Playground xyz, the leading attention measurement and optimisation platform,  announced a new partnership between its Attention Intelligence Platform (AIP) and PubMatic (NASDAQ: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, allowing advertisers to create bespoke, high-attention marketplaces within the sell-side platform.

Playground xyz’s AIP technology fuses eye tracking panel data with an advanced AI to optimise Attention Time – how long in seconds an ad is actually looked at – across both creative and media in real time. Advertisers using PubMatic will now be able to bolster their campaigns and adjust ad spend towards the inventory that is securing the highest levels of attention.

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“Advertisers are starting to harness the power of measuring and optimising their campaigns on a quality metric like attention, rather than proxy metrics like viewability. Making this revolutionary metric accessible to customers is a key step to adoption and we are excited to partner with PubMatic, one of the world’s leading ad tech companies, to provide this scalable solution to their clients,” said Rob Hall, CEO, Playground xyz.

Attention Time is highly predictive of brand and performance outcomes, making it a revolutionary barometer for advertisers to improve campaign effectiveness. Playground xyz’s AIP solution makes attention insights actionable for advertisers by not only offering attention measurement but the ability to optimise their campaigns towards attention while the campaign is running.

“We are seeing the demand for attention-based solutions continue to surge and are excited to offer advertisers the ability to choose Playground xyz’s industry-leading high-attention marketplaces within our platform. Integrating AIP’s Attention Time capabilities is an exciting step forward in allowing the world’s biggest brands to take action on attention,” said Peter Barry, Vice President, Addressability and Commerce Media, PubMatic.

Playground xyz AIP’s high-attention marketplaces are available to all global PubMatic customers starting today.

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For more information on the Attention Intelligence Platform get in touch at info@playgroundxyz.com

Playground xyz is on a mission to master the art and science of maximising consumer attention. The company has built the world’s first technology stack that integrates visual attention measurement, analytics and media optimisation called the Attention Intelligence Platform. It powers a suite of leading products that maximise Attention Time for brands. Headquartered in Australia, Playground xyz has offices in Singapore, the United Kingdom and the United States.

PubMatic (Nasdaq: PUBM) is an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetisation by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilisation of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.