Esri Partners with Alibaba Cloud for Location Intelligence Technology

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April 12, 2018

TechBytes with Christopher Childs, Managing Director, UK at TabMo

Christopher Childs
Managing Director, UK, TabMo

As GDPR approaches, we continue to speak to global marketing technology teams, data vendors, and business leaders to understand how the new regulations could impact their organizations. In this TechByte, Christopher Childs, MD, TabMo (UK) tells us how GDPR could eventually benefit customers, and why you should move closer to your Data Partners.

Tell us about your role at TabMo and the team/technology you handle.

TabMo was founded in France in 2013. I was hired in September 2015 to help set up, launch and then run the UK office. Today our growing team in London is currently around 14 people, which includes sales and platform support as well as our own local creative solutions team; creative support remains at the forefront of everything we do, ensuring our customers are successful as possible with their mobile advertising.

To summarize, TabMo provides programmatic and creative solutions for mobile advertising. We have built our own next-generation DSP (demand side platform), called Hawk, which is the first to combine creative modules with programmatic targeting technology. The platform enables users to apply hyper-local geo-targeting, plus multiple layers of device targeting and direct integrations with multiple data partners. The creative modules allow users to adapt creatives for the mobile screen and to reflect the targeting that has been applied, whilst our creative solutions experts provide ongoing support. We offer a fully transparent and disclosed solution providing full access to our platform whether clients work with us on a self-serve or managed basis.

What is the state of Programmatic Advertising technology in Europe?

Programmatic advertising technology has come a long way over the past couple of years. Header bidding has certainly made programmatic more efficient for publishers, for example, whilst the introduction of ads.txt is a great start in cleaning up the marketplace and combatting ad fraud. There is, however, a long way to go.

In the UK we’re now seeing a huge number of mobile-specific advertising campaigns being activated programmatically, but these are still often bought via IOs (insertion orders) and on fixed CPMs. It seems that when it comes to self-serve a great deal of investment still goes through a small number of players, these often being large multi-channel platforms. Whilst multi-channel strategies are essential, these platforms don’t necessarily offer the most advanced solutions for mobile. TabMo is dedicated to bringing mobile-first technologies to advertisers and helping them to leverage the capabilities of mobile, which is unique and needs its own strategy, both in terms of creative and also targeting.

How does the European market for marketing and advertising technologies compare against the Americas?

The US is certainly the most competitive in terms of the number of players, But although a large number of DSPs start their lives there, this doesn’t necessarily mean they’re best placed for European markets where the landscape is significantly different, and also varies by individual country (with the UK often having more similarities with the US than it does with European territories such as France and Germany).

The level of investment in the US is huge and it’s often hard for businesses moving over from Europe to take a major share of that market. Having said that we are beginning to see more European tech companies succeed in the US.

Data and search intelligence specialist, Captify, for example, has built a significant presence, as has video advertising company (and TabMo partner), Teads.

At TabMo, how do you verify the authenticity of data? How does it fit impact your self-serving programmatic platform?

TabMo is data agnostic and we provide audience solutions from a number of third party data partners. We go through significant testing with any partner to ensure that the data we use is ethical, compliant (particularly in terms of GDPR) and accurate.

The data we do ingest comes either from the bid stream (location and device level data) or is campaign data (ie. post impression, click, view etc) All data passed to us via the bid stream is closely analysed to ensure it is accurate and non fraudulent. Any abnormal patterns in the data are automatically flagged and if it is deemed to be suspicious then that device is blocked before an ad is ever served.

How would you define Personalization- Segmentation- Optimization, and Automation at various stages of Customer Lifecycle?

Personalisation is about making sure mobile ad creatives are relevant to both the target audience, and the location in which they are viewing them. Creative dynamic optimisation for example enables creatives to be adapted in real time depending on the location of the device serving the ad. This is extremely powerful for retailers for example, who may have fluctuating prices for different regions of the country.

Segmentation focuses on building audiences based on their location history. Working with third party data partners (to ensure accurate, independent data), and collecting device IDs from specific points of interest enables us to segment audiences based on the locations they have visited. Mapping this data with offline data enables (accurate) assumptions to be made about the device owner in terms of whether they are target audience.

Optimisation is centred round adjusting campaign variables according to the KPIs (key performance indicators) of the campaign itself. We run a number of footfall campaigns for retailers, where we are driving consumers to specific retail outlets. Our integration with footfall measurement companies enables us to track these store visits in real time and auto optimise to the best performing variable and/or site placements in order to maximise campaign performance.

How do you leverage AI/ML and data science at TabMo? What AI companies are you particularly interested in

TabMo doesn’t have its own AI tools. While the technology obviously has huge potential, we are aware that AI can be seen as a black box. When evaluating AI solutions, we would always ask what the technology is trying to achieve, and whether it has a direct effect on ROI. It’s taken a long time for the market to truly understand the role that programmatic has to play; I think we’re at the start of a similar journey for AI.

There are cases where AI technology in a simpler form clearly has a role to play in improving advertising relevance. AdYouLike for example, has a solution that scans pages of text in order to distribute ads in real time to the pages where content is the most relevant. We’re working with AdYouLike to make this targeting available for our customers via our platform, Hawk.

How do you prepare for the post-GDPR era?

We work with a number of third party data providers but we do not store the data that they pass to us. It is essential therefore that the providers we work with are GDPR compliant and we have been working closely with all of our data partners to ensure this is the case.

The data that is passed to us via ad requests goes through a process of ‘pseudonymisation’, whereby data is separated from direct identifiers, for example device IDs, so that linkage to an identity is not possible; in other words, we separate the device IDs from the device level data such as location to guarantee that the data cannot be personally identifiable.

One message (more, if available) to all business leaders preparing for the oncoming GDPR disruptions

Understandably there is a lot of concern among marketers as GDPR-Day (25 May 2018) approaches. But it’s important to remember that measures need to be in place to protect the consumer.

We recommend having regular conversations with data partners, asking them for explicit detail about the processes they are putting in place that will guarantee their compliance, with any doubts clearly expressed in good time.

GDPR will reduce the volume of third party data – but it should also increase the significance of first party publisher data, which can only be positive for the industry.

Thanks for chatting with us, Christopher.
Stay tuned for more insights on marketing technologies. To participate in our Tech Bytes program, email us at news@martechseries-67ee47.ingress-bonde.easywp.com

Simple Brings Microsoft-Powered Intelligent Marketing Platform

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April 12, 2018

Simple Brings Microsoft-Powered Intelligent Marketing Platform

Simple Will Leverage Microsoft’s Technology to Power It’s Intelligent Marketing Platform as It Transforms How Brands Use Artificial Intelligence to Create Exceptional Customer Experiences

Simple, a leading Agile Marketing and Marketing Resource Planning Platform, announced plans to partner with Microsoft and adopt its end-to-end intelligent cloud to power its Intelligent Marketing Platform, aiming to disrupt Marketing Resource Management software market.

