Qples by Fobi Announces Annual Contract Renewal with Marketing Solutions Leader Vericast

Renewal agreement enables Qples to continue expanding its scale and impact as momentum for new 8112 Universal Digital Coupons accelerates.

Fobi AI Inc., an industry leader in harnessing AI and data intelligence to enable digital transformation, is pleased to announce that the Company’s subsidiary, Qples by Fobi, has renewed its annual contract agreement with leading marketing solutions provider, Vericast. The renewed contract continues a previous two-year agreement in which Qples provides the backend infrastructure for Vericast’s Universal Digital Coupon solution. Fobi will generate revenue from this agreement through an annual licensing fee as well as per campaign and per coupon fees.

Vericast possesses a broad and diverse portfolio of print and digital marketing solutions, and works with thousands of businesses in several industries that include some of the largest retail and CPG brands in the world.

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RENEWAL AGREEMENT CONTINUES DRIVING INCREASED ADOPTION OF 8112 UNIVERSAL STANDARD THROUGH VERICAST’S DIGITAL COUPON SOLUTION

Vericast is the first marketing solutions company to launch a Universal Coupon solution with store-level redemption insights, precise consumer targeting, and scalable reach. Universal Digital Coupons issued by brands and redeemable on consumers’ mobile phones across participating retailers are delivered through Vericast’s extensive digital marketing portfolio, including display and video advertising, dynamic mobile, connected TV, and more. Vericast’s integrated store-level coupon redemption data also supports real-time adjustment of Universal Coupon media for optimized performance.

Fobi is the only company that can create 8112 coupons and deliver them across multiple touchpoints, such as Fobi’s Wallet Pass platform for mobile phones, in apps such as the Grocery Coupon Network (GCN), and for print-at-home. With this contract renewal, the increased opportunities for highly targeted and personalized offers will continue to generate a higher volume of coupon redemptions and subsequent revenue growth for Qples. Vericast will also continue to execute Universal Coupon campaigns to create enhanced improvements to the customer experience and reduce coupon fraud, which is a long-standing industry challenge that costs retailers and CPG brands between $300-$600 million every year.

Eddy Watson, President of Qples by Fobi, stated: “This contract renewal with Vericast is a big win for Qples. We’ve been able to establish a great working relationship with Vericast that allows us to come together and deliver digital solutions that advance the new Universal Coupon format for many retailers and CPG brands. As the evolution of digital coupons gains more momentum, especially now that 8112 is live in select retail locations, we couldn’t be in a better position to help retailers & CPGs succeed in the digital transformation of their coupon strategies.”

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