Marketing Tech Hub Firm CEO Robert Gryn Joins Forbes Technology Council

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March 27, 2018

ZoomInfo to Host Third Annual Growth Acceleration Summit June 18-20 in Boston

B2B Sales and Marketing Conference to Feature 25-Plus Industry Headliners, Networking, and Exclusive Look Inside ZoomInfo 2.0

Zoom Information (ZoomInfo), the world’s leading corporate contact database announced its third annual Growth Acceleration Summit, the B2B sales, and marketing event of the year.

The B2B sales and marketing summit takes place June 18-20 at the InterContinental Boston, 510 Atlantic Ave. The conference is open to sales and marketing professionals in the software, technology, and B2B services sectors. The event’s theme explores how to improve alignment to drive productivity of sales and marketing teams—to ultimately facilitate growth acceleration. A new track, Inside ZoomInfo 2.0, will help teams better integrate new features, and will feature ZoomInfo customer strategies and exciting success stories.

Also Read: Adobe Summit Update: Adobe and Microsoft Extend Global Partnership To China

Featured presenters include some of the industry’s most influential sales and marketing leaders, such as Jay Baer (Convince & Convert); Neil Patel (Crazy Egg, Hello Bar and KISSmetrics); Tiffani Bova (Salesforce); Keenan (A Sales Guy, Inc.); and Grant Cardone (international sales training expert). General session speakers include thought leaders Jay Acunzo, Trish Bertuzzi, Michael Brenner, Mark Schafer, Lori Richardson, Dave Gerhardt, Forrester and SiriusDecisions analysts, and many more.

Also Read: ZoomInfo Announces Compliance with the Forthcoming GDPR

Among additional highlights are a VIP dinner, evening networking receptions, live entertainment, a celebrity-opening keynote, and ZoomInfo’s presentation of B2B Growth Acceleration Awards celebrating sales and marketing all-stars.

Jay Acunzo

“In just a few years, the team at ZoomInfo has created a truly top-notch event. The speaker lineup and the great experience speaks volumes about them,” said Jay Acunzo, Host, Unthinkable Podcast.

Jay Baer

“I speak all over the world, and the collection of leaders at the Growth Acceleration Summit is truly extraordinary. I’m honored to be part of the 2018 edition, and cannot wait to teach attendees the power of Talk Triggers to grow their businesses,” said Jay Baer, Founder, Convince & Convert.

Columbus Launches SaaS ECommerce Solution for B2B and B2C Organizations

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March 27, 2018

Columbus Launches Software-As-A-Service ECommerce Solution for B2B and B2C Organisations

Organisations Can Now Quickly Deploy a New ECommerce Site in Just a Few Weeks Using Pre-Built Templates

Columbus, the global digital business services provider, has announced the launch of a new Software-as-a-Service eCommerce platform for B2B and B2C organizations. Columbus eCommerce integrates with existing Microsoft Dynamics 365 enterprise software to enable businesses of all sizes with retail distribution networks to quickly set up a dynamic and mobile-enabled online marketplace. The solution’s pre-built B2C functionality allows B2B businesses to extend their current operations to cater for B2C customers.

Also Read: TeleSign SMS Messaging Integrates with Microsoft Dynamics 365 for Marketing

The eCommerce web solution, delivered via the Microsoft Azure cloud, is fully integrated with Microsoft Dynamics 365. As a result, it can be fully configured and deployed in weeks without disruption to ongoing business operations or extra hardware requirements. The dynamic solution significantly reduces the time and effort required to set up and manage an eCommerce platform and allows business customers to search for stock, place orders via a PC, tablet or smartphone and access the correct product and pricing data based on individual contractual agreements.

For organizations which sell partially or exclusively to individual consumers, Columbus eCommerce also supports the fast implementation of a consumer-oriented online store. The solution can be scaled as capacity and customer-base grow, with new B2B and B2C capabilities easily deployed through simplified plug-in technology to support changing business needs. It is available for a single, fixed monthly fee, covering software, services, and infrastructure.

Also Read: SBS Group to Launch SalesConnect 365, a New Solution for Microsoft Dynamics 365 for Sales

Mary Hunter

“Decision-makers in B2B retail are often faced with a customer base that spans organizations of multiple sizes, each with different pricing models and purchasing power. With B2B retail slightly behind the digital curve of B2C, those decision-makers are having to deal with aging processes such as selling via phone, email, legacy websites and even over-the-counter sales. The in-house Columbus team has drawn on their 100-plus years of experience to bring eCommerce and ERP under one roof, helping businesses embrace digital disruption, streamline their sales process and ultimately drive revenue,” said Mary Hunter, Managing Director, Columbus UK.

Mark Bennigsen

“The eCommerce solution combines rich B2B functionalities such as integration to data analytics with a customer-focused design that’s ideal for B2C too. It’s easy to deploy, integrates seamlessly with Microsoft Dynamics 365 and, due to its plug-in-based architecture, takes almost half the time usually required to implement and customize an eCommerce site. Columbus eCommerce meets the demand for affordable, friction-free deployment of a modern web presence,” said Mark Bennigsen, Service Delivery Director, Columbus UK.

Companies With Secure Email to Gain Unlimited Free Brand Impressions to Drive Increased Digital Commerce

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March 27, 2018

Companies With Secure Email to Gain Unlimited Free Brand Impressions to Drive Increased Digital Commerce

New BIMI Standard Puts Company Logos on Authentic Email Messages, Increasing Trust

Agari, a leading cybersecurity company, announced the first pilot of an online brand standard developed with major email providers Comcast, Google, Microsoft and Oath (Yahoo, AOL) that will offer companies the opportunity to display brand logos for free, increase trust with their customers, and ultimately lead to more revenue by increasing response rates and engagement.

Brand Indicators for Message Identification (BIMI) is a standard way for brands to publish their logos online. It allows logos to be easily incorporated into messaging and social media applications. BIMI does this with built-in protections that safeguard the brand, application providers and consumers from impersonation attempts.

Also Read: Scrapping Email: How Millennials are Changing Workforce Communication

Under the draft BIMI standard, email applications display the sending company’s brand logo alongside authenticated emails in the inbox list and within emails themselves. BIMI-sourced logos appear on screen real estate controlled by the email application, not in the body of the email, making them more visible to the user and preventing cybercriminals from faking the brand indicator.

Torsten Reinert

“Groupon relies on social media, messaging applications and emails to help local businesses attract and retain customers. By increasing consumer confidence in the authenticity of our messages, we believe BIMI will increase response rates, magnifying the power and reach of our marketing efforts,” said Torsten Reinert, Senior Manager Messaging Delivery, Groupon.

The first email platform to begin pilot testing based on the standard will be Oath’s Yahoo Mail. By next week, users of Yahoo Mail’s mobile, web and desktop applications will start seeing logos for companies participating in the pilot, which will soon include Aetna, Agari, Groupon, SparkPost and other large brands in the financial services, airline and technology industries.