Among the first independent software vendors to build atop the Microsoft Business Applications Platform, Simple has developed its Intelligent Marketing Platform, combining the functionality of PowerApps, Dynamics 365 for Marketing and Office 365, to help redefine Marketing Resource Management.

Utilizing the new capabilities offered with Power BI – the Common Data Service for Analytics — Simple is enabling organizations to rapidly integrate marketing data from multiple sources within its Intelligent Marketing Platform to generate insights and improve marketing performance.

At the time of this announcement, Simple CEO, Aden Forrest, said, “Simple’s Intelligent Marketing Platform injects artificial intelligence into upstream marketing planning, where there is none today — giving CMOs new insight into how they can maximize the return on marketing investment for the entire organization.”

Simple’s Intelligent Marketing Platform is an upstream planning solution that not only enables brands to maximize the value of their marketing dollar at every touchpoint across the organization but also to boost the effectiveness of their technology budget.

Recommended Read: Now, Keep Your Best Customers Happy with the Oracle Loyalty Cloud

“We are excited to partner with Simple as they build and innovate on top of the Microsoft Business Application Platform,” said James Phillips, Corporate Vice President, Microsoft Business Applications Group.

James added, “Their Marketing Resource Management expertise combined with Microsoft technology will help our customers reimagine their marketing processes, improve marketing effectiveness and deliver compelling value.”

A recent study from KPCB indicates marketing teams use more than 90 different marketing cloud technology tools, but most utilize only a fraction of their capacity.

Aden added, “By connecting with capabilities already available within Microsoft Dynamics 365, Simple can deploy marketing tools as required throughout the marketing process, maximizing the return on that technology investment.”

Recommended Read: The Art and Science of Retargeting for Marketers in 2018

Interview with Nick Ashmore, VP Marketing, ResponseTap

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April 12, 2018

Interview with Nick Ashmore, VP, Marketing at ResponseTap

[vc_wp_text]“The challenge remains of how to translate complex customer journeys and omnichannel marketing into actionable insights to empower marketers, not tie them up in technology knots.”

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[easy-profiles profile_twitter=”https://twitter.com/ResponseTap” profile_linkedin=”https://www.linkedin.com/in/nick-ashmore-6938595/”]

Tell us about your role and how you got here? What galvanized you to be a part of a Call Intelligence provider?

I’m the VP of Marketing at ResponseTap, Europe’s leading Call Intelligence provider. I joined the business in July 2016 and have been lucky enough to build a team around me from scratch. I have board level responsibility for our direct and channel marketing strategies for both the UK and North America.

Prior to ResponseTap, I spent ten years in integrated agencies and eight years at Monitise, which I joined as a start-up and helped it grow to a billion-dollar business.

As a buyer of martech in previous roles, I’ve experienced first-hand the exponential growth in software designed to help marketing departments do their job. What interested me most about ResponseTap was the ability to link online customer journeys to offline phone sales.

How do you define your ‘Universal Consumer Profile’ at ResponseTap?

Any organization spending budget on digital advertising could benefit from Call Intelligence, but it adds the most value in industries where the phone is part of the customer buying journey, such as travel, utilities, insurance and automotive. We target these sectors directly and also through digital marketing agencies who often buy our software to prove that their campaigns are driving phone sales.

What would you say is the biggest driver for the change in the marketing and sales automation industry? How do Call Intelligence technologies feature in this dynamic ecosystem?

With around 5,500 software vendors competing for the same budget and looking to solve the same marketing problems, consolidation in the industry is inevitable. The challenge remains of how to translate complex customer journeys and omnichannel marketing into actionable insights to empower marketers, not tie them up in technology knots.

How does Call Intelligence feature in this? The data we have is unique and it complements the other technology that marketers use. It doesn’t try to do jobs that other martech products do. Instead, it works alongside them doing one job well – which is providing you with the data you need, to understand the role of the phone in your strategy.

Tell us about the new standards of Call Intelligence and how ResponseTap helps optimize call values along the customer journeys?

Call Intelligence is the new and improved version of call tracking. It’s more advanced for the digital world we are in. The advancement of Call Intelligence from traditional call tracking has taken into consideration things such as the changing role of PPC, the increase in digital advertising and the online customer buying cycle.

We don’t just count calls. We can link the outcome of a call, including profit, sale and call quality, to the marketing source, right down to the keyword. Also crucial for marketers is the improved attribution ability of Call Intelligence. Marketers can understand the role of each channel in driving the outcome of a call. Because you can measure every customer interaction, as well as the call, it’s one of the only platforms that lets you fully understand and attribute a phone call back to a marketing source.

How do you see Call Intelligence platforms evolving with the maturity of AI/ML and voice search? How do you prepare for an AI-centric ecosystem as a marketing leader?

The most accurate AI applications rely on aggregating multiple data points, so interoperability between technologies is vital. ResponseTap holds an integral, unique data set, which our customers aggregate alongside other data sources such as purchase history and demographics to inform their AI processes.

Machine learning and AI will help us to surface new insights. For example, a travel company might want to know what the best value keywords are in driving their highest profit holidays.

Predictability is key to succeeding in voice search so using speech analytics to understand natural phrases is an area that will develop.

In 2018, what’s your roadmap to transform customer relationships through optimized online conversations across all marketing channels?

Our focus is on developing our Knowledge Base and allowing our customers to share knowledge. We’re aware that a growing number of our customers want to communicate with us, and our platform, online and be able to share best practice amongst themselves. We’re lucky in that our customers are our biggest advocates, and as a result, we want to develop a community, so they can become super users.

What marketing and sales automation tools do you use?

We use SalesForce, Lead Liaison, Datanyze and ZoomInfo.

How do you bring together people and inspire them to work with technology at ResponseTap?

Building a great culture starts with hiring people better than yourself, giving them direction and empowering them so they can do their best work. One of the most rewarding things about working for ResponseTap is that everyone has the opportunity to play a major role in shaping the direction of the company.

What apps/software/tools can’t you live without?

For planning exercises, I use the Mindmap software, MindJet, whilst for cross-team collaboration and company-wide communication, we’re big fans of Slack.

What’s your smartest work related shortcut or productivity hack?

I rely heavily on voice recognition and behavioral analytics – also called having a conversation. We’re in a fast-moving business and often the quickest way to align teams or cut through the complexity is to have short, face-to-face meetings.

What are you currently reading?

I’m currently reading ‘One Plus One Equals Three: A Masterclass in Creative Thinking’ by Dave Trott and Creativity Inc by the founder of Pixar, Ed Catmull.

Both are packed with wise words and practical advice for building creatively led high-performance teams. I find with the majority of the sales and marketing books doing the rounds, such as ‘Predictive Revenue’, is that everyone is applying the ‘best practices’ listed and then they very quickly become ineffective.

