Reputation Announces $150 Million Growth Funding Round to Drive Dominance in the Customer Feedback Market

Company surpasses $100 million in ARR, demonstrating strong momentum

Reputation, the global leader in Reputation Experience Management (“RXM”), announced it has received a $150 million minority growth investment from Marlin Equity Partners (“Marlin”), a global investment firm with over $8.1 billion of capital under management. Goldman Sachs & Co. LLC acted as Reputation’s exclusive financial advisor.

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In addition, Reputation proudly announced it has surpassed $100 million in Annual Recurring Revenue (ARR), a key SaaS milestone. Reputation will now leverage Marlin’s investment to build on its category-creating Reputation Experience Management platform to enable brands to better understand customer feedback, and act on it. This strategic investment will be used to drive further product innovation, expand upon its ever-growing customer and partnership ecosystem, and fuel the company’s international expansion – which is already seeing greater than 80% year-over-year growth.

“Not only is Reputation seeing exponential growth, but the customer experience industry is also thriving,” said Joe Fuca, CEO at Reputation. “Businesses understand the need for customer experience technology is more important than ever to reach, attract and retain customers. Reputation is at the heart of that vision. Marlin’s investment will allow us to fuel our growth as we expand our leadership in a rapidly growing market.”

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“We are thrilled to partner with Reputation on its quest to solidify its market-leading position within the customer feedback market,” said Nick Kaiser, Senior Managing Director of Marlin Equity Partners. “We believe Reputation is a highly differentiated market leader with industry-leading bookings growth underpinned by robust retention rates. We look forward to building upon the strong momentum that already exists in the business and accelerating growth both organically and through M&A.”

Reputation’s technology is utilized by thousands of customers including, GM, Greystar, Kaiser Permanente, Sutter Health, and AutoNation, to ensure all public and private feedback data is collected and actioned to improve customer experiences. Among the multiple awards and recognition received, Reputation has been named as a strong performer in the Forrester Wave on Customer Feedback Management platforms, highlighted in the Gartner Magic Quadrant on Voice of the Customer, and recognized as a top 100 software platform by G2.

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