Also Read: Have Your Best Email Marketing Year Ever by Focusing on Engagement

Marcel Becker

“This is a win-win situation; the brand has better exposure, better control of their logo, higher engagement on the consumer side, it’s more secure and Yahoo can authenticate emails in our system,” said Marcel Becker, Director of Product Management for Oath, the Verizon company that owns Yahoo and AOL.

BIMI logos aren’t just for email. They can be incorporated into any internet-based communications service including social media apps, online services, messaging services and more. It is being developed as an open standard available to any company wishing to implement it, without licensing fees.

“Protecting the privacy and information security of customers is central to Aetna’s mission,” said Jim Routh, Chief Security Officer, Aetna, adding, “By showing our customers which emails and other messages they can trust, we believe brand indicators will make it easier to communicate with our customers while making them more resistant to phishing and other fraudulent emails.”

Also Read: Google AMP for Gmail: A Marketer’s View

Email platforms like Yahoo will display BIMI logos only for senders whose internet domains are authenticated via the DMARC (Domain-based Message Authentication, Reporting & Conformance) standard. Domain owners will need to add BIMI instructions to their DNS (Domain Name System) records, including the URL for the location of the file containing the logo. When the standard is complete and fully implemented, domain owners will need to use a trusted third-party authority to verify ownership of the brand and logo.

Ravi Khatod

Ravi Khatod, CEO, Agari, explained, “Progressive businesses recognize that the right security enables their highest-revenue digital initiatives. BIMI is a clear example of moving cybersecurity from the cost to the benefits column, exposing millions of users to brand logos every day.”

While it is expected to increase email security and reduce phishing, BIMI is first and foremost a publishing standard designed to enable the safe distribution of brand logos and trademarked identities on the internet.

Also Read: Is Your Company Domain Vulnerable To Email Impersonation?

BIMI offers strong benefits to CMOs and marketing organizations, including:

It will provide brands with billions of free brand impressions.
It will let brands publish (and thus control) their logos themselves, ending cumbersome manual coordination with internet application providers to update logos.
Updates to the brand logo will be picked up automatically by email and mobile app platforms.
Different brand logos may be used in email associated with different product lines, specified for different groups of customers or changed seasonally.
It has safeguards to prevent impersonation attempts, meaning the brand is shown only when associated with communication that is actually authenticated as being from your business.

The BIMI open standard is being developed by the Authindicators Working Group, chaired by an Agari official. Many of the working group’s members, including Agari, pioneered the development of the DMARC email authentication standard from 2010 to 2013 to stop phishing attacks. In October 2017, the U.S. Department of Homeland Security ordered federal agencies with .gov email domains to fully implement strict DMARC policies by October 2018. BIMI is the next big development in email authentication, providing businesses an economic incentive to authenticate their mail.

Why Contact Centers Are Critical to Omnichannel Marketing Strategies

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Nour Addine Ayyoub

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March 27, 2018

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Why Contact Centers Are Critical to Omnichannel Marketing Strategies

The on-demand economy has conditioned consumers to feel entitled to a product or a service at the click of a button. Not only do we want what we want, when we want it (now), we also expect brands to provide excellent and consistent customer experiences at every point of engagement. Whether you’re visiting an e-commerce website or a brick and mortar location, or you receive a targeted email or a telemarketing call, the most successful businesses are those that provide exceptional and customized experiences regardless of the channel or scale.

Also Read: Build, Train And Deploy: How AI Chatbots Can Transform the Customer Experience

Contact Centers Reach a Standstill

On one hand, advancements in marketing analytics have enabled companies to tailor online messages and experiences to customers based on their preferences at a global scale – a feat that Amazon has excelled in (in its fourth-quarter earnings, Amazon reported a 30 percent increase in net revenue to $60.5 billion). While companies make positive strides toward providing a consistent omnichannel customer experience across all marketing channels, contact centers have often been neglected by marketers, as well as legacy vendors that have been slow to evolve their technology to accommodate the needs of today’s digital businesses.

We always hear about telemarketing nightmare experiences. Whether it’s around unhappy customers being routed from agent to agent and having to endlessly repeat themselves, the frustration of dealing with incompetent contact center agents that can’t provide solutions, unpredictable and long wait times, unprofessional agents and/or unsolicited telemarketing calls, it’s clear why consumers are doubtful of this channel, and a wonder why companies haven’t worked to rectify the complaints surrounding contact centers – especially given the fact that they aren’t going anywhere.

In fact, in a survey Google conducted to understand consumer attitudes, the survey found that respondents prefer calls over online messaging because 59 percent want a quick answer and 57 percent want to talk to a real person.

Also Read: What Every Sales Leader Should Know About Conversation Intelligence Technology

Democratizing Contact Centers to Refresh Marketing Arsenals

The reality is that contact centers are a critical part of doing business across a variety of industries, and it’s important to prioritize them if the goal is to provide good customer service through a truly omnichannel experience.

To further complicate matters, consumers tend to be suspicious of businesses that don’t provide a way to contact them, whether it’s over the phone, email, chat, etc. By giving customers the option to connect with company representatives on the channel of their choice, you enable them to discuss complex issues that would otherwise be difficult to navigate – in turn providing valuable and positive omnichannel customer service.

Marketers with limited resources are often under the impression that deploying a contact center is out of their budget. As a result, they completely forgo including them in their marketing strategies. With the days of traditional brick and mortar contact centers behind us, marketers now have access to next-generation, cloud-based contact center solutions that offer consumption-based pricing and deploys in minutes – a perfect fit for a marketing team of 2 or 200.

Also Read: 7 Tactics Every Digital Marketer Should Learn to Love in 2018

Tips to Consider When Selecting Contact Center Software

Consumption-based offerings with no monthly fees or contracts ensure flexibility for organizations – allowing them to use the technology because they find it valuable vs getting locked in through binding contracts
A 100 percent cloud-based software that enables agents to work remotely ensures flexibility and cost savings that would have otherwise have been allocated to managing the physical contact center
Machine learning and AI capabilities that leverage data from agent call outcomes, customer satisfaction scores and interaction data ensures customers are matched to the right agent at the right time, based on past customer experience, business value and agent–customer compatibility
A single communication platform that manages and monitors all of your customer interactions, whatever the channel, ensures that all agents have access to the same information – freeing callers from having to repeat themselves
Seamless integration and interoperability with existing infrastructures and tools, including CRM databases, ensure speedy deployment

In a world that’s inundated with businesses all fighting for your attention, it’s more important than ever for organizations to cater to customers through exceptional customer service and customized experiences, regardless of the channel.

Also Read: The Most Effective Way to Sell, Backed by Science

TechBytes with Jordan Cardonick, Director, Analytics and Decision Support, Merkle

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March 27, 2018

Jordan Cardonick
Director, Analytics and Decision Support, Merkle

Marketers have to stay focused on personalization, segmentation, optimization, and automation at various stages of the customer lifecycle. It all starts with the ‘truth’ in data and then measuring it over time. To dig deeper into how Merkle tackles data performance, and the use of AI/ML in data modeling/data mining, we spoke to their Director of Analytics and Decision Support, Jordan Cardonick.

