The relationship will empower app developers to advance opportunities on Google Cloud and accelerate Digital Turbine’s scalability

Digital Turbine, Google Cloud, and SADA announced that they have expanded and extended their partnership for strategic services and solutions on Google Cloud. Another step in the multi-year partnership, the renewal will accelerate Digital Turbine’s pace of innovation and scale even further.

Marketing Technology News: MarTech Interview with Kala Halbert, Director of Marketing, Prophia

“The partnership renewal will accelerate Digital Turbine’s pace of innovation and scale even further.”

Under the renewed contract, the parties will continue to collaborate on several key initiatives, including:

• Leverage Google Cloud’s advancements in Data, AI, and ML to further elevate Digital Turbine’s capabilities and platforms – improving the customer and end-user experience.
• Modernize Digital Turbine’s existing platforms, reduce operational complexity, and optimize processes.

The next steps of the partnership further solidify Digital Turbine’s product and growth strategy for the Android and Google Cloud ecosystem. Digital Turbine has recently announced that its SingleTap solution is now available on Google Cloud Marketplace, giving Google Cloud customers a simplified solution to reach more users by enabling frictionless app installs from any mobile ad placement. Digital Turbine expects new expanded revenue channels as they continue to deepen their sales partnership with Google Cloud and SADA and leverage Google Cloud’s ecosystem of independent software vendors.

As part of this commitment, Digital Turbine will be able to leverage a strong base of partners to expand market opportunities.

“There is ample opportunity to transform developer workflows with cloud services,” said Jim Anderson, Vice President, NA Partners Ecosystem & Channels at Google Cloud. “Google Cloud’s infrastructure is enabling Digital Turbine via its collaboration with SADA, to focus on strategic services and solutions that will strengthen mobile technologies for customers and end-users.”

Marketing Technology News: The influencer space is evolving again. Here’s how AI fits into the future of influencer marketing.…

“SADA is proud to be Digital Turbine’s trusted advisor and partner on their cloud transformation journey. We’ve worked collaboratively with their teams to help take their business to the next level while exceeding their business goals. We’re thrilled to continue on this journey as we push the boundaries of innovation beyond what’s possible and leverage Google Cloud’s ecosystem to continue our mutual success,” said Miles Ward, Chief Technology Officer at SADA.

“Google Cloud and SADA have been key partners in our ongoing mission to elevate the mobile ecosystem with new technologies and experiences,” said Senthil Kumaran, Chief Technology Officer at Digital Turbine. “I am confident that our collaboration will help elevate capabilities that will enable Android app developers to reach more users – and continue to grow.”

SADA and Digital Turbine have a successful track record of working together since the company turned to the award-winning Google Cloud partner for support with its platform migration. Collaborating closely with SADA and Google Cloud since 2021, Digital Turbine has successfully streamlined the cooperation and integration of three acquired companies, scaling its business and introducing new and innovative products.