Marketing Technology Highlights of The Week: Featuring Collibra, Mobiquity, Mixpanel and more!

From the latest chatter on the newly launched Threads app to the impact of generative AI on content and data: catch what industry experts have to say from this weekly highlight:

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MarTech Quote-of-the-Week!

It’s trendy to say that you’re going to measure everything in marketing from an ROI perspective. However, there are many valuable marketing activities that may not have a strong ROI that will still help the sales team drive pipeline. Ultimately, our job is to drive the overall growth of the company, and there are many important investments that help do that in areas such as operations, brand, or communications which are not always as tangible for ROI. It’s still worthwhile to focus on those areas – ROI is just one way to look at success, but it’s not everything.

–Denise Vu Broady, CMO at Collibra

Top MarTech News of The Week: 03^rd July to 07^th July

• Pioneer Retail Media Ads Platform GoWit Raises U$ 1 Million
• Mobiquity Technologies Enhances ElecTech and ElecAlytics A.I. Platforms to Create More Personalized Audience Connections
• Mixpanel Adds Generative AI So Companies Can ‘Chat with Their Data
• Optiversal Announces $4.2M in Seed Funding to Power Retailer Content with Generative AI
• Brightspot CMS and OpenAI Unite to Revolutionize Content Creation and Personalization

MarTech QnA with the Expert

The industry is seeing a continual drop-off in IDs coming through the bidstream even before we factor in Google’s cookie deprecation. And while there are many options for marketers to consider as alternatives to cookies for targeting purposes such as alternative IDs and 1st party data, we’re seeing a lot of folks lean into advanced contextual data and seeing real, significant outcomes.

–Rachel Gantz, Managing Director, Proximic by Comscore

MarTech Articles on AI and Consumer Access, Loyalty Programs, Ad Ops and more!

• AI Will Revolutionize Consumer Access to Information
• Loyalty Simplified: Smart Ways to Boost Grocery Loyalty With Technology
• Ad Ops is Being Reimagined Because of AI
• Unlocking the Power of Location and Time-Based Data in DOOH Advertising
• The Six Secrets to a Successful Content Marketing Strategy
• What Does Tech Have to Do With It?
• AI in Advertising and Its Future Impact
• Driving ROI from your Virtual Events
• Agile Marketing: Do’s, Don’ts and Best Practices
• Website Architecture for SEO: What Does It Mean

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 173: B2B Revenue Generation Hacks with Justin Schweisberger, Chief Revenue Officer at Pramata

Episode 172: Keeping Sales and Marketing on The Same Page: with Scott Kolman, Chief Marketing Officer at Cresta

Episode 171: People Culture and its Impact on Business Growth: with Linda Lee – Chief People and Culture Officer, Velocity Global