What’s the best advice you’ve ever received?

Go hard on the issue, soft on the person. I use this guiding principle in pretty much every conversation I have at work. I only wish it worked as well with my children.

Tag the one person in the industry whose answers to these questions you would love to read:

Jeremy Waite – Evangelist at IBM Watson.

Thank you Nick! That was fun and hope to see you back on MarTech Series soon.

[vc_tta_tabs][vc_tta_section title=”About Nick” tab_id=”1501785390157-b58e162d-0ae25a4b-c27aca64-108e51b0-80edaf37-bd3d357a-6c46d712-3b68470b-4473″]

Nick has 19 years+ of broad marketing experience in B2B lead generation, consumer acquisition, CRM and brand strategy. He is currently Vice President of Marketing at ResponseTap, Europe’s leading Call Intelligence provider.

[/vc_tta_section][vc_tta_section title=”About ResponseTap” tab_id=”1501785390320-2d44fa50-740c5a4b-c27aca64-108e51b0-80edaf37-bd3d357a-6c46d712-3b68470b-4473″]

Providing the missing piece of data to optimize marketing spend and make call centers more efficient, Call Intelligence from ResponseTap gives brands and agencies incomparable power. Since 2008 ResponseTap has been pioneering advanced visitor-level call tracking, heralding many industry firsts, including integration into Google Adwords and Google Analytics. Allowing marketers to connect the customer journey to the phone call, and for call centers to start the conversation where the online journey left off, Call Intelligence optimizes campaigns and improves the customer experience.

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[mnky_heading title=”MarTech Interview Series” link=”url:https%3A%2F%2Fmartechseries-67ee47.ingress-bonde.easywp.com%2Fcategory%2Fmts-insights%2Finterviews%2F|||”]

The MTS Martech Interview Series is a fun Q&A style chat which we really enjoy doing with martech leaders. With inspiration from Lifehacker’s How I work interviews, the MarTech Series Interviews follows a two part format On Marketing Technology, and This Is How I Work. The format was chosen because when we decided to start an interview series with the biggest and brightest minds in martech – we wanted to get insight into two areas … one – their ideas on marketing tech and two – insights into the philosophy and methods that make these leaders tick.

Cogint Inc Announces Corporate Name Change to Fluent Inc

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MTS Staff Writer

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April 12, 2018

Cogint Inc Announces Corporate Name Change to Fluent Inc

Cogint Inc, a leading data-driven marketing services firm uniquely built on a pay-for-performance model, today announced it will change its name to Fluent Inc. This rebranding is the culmination of recent strategic changes at the company, including the successful spin-off of Red Violet, the appointment of former Merkle COO, Don Patrick to its Executive team and the appointment of former Epsilon CEO, Andy Frawley, to its board of directors. As part of the name change, the Company will continue to be publicly traded on the NASDAQ Global Market under the new ticker symbol “FLNT”.

Also Read: Fluent Appoints Former Merkle Executive, Donald Patrick, as COO

Ryan Schulke

“We’re thrilled to announce our name change,” said Ryan Schulke, CEO. “This strategic branding decision comes at a natural inflection point for Fluent and our brand. Since entering the public market in 2015 we have continued to execute exceptionally on our roadmap and are excited to introduce the Fluent brand to Wall Street, as we have done so successfully amongst our peers in the digital marketing industry.”

Also Read: Fluent Launches New Acquisition Marketing Application on Oracle Cloud Marketplace

Fluent’s unique suite of performance marketing solutions is built to deliver its clients new customer acquisition at scale. Every day, Fluent collects first-party data from opted-in, registered users to connect brands to highly engaged new customers. Leveraging this user-declared data, Fluent can more accurately target the right audience with the right offers in real-time, in order to drive and optimize results.

Also Read: AdTheorent Earns Frost & Sullivan Award for its Data-Driven Digital Advertising Solutions

Cogint Inc, is an industry leader in data-driven digital marketing services, focusing on customer acquisition, and serving over 500 leading consumer brands and direct marketers. Leveraging a unique data-driven platform, Cogint enables advertisers to more effectively target and engage their most valuable customers, with precision, on a massive scale.

Amobee Launches Sales Accelerator Solution, Powered by Oracle Data Cloud

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April 12, 2018

Amobee Launches Sales Accelerator Solution, Powered by Oracle Data Cloud

Amobee’s Sales Accelerator Solution, Powered by Oracle Data Cloud, Would Help CPG Marketers Measure Offline Sales Impact of Campaigns in Progress

Amobee, a leading global digital marketing technology company serving brands and agencies, announced its revolutionary Sales Accelerator solution, powered by Oracle Data Cloud. The data connector enables consumer packaged goods (CPG) clients—including early adopter Del Monte Foods, Inc.—to connect digital ad impressions to offline purchase data while a campaign is still running, so marketers can optimize in-flight online advertising campaigns to more effectively reach consumers and drive sales.

Oracle Data Cloud helps the world’s leading marketers and publishers deliver better results by reaching the right audiences, measuring the impact of their campaigns and improving their digital strategies.

With Amobee’s Sales Accelerator, Marketers Can Effectively Reach Their Target Customers and Improve Performance

Brenda Tuohig, VP and General Manager at Oracle Data Cloud, said, “Timely information on sales impact is vital for marketers to make the right decisions on digital tactics and resource allocation. We’re proud to work with an innovative company like Amobee and experiment with new and different ways to help marketers more quickly measure how online campaigns are driving offline sales. By optimizing campaigns in flight using sales data, marketers can more effectively reach their target customers and improve performance.”

Oracle Data Cloud provided Amobee with offline transaction data on a weekly basis. Amobee ran the data through its DMP and the ads were served through the Amobee DSP. This gave marketers at Del Monte deep insight into how consumers were interacting with the ads and the ability to optimize the ads across channels, device, and segments to drive more offline sales. Ultimately, this decreased the cost per purchase by 63 percent and increased the purchase rate by 2.5 times.

Del Monte Foods Used Critical Insights and Context on Consumer Habits

Del Monte Foods, an Amobee first client that was first to utilize Sales Accelerator, piloted programmatic advertising campaigns for its various perishable products. It connected offline to online marketing by optimizing in-flight ads with timely in-store data, giving critical insight and context into consumer habits.

For the vegetable segment, Del Monte Foods saw overall viewability performance increase by six percent with a 225 percent increase in purchase rate against transactions tied directly to campaign impressions among the coveted Millennial demographic. The company also saw that it was converting a younger target audience by using video in a concrete way to drive sales impact.

At the time of this announcement, Jennifer Reiner, Sr. Director Omnichannel Marketing & e-commerce at Del Monte Foods, Inc., said, “Connecting the dots to fully understand the correlation between offline and online sales and how to most effectively reach consumers along their path to purchase has been invaluable for Del Monte.”

