Play Anywhere and Dentsu Sign Strategic Partnership

Quantum Leaps Corporation announces the strategic partnership agreement in the sports business domain signed between Play Anywhere Inc. (HQ: New York NY, USA, President: Yaacov Ben-Yaacov) and Dentsu Inc. (HQ: Tokyo, Japan, President & CEO: Norihiro Kuretani). Quantum Leaps has been an advisor to Play Anywhere since 2014 and has supported the company’s expansion into Japan to date. Quantum Leaps served as Advisory to Play Anywhere and Dentsu discussions to enter into this partnership. Through this partnership, Play Anywhere and Dentsu will be able to offer an enhanced viewing experience to international consumers enjoying their favorite sports.

Dentsu provides integrated solutions that have diversified beyond advertising and marketing, contributing to the sustainable growth of customers and society. By leveraging its vast expertise, Dentsu contributes to the overall growth of the sports ecosystem. The introduction of the Play Anywhere platform will enhance compliance and diversification of revenues for all stakeholders related to overseas broadcast, streaming, and distribution of various international sporting events involving Dentsu’s sports business network. This will enable media rights holders of the sporting events to offer viewers an enhanced interactive experience including winning prizes by earning points through quizzes, purchasing a variety of merchandise and services, and enabling brands to associate “magic moments” during the sporting events. Using Play Anywhere’s patented clearinghouse platform, new revenue generated through sponsorship, advertising and affiliate revenues will be shared among all stakeholders in the media value chain.

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“We are honored to work with Dentsu’s sports business unit to bring enhanced consumer experiences to viewers while ensuring that all parties in the value chain are remunerated, helping to expand the Play Anywhere Ecosystem as a global standard”

“We are honored to work with Dentsu’s sports business unit to bring enhanced consumer experiences to viewers while ensuring that all parties in the value chain are remunerated, helping to expand the Play Anywhere Ecosystem as a global standard,” said Yaacov Ben-Yaacov, CEO of Play Anywhere Inc.

“With Play Anywhere’s long experience in media, sports and gaming industries, we are excited to announce this new partnership which will bring new revenue to content owners and their distribution channels in Asia and across the globe through the Play Anywhere ecosystem,” said Tomohiro Nakamura, President of Quantum Leaps Corporation.

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