Marketing Technology Highlights of The Week: Featuring BigCommerce, AdRoll, GoDaddy and more!

Uncover the latest trends in ABX, generative AI, digital advertising, adtech and more from this latest martech weekly highlights:

____________

MarTech Quote-of-the-Week!

Leverage technology: Technology can help you streamline your marketing efforts, improve your targeting, and measure your results. By leveraging marketing automation, data analytics, and other tools, you can optimize your campaigns and achieve better ROI.

–Guy Marion, Chief Marketing Officer at Chargebee

 

 Top MarTech News of The Week: 31^st July to 04^th August

• Causal IQ and Quorum Partner to Optimize Consumer Travel Profiles with Real-Time Location Data
• BigCommerce To Launch New Google Cloud AI-Powered Ecommerce Features
• Idomoo Introduces Lucas: The World’s Most Intuitive AI Video Creator
• AdRoll Partners with WooCommerce to Enhance Customer Targeting Capabilities and Increase Conversions
• GoDaddy Powered-AI Helps Developers Grow Their Business and Build WordPress Sites
• Similarweb Launches Beta of SimilarAsk Leveraging AI
• Akkio Raises $15 Million Series A to Scale Generative Analytics and Predictive AI Platform for Businesses
• RingCentral Expands Video Offerings With Acquisition of Events and Session Product Lines From Hopin
• EventMobi Acquires Virtual Event Platform Run The World, Ignites Innovation in Future of Event Technology
• SnapLogic First to Market with the World’s Only Generative Integration Solution
• Twilio To Deliver Customer-Aware Generative AI Through New OpenAI Integration
• Magnite Announces Integration into FreeWheel’s TV Platform, Allowing Publishers a More Aggregated View of Demand Across the Premium TV Ecosystem
• DrivenIQ Launches The Ultimate First Party Data Strategy Playbook, Empowering Brands to Acquire and Retain Customers for Life in the Modern Digital Ecosystem
• WPP & Spotify Announce First-Of-Its-Kind Global Partnership
• illumin Integrates with Broadsign to Enhance Journey Advertising Platform with Digital Out-of-Home

MarTech QnA with the Expert

One significant challenge omnichannel marketers still struggle with today is optimizing their first-party data across various channels, such as email, digital, and direct mail, to synchronize activities and reach the same people in different places most efficiently. Getting the most out of first-party data has become the highest priority for marketers with the demise of third-party cookies, and yet, a staggering 91% of companies experience the negative impact of outdated, erroneous, or imprecise data.- Chris Matty, Chief Revenue Officer at Versium, Inc.

MarTech Articles on Marketing Ops, Data Clean Rooms, Web3 and More!

• Why You Need a Dedicated Marketing Operations Team
• The Sinking Ship: The Downfall of DMPs
• There’s No Need for Confusion over Data Clean Rooms
• Combatting The Mid-funnel Blues – How B2B Marketers Can Get More Sales
• How Web3 Is Revolutionizing Loyalty
• Can Consumer Marketing Practices Work Effectively in B2B Marketing?
• Localized Marketing: What It Is – Top Benefits – Tools That Help
• TOP ABX Secrets Uncovered: To Help Drive Your Future ABX Goals
• What is Brand Tracking?

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 177: Marketing Automation and Marketing Ops Tips with Raja Walia Founder and CEO of GNW Consulting

Episode 176: B2B Marketing Tips with Inbar Yagur, Director of Content and Product Marketing at Lusha

 Episode 175: Go-to Market and Marketing Best Practices with Bryan Law, CMO at Zoominfo