Azuqua Unveils New Connectors for Adobe Experience Cloud at Adobe Summit 2018

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March 27, 2018

New Integration Tools to Launch at Digital Signage Expo 2018

Dynamic, automated and responsive digital-out-of-home (DOOH) ad management can now be incorporated into any content management system, thanks to Ads on Top, the Los Angeles-based firm behind the new ad management technology.

David Pal,CEO of Ads on Top announced that this new “programmatic content management as a service” API, called Dynamix by Ads on Top, will debut at the 2018 Digital Signage Expo.

Also Read: AI Evolves … and Organizations that Manage Digital Content Benefit

“Before Dynamix, DOOH networks could only leverage our technologies through a user interface; now, a DOOH network can benefit from a dynamic integration while keeping their current operating system. Your ads will be played at the right time and the right place, without needing to rebuild your systems from scratch,” said Pal.

Ads on Top utilizes evolving data sources to analyze audience and context around screens to determine ideal content to deliver. This targeting takes network availability, budgets, CPMs and other ad metrics into account to determine the ideal ad to display. A high pollen count, for example, could prioritize the runtime for an allergy medication, or a dog food ad could be positioned on screens near parks when larger crowds are detected.

This technology, according to Pal, boosts the efficacy of digital advertising and increases the likelihood of conversions, making the digital ad space a more valuable prospect for ad buyers.

Also Read: Your Buyers are Online: Why Aren’t You?

“Our platform sets playlists automatically according to any data set, ad sources, or programmatic DOOH supply-side platforms (SSPs) such as Campsite. We’re going to make content managers’ lives significantly easier by running advertisements in a way that increases exposure, so they no longer have to worry about the right content or the right campaign,” added Pal.

With an already-established integration with a programmatic SSP connected to an exchange and DSP (demand-side platform) like Campsite, Ads On Top automatically exposes DOOH networks’ remnant ad inventory for sale to an active buyer base, providing networks with a turnkey ad sales solution.

Ads on Top refers to Dynamix as “Programmatic Content Management as a Service” – a play on “Software as a Service” – noting that the scalable API is compatible with any OOH management software and can be installed with minimal setup.

Also Read: Fincons Group to Showcase Cutting Edge Launches at NAB 2018

“Focusing on Programmatic Content Management as a Service means that we’re going to plug right into your existing, distinct management system so it can use dynamic rotations instead of a script,” continued Pal

In addition to real-time ad playlist management, Ads on Top also offers tools to manage OOH sales processes with proposal generation, contract and invoicing tools, inventory management and content tracking.

BloomReach Extends Board to Support Global Go-To-Market Scaling

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March 27, 2018

Hilarie Koplow-McAdams Joins BloomReach Board to Help Company Build on 100%+ Bookings Growth in Its Digital Experience Platform Business

BloomReach, a global leader in personalized digital experiences, announced that Hilarie Koplow-McAdams has joined its board of directors. Hilarie is an enterprise software veteran who brings over three decades of operating experience at growth-stage technology companies like Salesforce, Intuit, Oracle and New Relic.

BloomReach achieved significant growth in 2017, increasing its Personalization bookings by over 200 percent and its Experience business (the result of its acquisition of Hippo) by over 100 percent year-over-year. This growth was driven by the increasing demand for better customer experiences that goes well beyond e-commerce alone and touches almost all verticals. In the past year, BloomReach saw increased demand from sectors such as financial services, travel & hospitality and retail. The company signed new enterprise-level customers including REI, Staples, and NHS secured key implementation partners including Sapient Razorfish, Accenture Interactive, Valtech, and LiveArea, and established technical integrations with SAP Hybris, ElasticPath and Commerce tools.

Also Read: BloomReach Releases AI-Enabled Open Digital Experience Platform for Content Personalization

BloomReach’s search and personalization tools power 20 percent of all North-American e-commerce transactions to increase revenue and drive customer loyalty. Over 250 enterprise brands currently run on the BloomReach platform. The company’s leadership in the Web Content Management space and its visionary roadmap were recently validated by Gartner in its latest series of Magic Quadrants. All this momentum led the company to look for stronger go-to-market expertise on its board to further build out its market presence in 2018.

Raj De Datta

“We are thrilled to welcome Hilarie, who has played an instrumental role in some of the technology industry’s most exceptional growth stories, to our board. Her more than impressive track record in go-to-market execution and her expertise in building and scaling sales organizations will be a tremendous asset to our company as we are defining the digital experience space. Hilarie is exactly the person we need in our current growth stage to help us execute on our vision and enable us to tap into an eight billion dollar market,” said Raj De Datta, CEO, BloomReach.