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Tell us about your role at Merkle and the team/technology you handle.

I manage data and oversee analytics to ensure the financial success of our clients’ media campaigns. I’m responsible for helping clients evolve their KPI selection and data enablement by managing multiple teams that deliver day-to-day analyses, forecasting and scenario planning, budget and financial management, and marketing insights.

How would you segment data based on the contemporary marketing and sales demands?

Given that Merkle’s focus is primarily from a media lens, we develop segmentation around the various attributes of media campaigns, which may include standard elements of audience attributes. We use this information to guide our media optimization and insights, recommending more efficient ways to manage that media moving forward. Additional common segmentations include things like brand vs. nonbrand, creative size, geo publisher, and client generated segments like product/service offering and customer type.

At Merkle, how do you verify the authenticity of data? How does it fit into data orchestration platforms?

Data is the foundation of what we do at Merkle. There is a high level of scrutiny placed on ensuring that data is properly loaded, maintained, stored, and protected. For as much access to digital data that we have, we are not able to dictate how platforms attribute/characterize data. The best example of this was in the early days of the internet: Most data generated by AOL was centralized to its main server farm despite actual customers locations. So even now, if a device type or geo may be wrong, we need to still play by the Googles and Bings of the world’s rules. Based on rules, we determine the best strategy to target and manage data when the platforms don’t conform to one another.

How would you define personalization, segmentation, optimization, and automation at various stages of the customer lifecycle? How do you manage customer experiences at each level of this journey?

The answer is in the goals and objectives of the client and what that brand hopes to accomplish at each level; and what access to data there is at each step. For instance, at the awareness stage, we may segment to find new audiences vs. look-alikes of the people who eventually buy. Building automation around look-alikes for the model and optimizing around those qualities and engagements is then more traditional and streamlined. For net new characteristics of potential buyers, i.e., selling a new product to a current market or entering a new market with current products, we may need to design a long-term test or longitudinal study to see what the downstream impact of that is. This makes automation and even personalization difficult because we don’t know what quite to expect yet.

Why should brands leverage data optimization software for marketing campaigns?

I recommend companies stay away from pre-built software that is ‘out of the box’ at first because it may not consider all of the nuances of that business or in the data itself. Out-of-the-box software packages work well once you have an initial foundation and understand your data. I do suggest software like Tableau or Python that facilitate data analysis if there is a proper team in place to do so.

How do you leverage AI/ML and data science at Merkle? Which AI companies are you particularly interested in?

While AI/ML in their current iteration are areas that we are continuing to refine and develop services around, these elements have been key to our business in recent years. We’ve built our own bidding technology that considers many characteristics, rules, and models to populate the engines with the right bid at the right time. Modeling and mining the data are crucial to helping us uncover opportunities and efficiencies for the campaigns that we are managing. Companies like Amazon, IBM, and Microsoft are so interesting to follow in terms of the potential future for AI, but there are a lot of companies that are doing cool work like Uber and the self-driving cars and all the cool behind-the-scenes work that Netflix does to promote what shows I might want to watch.

What is the one message for 2018-2022 that you want to share with other analysts and researchers in the marketing and sales technology industry?

Data is going to continue to explode and come from all sorts of places. Don’t get overwhelmed by all of it — just make sure you take a step back and think about the “so what” before diving in.

Thanks for chatting with us, Jordan.
Stay tuned for more insights on marketing technologies. To participate in our Tech Bytes program, email us at news@martechseries-67ee47.ingress-bonde.easywp.com

Innovid Appoints Industry Veteran Tim Braz as Senior VP of Sales

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March 27, 2018

Innovid Appoints Industry Veteran Tim Braz as Senior Vice President of Sales

As Global Video Marketing Platform Continues Its Growth, Tim Braz to Increase Value and Engagement across Connected TV and Data-Driven Video Solutions for Brands

Innovid, the world’s leading video marketing platform, recently announced the appointment of Tim Braz, the newest member of the Innovid management team, who will serve as senior vice president of sales. As Innovid expands its global footprint and helps more brands implement data-driven video marketing, Braz will be responsible for creating additional value for existing customers and securing new client accounts. With deep expertise in digital marketing, Braz is well positioned to help connect brands with their customers in more personalized, engaging ways, particularly in the high-growth areas of data-driven video and connected TV.

Tim Braz

Braz brings more than two decades of technology sales expertise for brands and agencies to his new role at Innovid. Most recently, Braz served as senior vice president of North American sales for digital marketing platform Ignition One, where he managed the national sales team. Prior to that, Braz served as Adobe’s vice president, Eastern Region, Financial Services and Latin America, where he worked closely with brand marketers, supporting client growth and introducing new cloud products.

Also Read: Tapad and Innovid Partner to Enhance Cross-Device Video Personalization

“Innovid’s leadership in helping brands create, deliver and measure data-driven video experiences across all screens and channels is vitally important in today’s advertising landscape,” said Braz, adding, “I look forward to helping our established customers grow their digital video ROI through increased interactivity, personalization and engagement, as well as supporting new global brands looking to build stronger relationships with their customers through data and video.”

Beth-Ann Eason

Beth-Ann Eason, president of Innovid, added, “Tim’s laser-focus on customer satisfaction and success couldn’t be a better fit for Innovid’s mission and company culture. Data-driven video has become increasingly important for our current and prospective customers, and Tim’s consultative experience with brands will enable us to help them achieve more effective video marketing.”

Interview with Alastair MacLeod, CEO, Teralytics

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March 27, 2018

[vc_wp_text]“Telecom data is inclusive data and thus, the only source of information that captures the movements of the entire population.”[/vc_wp_text]

[easy-profiles profile_twitter=”https://twitter.com/367adg” profile_linkedin=”https://www.linkedin.com/in/alastair-macleod-0514213/”]

Tell us about your role and how you got here? What led you to join Teralytics?

I’ve historically run telecom and data businesses, but I’ve never worked in the big data analytics space. After meeting the founders and witnessing their enthusiasm for changing the world, I became interested in the company.

Being surrounded by young, bright people determined to make a difference and change the world is an inspiring place. We worked together for a couple of months and then began talking about making it permanent. It’s a great company, a great bunch of people, and a fascinating time to be working here. There’s so much change and we’re right at the heart of it.

How do you define your ‘Ideal Customer’? How can B2B technology companies benefit from your mobility data and supporting technologies?

Teralytics is sitting at the confluence of huge changes in how people live and how society operates. As new technology and transportation services come along, the way people move is changing. We’re at the crossroads among governments who need to procure the infrastructure for people to move, traditional transport providers who must adapt to the changes and new mobility service providers who are upsetting the applecart with flexible, user-oriented transportation. It’s vital that all three of these groups understands how and where people move and why they chose one travel option over the other.

