Marketing Technology Highlights of The Week: Featuring Truecaller, Tealium, Bitly and more!

Read about the latest in-demand marketing skills and the future of ABX in this week’s marketing and martech highlight:

Marketing Quote-of-the-Week!

The way we watch TV has changed, and advertisers have a huge opportunity with streaming services. Over-the-top (OTT) platforms – subscription services, free ad-supported ones, and even online cable replacements – offer a way to reach massive, interested audiences. This shift to streaming is booming, and advertisers are taking notice. Subscription services may be slowing a bit, but ad-supported plans and the explosion of free services give advertisers great options.

Pete Bradbury, Chief Commercial and Growth Officer @ VideoAmp 

MarTech Shout-out of The Week

Amplitude
Amplitude helps companies optimize the business value of digital product innovation by connecting products to outcomes

Top MarTech News of The Week: 27th May to 31st May

 MarTech QnA with the Expert

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Tech marketers get the importance of serving the buyer’s journey or customer journey, or the overall CX. A very similar opportunity exists to understand the “attendee journey.” Designing an end-to-end experience for event attendees that is highly personalized still remains aspirational for the vast majority of B2B orgs, and it doesn’t have to be. This is especially important for larger, hosted events like User Conferences where there are usually multiple audience groups and where the experience begins months before the event and extends weeks past the final session.Brad Gillespie, GM @ Cvent Consulting

 

MarTech Articles on Predictive Analytics, Trust Gaps in Marketing, AI, Content Marketing and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 203: Sales Trends Dominating 2024 with Andy Kankula, Vice President of Business Development at Sion Power

Episode 202: The Importance of Soft Skills in B2B sales with Thomas Hansen, President at Amplitude

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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