Also Read: TechBytes with Claire Sporton, SVP, Customer Experience Innovation, Confirmit

Hilarie Koplow-McAdams

Before joining NEA in December 2017, Hilarie Koplow-McAdams was president at New Relic, where she was responsible for growth strategies and leading global sales, marketing, customer success, support, and business development. Prior to joining New Relic, she served as president of global sales at Salesforce, where she led the company’s worldwide sales teams and helped drive diversification and global expansion of the company’s business. Before Salesforce, Koplow-McAdams was vice president of direct sales for small business and a member of the executive committee at Intuit. She began her career at Oracle Corporation, holding a variety of leadership positions over nearly two decades and spearheading the development of the company’s Oracle Direct sales channel.

Also Read: Your Buyers are Online: Why Aren’t You?

“Throughout my career, I’ve been passionate about helping enterprise companies accelerate growth, define new categories and elevate their customer experience. I’ve been fortunate to help run some phenomenal companies in a variety of operating roles, and now I’m excited to put my knowledge to work for BloomReach. I think this company has a great potential and I’m thrilled to partner with Raj and his team execute on that,” said Koplow-McAdams.

Digital Asset Management Company, Widen, Celebrates 70 Years in Business

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March 27, 2018

Digital Asset Management Company, Widen, Celebrates 70 Years in Business

Family-Owned Widen Has Reinvented Itself from a Pre-Press Services Business into a Global Tech Company that Provides Digital Asset Management Software to Leading Customers

Widen, a provider of digital asset management (DAM) software, is celebrating seventy years in business. Founded in 1948, Widen is an anomaly in the software space: a family-owned plate engraving business that reinvented itself into a global technology company.

Widen’s history demonstrates how companies can adapt and thrive through technological disruptions.

In 1948, Emily and Arthur Widen founded Widen Engraving, a company that engraved plates for newspaper presses. Under their son, Mark Widen, the company expanded into additional pre-press services, evolving from plates to film negatives and color printing. In 1985, Widen invested $3 million in color scanners and Scitex equipment not realizing how soon they’d have to divest.

When You Try New Things – It’s Motivating to Unlock Human Potential

On their seventieth anniversary, Matthew Gonnering, CEO at Widen, said, “Outside of the standard, ‘help customers stay at the forefront’ answer, the motivation inherent in advancing and changing our position over 7 decades of business is the opportunity to get closer to realizing our fullest potential. You learn more when you try new things – it’s motivating to unlock human potential.”

Matt added, “In the last 30-years we’ve transformed our business model, created a software platform that powers content for the most influential brands in the world, and architected a service experience that redefines how an industry should give care to customers. Stay tuned, the next 30-years should be pretty good.”

The CEO said, “Widen value statements don’t adapt. The business adapts to market conditions and the values serve in inspiring and making those changes happen the right way for our customers. Specifically, we have cultivated decades-long relationships by challenging each other every day to figure out how we be the best part of our customers’ day, every day. We look to inspire changes in other organizations as a result of applying our values to transform the markets we serve.”

The Recipe for Success at 70: Stay Relevant, Embrace Change

In 1996, Widen, led by Mark’s son Reed, began dabbling in digital technology. The company put $4 million into digital printing services and an R&D program. In 1996, the R&D team produced Widen’s first image database system, long before anyone used the term “digital asset management.” In 1998, Widen started selling this software to customers who, increasingly, were designing and storing marketing images on computers.

When asked what does 70 years in business mean to you, Widen employees said–

“Stands the test of time! The ability to pivot and evolve supported. To see beyond today with a focus on tomorrow. Bottom line – incredible!” – Rebecca Running, Customer Experience Manager

“70 years in business means that we know what we’re doing and we’re good at it!” – Brooke Emley, DAM Software Implementation Consultant

“We’ve weathered the storm, for 70 years and counting we’ve done what it takes to stay relevant, embrace change, and put our customers first.” – Ben Dotte, Director of Software Engineering

“Widen being in business for 70 years for me represents adaptability, resilience, courage, innovation, community and plain awesomeness. I love being a part of one of the best places to work and innovative software companies around. Cheers to 70 more!” – Mandy Wagner, Customer Experience Manager

More from Widen Family

“70 years is surreal, I am very happy to be a part of something that has been a part of my family for so long and I can’t wait to be a part of it for 70 more.” – Jesse Widen, 4th generation employee.

