Marketing Technology Highlights of The Week: Featuring Planful, Salesforce, Viant and more!

From the importance of brand loyalty to the latest in generative AI, catch a range of industry proven tips, thoughts and best practices in this weekly highlight:

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MarTech Quote-of-the-Week!

Building brand loyalty today is more important than ever as we navigate a tough economic climate that is creating swirl in the market. Consumers are being more mindful of their spend, on every category, both discretionary and non-discretionary, and switching behaviors are more prevalent than ever.

–Rich Donahue, Chief Marketing Officer at Ibotta

Top MarTech News of The Week: 05^th June to 09^th June

• Integrate Launches New Product Features to Enable Connected Data Anywhere at Any Time
• Newest Genesys Generative AI Capabilities Boost Power of Experience Orchestration
• VTEX Launches New Products That Smarten up Digital Commerce Investments
• Planful Announces the First End-to-End Marketing Planning Software to Build, Execute, and Measure Marketing Plans
• Aprimo Introduces AI Content Coach with ChatGPT to Revolutionize Content Operations
• Viant’s New Consumer Study Dives Into Sustainability’s Impact
• The Trade Desk Launches Kokai – a New Media Buying Platform that Brings the Full Power of AI to Digital Marketing
• Salesforce Unveils Marketing GPT and Commerce GPT to Personalize Every Campaign and Shopping Experience with Generative AI
• LlamaIndex Raises $8.5M to Unlock Large Language Models Capabilities with Personal Data
• Typeface and Google Cloud Announce Strategic Partnership to Provide AI-Generated Personalized Content at Scale for Enterprises Worldwide
• Conversational Commerce Provider Payemoji Raises €2.1m in new Funding
• Phrasee Introduces AI Content Engine, Powering Superior, On-brand Content Generation for the World’s Leading Brands
• Conversica Integrates Its Generative AI Conversational Platform With Salesforce Marketing Cloud in a Transformative Go-to-Market Initiative
• Dstillery Introduces Custom Search Lookalikes, A First-of-its-Kind Application of Search Keywords for Programmatic Advertising
• DTCP: Cohere Announces $270M Series C to Bring Generative AI to Enterprises

MarTech QnA with the Expert

The future of B2B corporate marketing is poised for transformation with the recent advancements in AI technology. AI holds a lot of promise for marketing roles (think improved online responsiveness and personalization through chatbots and virtual assistants, advanced data analytics, and even some content generation and curation), however, I believe that communications will be less impacted by AI in the short term.–Nancy Coleman, SVP of Corporate Communications at DigitalOcean

MarTech Articles on MarTech Budgets, Immersive Media, ABM Best Practices and More!

• Battling App Sprawl: Tips for Streamlining Your Martech Stack
• The Golden Age of Immersive Media is Here
• How Online Businesses Can Stand Out By Understanding Their Customers Using Digital Experience Insights
• Who Should Hold the Purse Strings for Martech Tools?
• AI and its Growing Impact on Marketing and Advertising
• Martech Simplifies Series: How CDPs add Value To Your Marketing Strategy
• Discover the Latest ABM and ABX Best Practices and Trends
• SEO and ChatGPT: How ChatGPT will Impact The SEO Journey
• Paid Search: Common Mistakes, Tips and Best Practices
• Driving Better Data Management within Marketing CRMs

BONUS READ – Jon Miller, CMO at Demandbase chats about the evolution of ABM in this webchat with MarTechSeries:

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 169: B2B Sales, Process Enhancements and Tips: with Sean Flynn, SVP of Global Sales at Avalara

Episode 168: AI and its Impact on Marketing and Sales with Marco Lagi, Vice President, Artificial Intelligence at Intentsify

Episode 167: Precision Based Marketing Tips – with Carter Lassy, Chief Product Officer at Terminus