Jennifer added, “Amobee and Oracle Data Cloud are cutting-edge collaborators with the foresight to provide this state-of-the-art solution, allowing us to gain insights during the campaign to see immediate, actionable results for in-flight campaign optimization (versus post-campaign) resulting in measurable sales lift and cost efficiencies.”

Access Granular Data Using Amobee’s Sales Accelerator, Powered by Oracle Data Cloud

Amobee’s solution uses offline transaction data from Oracle Data Cloud’s aggregated and anonymized sources like loyalty card programs, allowing CPG brands the ability to integrate offline sales on a weekly basis. With Amobee’s Sales Accelerator, marketers are able to leverage Amobee’s platform to access granular data, allowing them to effectively analyze the impact of top performing audience segments, websites, ad frequency and other tactics on in-store purchases to inform online strategy and optimize campaigns mid-flight.

Recommended Read: The Art and Science of Retargeting for Marketers in 2018

Get A Unified Solution that Seamlessly Optimizes Active Media Campaigns

Katie Ford, Chief Client Officer, Amobee, said, “Working in concert with Oracle Data Cloud, Amobee is giving CPG brands and agencies a unified, world-class solution to seamlessly optimize active media campaigns mid-flight both programmatically on the open web and via social media channels. Powered by machine learning, business intelligence insights, and analytics, Amobee offers clients deep value, allowing them exclusive access to products and tools to make better, smarter marketing decisions and drive results.”

One of the world’s largest independent advertising platforms, Amobee unifies key programmatic channels including all major social media platforms, formats, and devices, to provide both managed- and self-service clients with easy-to-use data management and media planning capabilities as well as actionable, real-time market research and proprietary audience data.

Simplifying the delivery of advertising across all channels and screens, including video, display, mobile, and social, the platform includes the Amobee DSP, Amobee DMP, Brand Intelligence and DataMine analytics, which converts raw data into a custom audience and campaign insights, empowering marketers to make more informed decisions.

Currently, Oracle Data Cloud operates the world’s largest audience data marketplace. Leveraging more than $5T in consumer transaction data, 5+ billion global IDs, and 1,500+ data partners, Oracle Data Cloud connects more than two billion consumers around the world across their devices each month. Oracle Data Cloud is made up of AddThis, BlueKai, Crosswise, Datalogix, and Moat.

DoubleClick Search and adMarketplace Partner to Launch Engine Track Reporting Integration

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MTS Staff Writer

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April 12, 2018

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DoubleClick Search and adMarketplace Partner to Launch Engine Track Reporting Integration

The Partnership Also Allows Marketers to Create DoubleClick Clickserver URLs Within the AdMarketplace Platform

In a move that will help search advertisers centralize performance metrics and coordinate investment strategy, DoubleClick Search integrates adMarketplace as a founding Engine Track partner.

DoubleClick Search helps advertisers create, manage, and grow their digital marketing campaigns. With Engine Track, advertisers can now view their adMarketplace cost and conversion metrics directly within the DoubleClick Search platform.

The partnership also allows marketers to create DoubleClick clickserver URLs within the adMarketplace platform, which improves workflow and campaign optimizations by providing more accurate conversion data to adMarketplace’s predictive bidding algorithm, BidSmart.

Also Read: DoubleClick, Sizmek, Kenshoo Feature in G2 Crowd’s Best Cross-Channel Advertising Software Rankings

Driven by client demand, DoubleClick Search advertisers now have access to centralized reporting from the most important channels in their Search portfolios.

For participants in the Engine Track beta program, the integration has already delivered performance results across adMarketplace and DoubleClick Search campaigns.

Chris De Souza

Chris De Souza, Director of Performance for SYZYGY, WPP Digital, says: “We use multiple Search providers to deliver against various KPIs. Each of our channels complements one another, so being able to see everything in one place helps us understand what strategies are having the most impact on our clients’ business.”

Also Read: How Integrating Artificial Intelligence in B2B Marketing Can Scale Your Business

Jamie Hill

adMarketplace CEO, Jamie Hill, says: “Our company has always valued transparency and customer service. This partnership helps our advertisers organize their campaigns and better evaluate our performance against the broader digital marketing ecosystem.”

adMarketplace is the leading native search marketplace, driving better, faster search experiences for consumers, market share wins for the largest, most data-savvy brands, and revenue gains for search publishers.

CAKE by Accelerize Introduces Data-Driven Attribution Technology

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MTS Staff Writer

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April 12, 2018

CAKE by Accelerize Introduces Data-Driven Attribution Technology

Company’s Focus on Innovation Further Establishes ‘Journey by CAKE’ as Foundation for Industry-Leading Marketing Intelligence Technology

Accelerize and its digital marketing software division CAKE announced the availability of its Data-Driven Attribution (DDA) modeling and a multi-touch attribution (MTA) scoring system which evaluates the impact of each touchpoint in the customer journey. Leveraging advanced algorithms and machine learning, the DDA modeling and MTA scoring extend the marketing intelligence technology behind Journey by CAKE, an enterprise cloud-based platform that collects and analyzes data in real-time. With the new Journey capabilities, marketers gain a more holistic view of the customer journey by evaluating a broader range of key data points to determine true marketing performance and deliver maximum return on advertising spend.

MTA is a method marketers use to understand the importance their digital marketing efforts have on the customer journey by assigning a fractional value to individual touchpoints along the path to conversion. Enabling further expansion beyond pre-defined, rules-based attribution, CAKE’s DDA algorithm produces an MTA score for each touchpoint. The MTA scores feed into the Journey Insights dashboard that provides advanced visualizations to illustrate the efficacy of marketing campaigns and channels.

Also Read: Influencer Marketing & Your Customer Journey

Santi Pierini

“Our goal is to redefine the boundaries of innovation and expand the possibilities of marketing intelligence technology,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “Marketers need to move away from making decisions based on attribution models that are fundamentally flawed and lack clarity of the entire customer journey. Distinct from other solutions, Journey delivers insights with a superior level of integrity and allows marketers to make decisions derived from more complete, accurate, real-time data.”

The majority of marketers believe attribution is important, while more than a third of them believe it’s nothing short of critical. However, 77 percent of marketers indicate that they may not be using the right attribution models, or they just don’t know. Additionally, 78 percent of marketers plan to adapt and increase their use of cross-channel attribution.

Also Read: New Analysis Shows Most Customer Journey Expansion is in Loyalty and Growth Applications

Journey’s DDA builds custom attribution models for individual clients based on real-time data generated across various digital marketing channels. Providing more accurate insights than rules-based attribution, CAKE’s DDA modeling identifies and evaluates statistically significant patterns and correlations between multiple touchpoints’ attributes. The benefits include gaining a clearer understanding of which digital channels contribute most in helping clients attain their business goals, as well as for more effective campaign planning and optimization.

