Brands Offered Insights on Strategies to Boost Brand Engagement and Drive Retail Sales
Discover key findings from our recent 2023 Back-to-School Survey. With 88% of respondents showing a strong preference for their favorite brands during the back-to-school season, retailers have a significant opportunity to enhance brand engagement. The survey also reveals that 86% of consumers plan to repeat purchases from the same brands as last year.
Plus, typically budget-conscious consumers are willing to invest more in educational needs, a significant increase compared to other shopping periods such as holidays, summer, and Mother’s Day.
Why it Matters: Brands can gain actionable insights to cultivate customer loyalty and increase consumer spending.
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Key takeaways include:
- Implementing compelling loyalty programs and offering high-value products
- Demonstrating a strong commitment to education and localized programs
- Ensuring transparent data handling to build trust
- Leveraging family-oriented marketing approaches
- Providing a seamless omnichannel experience for convenience and customer satisfaction
88% Likely to Purchase from Brands in the Past
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