Marketing Technology Highlights of The Week: Featuring Sendoso, Zendesk, SharpenCX and more!

From uncovering the latest on generative AI and it’s capabilities to doubling down on the latest in conversational AI, catch what industry experts have to say about the future of marketing and tech in this weekly highlight:

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MarTech Quote-of-the-Week!

Generative AI is the top SEO trend this year, without question. Everyone is trying out AI tools like ChatGPT, Bing Chat, Google’s Bard, and Semrush’s own SEO Writing Assistant. These tools can allow users to scale up their content production, brainstorm topics, generate click-worthy title tags, and lots more. And outside of SEO, other tools are making it so much easier to create images, narrate videos, and even create new videos just by describing them in text. It’s incredible.

–Kyle Byers, Director of Organic Search at Semrush

Top MarTech News of The Week: 08th May to 12^th May

• MiQ Launches Consumer Link, Largest Consumer Data Footprint for CPG Marketers
• AppsFlyer Unveils Measurement, Analytics and Data Clean Room Support for ChatGPT Plugins
• SharpenCX Announces Acquisition of Webtext
• Factoreal Announces New Generative AI Features for Email Marketing Campaigns
• Sendoso Doubles Down with Fastest, Most Personalized Gifting Platform on the Market
• Chatmeter Brings Advanced, Generative AI Features to its Brand Intelligence and Reputation Management Platform
• Skai Announces Reporting & Analytics Integration With LinkedIn in Its Omnichannel Marketing Platform
• Character.AI and Google Cloud Partner to Build the Next Generation of Conversational AI
• Zendesk Launches Conversational Commerce to Deliver Seamless, More Personalized Shopping Experiences
• Quantcast and FreeWheel Announce New Partnership to Enable Better, More Direct Access to Global Premium Video Publishers
• Stensul Adds Generative AI Capabilities to Increase Email Creation Efficiency

 MarTech QnA with the Expert

AI tools are going to be a competitive advantage and an accelerator. I think the companies that start to adopt these tools, use them, and understand what they mean for their customers and their business operations are going to be ahead of those marketers who may be initially resistant.

–Darby Sieben, Chief Product Officer at Unbounce

 

MarTech Articles on Data Security, Healthcare Marketing, Attribution Norms and more!

• Why Data Security And Marketing Automation Are Joined At The Hip
• Marketing in the Metaverse: A Whole New World of Opportunity
• Healthcare Marketing and Compliance: What Marketers Need to Know
• Laid off and launching a startup? Avoid these branding red flags
• Attribution is a Fool’s Errand, Now and in the ‘Cookieless Future’ 
• Ad Fraud: How it’s Impacting Online Brands and How to Prevent It
• Why Should ABM Fit Into Your B2B Marketing Strategy?
• Global Digital Ad Spend Trends
• KPIs to Help Track the Performance of B2B Data Product Managers
• Marketing Operations as a Career

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 165: Why You Need Video In your Sales and Marketing Outreach: with Karthi Mariappan, Co-founder and CEO at Hippo Video

Episode 164: The Growth of Digital Experience Platforms with Darren Guarnaccia, president of Uniform

Episode 163: The Benefits of Video in Sales, Marketing, HR and more with Jonathan Lister, COO at Vidyard