“Brands that can track, manage and effectively act upon their customer data are the ones set up for success,” said Pierini. “The winners will move beyond using attribution data for just immediate, basic performance reporting, but also to leverage all touchpoints to improve campaign optimization and the overall customer experience. CAKE’s long-standing commitment to strategic research and development is evident, and we strive to continue empowering marketers with the insights needed in the new era of marketing intelligence.”

SignalWire’s Next-Gen Communication Platform Builds Telephone Gateway to Google Cloud AI Dialogflow

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April 12, 2018

SignalWire's Next-Gen Communication Platform Builds Telephone Gateway to Google Cloud AI Dialogflow

SignalWire’s New Offering, Combined With Google Cloud Text-To-Speech API and Dialogflow Enterprise, Will Provide Users With a Low-Latency Gateway Between the Public Telephone Interface and Google’s Conversational Interface

SignalWire Inc, a stealth-mode communications startup, recently announced exclusive support for low-latency traditional telephone service integration into Google’s Cloud AI Dialogflow Enterprise Edition and Cloud Text-to-Speech API products.

Currently in closed beta, SignalWire has built a next-generation elastic communications platform designed to enable developers and enterprises to easily build otherwise complex communications applications. Developed by seasoned product-builders from Barracuda Networks, RingPlus, and the authors of the open source FreeSWITCH project, SignalWire’s platform is positioned to disrupt existing incumbents by delivering a unique offering with advanced and scalable features.

Just launched, Google’s Cloud Text-to-Speech functionality enables “developers to synthesize natural-sounding speech with 30 voices and is available in multiple languages and variants.” Google Dialogflow Enterprise is an “end-to-end development suite for building conversational interfaces for websites, mobile applications, popular messaging platforms, and IoT devices.” Both are powered by Google’s Machine Learning.

Also Read: HubSpot Announces Strategic Partnership with Google Cloud, Further Fueling the Growth of the HubSpot CRM

Anthony Minessale

“Google challenged us to deliver something no other vendor could -a low latency interface between Google Cloud and the traditional telephone network,” said Anthony Minessale, CEO of SignalWire and lead author of the Open Source FreeSWITCH project. “We’re excited to work with Google, our developer community and mutual customers to deliver a best-of-breed advanced level IVR.”

SignalWire’s new offering, combined with Google Cloud Text-to-Speech API and Dialogflow Enterprise, will provide users with a low-latency gateway between the public telephone interface and Google’s conversational interface – capable of programmable, machine-learning natural and rich interactions – for an advanced Interactive Voice Response (IVR) application.

Kartra Offers an Artificial Intelligence-driven Sales and Marketing Platform for $1 Trial

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April 12, 2018

Kartra Offers an Artificial Intelligence-driven Sales and Marketing Platform for $1 Trial

The All-In-One Sales and Marketing Platform Connects Everything a Small Business Needs

Propelled by the need for an affordable All-In-One Sales and Marketing Platform Kartra celebrates the launch of the world’s first software to feature artificial intelligence for small business with a limited time $1Trial offer.

This one-of-a-kind software levels the playing field for SMB’s to utilize the same powerful marketing techniques used by some of the largest companies in the world. Users create pre-built, drag and drop Automated Marketing Sequences that trigger hyper-relevant communications based on specific actions that automatically guide prospects through a sales funnel.

Also Read: G2 Crowd Lists Freshsales as the #1 CRM Software for Small Business

Kartra uses pre-written, automated campaigns proven to capture leads that convert to sales based on people’s individual actions! The done for you campaigns are designed by the world’s foremost copywriters and elite marketing experts! Users simply drag, drop, click and sell with the press of a button to customize a campaign for their own business.

The All-In-One platform connects everything a small business needs by incorporating powerful email auto-responders, customizable marketing and product pages, multi-step funnels, attractive 1-click opt-in forms, intelligent split testing with complete reporting… video player, ad hosting, page builders, shopping cart, point of purchase order bumps, intelligent countdown timers, one click up-sells, down-sells and cross-sells, all with market-tested done for your campaigns.

Also Read: Knowing Your Viral Potential Is Key to Marketing Success, Reveals Piehole.tv

“This is more affordable than anything else on the market today,” says Kartra Sales Director Mike Gerson. “Businesses can take advantage of this platform at a rate that falls within any budget. Even without the $1 Trial, Kartra is much more powerful and easier to use at less than a fraction of the cost of inferior competitors such as Infusionsoft, Click-Funnels or Salesforce.com and is just one of the reasons we love this product so much.”

Kartra helps get more customers that are worth more and remain longer while eliminating the need for a patchwork of multi-vendor modules. Instead of eight vendors costing $100 or more per month, Kartra has everything needed to run a successful business starting at just $89.

Lithium Messaging Launches for Brands to Seamlessly and Securely Communicate with Customers across Social, Web and Mobile Apps

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April 12, 2018

– Lithium Messaging allows for 1:1 asynchronous messaging across social, web and mobile, empowering brands to deliver great digital customer service in their customers’ preferred channel.

– With Secure Verification, brands can authenticate the identity of consumers who engage with them, enabling collection of customer information in a secure and brand-owned environment.

– Lithium platform gives brands one standard interface to engage with customers across all digital touchpoints, with common workflows and access to unified customer profiles.

Lithium Technologies, the leading platform for enabling brands to support, serve and engage customers across digital channels, announced the launch of Lithium Messaging. For brands who use the Lithium platform, they can now centrally manage digital customer service across social channels, online communities and – with the launch of Messaging – web chat and mobile apps. For consumers, they get fast and secure customer service in their channel of choice.

Customers are more comfortable than ever using digital channels to resolve customer service issues.

New research¹shows 58 percent of consumers have been forced to move to a different channel when making a customer service request. Forty-nine percent were left feeling less positive about the brand as a result, with 30 percent considering taking their business elsewhere. The message for brands is simple and clear – they must resolve customer issues in-channel with minimal effort, or risk losing them.

Ushering in the next generation of digital customer service, Lithium Messaging offers a personal experience that customers are used to when interacting with friends and family. Delivering a direct channel from the customer to the brand, conversations are secure and threaded, ending the inconvenience and needless repetition of information that customers are often required to provide.

John Glenn

“We take the security of our customers and their personal data very seriously as we work to provide the best possible experience to solve their issues quickly and effectively,” said John Glenn, Sprint’s Vice President of Customer Care Strategy, Operations, Transformation. “Lithium Messaging lets us engage customers in open dialogue on the social channel of their choice in a safe way. The implementation of this platform has already resulted in a 77 percent reduction in calls back to a customer and a significant increase in positive customer sentiment.”