The only way you can get a truly holistic view is with information that originates through telecom data and here Teralytics is the world leader. Telecom data is inclusive data and thus, the only source of information that captures the movements of the entire population. Historically it’s been very hard to understand this data, but Teralytics is pioneering a new way to draw insights from this data, using the most advanced AI technology around.

How is mobility detection technology evolving with the new crop of data touch-points?

In Teralytics’ space, there are three main drivers related to new data touch points. The first is regulatory changes such as the increasing pressure on data privacy. For instance, the upcoming GDPR framework will allow significantly less intrusion into users’ GPS data. This is expected to be a one-way trend globally. Second, mobile operating system providers in the private sector such as Apple and Google are changing their policies regarding which apps can access which data. Teralytics provides aggregated insights sourced from anonymized mobile networks data that isn’t affected by these trends. Finally, we’re just at the beginning of the proliferation of new technologies — such as 5G connectivity — that will change the landscape in a completely different way. The AI technology we use and our resulting insights are enhanced as the cell density increases (as will happen with 5G). So we’ll see an improvement in geolocation precision and richer insights which will bring about new uses to mobile networks, based location insights that aren’t available today.

How do you see digital experience platforms evolving with the maturity of AI/ML and voice? What challenges do you foresee marketers will face? How do you prepare for an AI-centric ecosystem as a business leader?

In our space, the certain outcome as AI and Machine Learning matures is that getting from A to B will cease to be a task and instead it will be a mobile space where you continue your mobile life. Mobility is part of the context of digital experience platforms.

From the purveyor of the digital experience platforms, it’s another place to target you and as the consumer of the experience, it’s another place to get consume a digital experience. The first challenge is that marketers have got to figure out how they’re going to tackle that new paradigm and capture the opportunity.

At Teralytics, how do you help companies transform customer relationships through the digital landscape?

We help automotive and mobility services companies first understand how their entire customer base is moving and interacting with their products and services, be it cars, ride-sharing services, etc. Our insights help them understand the rationale of their customers when they choose one travel option over the other. We also help them build solutions based on a deep understanding of the needs of their entire target population, not just the ones using their services already.

How should B2B marketers leverage customer data and content marketing for better reach and targeting?

Take Uber or Lyft as an example, their marketers currently only understand their own customer base from the data they collect through their apps. Marketers should aim to analyze the most representative data, showing them customer behavior beyond their own user base by partnering with companies like Teralytics, that can provide them with the understanding of the wider population. The same goes for the automotive industry, which is currently undergoing the paradigm shift from selling cars to selling mobility services.

How do you bring together people and inspire them to work with technology at Teralytics?

Teralytics is the archetype of the post-evolved system, so we don’t face this challenge. We operate across three continents and four countries and we don’t even notice it. We’re used to working across long distances and we’re comfortable having meetings with people across a 12-hour time zone.

The technology isn’t something we need to adapt to, but it’s just how we work and how we live. We already are cutting edge with our technology and live the way other companies will live as they become more tech-centric.

What apps/software/tools can’t you live without?

My smartphone. On average, I’m on the move 3 to 5 days per week and my phone is basically my office in my pocket wherever I go. If I lose my laptop or my tablet or my briefcase, I can cope with it. I just need one credit card, my passport, and my smartphone.

What’s your smartest work-related shortcut or productivity hack?

I make sure to turn off all my notifications for at least an hour a day and get some work done.

What are you currently reading? (What do you read, and how do you consume information?)

I have a couple of bespoke news feeds that are sector-specific and I read the Financial Times, The Economist and Twitter. For fiction, I’m currently reading a book called “Sirens” by Joseph Knox. For non-fiction, I’m reading the “Master Algorithm” by Pedro Domingo.

What’s the best advice you’ve ever received?

You should marry that girl.

Tag the one person in the industry whose answers to these questions you would love to read:

Herman Narula, CEO of Improbable

Thank you Alastair! That was fun and hope to see you back on MarTech Series soon.

Also Read: TechBytes with Robin Williamson, VP Engineering, Teralytics

[vc_tta_tabs][vc_tta_section title=”About Alastair” tab_id=”1501785390157-b58e162d-0ae25a4b-c27aca64-108e51b0-80edaf37-bd3d357a-6c46d712-3b68ab84-4b62″]

Alastair MacLeod specializes in leading Big data & machine learning, data/information services firms, and fixed & mobile telcos. He has been a CEO/MD of companies have seen significant business growth, with P&Ls rising from sub $100m to more than $1bn.

[/vc_tta_section][vc_tta_section title=”About Teralytics” tab_id=”1501785390320-2d44fa50-740c5a4b-c27aca64-108e51b0-80edaf37-bd3d357a-6c46d712-3b68ab84-4b62″]

teralytics

The better we understand the way we move, the better we can build cities, mobility services and transportation systems to meet our needs. Teralytics offers the most advanced insights on human mobility based on cutting edge data science, proprietary machine learning algorithms and deep technology, capturing billions of signals every day from cell towers and other unique sources. We work with leading telecom companies and data partners around the globe to capture information about people’s geographical locations, movement habits and demographics; all completely anonymized and aggregated. We believe in unlocking the power of data to change the cities we live in, solve real-world business problems, enhance people’s lives, and ultimately benefit the world.

[/vc_tta_section][/vc_tta_tabs]

[mnky_heading title=”MarTech Interview Series” link=”url:https%3A%2F%2Fmartechseries-67ee47.ingress-bonde.easywp.com%2Fcategory%2Fmts-insights%2Finterviews%2F|||”]

The MTS Martech Interview Series is a fun Q&A style chat which we really enjoy doing with martech leaders. With inspiration from Lifehacker’s How I work interviews, the MarTech Series Interviews follows a two part format On Marketing Technology, and This Is How I Work. The format was chosen because when we decided to start an interview series with the biggest and brightest minds in martech – we wanted to get insight into two areas … one – their ideas on marketing tech and two – insights into the philosophy and methods that make these leaders tick.

Univonix Showcases SaaS to Accelerate Digital Transformation with Microsoft Teams at Enterprise Connect 2018

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PRNewswire

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March 27, 2018

Univonix Showcases SaaS to Accelerate Digital Transformation with Microsoft Teams at Enterprise Connect 2018

Univonix Migrate Is an Automation Tool That Helps Reduce Time, Cost, Complexity, and Risk

Univonix, announced at Enterprise Connect 2018, enhancements to Univonix Migrate, enabling customers to evaluate, plan and migrate legacy communication systems (e.g. Cisco, Avaya, Nortel, Mitel, Siemens, Alcatel Lucent etc.) to Microsoft Teams.

Efrat Greenberg

“Univonix is excited to add support for Microsoft Teams to its migration readiness and automation tools. Microsoft Teams is evolving as the primary service for Intelligent Communications in Office 365. We are pleased to help customers looking to retire their legacy telephony system, a fast, reliable and cost-effective route to achieve smarter calling experiences with Microsoft Teams,” said Efrat Greenberg, Vice President Business Development & Sales, Univonix.

