Will partner marketing modes prove to be more useful down the line? And if so, how can B2B leaders use this channel to drive growth and impact? Catch more tips and insights across a range of martech and marketing topics with this weekly highlight:

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MarTech Quote-of-the-Week!

Optimizing partner marketing models is crucial for enhancing customer experiences and brand journeys. There are several strategies that brands can employ to achieve this. First, it’s essential to clearly define your objectives for the partner marketing program. By setting specific outcomes such as increased partner engagement or increased sales, you can align your efforts accordingly.

– Cosmo Mariano, Chief Customer Officer at Zift Solutions

Top MarTech News of The Week: 26^th June to 30th June

• State of Video Technology Survey Reveals 81% of Consumers Want More Video From Brands
• NICE Announces Launch of CXone as an Industry First EU Sovereign Cloud CX Platform
• eGain Launches One-of-a-Kind Pilot Program for Generative AI
• Braze Announces New Additions to Existing Artificial Intelligence Capabilities for Better Customer Engagement Across the User Journey
• Unlocking the True Potential of AI with Automation: UiPath Reveals Expanded Generative AI and Specialized AI Offerings
• affable.ai and Google Cloud Collaborate to Bring the Power of Generative AI to Influencer Marketing, with Skye
• Artefact and Treasure Data Partner to Enable Brands to Deliver Personalized Customer Experiences
• Parabola Raises $24M Series B to Automate the “Un-Automatable”
• Blockgraph and NBCUniversal Partner to Optimize First-Party Data Collaboration and Drive Enhanced Advertising Outcomes for Agencies and Brands
• CTV Accounts for Half of Global Video Impression Share for Retail Advertisers
• Fiverr Launches ‘Certified’: Revolutionizing Tech Support for Amazon Ads, monday.com, Stripe, and others
• Affinity Solutions Launches Expanded Consumer Purchase Insights Syndicated Solution as a Snowflake Native App in the Data Cloud
• Frame AI Announces New Product Features that Streamline Privacy Compliance and Minimize Costs of Customer Service Requests
• Agility Unveils Design System Refresh in New UI, Delivering Enhanced User Experience and Accessibility
• Upwave Introduces Industry-First Persuadability Scores to Auto-Optimize Brand Investment and Drive Higher Brand Outcomes like Awareness, Consideration, Purchase Intent, and More
• Hyland Releases Latest Content Services Product Enhancements
• Netlify Acquires Stackbit to Provide Web Teams with a Full Set of Solutions Across Their Web Stack

MarTech QnA with the Expert

Data is oxygen to the Age of AI, but to capture the true value of data, it must be frictionless and shareable. Unfortunately, as all data moves to the cloud, it is being re-siloed with increasingly restrictive limits on sharing due to enterprise governance and privacy policies.

–Kamakshi Sivaramakrishan, Founder and CEO of Samooha

MarTech Articles on ChatGPT, CTV, Organic Marketing and more!

• How Shoppable TV is unlocking the CTV treasure trove
• From Hype to Reality: How to Successfully Implement ChatGPT in Your Marketing Campaign
• Real People Marketing: How Identity Drives Purchase Decisions
• Amplified Marketing: Unlocking success in a Constrained Marketing Landscape
• Organic Search: Myths, Best Practices and Tools that Help
• Breaking Down the Fundamentals of a Full Funnel B2B campaign
• Landing Page Optimization Tips: How to Drive Conversions from Your Landing Pages
• AI and Content Creation: What does the future look like?

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 172: Keeping Sales and Marketing on The Same Page: with Scott Kolman, Chief Marketing Officer at Cresta

Episode 171: People Culture and its Impact on Business Growth: with Linda Lee – Chief People and Culture Officer, Velocity Global

Episode 170: Creating Connected Brand Experiences: with Jamie Adams, Chief Growth Officer at Scorpion