What should marketers do to optimize how their measure tactics and outcomes? And how can personalization play a role in driving deeper marketing impact in 2023: Catch the latest tips, insights, news and best practices from global martech leaders in this weekly highlight:

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MarTech Quote-of-the-Week!

Measurement will still be challenging in 2023 due to the significant industry disruption of continued depreciation of 3rd party cookies, as well as the complexity of the industry surrounding the conflicting desire to have cross-media measurement. We will see pockets of innovation in measurement come from this disruption, with more growth in this area in 2024.

–Cary Tilds, Chief Strategy and Operations Officer at Frameplay

Top MarTech News of The Week: 16th Jan to 20^th Jan

• PartnerHero Acquires SupportOps, a leader in Zendesk Implementation and Customization
• DatChat Launches Live Encrypted Video Chat Application with Anti-Screenshot Protection
• commercetools Launches commercetools Frontend to Help Businesses Take Advantage of a Composable Tech Without Sacrificing Time to Market
• Dialpad Broadens Open App Ecosystem with New Integrations and Partnerships, Extending Ai Customer Intelligence to More Apps
• Beaconstac Raises $25M in Series A Funding to Connect Physical World Customer Experiences to Digital
• Mad Street Den Raises $30M In Series C As It Establishes Itself as a Leader Ushering in AI transformation for Large Enterprises
• Cloudinary Embedded Media Experiences (EMX) Makes Game-Changing Media Technology Available to Solution Providers
• Chord Closes $15M To Expand Its Modern Commerce Infrastructure For DTC Companies & Omnichannel Brands
• mPulse Mobile Appoints Jay Brookes as Chief Sales Officer and Brendan McClure as Chief Marketing Officer
• Capacity Acquires Textel to Enable Businesses With Conversational AI in SMS
• Intuit Mailchimp Launches Campaign Manager and Webhooks
• SOCi Releases SOCi GeoRank, Provides Customers Competitor Insights to Boost Local Listings, Search Performance
• Akia Raises $6 Million in Series A Funding to Scale Automation Technology

MarTech QnA with the Expert

At its core, modern-day marketing is focused on buyers and their buying journey. It is inspiring to see that marketing professionals today are increasingly focused on engaging with buyers at every step of that journey. Marketers are also realizing that B2B buying decisions are not made by an individual buyer, but rather a group of buyers that influence the buying decision together. It is fascinating to see that we are now extending Account Based Marketing to focus on these targeted buyer groups. –Anand Akela, CMO at Acalvio Technologies

MarTech Articles on Hyper-Personalization, Content Creation, Customer Engagement and more!

• Brands Need to Take Hyper-Personalization Seriously in 2023
• How to Bridge the Consumer Closeness Gap to Drive Growth
• Mindful Content Creation in the Age of Mass Production
• 5 of the Most Valuable Physical Backed NFTs of All Time
• Enter Player Adtech
• Influencer Marketing Trends for 2023
• Coming Soon: A Cookieless Future? Audience Insights Prevail
• The Science of Customer Engagement: Interactive Transformation versus Digital Transformation
• Is it Time for B2B Tech Marketers to Drive Value and Authenticity – by Aligning to Sustainability and Societal Causes?
• Subscription Apps and Their Evolution
• Localized Marketing Technology And Its Benefits

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 150: The Future of Customer Success with Allison Tiscornia, Chief Customer Officer at ChurnZero

Episode 149: Sales Practices and Tips For Recessionary Times with Ed Hill, SVP – EMEA at Bazaarvoice

Episode 148: Core Sales Strategy Best Practices with Stephanie Vandenberg, GM and SVP Revenue & Growth at Verve Group