Also Read: Avaya Confirms Sabio CX Leadership with First Full Avaya Oceana Accreditation

Univonix Migrate is an automation tool that helps reduce time, cost, complexity, and risk associated with telephony migrations, from IP PBX to Microsoft Skype for Business and Teams.

Hosted on Microsoft Azure, Univonix Migrate offers the ability to deliver the migration for all users and sites remotely, with a low entry cost and enterprise-grade security & compliance.

Also Read: Adobe and Microsoft Expand Strategic Partnership to Drive E-Signatures and Collaboration Among Teams in the Cloud

Univonix Migrate has a track record of delivering:

50% Cost & Time Savings
Increased Data Accuracy
Seamless Telephony Migration
Easier End-user Adoption
Reduced Post-migration IT Support
Enterprise Connect takes place in Orlando, Florida March 12 -15. Attendees are invited to visit Univonix at
booth #736 to get a firsthand look at the company’s assessment and migration automation solutions for
Microsoft Teams and Skype for Business.

Univonix was founded in 2014 by a passionate team of Unified Communications and VoIP veterans, Skype for Business and Cisco Unified Call Manager experts, seeking to provide simpler solutions to common problems in the market today.

Adobe Summit Update: Adobe and Microsoft Extend Global Partnership To China

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March 26, 2018

Adobe Summit Update: Adobe and Microsoft Extend Global Partnership Into China

The Announcement, At The Adobe Summit, Reflects a Strong Momentum, as Both Companies Deepen Their Enterprise Platform Integration

At the Adobe Summit, Adobe and Microsoft have announced a step forward in their global partnership (announced in September 2016). The companies are extending their partnership into China to help global brands deliver personalized experiences across customer touchpoints in this important and growing market.

More than 60 brands around the world currently use Adobe and Microsoft’s joint solutions, including 24 Hour Fitness, AAA Northeast, Avianca, National Center of Missing and Exploited Children and W.B. Mason.

At the Adobe Summit, Adobe and Microsoft announced that they are extending their partnership into China to help global brands deliver personalized experiences across customer touchpoints.

Adobe and Microsoft also outlined native technology integrations between Adobe Experience Manager and Microsoft Azure, Adobe Campaign and Microsoft Dynamics 365, and Adobe Analytics and Microsoft Power BI.

The expansion of the companies’ partnership into China enables the global availability of Adobe Experience Cloud. Adobe Experience Cloud will run on Microsoft Azure operated by 21Vianet, a leading carrier-neutral cloud provider. Adobe and Microsoft will work jointly with global brands to help them envision and implement their integrated solutions.

More from Adobe Summit: Extending Native Integrations Between Adobe Campaign and Microsoft Dynamics 365

Currently, in addition to serving more than 60 global brands, Adobe and Microsoft’s new native technology integrations include Adobe Experience Manager Sites Managed Service, running on Microsoft Azure to help companies deliver personalized web experiences. The integration of Adobe Campaign and Microsoft Dynamics 365 enables enterprises to compile customer insights, creating a single view of the customer that can be used to personalize experiences across marketing touchpoints.

The integration of Adobe Analytics and Microsoft Power BI allows brands to pull data into Power BI to visualize the impact of campaigns across the audiences.

Adobe and Microsoft will integrate their respective data models—Adobe XDM “Experience Data Model” and Microsoft CDM “Common Data Model”—into a standard data model that defines and unifies the language for marketing, sales and services data. The standard data model aligns vast datasets across an organization to develop complete customer profiles and eliminates the need to build and constantly update connectors between systems.

AI-Powered Personalization Drives Great Customer Experience

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March 26, 2018

AI-Powered Personalization Drives Great Customer Experience

Kevin Bobowski Said That Personalization Technologies and Data Allow BrightEdge to Segment Customers into More Targeted Groups and Provide Them More Accurate Information

60 percent of marketers surveyed said they are likely to incorporate AI into their content marketing strategy –– up 17 points from last year’s 43 percent.
The greatest reported benefit of AI is aiding marketers in a better understanding of the customer and driving productivity/ time savings.
The greatest deterrents to AI-adoption are confusion on the definition of AI and lack of budget.

BrightEdge, a leader in enterprise SEO and content performance marketing, made these startling observations related to the role of AI in their recently released report, titled, 2018 Future of Marketing and AI Survey.

At the time of this release, we had the opportunity to speak to Kevin Bobowski, SVP, Marketing at BrightEdge. Here is what he had to say about the report findings —

The State of Customer Experience in 2018

In 2018, customer experience is emerging as one of the single, most important areas of differentiation for brands everywhere. Changes in consumer behavior, consumer expectation and competition have accelerated.

Brands are no longer able to compete on price. Instead, brands must compete on delivering a compelling customer experience.

Marketers have a unique ability to leverage this data to create highly integrated campaigns and intelligent experiences.

For example, Starbucks figured this out more than 15 years ago and it has been part of their engine of growth. You can also see this in the examples of Amazon bookstores and Amazon grocery stores. They are invigorating mature retail categories with a smart and engaging shopping experience.

Personalization versus Customer Experience

Personalization Drives a Great Customer Experience

Customer experience is the broadest view of how we serve customers and prospects. It is difficult to deliver a great customer experience without some form of personalization, which increases relevance and decreases generic product and messaging clutter.

Personalization technologies and data allow us to segment customers into more targeted groups and provide them more accurate information and assistance.

Impact of AI-Powered Content Marketing Strategies

The Fastest Way for Marketers to Learn About AI and Become AI-First Marketers

Building an AI-powered content marketing strategy is a journey.

Simply adding AI to the title of your product or adding AI to your company description is NOT an AI strategy. A successful AI-powered initiative begins with data. Without valuable data and a platform that easily organizes data from different sources, AI and the algorithms behind it are not very valuable.

Also, marketers must start with a very specific problem to solve.

We call that the “Application of AI.” While AI is invaluable for processing large and complex data sets, generating more insights and recommendations might actually add to the problem that marketers are trying to solve. Insights and recommendations must be relentlessly prioritized – and focused on the handful of recommendations that have a material impact on your business.

**via BrightEdge 2018 Future of Marketing Report**

Biggest Challenges to Becoming a Decision-Driven Marketer in 2018

Too Much Data, Too Many Actionable Insights and Not Enough Time

Sometimes too much of a good thing (data and insights) is bad. Marketers need to identify the small number of insights that will have the biggest impact on their business.

Voice Search: A Credible Addition to Customer Personalization

The Growth of Voice Search from a Pet Technology for Marketers. AI and Voice Search Add Better Customer Personalization

Voice Search has moved from pet project to a key pillar for delivering a personalized customer experience. Brands must be discoverable everywhere consumers are – and voice search is no different. Voice search needs to be an integral piece of the overall marketing strategy. Optimizing for voice search is part of what my company BrightEdge calls smart content, content that blends the best of search marketing, artificial intelligence, and content marketing to power the development, activation, and optimization of high-performing content.

