Marketing Technology Highlights of The Week: Featuring Acoustic, Sendbird, Tripleseat and more!

How can marketers craft impactful digital journeys that can lead to return customers and long term growth? Find out what the best in B2B marketing do: catch the latest tips from this weekly highlight:

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MarTech Quote-of-the-Week!

“When you overlay behavioral data, analytics capabilities, and marketing automation, you can close insights gaps and begin orchestrating customer journeys that lead to long-term growth and loyalty.”

–Mark Cattini, CEO at Acoustic

Top MarTech News of The Week: 03^rd April to 07^th April

• UserTesting and UserZoom Merge to Help Organizations Build Human-Centered Experiences for All
• Anteriad Acquires BNZSA, Adding Deep EMEA and APAC Expertise for Global Clients
• Sendbird Introduces Salesforce Connector to Elevate the Service Experience for Support Agents and Customers
• Bazaarvoice And Acosta Group Partner to Connect Brands With Shoppers at Every Point in the Customer Journey
• StackAdapt Strengthens DOOH Capabilities Through New Partnership with Place Exchange
• Tripleseat Launches TripleseatDirect Reservations: The Revolutionary Event Reservation Platform
• Precisely Announces Trust ’23, Unveiling the Latest Trends, Research & Innovations in Data Integrity
• 3Play Media and Brightcove Partner on Video Accessibility
• TTEC Digital launches Optics for Google CCAI Platform
• Aircall Launches New AI Features That Empower SMBs to Leverage Daily Conversations to Drive Performance
• All-in-One AI-Powered Platform Seeks to Save Creators from Burnout and Make Authentic Partnerships with Brands
• Oro Unveils OroCommerce 5.1, Making B2B Businesses Stronger

MarTech QnA with the Expert

The most common misconception I encounter is that you should send emails to as many people as you can, regardless of bounces and lack of engagement. Although marketing and sales have evolved greatly, this myth is still prevalent – and it’s hurting many senders. Bounces affect the sender score, which causes campaigns to go to the spam folder

.–Liviu Tanase, CEO at ZeroBounce

MarTech Articles on Personalized Customer Journeys, Marketing Automation, AdTech and more –

• Creating a Personalized Customer Journey
• The Role Automation Plays in the Future of Ad Monetization
• The GIGO Rule Applies to Marketing Too
• Five Questions Every AdTech Company Needs to Ask Before Sharing a Dataset
• A Few Things To Understand About your B2B Buyer Journey to Drive Purpose Driven Marketing Initiatives
• Ad Management Software: Importance And Benefits

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 160: Enhancing Inter Department Collaboration in B2B: with Tyrona Heath, Director of Market Engagement at LinkedIn’s B2B Institute

Episode 159: The Benefits of AI in Content Development, Marketing and Sales with Ben Pines, Director of Content at AI21.com

Episode 158: Optimizing Sales and Brand Journeys with Ken Hohenstein, CRO at OneStream