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IBM, Raw Seafoods Collaborate to Use Blockchain to Help Improve Seafood Traceability and Sustainability While Addressing Fraud

Raw Seafoods, Santa Monica Seafoods, and Regional Fisherman Will Digitize their Supply Chain for Scallops Using the IBM Food Trust Platform IBM and Raw Seafoods Inc. announce a new collaboration connecting global sourcing partners, retailers, and restauranteurs who will begin using IBM Food Trust platform to enhance seafood traceability. Built on the IBM Blockchain Platform, the initiative will start by digitizing the supply chain for scallops sourced from the Atlantic Sea Scallop Fishery. Workers…

Protected Media Launches Supply Side Ad Verification to Create Trusted, Fraud Free Connected TV & OTT Marketplaces

In a market first, TV manufacturers, OTT TV channels and TV advertising platforms can now provide demand partners with fraud-free digital CTV ad marketplaces Protected Media, the leading provider of ad fraud detection solutions, announced the launch of its groundbreaking SDK for CTV and OTT.  With the new SDK OTT traffic can be verified at the source for the first time, providing media buyers with clean marketplaces in which to purchase fraud-free, viewable inventory. The SDK is unique as it verifies each impression…

PubMatic Q2 Report Signals Growing Focus on Combating Advertising Fraud

Advertisers Ditch Open Market in Favour of Private Marketplaces for Better In-App Integrity Premium digital technology company, PubMatic, released the findings of its second Quarterly Mobile Index (QMI), highlighting key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. Findings show a remarkable ecosystem push towards higher mobile inventory quality and buyer transparency with mobile in-app…

AppsFlyer Launches Post-Attribution Protection to Address $2.3 Billion in Global App Install Fraud Exposed to Date in 2019

Finance, retail and travel apps are among the hardest hit according to 2019 State of Mobile Fraud AppsFlyer, the global leader in mobile attribution and marketing analytics, released the 2019 edition of the State of Mobile Fraud, which finds $2.3 billion in ad spend was exposed to app install fraud in the first half of 2019. In conjunction with the release of the report, which finds that a significant portion of fraud is not blocked as it occurs, AppsFlyer announced the rollout of a new feature and protection layer –…

NICE Named Leader in Real Time Authentication and Fraud Prevention by Top Analyst Firm

NICE Recognized by Opus Research for Ground-Breaking Proactive Fraud Detection and Use of a Single Voiceprint Across All Channels NICE announced that it has been recognized as a Leader in authentication, voice biometrics and fraud prevention by Opus Research. NICE Real-Time Authentication (RTA) stood out among 13 vendors for innovation in the breadth of its offering and strong market positioning. The latter was supported by robust capabilities and successful implementation, numerous partnerships and adoption by a long…

Leading Digital Fraud Prevention Provider Kount Partners With Engage People to Protect Customer Loyalty Redemption Programs

Kount, a leading digital fraud prevention provider, and Engage People, a global loyalty platform, announced a partnership that will protect customer loyalty programs from fraud. Customer accounts that store valuable information or currency, such as loyalty points, are frequent targets of fraud. Account takeover attacks have tripled over the last year, costing consumers more than $5.1 billion worldwide, according to the 2018 Identity Fraud Survey conducted by Javelin Strategy & Research. Engage People will help its…

ADK, Japan’s Third-Largest ad agency, partners with CHEQ for Brand Safety and Anti-Fraud Prevention

ADK, Japan's third-largest ad agency has chosen military-grade ad-verification firm CHEQ to provide AI-based brand safety, viewability and anti-fraud prevention for its roster of advertisers. In a statement announcing the pilot, the agency said: "We are committed to offering an ad-serving environment that keeps advertisers safe. In order to make the sector more healthy, we have been making huge strides. The services offered by CHEQ, using AI, ensure protection before an ad is served. Marketing Technology News:…

AdColony Selects Pixalate as Fraud Prevention Partner

Mobile Advertising Company Creates an Additional Layer of Protection, Transparency and Measurement AdColony, the mobile performance marketplace, announced that after an extensive vetting process, it has chosen Pixalate as its partner for prevention of digital ad fraud, specifically in mobile app environments. AdColony already provides multiple layers of protection against ad fraud, including TAG certification and full compatibility with viewability measurement firms Integral Ad Science, DoubleVerify and MOAT. “We’ve…

In-App Advertising Fraud: The Biggest Threats to Advertisers

In 2018, mobile ad spending accounted for nearly 70 percent of all digital advertising and surpassed TV as the leading advertising medium in the U.S. Not surprisingly, as brands allocate more of their ad budgets to mobile, the channel has also attracted fraudsters looking to game the system and turn a quick buck. Fraud in the mobile ecosystem is top of mind for advertisers, but few in the industry want to discuss the topic in the detail it warrants. However, it is only through frank and transparent discussions about fraud…

Smaato Leads In-App Exchanges by Achieving TAG Anti-Fraud Certification

TAG Certified Against Fraud Seal Demonstrates Smaato’s Commitment to Mobile Marketplace Protection and Innovation Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced it has received the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG). TAG is an advertising industry initiative to fight criminal activity and improve transparency in the digital advertising supply chain. Receiving the TAG Certified Against Fraud Seal demonstrates…