Voice search and machine verbal response enable a scalable way for companies to “converse” with more consumers without the headcount investment.

While marketers need to be prepared for this future, in all honesty, the ones who are going to “take all” are the ones who are already winning at Voice Search right now, as we’re already seeing it become essential to the customer experience.

Predictions for AI and Marketing in 2018

For every brand, customer experience is the last, sustainable source of competitive advantage.
Marketers with deep knowledge of market trends and consumer intent will differentiate themselves from the competition.
AI will only accelerate the convergence of SEO and Content Marketing to drive intelligent experiences that consumers love.

The BrightEdge 2018 Future of Marketing and AI Survey Report describes marketers’ awareness of the opportunity to use AI to deliver the right content to the right people at the right moment that moves them along the customer journey.

UPLTV Expands Mobile Ad Mediation Business Globally with New Team

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March 26, 2018

UPLTV Expands Its Team with the Addition of Carl Cai, Wayne Li, and Veronica Lim.

UPLTV, an AI-driven ad mediation platform, recently announced its global business expansion and team. The initiative will be led by Carl Cai, appointed Vice President of international business development for UPLTV. Additional appointments include Wayne Li, who will act as general manager of Southeast Asian operations, and Veronica Lim, who will head business development in South Korea.

“We are focused on expanding our business to global markets. With our new team in place, we are confident their prior industry experiences will be key to unlocking our presence in global markets,” said Brian Xie, Founder, UPLTV.

Also Read: The Two Mobile Trends That Cannot Be Denied

Carl Cai holds a Master’s degree from Cambridge University and has over six years of experience helping Chinese companies expand abroad. His expertise includes market entry strategy, overseas business development, merger and acquisition, and sales strategy before joining UPLTV in February 2018.

Wayne Li has over 12 years of work experience in both corporate banking and, later on, leadership roles in the tech and media industry. Prior to joining UPLTV, he served as the general manager for a mobile video advertisement tech company and led strategic expansion plans into Southeast Asia.

Also Read: Avid.ly Releases UPLTV, World’s First AI-Powered Optimization Platform, Increasing User LTV by 30%

Veronica Lim has been in the gaming industry for over 10 years. Before joining UPLTV, she served as business development manager for both PC and mobile gaming companies. During that time, she helped establish a mobile game start-up in South Korea and also worked for a joint venture in Beijing. As a senior business development professional, she also specializes in IP licensing and investor relations.

UPLTV is a global Internet company founded by serial entrepreneur Brian Xie in 2017 with a focus on mobile monetization optimization. UPLTV is currently working with over 300 game developers and publishers to realize greater in-app monetization efficiency, totaling over 30 million ad displays daily. UPLTV is also the first-stage service of AdRealm, a blockchain-powered global digital advertising platform.

Mobile-First Collaborative Learning Platform Hive Learning Raises $ 4.9 Million

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March 26, 2018

Funds Raised Will Aid Hive Learning in the Development of AI-Driven Products, Content Packages, Sales, Marketing, and International Expansion

Hive Learning, the mobile-first collaborative learning platform for leaders, teams, and organizations, has raised £3.5 million ($4.9) in a funding round led by the UK’s leading venture builder, Blenheim Chalcot.

The funds will be used to fuel the company’s AI-driven product development and content packages, sales and marketing, and international expansion through strategic partnerships, as part of the company’s ambitions to transform the global market for learning and behavior change, worth more than $300 billion.

Also Read: UPLTV Releases Latest Monthly Global Mobile Game Advertising Monetization Data Report

Hive Learning was founded in 2012 by Blenheim Chalcot and Rugby World Cup-winning coach, Sir Clive Woodward. Board members include Dan Cobley, ex-Google MD, and Matthew Syed, the acclaimed expert on the science of high-performance teams.

The company boasts a growing European and global client base of more than 40 leading organizations including Deloitte, Sky, Jaguar Land Rover, FTSE100 business Halma, The Football Association and the International Olympic Committee. Hive Learning has grown +300% over the last 18 months and generated millions of learning interactions from users in almost every country in the world.

Hive Learning combines a mobile-first peer-to-peer learning platform with content products and AI technology, alongside a client team who deliver agile solutions for driving change. Recently Hive Learning acquired executive intelligence company, EditorEye Intelligence, to accelerate its Insights AI and professional services products.

Also Read: Marketers With Successful Fraud Protection Solutions Have A Competitive Edge

“Gartner recently reported that by 2020 AI will create 2.3 million jobs while eliminating 1.8 million. It has never been more important for businesses to embed a culture of continuous learning and change. But most organizations don’t have the modern tools they need to drive real transformation. Hive Learning is changing that. I can’t wait to see what the next 5 years have in store for us,” said Angus McCarey, CEO, Hive Learning.

“Hive Learning has experienced exceptional growth, rapid product evolution and established a great team, all of which are helping the business deliver transformational results to a brilliant range of clients. We are excited to be backing Hive Learning with new resources to help them change the world of work even faster,” added Charles Mindenhall, Chairman, Blenheim Chalcot Partner, Hive Learning.

DWA Names Krish Sailam as VP of Programmatic, North America

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March 26, 2018

DWA Names Krish Sailam as VP of Programmatic, North America

Former Cadreon VP, Krish Sailam, Joins DWA to Head up NAM Programmatic Efforts

DWA, a Merkle company, has announced that it has tapped Krish Sailam to serve as its VP of Programmatic. He will be based in the San Francisco office. Krish joins from Cadreon, where he was VP of Programmatic.

At the time of this announcement, Roland Deal, DWA’s President, Americas, said, “As more clients are demanding greater efficiencies, brand safety, and transparency in digital advertising, DWA continues to build out a world-class programmatic offering.”

Roland added, “Krish has an impressive programmatic expertise and a deep knowledge of the landscape. We are delighted to welcome him to our team.”

Krish will split his time between leading programmatic media efforts for the Cisco client and coordinate programmatic capabilities with DWA parent companies Merkle and Dentsu Aegis Network. Priorities include educating internal teams and clients about the latest programmatic technology available to B2B marketers, being able to test said solutions, and building on DWA’s current relationships with third-party data providers. Krish is also spearheading the company’s integration with Merkle’s advanced data and analytical capabilities, allowing DWA clients to tap into Merkle’s tech stack.

Lori Dekker, Global Programmatic Lead at Cisco, said, “At Cisco, we aim to redefine what it means to connect with our audience through digital media. We’re excited to see what Krish brings to our efforts.”

Krish Sailam

On his new role at DWA, Krish Sailam, said, “My goal is to build the internal programmatic team, strengthen DWA’s relationships with technology and data providers, and ensure a customer service practice that’s rooted in a consistent quality. It is imperative that DWA is seen as a trusted guide that helps our clients navigate the complexities of programmatic.”

