Marketing Technology Highlights of The Week: Featuring VideoAmp, Captello, The Trade Desk and More!

Will hyper-personalization dominate marketing in 2023? Or will marketers lean towards CTV ads to drive online impact? Catch the latest views, predictions and trends across martech and B2B marketing from this weekly highlight:

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MarTech Quote-of-the-Week!

Despite a shift to online commerce, supply chain disruptions and inflation in 2022 has posed a huge challenge to retailers. However, they are poised for a bounce back in 2023 if they adjust their services to match consumers’ priorities.

–Richard Jones, Chief Revenue Officer at Wunderkind

Top MarTech News of The Week: 02^nd Jan to 06^th Jan

• Folderly, the AI-based Email Performance Platform, Receives Funding from Google
• VideoAmp and Warner Bros. Discovery Announce Audience Measurement Agreement
• RevJet Announces Industry’s First Enterprise-Grade Generative AI Solution for Dynamic Customer Experiences
• Captello Launches Powerful New Event Management Platform, Engagement Solutions For Event Organizers
• The Trade Desk Announces Galileo, a New Approach for Activating Advertiser Data
• Yahoo Makes Scope3 Carbon Neutral Inventory Available to Advertisers
• Impartner Enhances “Partner Marketing Automation” Platform – Makes Co-Selling Easier Than Ever – No Marketing Experience Required for Partners

MarTech QnA with the Expert

Hyper-personalization is the north start for many but highly dependent on data and analytical sophistication – data access, data integration, data analytics, predictive models.
–Linda Shea, Executive Vice President Business Advisory Services at Big Village

 

 

MarTech Articles on Social Commerce, CTV Trends, Location-based Marketing and more!

• The Role of Influencers within Social Commerce
  
• The Benefits of PR in Modern Day Marketing
  
• Personalization is more than Knowing Who A Consumer Is; It’s Marketing To Them In The ‘Moment’
  
• Going Back To Basics: A Deep-Dive Into Contextual Advertising’s Resurgence
  
• How to Manage Your PR Portfolio During an Economic Downturn
  
• How To Choose the Right Data Feed & Optimize for High-Performance
  
• Five Ways to Make Creative Work in CTV
• Getting Started with Community Based Marketing
• Three Things Brand Marketers Need to Pay Attention to in 2023
• Growth of Location Based Marketing and Its Importance
• Common B2B Whitepaper Mistakes Made by Content Marketers

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 148: Core Sales Strategy Best Practices with Stephanie Vandenberg, GM and SVP Revenue & Growth at Verve Group

Episode 147: Driving Better Customer Revenue Journeys with Holly Procter, SVP of Global Sales at Clari

Episode 146: The Bazaarvoice Growth Story with Zarina Stanford, CMO at Bazaarvoice

Episode 145: The Changing Face of Sales with Mark Wright, VP Sales & Partnerships at Zeitworks