Leveraging the same workflows as Lithium’s market-leading Community and Social Media Management products, Lithium Messaging processes a brand’s digital conversations across web chat and mobile apps – tagging, prioritizing and routing customer queries to the right agents for fast and accurate responses. Whether a customer reaches out to a brand on Facebook Messenger, SMS, their community, or their mobile app, Lithium processes that interaction for fast resolution, and offers the brand unified analytics to track success.

In addition, Lithium’s Secure Verification capability allows brands to authenticate Messaging customers before requesting any private information to keep that interaction secure – often a requirement in many industries that need to securely resolve customer issues. And this is all handled without the inconvenience of diverting to a different channel.

Pete Hess

“The world of customer service has been absolutely turned on its head over the last decade,” said Lithium CEO Pete Hess. “Just as the invention of the phone and the call center revolutionized customer service in the 1980s, messaging and social channels are forcing brands to rethink how they serve and support customers in this digital-first era. Now that there are secure options like Lithium Messaging in the market, brands can provide seamless and secure service in the locations their customers want. Almost three quarters of customers will leave a brand and never come back if they feel they’ve been treated poorly². Why risk it?”

Raju Malhotra

“Customer service channels can no longer exist in a vacuum,” said Lithium CTO Raju Malhotra. “Previously brands struggled with disparate customer interactions across different channels, and with customer data residing in different systems. The powerful workflows in Lithium Messaging allow brands to operationalize and scale 1:1 conversations across multiple digital channels – social, web chat, mobile and communities – resulting in a better experience for the end customer.”

Lithium will support all of the major platforms that consumers are turning to for their one-to-one conversations with brands, including Twitter, Facebook Messenger, SMS, WeChat, Communities, web and mobile apps. Additional integrations with major platforms will be introduced throughout 2018.

Fyber Integrates Nielsen Marketing Cloud, PlaceIQ, and Mobilewalla Data to Enable Publishers to Sell High-Demand Audiences at Premium Prices

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April 12, 2018

Rich multi-dimensional audience segmentation improves ad ecosystem efficiency

Fyber, a programmatic trading technology platform, announced that it has enriched its data-driven segmentation platform, Audience Vault, with demographic, interest and audience data from the Nielsen Marketing Cloud, location data for offline activities from PlaceIQ, and mobile app audience measurements from Mobilewalla. This information is automatically imported into Audience Vault, enabling publishers to create custom packages made up of their most lucrative audiences and make them available programmatically to their advertising partners. Because Audience Vault includes data from various leading DMPs, publishers gain audience insights across a larger proportion of their user bases.

With this additional data, Audience Vault provides publishers with insights about consumers that are essential in determining their inventory’s true value. These insights include-but are not limited to-shopping habits, brand affinity, demographics, lifetime value, and app usage. Without Audience Vault, publishers are forced to rely on data scientists and multiple separate data integrations, which can become very costly and result in unreliable data.

Ryan Kluft

Fyber partnered with Ooma, Inc., a smart communications platform for small businesses and consumers, to monetize their Talkatone mobile VoIP calls app. As a beta partner, they were one of the first to adopt Audience Vault as a way to sell audiences rather than impressions. “With Audience Vault, we are able to understand with a new level of granularity information about a meaningful portion of our MAUs,” said Ryan Kluft, VP of Corporate development and head of mobile advertising at Ooma. “We can now make smarter monetization decisions, for example whom to target with our premium subscription offerings.”

Audience Vault imports audience data from Nielsen Marketing Cloud, PlaceIQ, and Mobilewalla, which is then combined with the publisher’s first-party data, and Fyber’s auction and engagement data-such as video completion rates, click-through rates, bid depth, etc. Using Audience Vault, publishers can now immediately see the eCPM values of their audiences in the open marketplace, enable rich multi -dimensional segmentation, create PMPs, and change pricing-all from one console.

Roni Anavi-Fass

“We are supporting the idea that more bid data needs to be shared between publishers and DSPs,” said Roni Anavi-Fass, VP of Product at Fyber. “Inventory has become increasingly multi-dimensional and it is important for both parties to understand why the other is buying or selling an impression. We are confident that by sharing data through the Audience Vault, publishers will benefit at least as much as DSPs who leverage this same data for their own targeting.”

These data-driven insights improve the efficiency of the entire ad ecosystem by enabling advertisers to target users more effectively. Using Audience Vault, publishers can stream impression opportunities that advertisers care about most, thereby becoming preferred suppliers for buyers.

Customer Experience Professionals Embrace Innovation with Oracle

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April 11, 2018

Oracle CX Cloud Suite empowers marketing, commerce, sales and customer service to quickly and easily tap into the latest innovations

ORACLE MODERN CUSTOMER EXPERIENCE — To help customer experience professionals accelerate the adoption of the latest innovations, Oracle brings together the most comprehensive selection of apps for sales, service, marketing and commerce within the Oracle Cloud Marketplace and ecosystem. Built on an open framework that connects data, apps and media, Oracle enables customer experience professionals to take advantage of innovative technologies to seamlessly extend Oracle Customer Experience (CX) Cloud Suite applications.

Des Cahill

“The speed of innovation can be daunting and become a major distraction for customer experience professionals,” said Des Cahill, vice president and head CX Evangelist, Oracle. “To help our customers spend more time using technology to create breakthrough experiences, and less time agonizing over how technologies are changing, we bring together trusted business applications that can support sales, service, marketing and commerce professionals.”

The Oracle Cloud Marketplace enables sales, service, marketing and commerce professionals to easily browse, evaluate and choose from hundreds of trusted business applications that are designed to meet unique business needs. This flexibility and choice empowers Oracle CX Cloud Suite customers to quickly and easily take advantage of the latest innovations in areas ranging from augmented and virtual reality to the Internet of Things and artificial intelligence to keep up with changing customer expectations. Examples of innovative customer experience applications that customer experience professionals can take advantage of to seamlessly extend Oracle Customer Experience (CX) Cloud Suite applications include:

Mintigo Teams With Oracle to Enable Sales with AI Powered Prospecting Applications

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April 11, 2018

Mintigo Teams With Oracle to Enable Sales with AI Powered Prospecting Applications

Mintigo and Oracle Amplify Sales Prospecting with Oracle Profiler & Mintigo’s AI-powered Sales Coach 360

Mintigo, a leading AI platform for marketing and sales and Gold level member of Oracle Mintigo PartnerNetwork (OPN), announced an integration of its AI powered prospecting application, Sales Coach 360, with Oracle Profiler, a sales productivity application within the Oracle Marketing Cloud. Together, they enable sales and marketing organizations of all sizes the ability to learn, discover and engage their prospective buyers in personalized ways at scale. Mintigo’s deep integration with Oracle Marketing Cloud is designed to enhance Oracle’s capabilities with robust data, predictive insights, and AI driven engagement. Mintigo’s predictive Sales Coach 360 application integrates the relevant buyer insights, buying stages, likelihood to buy, sales plays and latest contact and company insights with Oracle Profiler. This collaboration allows sellers to engage with buyers intelligently across the entire buyer lifecycle.