DoubleVerify Identifies Video Fraud Scheme Targeting Mobile App Advertising

DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it’s Fraud Lab has identified a video fraud scheme targeting mobile app advertising. WHAT:   Per the scheme, banner ad slots are being re-sold as premium video advertising inventory almost exclusively on mobile apps. This practice often goes against marketplace policy and isdeceptive to the buyer – because inventory is being represented as in-stream vs. in-banner. Through this scheme, bad actors are seeking to…

MadHive Launches New Technology Suite to Address Fraud, Usher in New Era of Accountability in Advertising

TEGNA’s Premion Leveraging MadHive's Cryptography, AI and Blockchain Advertising Innovations to Sharpen Audience Targeting MadHive, the technology company best known for innovations in cryptography and advertising, launched a suite of technologies designed to address the biggest threats to the advertising industry — the issues of trust, transparency, fraud and brand safety. “Publishers, brands and agencies alike have been living in the Advertising 1.0 ecosystem — what we call the ‘Guess Economy’ — dealing with issues…

US Ad-Fraud Is Getting More Sophisticated, According to CHEQ

Some 77% of fraudulent US ad traffic is highly sophisticated according to military-grade ad-verification firm CHEQ. In a study of 4.1 billion ad requests made in the United States across 1.2 million domains between October 2018 and February 2019, 18% of online ad traffic was fraudulent.  Of this fraudulent traffic, 77% was classified as “sophisticated invalid traffic” (SIVT), which utilizes far more advanced malicious methodologies to defraud the advertising ecosystem than the more basic forms of ad fraud or “general…

DoubleVerify Fraud Lab Identifies Botnet Scheme Targeting Ads.txt

Fraudsters Manipulated Ads.Txt Files on Hundreds of Sites to Sell Fake Inventory DoubleVerify the leading independent provider of marketing measurement software and analytics, announced that it has identified a new bot network that perpetrates fraud by circumventing ads.txt protections. The botnet that DV uncovered perpetrates a sophisticated, unique type of fraud. The bot first visits a given publisher site and scrapes the site’s content. The bot then creates falsified copies of the scraped pages on its own server,…

Miaozhen Systems, Tencent Beacon Jointly Issue White Paper on Anti-Ad-Fraud

Miaozhen Systems and Tencent Beacon on Jan. 21 issued the 2018 White Paper on Anti-Ad-Fraud, aiming to prevent advertisers from ad fraud and help build a healthy and transparent ecosystem for the digital marketing industry in China. The 2018 White Paper on Anti-Ad-Fraud updates the status quo of digital ad fraud and its underground economy,presents an in-depth analysis of the technical composition of underground fraud economy and offers targeted anti-fraud solutions and preventive suggestions. Issuing the white…

WeQ SHIELD is Unveiled Taking AI and Machine Learning to the Next Level in the Fight Against Mobile Advertising Fraud

Global Mobile Advertising Company Releases a Compliance Solution After Successful Beta Period WeQ, a leading global mobile advertising company, officially launched its proprietary mobile advertising compliance solution, WeQ SHIELD. After a successful beta period, WeQ SHIELD is fully integrated on all client campaigns, in order to fight the many different and emerging forms of malicious traffic. Mobile ad spending is growing and valued at over $75 billion globally, according to Forbes. RetailDive reports that fraud…

Oracle Data Cloud Launches ‘Pre-Bid By Moat’ To Help Marketers Identify Brand Safe, Fraud Safe, & Viewable Ad Inventory

Pre-Bid by Moat Will Be Integrated with Top DSPs Including Adobe Advertising Cloud, Amobee, Basis by Centro, dataxu, MediaMath, The Trade Desk, and VideoAmp Oracle Data Cloud has announced Pre-Bid by Moat, a placement solution for marketers to identify and utilize ad inventory that meets their high standards for third-party viewability and invalid traffic (IVT). These new capabilities will join existing brand safety segments available through Oracle Data Cloud to create a powerful suite of media-spend protection…

New Report: 12 Percent of Global Ad Traffic is Fraudulent

Fraudlogix, an ad verification company, has released a new report that finds 12 percent of global digital ad traffic to be fraudulent, with the United States and the United Kingdom having higher percentages. It also found there to be significant differences in the amount of fraud in ad traffic between desktop and mobile channels. The ten countries with the highest volume of ad traffic observed were Argentina, Brazil, Canada, France, Germany, Italy, Mexico, Spain, United Kingdom, and the United States. Of these, the United…

Peer39 by Sizmek Unveils AI-driven Pre-bid and Post-buy Reporting, Advances Fraud Detection and Filtration

Brand safety solution provider now detects Sophisticated Invalid Traffic, providing marketers with protection for their brand's equity and investment across all inventory types/media channels Sizmek, the largest independent buy-side platform in the world, today announced the industry's first multichannel AI-driven fraud detection and filtration solution that uniquely identifies bots and other invalid traffic threats. Combined with Sizmek's existing data enablement, creative optimization and media execution capabilities,…

CAKE by Accelerize Announces Partnership with Leading Fraud Detection Provider Anura.io

Anura Partnership Delivers Cake Customers with Seamless Access to Innovative Technology for Identifying Bots and Fraudulent Traffic, Further Expands CAKE’s Digital Marketing Ecosystem Accelerize and its digital marketing software division CAKE announced a partnership with Anura's advertising fraud protection software. Providing CAKE customers seamless access to a solution for identifying advertising bots and suspicious activity, Anura is available now as an integration with CAKE’s entire suite of enterprise SaaS marketing…