Read more about Stirista’s new API marketing suite to Optimizely’s new AI agents in this martech weekly highlight by MarTech Series:

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Marketing and Marketing Tech Quote-of-the-Week!

Now, companies are beginning to realize the importance of understanding what’s in their archives. This allows them to decide which assets should be cleaned up or moved to long-term storage, while categorizing them in a way that makes future discovery easy—without having to manually review each video. Furthermore, this process enables companies to identify assets that can be monetized immediately.

–Luciano Escudero, VP of Media Engineering at Globant

MarTech Shout-out-of-the-Week!

Productsup

Productsup powers commerce success by enabling global companies to perfect their product content journeys. The highly scalable platform is equipped for even the most sophisticated enterprise customers, helping them reach all of their target consumers worldwide and maximize their full potential.

Top MarTech News of The Week: 18th to 23rd November

• Enterprise Companies, Fear No More: CommBox Secures $15M Investment, Prioritizing AI in Customer Experience
• Front Acquires AI-powered Voice-of-Customer Platform, Idiomatic, to Unlock Insights in Customer Conversations
• Optimizely Expands Partnership With Google Cloud to Increase Access to Google Gemini Models, Marketing Workflows and Data Warehouse Analytics
• Levanta Secures $20 Million in Series A Funding Led by Volition Capital to Accelerate Creator-Driven Commerce
• Stirista Empowers Marketers with Newly Launched API Marketing Suite for Unmatched Campaign Performance
• Optimizely Launches Industry-Leading AI Agents Across the Entire Marketing Workflow
• Mediaocean to Acquire Innovid (NYSE:CTV) 

MarTech Articles on Customer Identity, Ad and Data Privacy, Customer Trust and more!

• First-Party Data is Still the Right Bet
• AI to Reshape Creative and Measurement, and the Publisher-Advertiser Relationship
• Should you Build or Buy your next Martech Solution?
• Succeed in Scarcity Marketing Without Scaring Away Customers
• The Challenges of Programmatic Advertising
• The Future of Data Management platforms in the era of CDPs
• From Spray and Pray To Precision Targeting: The Evolution of Account-Based Marketing With AI
• Beyond Chatbots: The Rise Of Autonomous AI Agents In Martech

MarTech Q&A of The Week

In today’s ad-buying landscape, one of the most pressing issues is the fragmentation between platforms and the ad “waste” that’s cause by the fragmentation. We continue to hear that advertisers are struggling to manage campaigns across multiple mediums—broadcast, streaming, and digital—while maintaining consistency, targeting accuracy, and effective measurement. This complexity often leads to inefficient ad spending and makes it harder for brands to deliver cohesive, effective campaigns. Additionally, the dominance of walled gardens, where major platforms restrict data access, limits advertisers’ ability to obtain a holistic view of their audience across all channels, making informed decision-making even more challenging.

– Keith Kazerman, President of Streaming @ Locality

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 217: Using the Sentiment of Appreciation to Drive Sales Cycles: with Brendan Kamm, CEO & Co-Founder of Thnks

Episode 216: AI’s Overall Business Impact with Yinyin Liu, VP, AI at Seismic

Episode 215: AI, and Emerging Opportunities for Marketers and MarTech: with Heather Blank, SVP GTM Strategy and Partnerships, Iterable