This free tool is how leading brands drive growth—by identifying opportunities and building data-driven strategies.

Agorapulse, an award-winning social media management software provider, unveils its groundbreaking tool, Social Trends. This powerful free resource provides insights into the hottest trends across all social platforms.With audiences and algorithms in flux, brands need help to stay relevant and effectively target audiences. Social Trends analyzes data from thousands of posts published by the social media management tool Agorapulse. Marketers can use Social Trends’ data to craft their marketing strategy by pinpointing the essential metrics to monitor.

Marketing Technology News: MarTech Interview with Reshma Iyer, Algolia’s Head of Product Marketing and Ecommerce

The tool’s features include:

• Real-time metrics. Unveil the average engagement rate across various social networks,  domestically and globally.
• Trend insights. Uncover monthly trends categorized by region and industry, which provides a roadmap to seize opportune moments.
• Hot topics and hashtags. Harness the power of real-time data to seize the most frequently used hashtags and trending topics.
• Content excellence. Identify the most engaging content across platforms to ensure your brand’s messaging resonates with your audience.
• Optimal publishing timing. Nail down the best days to publish, optimizing your reach and engagement for maximum impact.

“Brands today need to be quick, adaptive, and data-driven,” says Emeric Ernoult, CEO and co-founder of Agorapulse. “Building a digital presence is no longer about guessing games or luck. With Social Trends, you can ensure that every move you make on social media is informed, strategic, and impactful.”

Marketing Technology News: An Analysis of 2023’s Can’t-Miss Ad Opportunity