Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from JSA (Digital Marketing), LogMeIn (Customer Service), Stella Connect (Customer Experience), Vonage (Unified Communications), and SpotX (Video).
Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data center and tech industries, announces a partnership with Evan Kirstel, one of the top social media influencers in the tech and telecom space. Named 4th “Most Engaging Digital Marketer in 2018” by Brand24, Kirstel is well-known in the industry for his social media connections. Through this partnership, JSA clients will have the opportunity to share their social messaging to Kirstel’s vast network of more than 400,000 followers across LinkedIn, Twitter, Facebook and Instagram.
At CXNext, LogMeIn announced the launch of Rescue Live Guide, which provides instant and secure co-browsing capabilities that enable customer service agents to resolve issues faster via guided, personalized support. Rescue Live Guide is the latest offer in a series of solution advancements made to LogMeIn’s industry leading Support Solutions portfolio which is designed to eliminate friction across digital experiences for both agents and end users to deliver increased satisfaction. Live Guide expands these capabilities to enable businesses to tap into the unlocked potential of visual engagement and up-level their customer support by turning frustrating experiences into positive otcomes.
Stella Connect, a disruptive, VC-backed provider of SaaS contact center Quality Assurance and Performance Management solutions, announced today that it has entered into a strategic relationship with Qualtrics, creator of the experience management category. With this collaboration, the two companies will provide a seamless workflow for driving agent engagement and performance to help enhance the customer experience.
Vonage, a global business cloud communications leader, has announced that Tele-Town Hall, a pioneer in virtual town hall technology, has chosen the Vonage SMS and Voice APIs to power 5 million messages and more than 1,000 meetings per month for its global customer base. Tele-Town Hall provides large-scale, personal communication tools to help organizations easily interact with millions of people through town hall-style meetings conducted via the telephone or web. The addition of the Vonage SMS API enhances Tele-Town Hall’s product by providing businesses with the ability to rapidly update employees with Text Alerts and SMS messages in real time.
SpotX, the leading global video advertising platform, today announced a new strategic partnership with Pluto TV, the leading free ad-supported streaming service in the US. As part of the collaboration, SpotX will be a programmatic partner working with Pluto TV to power the video monetization of its content across several countries.