Also Read: Now, Keep Your Best Customers Happy with the Oracle Loyalty Cloud

Atul Kumar, Mintigo’s Chief Product Officer, said, “Oracle and Mintigo share customers such as ADP® and Red Hat who are leading the way in mastering AI to engage their prospects and customers intelligently at scale while strengthening the alignment between marketing and sales. Collaborating with Oracle provides our customers the benefits of Mintigo’s AI applications within Oracle Marketing Cloud immediately.”

Oracle “We are excited to collaborate with Mintigo to offer AI driven sales prospecting capabilities within Oracle Profiler to our customers. Mintigo’s contextual recommendations for sales and rich customer insights compliments and extends the benefit of Oracle Profiler and Engage suite of sales applications,” said Pierre Custeau, Vice President of Product Management, Eloqua at Oracle.

“Data is the new currency that drives alignment between marketing and sales and I’m excited to see broader collaboration between Mintigo and Oracle. We use Mintigo’s robust data and predictive insights to drive customer engagement with Oracle Eloqua Marketing Cloud,” said Jim Scheele, Vice President of Predictive Insights & Marketing Operations at ADP. ”

Also Read: Oracle to Break Down the Barriers to Creating Epic Customer Experiences at Modern CustomerExperience 2018

Crayon Secures $5 Million in Funding From Baseline Ventures to Expand Software-Driven Market Intelligence Platform

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April 11, 2018

Crayon Secures $5 Million in Funding From Baseline Ventures to Expand Software-Driven Market Intelligence Platform

Crayon to Double Team This Year as It Helps Businesses Get Real-Time, Actionable Competitive Intelligence

Crayon, the market and competitive intelligence platform company that enables businesses to track, analyze and act based on market movements, has secured $5 million in venture capital funding led by Steve Anderson of Baseline Ventures. Anderson has landed on the Forbes Midas List, the definitive annual ranking of the world’s best venture capitalists in technology, for the last four years and has led dozens of landmark investments including in Instagram, Stitch Fix and Exact Target. Crayon will use the new funds to double the team and accelerate growth. In 2017, the company grew its revenue by over 500 percent, tripled the size of its team and saw its market and competitive intelligence platform adopted by tens of thousands of teams worldwide.

“Every company can benefit from market intelligence and the Crayon team continues to execute to make that a reality for millions of businesses,” said Steve Anderson. “Just as Stitch Fix started with humble beginnings and grew to $2 billion market cap today, Crayon is on track to provide billions of dollars of value to businesses by giving visibility into their markets and competitors.” Anderson and his one-man firm was the largest shareholder in Stitch Fix, owning 28.1 percent when it went public in November 2017. Those shares are worth about $500 million as of April 2018.

Also Read: 77% Say Holistic Competitive Intelligence is Critical to Winning against Opposition

The $50 billion market research industry has relied heavily on human efforts, which cannot capture all the changes taking place in a particular market nor capture them in a timely way. Crayon’s software-driven approach to market intelligence allows businesses to get exponentially more data, surface the most critical signals and act on that intelligence in real time. Crayon tracks more than 300 million pages across 7.6 million domains and 2.4 million companies. It combines comprehensive data analytics with artificial intelligence (AI) to uncover relevant and timely insights for every employee, making it the most extensive competitive intelligence platform.

“Crayon is ripe for expansion now because today’s digital footprints are much larger, massive in fact, and continue to grow,” said Jonah Lopin, co-founder and CEO of Crayon. “Market intelligence has always been valuable for businesses, but it’s also been expensive because it’s human-driven, and the information most companies get lags the market and lacks actionability. Crayon is automating market intelligence to enable businesses to get off the sidelines and start capturing real-time, actionable intelligence so they can improve marketing campaigns, inform company strategy and enable sales teams to close more business.”

Lopin joined Boston-based HubSpot as employee no. 6 and was on the management team for six years as the company signed its first 10,000 customers, going from $0 to $50 million in revenue. He co-founded Crayon in 2015, along with AdMob (acquired by Google) alumnus John Osborne. They had seen companies like HubSpot, Salesforce and Google help businesses become data-driven in their sales and marketing by getting visibility into their internal environment. But those same businesses struggled to understand what was happening externally, missing significant opportunity to forge ahead of competitors and drive revenue.

Also Read: How the GDPR Affects American Retailers like Whole Foods and Amazon, and What Businesses Can do to Mitigate Their Risk

“Crayon is 10 times better than hiring two full-time people to do competitive intelligence,” said Crayon customer Dan Briscoe, chief revenue officer at SwoopMe and former vice president of marketing at HCSS. “In fact, even if you hired a team, there’s no way a person could find this level of broad intel, at scale, in real time. The ROI of having a pulse on the market is massive. In just 30 minutes a day, I can keep up with my entire market, including competitors, customers and our own company. If I’m in a competitive market, Crayon will be with me on day one.”

Crayon customers include Fortune 50 companies and mid-sized businesses across industries, including Intuit, Fuze and Zendesk.

This funding round includes participation from existing investor and board member Eric Paley of Founder Collective, Maia Heymann at Converge and notable angel investors. Crayon previously secured funding from Box Group and others including HubSpot founders Brian Halligan and Dharmesh Shah, Lean Startup author Eric Ries, Moat founder Jonah Goodhart and Adobe Chief Product Officer Scott Belsky.

Recommended Read: Beating the Big Guys Is All About Brand Loyalty

Alteryx Brings Together Analytic Experts to Build for the Future of AI and Machine Learning

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April 11, 2018

Alteryx Brings Together Analytic Experts to Build for the Future of AI and Machine Learning

Tom Davenport, Accenture, Alaska Airlines Join the Data and Analytics Executive Summit in New York

Alteryx Inc, revolutionizing business through data science and analytics, announced the Data and Analytics Executive Summit – NYC, an event themed “Build for the Future of AI and ML.” Tom Davenport, author of best-selling books, Competing on Analytics and Keeping up with the Quants, will keynote the event and join a panel of analytic experts from Accenture, Alaska Airlines and Alteryx to discuss how machine learning (ML) and artificial intelligence (AI) will impact analytic teams and to dispel myths, cutting to the heart of the issue—how can leaders successfully adopt and integrate AI and machine learning at scale into their analytic initiatives.

The exclusive executive forum will discuss balancing traditional needs and responding to new analytic opportunities, rethinking how AI and ML can impact analytic teams, creating a solid analytic foundation to carry analytic agendas to success, and the tools, methodologies and infrastructures that are key to the maturation of an analytic program. The intimate format will inspire targeted conversations aimed at uniting analytic executives within the region to address shared challenges and exchange insight across industries.

