Should you prioritize your marketing efforts with more email campaigns? Or should social media overtake other channels and priorities? Find out what the experts think in this weekly martech highlight:

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MarTech Quote-of-the-Week!

It’s common knowledge that writing code for emails is uniquely challenging. It’s not the same HTML and CSS you use for websites, and every single email client has its own unique rendering quirks. Yet, writing code is the only way to send messages that perfectly match your brand, are efficient in every email client, and build compelling designs that emphasize the content.

–Brian Thomas, VP of Product and Design at Customer.io

Top MarTech News of The Week: 07^th November to 11^th November

• Unity Completes Merger With ironSource
• Pontiac Intelligence Launches A Connected TV Bidder
• Nexelus Continues to Enhance Its SaaS platform for Advertising, Marketing and Media Industry
• DISQO Releases Industry-First Unified Ad Measurement Benchmarks Combining Brand and Outcomes Lift
• Klaviyo Acquires Napkin.io
• Vizit Raises $10M in Venture Funding to Transform Ecommerce with New AI-Powered Image Analytics Platform
• SocialClimb Secures $8.5 Million in Growth Funding from Spring Capital and Resolve Growth Partners
• Samba TV Acquires Artificial Intelligence Innovator Disruptel, Increasing its Investment in AI for New TV Viewing Experiences
• Staircase AI Launches New ML Model With 90% Accuracy in Identifying Customer Sentiment to Minimize Churn
• Yieldmo and IRIS.TV Announce Smart Data Partnership to Drive Superior Advertising Outcomes
• Hubspot Releases The State of Partner Ops and Programs Report, Detailing the Business Impact of Partner Ecosystems
• Klaviyo Launches AI-Powered SMS Assistant to Make Text Copywriting Easy
• Firework Partners with Snowflake to Bring Video Commerce Solutions to the Open Web
• Enterprise Loyalty Cloud, Antavo, Closes €10M Series a Giving Rise to Next-Gen Omnichannel Loyalty Programs
• Agent IQ Secures $10 Million in Series A Funding
• Volta’s Consumer Study Reveals Climate Is Top of Mind for 55% of U.S. Consumers and Advertisers Must Lead With Innovation to Sell to This Cohort
• Chatmeter, the Reputation Management and Brand Intelligence Platform Increases the Power of Its Technology Suite to Drive Customer Loyalty and Revenue
• Innovid Debuts New Technology to Algorithmically Optimize Creative in Real-Time, Improving Performance Across CTV, Video & Display
• Iterable Unveils Cutting-Edge Mobile and Cross-Channel Capabilities, Empowering the Next Generation Marketer
• Kaleyra Extends Oracle Partnership to Leverage Oracle Cloud

MarTech QnA with the Expert

First and foremost, it’s always to maintain sight of what is important because it is very easy to miss the forest for the trees in this environment. Everything we do as marketers should be deeply rooted in understanding who our audience is and their preferences regarding topics, channels, and media types. This is a 2-in-1 tip.

–Bogdan Carlescu, VP of Marketing at Creatopy

MarTech Articles on Mobile Messaging, Data Privacy, Consumer Data and more!

• Show Me the Money: Finding the Value in Mobile Messaging
• The Impact of Artificial Intelligence on Maximizing the Effectiveness of Influencer Marketing
• Privacy Regulation Calls for Industry Collaboration and Establishing Standards
• Modeling Success – VBB vs. Modeled VBB (mVBB)
• How And Why Marketers Must Understand The Story Behind Consumer Data To Guide Strategic Business Decisions
• Performance Marketing Best Practices
• Driving Authentic Traction from B2B Influencer Marketing Campaigns
• How Top Tech Brands Are Helping To Fight Climate Change Issues
• The Projected Growth of The Billboard And Outdoor Advertising Market
• In-game Ads: Biggest Trends and Impact
• The Basic Fundamentals of an Integrated B2B Marketing Campaign

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 143: Uncovering the Evolution in Retail Media with Mikey Paley, SVP of Business Development, Retailers at Aki Technologies

Episode 142: Go-To-Market Best Practices with Jeffrey Ha, Chief Go-to-Market Officer at Rev

Episode 141: B2B Revenue Generation Tips with Marjorie Janiewicz, Chief Revenue Officer at Foursquare