Currently, DWA, a Merkle Company, is a global media and marketing agency for technology companies. With its feet in media and its head in data and analytics, DWA has a fascination with the art and science of engaging people. That’s why you’ll find us at the intersection of media, technology, and strategic marketing.

Mindtree Leverages Adobe Experience Cloud, Launches Decision Moments for Marketers

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March 26, 2018

The Data Science Platform Will Deliver Actionable Insights Leveraging The Adobe Experience Cloud

Mindtree, a global technology services and digital transformation company, announced that its insights platform, Decision Moments, built on the Microsoft Azure Platform, now leverages Adobe Experience Cloud, helping marketers drive faster conversions and increase customer lifetime value.

Marketers need to reimagine the consumer journey by understanding the areas where the customer experience becomes less intuitive and individualized and to deliver contextual and personalized experiences. This is critical for marketers to better direct their marketing investments.

Mindtree built Decision Moments to help marketers solve this challenge. It’s designed to integrate with the digital footprints from Adobe Experience Cloud and enrich it with offline and third-party data. This helps marketers achieve a 360-degree view of the customer, with micro-segmentation. The modeling sandbox in Decision Moments allows marketers to run controlled experiments to validate the micro-segments. Marketers can more effectively target consumers using applications such as next best offers, product recommendations and purchase inclination. These insights are delivered as personalized content by Adobe Experience Cloud.

Also Read: Adobe Advertising Cloud Search Unveiled for Simplified Search Advertising

Decision Moments leverages Adobe Experience Cloud and is powered by Microsoft Azure services, including Cortana Intelligence Suite, in a cloud-native solution.

Sreedhar Bhagavatheeswaran

“Marketers are evaluating ways to deliver connected experiences in the right context across touchpoints to their customers. Taking the data science view will help them unearth and apply insights to achieve their marketing goals. The data-driven experience delivered by Adobe Experience Cloud coupled with consumer insights from Decision Moments is the secret sauce for effectively influencing and engaging customers at multiple micro-moments across touchpoints,” said Sreedhar Bhagavatheeswaran, Senior Vice President and Global Head – Digital Business for Mindtree.

Jay Dettling

“An exceptional experience is the most effective way for businesses to establish long-term relationships and create brand loyalty with customers. This requires meaningful customer insights. With Adobe Experience Cloud, businesses have access to everything they need to make sure every interaction with customers is personalized and seamless, across all touchpoints. Mindtree’s Decision Moments platform will use Adobe Experience Cloud to drive higher conversions, increase lifetime value and speed to market,” said Jay Dettling, Vice President, Global Partners, Adobe.

Also Read: Adobe’s Survey Highlights the Importance of DMPs

Adobe Advertising Cloud Selects TVSquared for Same-Day TV Reporting & Optimization

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March 26, 2018

Adobe Advertising Cloud Customers Can Easily Optimize TV Buys and Measure ROI

TVSquared has been chosen by Adobe Advertising Cloud to provide same-day TV analytics and optimization insights for its clients. With sophisticated performance analytics, online attribution for cable, local and national TV buys, and the ability to sync TV spots with paid search, Adobe Advertising Cloud clients can ensure campaigns deliver maximum returns.

“We’re providing Adobe’s advertisers with the timely, performance-based insights needed to continuously optimize TV campaigns for response. Essentially, it’s enabling these brands to treat their TV investments in the same way they treat digital media – leveraging rapid time-to-insights to optimize performance in-flight.”

TVSquared’s ADvantage platform is now available to customers of Adobe Advertising Cloud TV, the most widely used solution in the industry for automated, data-driven planning and buying of television advertising. Customers can leverage TVSquared’s data to see how TV campaigns are driving online response – by day, time, program, genre, network, creative and audience – and make quick inventory reallocations to improve performance.

Currently, over 30 Advertising Cloud clients already use TVSquared to evaluate their TV buys. Now, those advertisers can easily leverage that data and optimize TV buys within the most widely used programmatic TV platform.

Jo Kinsella

The collaboration will soon include TVSquared SearchSync, which syncs TV spots with paid search. This allows advertisers to use Adobe Advertising Cloud Search to centralize buys to secure top search positions in the minutes after TV spots air, taking advantage of high-interest moments, maximizing TV-driven response and optimizing search spend.

Todd Gordon

Jo Kinsella, EVP and Chief Revenue Officer, TVSquared said “We’re providing Adobe’s advertisers with the timely, performance-based insights needed to continuously optimize TV campaigns for response. Essentially, it’s enabling these brands to treat their TV investments in the same way they treat digital media – leveraging rapid time-to-insights to optimize performance in-flight.”

Also Read: Adobe Advertising Cloud Search Unveiled for Simplified Search Advertising

Todd Gordon, Director of TV, Adobe Advertising Cloud said “As Adobe Advertising Cloud TV continues to transform what’s possible in TV advertising through greater automation and optimization, a critical question is proving that new ways of buying TV drive better results. TVSquared is a leader in the TV attribution space and we are excited to accelerate our collaboration and enhance the value we deliver to our common clients.”

Also Read: Adobe’s Survey Highlights the Importance of DMPs

Forget Mobile First, It’s Now Social First

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Jeff Anulewicz

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March 26, 2018

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If you’ve been a part of the digital marketing world in the last few years, you’ve undoubtedly heard the term “mobile first.” In 2018, where in the US, we are rapidly approaching 200 million social network users (only 32 million behind the entire US TV audience and more than double the number of adult magazine readers, according to eMarketer), we find ourselves at a pivot point in digital marketing planning and execution. Forget mobile first; we are now living in a social-first world.

The meaning of “social first”

Much like “mobile first,” “social first” is actually shorthand for “audience first.” Indeed, today’s consumers are constantly surrounded by technology. They are time-starved and highly distracted. They demand digital experiences that are extremely relevant, easy to use, allow them to accomplish their task quickly and take into account who they are and the context that surrounds them.

In this hyperconnected age of the consumer, people are reducing the number of channels through which they discover content or allow themselves to receive push marketing. More and more frequently, social media is where they go for that connection. Today, across all age groups, U.S. social media users spend about an hour a day on platform. The majority of teens and young adults who represent the next generation of consumers spend upwards of 2-4 hours per day, according to eMarketer.

The result of this growth is that successful marketing is no longer based on what brands say about themselves – building a campaign from one print ad, billboard or TV spot. It’s what customers say about brands through social media that truly has an impact. More website traffic is driven by social than organic search. For the most visible brands, the top traffic drivers are now social, paid, then organic search in that order.

Taking a “social first” approach maximizes reach by building experiences and creating content that elicits a desired response from consumers. This requires taking into account the social elements of your campaign and considering how social media users might react to your content.

Don’t Be Fooled

“Social first” doesn’t mean social only. The best brand experiences are fully integrated across channels, providing the opportunity to connect at scale with segmented, relevant messaging.

