.io Founder and CEO Kenneth Garff. “It’s never been more important that brands have access to powerful tools to capture their fair share of the exploding $6 trillion global ecommerce market. We’re excited to add our technology and skills to serving the incredible brands that leverage Pattern’s ecommerce acceleration platform. Together we will be an unparalleled force to drive brand growth.”

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