Did you miss the key martech highlights from the last action-packed week of June? With Drift announcing new expansion plans, ZoomInfo announcing a new acquisition and RingLead’s new partnership with InsightSquared, there’s a lot that surpassed in martech; 

Catch the top martech weekly highlights:

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MarTech Quote-of-the-Week!

The demand for programmatic ad and tech marketing solutions has greatly increased, despite the course of the global pandemic. Buyers are looking for alternatives in a world of merger and acquisitions. During a time when buyers are facing stricter budgets and heightened awareness around ad spend, programmatic guaranteed allows buyers to efficiently and securely purchase inventory at both fixed prices and fixed number of impressions.-Julie Réali, Director of Programmatic Partnerships at Dailymotion

Top MarTech News of The Week: 07th June to 11th June 2021

• iContact Announces Acquisition of Moz
• Trulioo Closes USD $394M Series D led by TCV at $1.75B Valuation
• Merkle Unveils Future of Identity Report
• The Trade Desk Appoints Joshua Smith as Senior Vice President, Chief Privacy and Product Counsel
• Conga Appoints Eric Salava as Chief Revenue Officer; Promotes Internal Leader Koti Reddy to Chief Technology Officer
• New Independent Study Commissioned by Epsilon, Adobe and Publicis Groupe Examines Marketers’ Priorities
• ZoomInfo Acquires Insent to Enable Businesses to Implement Chat at Scale
• Lotame Panorama ID Continues to Win Industry Support
• Infutor Delivers Identity Resolution and Data Enrichment Services to White Glove
• InsightSquared and RingLead Partner to Deliver a Complete, Accurate View of Contacts Throughout the Buyer’s Journey
• Annex Cloud Announces the Launch of Loyalty Experience Platform™
• Affinity Builds on Record Growth with Appointment of New Engineering and Marketing Leaders
• Tobii Pro Launches New Mobile Eye Tracking Solution for Marketing and Advertising Research
• Domo Introduces New Domo Everywhere Offering
• NetApp Delivers an Innovative, No-Compromise, Unified Hybrid Cloud Experience
• Dynamic Yield and FullStory Partner to Enhance Personalization Process with Rich Digital Experience Analytics
• Drift Expands to Europe to Help More Companies Succeed in the Digital-first Revenue Era
• Salesforce Accelerates Ocean Sustainability Efforts
• Contentstack Raises $57.5 Million
• Zoom Launches Zoom Phone Appliances, Empowering the Hybrid Workforce
• Tremor International Names Emily Barfuss as Chief Marketing Officer
• LogMeIn Expands GoToConnect Contact Center Offerings
• SurveyMonkey Parent Company SVMK Inc. Relaunches as Momentive
• Extreme Reach Closes Deal to Acquire Adstream
• Amperity Customer Data Platform Connects to Cookieless Media
• Aprimo Introduces Actionable Marketing Calendar
• Poised Raises $4.5M Seed Round to Improve the World’s Spoken Communication
• BigID Introduces Native Data Access and Masking Control for Snowflake
• OpenX Brings On Former Prebid.org President, Tom Levesque, To Accelerate Product Development
• Dentsu’s Content Symphony Named Featured Partner Solution for New Adobe Marketing System of Record
• Talkdesk Announces Appointment Of Its First Chief Human Resources Officer
• Simplified is Bringing Automated Content Creation to Marketers and Raised $2.2 Million to Do It
• Amplitude Announces $150 Million Round As Demand for Digital Optimization Surges
• Qualtrics Launches New Solutions to Help Companies Design Digital Experiences that Attract and Retain Loyal Customers
• Glassbox Raises $100M in Initial Public Offering to Accelerate Innovation and Expand Market Reach
• Fuze Announces Fuze Contact Center as a Standalone Offering to Meet Evolving Enterprise Needs
• RudderStack Announces $21M Series A and Delivers first CDP for Developers – RSDX
• Twilio Segment Unveils Journeys, the First Customer Journey Builder for the New, Digital Era
• ZoomInfo Launches Industry’s First Business Contact Preference Registry
• MobileFuse and Near Announce Strategic US Partnership to Deliver Real-Time, Consumer Mobility Planning and Audience Curation Capabilities for Brands
• Metadata.io Now Integrates LinkedIn Conversation Ads
• Gartner Identifies Three Steps Marketers Must Take to Prepare for a Cookies-Less World

MarTech QnA with the Expert

Content is not enough anymore, and it hasn’t been for a while. A digital solution requires more, especially more interaction and transactions. As a result, we will see the rise of DXP even for smaller companies/organizations. There are basically two ways to achieve this –  through acquiring martech tools, or the route we are going, making out-of-the-box integrations with a large number of martech tools enabling the customers/users to pick and mix their preferred tools. –Kim Sneum Madsen, CEO of Umbraco

Top MarTech Articles on Social Media Marketing, Voice Technology and the Future of the Digital Customer Experience!

• Are you Using a Strong Social Media Strategy for your B2B Marketing Goals?
• A Few Analytics Tools That Should Be Part Of Your MarTech Stack
• A Few Top Conversion Optimization Tools that can Boost your Marketing
• How Cookie Restrictions Solve Key Data Privacy Issues and Offer a Great Opportunity for More Quality
• What’s Behind Your Web Traffic — Is it Human or Bots?
• Life After Lockdown: Increased Mobile App Engagement Is Here To Stay
• The Benefits of Voice Technology in Reducing Customer Frustrations
• Actual vs. Intended Customer Experience: The Major Disconnect
• CMOs Need to Own the End-to-End Customer Experience. Here’s Why.
• Like.Share.Comment
• Why our obsession with engagements need to change
• Three Trends Bringing the Beauty Counter Online
• Measuring Productivity across Sales and Marketing Teams

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