Also Read: Anodot to Showcase Raw Streaming Data to AI-Based Analytics and Exhibit at O’Reilly’s Strata Data Conference

WHEN: Thurs., April 19, 2018, from 1-5 p.m. ET
WHERE: Andaz Wall Street – 75 Wall St., New York, NY 10005
WHY: With so much focus on AI- and ML-led analytics, leaders need to build and scale for the analytic future

SPEAKERS:

Tom Davenport: best-selling analytics author, co-founder and advisor, International Institute of Analytics
Dr. Harsh W. Sharma: managing director, Data Business Group, North America, Accenture
Heather Harris: solutions architect and data scientist, Alaska Airlines
Olivia Duane Adams: chief customer officer, Alteryx
Ashley Kramer: vice president, product management, Alteryx

Talkdesk Hires Michael Reed As New Head Of Engineering To Accelerate Innovation

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April 11, 2018

Talkdesk Hires Michael Reed As New Head Of Engineering To Accelerate Innovation

Seasoned Enterprise Cloud Veteran Michael Reed Joins Talkdesk to Lead and Grow Global Engineering Team to 500

Talkdesk, the leading enterprise contact center platform, announced global engineering leader Michael Reed joined the company as Senior Vice President of Engineering to advance and deliver on Talkdesk’s vision for contact centers that continuously improve customer experience.

Also Read: Talkdesk Delivers ROI Exceeding 300 Percent According To Independent Consulting Study

Michael Reed

Reed has more than 20 years of experience leading global software engineering transformations at Hewlett-Packard, Microsoft, AOL, RingCentral, and LiveVox. Over the course of his career, Reed has designed and operated service delivery and control platforms at scale in the Cloud, PaaS, SaaS, IaaS, VOIP, Call Center, Speech Recognition, IVR, Financial and Retail industries. Most recently, he played a vital role in redesigning and modernizing Hewlett-Packard’s enterprise cloud services architecture, where he helped accelerate the growth of the commercial cloud business 100% year-over-year. Additionally, Reed was instrumental in re-architecting and scaling RingCentral’s platform prior to their IPO in 2013.

“I am excited to join Talkdesk to accelerate the growth of its enterprise contact center platform. Talkdesk is a proven leader in the customer-driven development and has redefined the concept of customer experience in the contact center industry. As part of my new role, we have committed to doubling the global engineering team to over 500 developers, programmers, architects and engineers in the next 18 months, an investment that demonstrates Talkdesk’s commitment to our enterprise customers to bringing new features and applications to market as fast as possible,” said Reed.

Also Read: Talkdesk Launches AI-Powered Product to Drive Better Inside Sales Conversations

Tiago Paiva

“At Talkdesk, we are committed to continuously enhancing our platform for enterprise customers while maintaining our dedication to scalability and reliability. We are thrilled to welcome Michael to Talkdesk to continue growing our enterprise contact center platform across the globe. And yes, we are hiring,” said Tiago Paiva, CEO, Talkdesk.

Talkdesk offers the deepest CRM integration of any solution on the market and has taken the lead in shaping the contact center industry with a connected, scalable and adaptable platform that allows enterprises to continuously innovate to enhance their customer experiences.

Informa Engage And New Hope Network Celebrate Digital Success With Two Folio: Digital Awards

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April 11, 2018

Informa Engage And New Hope Network Celebrate Digital Success With Two Folio: Digital Awards

Shelli Winter, Vice President, Marketing Creative Named to the Folio: 2018 Class of Top Women in Media

Informa Engage and New Hope Network won two Folio: Digital Awards, the media industry’s top honor in the digital space. Informa Engage won in the Contest/Sweepstakes category for the 2017 Academic Engineering Program. Informa Engage created a five-week tournament focused on the best engineering education program to engage the Machine Design and Electronic Design audiences and engineering students. The program increased engagement and got engineering students excited about their school’s engineering program as well as the engineering industry.

New Hope Network won in the Content Marketing/Sponsored Content Campaign category for Inside the Bottle: Understanding Supplements Today. New Hope Network and its partners took a deep dive into the world of supplements to disseminate information on the latest science, media headlines, quality measures and innovations. The program offered trade and consumer audiences co-branded eGuides, webinars, videos, infographics and in-person education based on high-quality content and research.

Also Read: Informa Engage Offers Research Solutions For Businesses

Shelli Winter

Additionally, Shelli Winter, Vice President, Marketing Creative, Informa Engage has been named to the Folio: 2018 Class of Top Women in Media. The awards program celebrates women in the media industry who have stood out, taken risks, and pushed their teams to new heights. Winter is recognized as a “Change-Maker” for successfully altering the course of the brands she supports and the industry for the better. She combines expertise in business, marketing and creative to deliver effective and engaging user experiences. Winter, with the support of her team, is responsible for branding, design and user experience for new products and client deliverables, client-marketing collateral, event creative as well as internal/external communications.

Ooyala And MPP Global Team Up To Increase Worldwide Video Revenue For Clients

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April 11, 2018

Ooyala And MPP Global Team Up To Increase Worldwide Video Revenue For Clients

MPP Global and Ooyala Bring a Suite of Services for Broadcasters, Operators and Media Companies to Better Monetize OTT and IPTV Video Services

MPP Global, the provider of eSuite, the world’s smartest subscription platform, and Ooyala, a leading provider of software and services that simplify the complexity of producing, streaming and monetizing video, announced their worldwide partnership to bring a suite of services for broadcasters, operators and media companies to easily, effectively and better monetize OTT and IPTV video services.

Also Read: Ooyala Appoints Former President of Skyview Capital Jonathan Huberman as the CEO

Paul Johnson

“By working together with Ooyala, we can offer a game-changing experience for our clients. Between the capabilities of MPP Global’s eSuite platform and Ooyala’s comprehensive suite of software, we believe we can combine to help our customers deliver media experiences that are more personal, more engaging and more profitable,” said Paul Johnson, CEO & Co-Founder, MPP Global.

Jonathan Huberman

“Adding MPP Global to Ooyala’s partner ecosystem was a natural fit,” said Jonathan Huberman, CEO, Ooyala. “We’re able to build on their content monetization and customer acquisition and retention capabilities by providing an exceptional solution to help media companies build out new subscription offerings while improving existing ones. In today’s world, where consumers demand premium video content anywhere, anytime and on any screen, every media company is looking for ways to enhance their video offerings and better engage viewers.”

Also Read: The Remaining Barriers to OTT Advertising’s Boom

Ooyala is one of the world’s largest premium video platforms and an advanced content supply chain optimization platform that removes the cost and complexity of creation, orchestration, and distribution. MPP Global’s subscription management platform and Ooyala’s cloud video services have already been deployed by leading media organizations around the world, with success supporting large OTT viewership for customers in Europe, North America and the Asia Pacific.

Recommended Read: The State Of Play With OTT Sports Streaming

VR Social Network vTime Closes $7.6 Million Series A Funding Round

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April 11, 2018