Here are a few imperatives to consider when thinking about your own “social first” approach:

Listen First– Social listening is a powerful tool that is still often underutilized. By analyzing the context and larger trends around consumers’ conversations, you get valuable insight to better plan how you can best speak to and serve your target audience.
Fish Where the Fish Are– Analyze and target the social platforms that your audience engages on. For example, if you’re targeting a middle-aged demographic or Moms, you should probably choose Facebook. Instagram is the platform of choice for Millennials.
Be Contextual With Your Content– Each social media platform – and therefore each user – has its own rules of engagement. Be aware of and create content that makes sense for each specific platform. Avoid cross-posting to maximize the effect of your initial post.
Give Them a Safe Place To Land– If someone clicks on the call-to-action in your content, the page they land on should reinforce the original message and be optimized for the device that they are currently on for a seamless user experience.
Get Your Audience Involved– Curate original content from your audience. Social audiences love when brands respond and, most importantly, share user-generated content. Don’t forget to get permission and give credit!
Think About How You Respond– A responsive messaging strategy is no longer an option in today’s world, it’s essential. Consider how social media will perceive your campaign, your actions and your communications and plan your response and service approach accordingly.

Consumer expectations have never been higher and most audiences are sharing wherever they go on social media. A “social first” approach allows brands the opportunity to travel with their audience using nimble content that impacts not only their actions, but the actions of those around them too.

Fincons Group to Showcase Cutting Edge Launches at NAB 2018

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March 26, 2018

Supercharging OmniChannel TV Through Interactivity, Programmatic Advertising, AI and Blockchain

Fincons Group, a leading global IT business consulting firm, will be exhibiting at NAB 2018 to showcase its successful deployment of innovative projects within the OTT space.
With over 35 years providing broadcasters with outstanding solutions to leverage content to increase revenue and improve service to end-users, Fincons Group is delighted to showcase its successfully deployed innovation to the US market. With offices in Italy, Switzerland, UK and US, the company has implemented two generations of OTT TV for market leaders across Europe. Fincons Group has been at the forefront of research and development of the HbbTV standard and OTT TV end-to-end platform implementation in Europe and is therefore ideally placed to help US broadcasters harness new interactive TV services in the US.

Also Read: Content Update: Top MarTech Blogs for Every Marketer’s Platter

Drawing on the experience in the EU with HbbTV developments, Fincons Group has led the development of MPAT, a multi-platform application toolkit that provides seamless HbbTV application development, enabling businesses to develop interactive on-demand services and advertising within a live TV omnichannel viewing experience. After the successful launch of HbbTV platforms based on MPAT results, the company is now poised to leverage blockchain technology to enable advertising validation within a programmatic advertising landscape.

A great number of different disruptive applications are under development by Fincons, combining the potential of both convergence and AI and driven by a market which is clamoring for new ways to engage end users. Content4All deserves a mention, as this is a Research and Innovation initiative which received a significant grant from the European Union, that leverages HbbTV and AI technology with the aim of making TV more inclusive towards the hearing impaired. With this solution, recently acknowledged by Gartner in their ‘Market Insight: Three Key Areas in Which AI Will Disrupt the Video Entertainment Ecosystem’ report, a cost-effective translation of TV programmes can be enabled to include a photorealistic and 3D sign language avatar.

Also Read: Programmatic Skills Development Programme Launched To Address Adtech Skills Demand

Another innovative project that achieved a nod from Gartner is the co-creation with Sky of a digital commerce software platform called Commerce4Media that: ‘realizes the needs for a pricing model personalization of Sky’s Online video service.

” We’re delighted to exhibit at NAB and to bring some really exciting, real-life examples of what we have been doing in the media industry. This is an international stage on which to display the innovation that we’ve been delivering clients and that has earned us global acclaim from key analysts,” said Michele Moretti, CEO, Fincons Group.

Also Read: Zoom.ai Announces Integration with Google Hangouts Chat

“As we continue to expand our footprint in the USA, winning new clients and forging new partnerships, we look forward to NAB, where we have found an engaged and forward-thinking audience each year. It’s an exciting opportunity to display our background, but also to share ideas and mingle with industry professionals so we ensure that we stay ahead of the curve,” confirms Francesco Moretti, Deputy CEO, Fincons Group.

Cheetah Digital Garners Praise in the Relevancy Group’s the Relevancy Ring – ESP Buyer’s Guide 2018

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March 26, 2018

Cross-Channel Marketing Leader Earned a Total of Nine Gold and Silver Accolades in Client Satisfaction Awards

Cheetah Digital, a global enterprise cross-channel marketing solutions provider, has been named a leader among enterprise email service providers (ESPs) for the fifth consecutive year by The Relevancy Group. The company, which was named the largest ESP in the report, had the highest average score of any vendor in the analysis, and had the second highest overall average report, across the report’s three key criteria: automation, analysis and real-time capabilities. The Relevancy Group also recognized Cheetah Digital for “real-time data execution and AI capabilities to ensure marketers deliver relevant experiences across every channel.”

Also Read: Cheetah Digital Director of Analytics Jacob Davis Named to DMN’s 40 Under 40 List

As The Relevancy Group says, ‘client satisfaction can’t be simulated.’ That’s why we’re especially proud of our recognition in the Client Satisfaction Awards, particularly our gold award in overall value. Our strategy, our product and our mission begin with marketers’ needs. Our goal is to provide value and measurable outcomes by identifying the unarticulated needs within the market and providing marketers with the tools that they didn’t know they need, but can’t live without,” said Judd Marcello, Executive Vice President, Global Marketing, Cheetah Digital.

Each year, The Relevancy Group publishes The Relevancy Ring – ESP Buyer’s Guide, which evaluates leading ESPs and measures their performance against functionality and satisfaction measurements. In this review, Cheetah Digital received four gold and five silver awards in the following client satisfaction categories:

Gold:

Campaign Execution
Account Management
Strategic Services
Overall Value

Silver:

Infrastructure/Stability
Deliverability Support
Educational Resources
Usability
Industry Expertise

Also Read: Interview with Judd Marcello, EVP, Global Marketing, Cheetah Digital

The Relevancy Ring results come on the heels of additional recognition from The Relevancy Group. At the end of 2017, two Cheetah Digital clients were honored by the Marketer Quarterly’s 2017 Marketing Awards for outstanding marketing campaigns delivered via Cheetah Digital’s technology and services. American Eagle received the award for Best Cross-Channel Campaign for a holiday marketing program, while Merlin Entertainments/Legoland took home the prize for Most Innovative Email – Entertainment for a campaign employing scratch-to-reveal deals and add-to-calendar technology.

“Since our last review, Cheetah Digital has made significant investments to improve the stability, scale and speed of the platform. In addition to having the most comprehensive attribution capabilities of any vendor in the report, Cheetah Digital’s clients reported even higher levels of satisfaction and they earned top, or nearly top, marks in most of the areas we measure, including campaign execution, account management, strategic services and overall value,” said Nicholas Einstein, VP Research, The Relevancy Group.

Avaya Confirms Sabio CX Leadership with First Full Avaya Oceana Accreditation

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March 26, 2018