Ex-Amazon GM Vijay Adapala joins the team as EVP, Global Supply Partnership

Doceree, a leading global platform building solutions for healthcare professionals (HCPs) through programmatic messaging with proprietary data tools, has brought on industry veteran Vijay Adapala to serve as Executive Vice President, Global Supply Partnership. Adapala plays a key role in expanding Doceree’s strategic supply-side platform (SSP) partnerships to extend the company’s network as it continues to expand its global footprint.

“A key component of Doceree’s growth strategy is establishing partnerships with top tier supply side platforms (SSP) and tech companies to reach new markets and scale the existing ones,” said Harshit Jain MD, Founder and Global CEO, Doceree. ”Vijay’s extensive and diverse experience in launching and scaling ad tech businesses, and developing global go-to market strategies makes him ideal to spearhead Doceree’s partner expansion initiatives. Joining at a crucial juncture when we are aggressively expanding our footprint globally, Vijay’s methodical approach will help us forge tactical and meaningful collaborations in the healthcare category, crucial to fuel our growth.”

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Adapala is a seasoned executive with 20+ years of experience in ad tech, digital media, and consumer tech. At Doceree, Adapala will oversee the end-to-end global supply partnerships, identify new opportunities for partnerships with healthcare platforms and publishers, and collaborate with cross-functional teams to launch and scale new service offerings for partners. Prior to joining Doceree, Adapala served as the GM at Amazon Publisher Services for Enterprise and SMB, web and mobile app publishers, where he led the strategic vision, successfully launched and scaled Amazon’s ad tech solutions, and spearheaded global expansion strategies.

“Doceree is transforming programmatic healthcare advertising by delivering hyper-relevant, real-time messages to Healthcare Professionals to improve patient outcomes,” said Vijay Adapala. “Partnerships will play a pivotal role in reaching new audiences and delivering impactful results. I’m thrilled to collaborate with partners to enhance the HCP experience while driving their business growth.”

Docoree has the largest global network of HCP-only platforms for programmatic messaging, transforming the digital communication landscape in the healthcare industry. The company has recently partnered with Hello Health Group that combines the world-class HCP targeting and reach capabilities of Doceree with Hello Health’s leading patient and consumer reach and engagement solutions.

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