“The first 70 were good, the second 70 will be great.” – Reed Widen, 3rd generation owner

By the time Matthew Gonnering joined Widen in 2000, the print era was waning. Just months earlier, Gonnering had worked for a printing company that had to close its doors. From that experience, Gonnering learned the importance of adapting, whatever the risks may be. When he was appointed CEO of Widen in 2009, software only accounted for 19 percent of revenue the year prior. Widen either had to reinvigorate the pre-press business or double down on software.

It Was Either DAM or Die

“The Widen family had an appetite for risk and experimentation. They had thrived by reinventing their business multiple times,” said Gonnering. “Our team inherited that culture and recognized that Widen had to reinvent yet again. It was DAM or die.”

Widen regrouped during the recession then went on offense. Web and smartphone technologies were making digital content the center of all communications and knowledge. Widen had an edge because it created, converted, retouched, and distributed massive visual files for catalogs and packaging. The team understood the makeup of files and the need for a centralized content hub. Now, more than 350,000 people use Widen to organize, review, approve, distribute, monitor, and archive content assets. For over 600 renowned brands, Widen’s software is a pillar in marketing technology stacks that create compelling, meaningful, and measurable experiences.

Widen Is Now a Strong Tech-Focused Company

Within a decade, Widen’s business has changed radically. 75 percent of Widen’s revenue now comes from technology, and its team of software employees grew from 15 in 2009 to more than 100 in 2017. Since 2013, Widen has welcomed more than 90 new customers per year and achieved 30 percent average annual revenue growth. Widen counts 20 of Interbrand’s 100 Best Global Brands and dozens of the Forbes Global 2000 among its customers.

Every day, Widen delivers more than 20 million pieces of content to the public and facilitates over 33,000 digital asset uploads, 100,000 downloads, and 1.1 million API calls between marketing systems.

In the past year, Widen has received recognition from the EContent 100, G2 Crowd, Capterra, the SIIA CODiE Awards, The Codified DAM Consultant™, Comparably, WorldBlu, and Madison Magazine. After 70 years in business, the team knows better than to rest on its laurels. “We’re just getting started,” said Gonnering.

Currently, Widen builds high-performing software that empowers organizations to create compelling, meaningful, and measurable digital experiences. Focused on service and fueled by a global community of users, Widen has the highest customer loyalty in the digital asset management (DAM) industry. Its platform spans across brand management, content lifecycle management, and creative operations, serving 350,000+ people at the most influential brands in the world.

Customers include LG, Trek, Cornell University, the Atlanta Falcons, Red Gold Tomatoes, Energizer, Carnival Cruise Line, and Yankee Candle.

“For 70 years, we’ve helped our customers cultivate the power of expression. 70 years from now, I’m willing to bet that Widen will still help people unlock their creative potential,” said Gonnering.

CEO Matt concluded, ” think ‘mature’ companies struggle when they try to adapt to new technology. We’ve been adapting new technology to our essential purpose and values for decades.”

Bazaarvoice Launches New Solution to Deliver Powerful Personalized Shopping Experiences

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March 27, 2018

Bazaarvoice Launches New Solution to Deliver Powerful Personalized Shopping Experiences

Bazaarvoice Unveiled Their Latest Innovation That Delivers Highly Relevant Product Recommendations Based on Unique Shopping Data

Leading network analytics provider for retailers and advertisers, Bazaarvoice, has announced its latest e-commerce innovation to help brands and retailers deliver personalized shopping experiences for their customers. Effective personalization is essential for brands and retailers to delight and convert shoppers. Bazaarvoice is making personalization solutions smarter and more powerful with unique shopping data from its network of 5,700 brand and retail websites.

Across the network, Bazaarvoice captures data that powers high-efficiency digital advertising and personalization with unmatched relevance.

Delivering Personalized Shopping Experiences Is Top-Of-Mind for Every Brand

At the time of this announcement, Gene Austin, CEO, Bazaarvoice, said, “As consumer shopping behavior evolves, delivering personalized shopping experiences is top-of-mind for every brand and retailer.”

Gene added, “Today, we’re introducing a compelling product recommendations solution based on our shopping data. We’re excited to continue innovating in this area to add personalization capabilities to visual content, product pages and other applications that will give consumers exceptional shopping experiences time and time again.”

Retailers Can Display Highly Relevant Product Recommendations to Every Shopper

Bazaarvoice sees shoppers researching products and engaging with ratings and reviews across its vast network, giving it an unmatched view into what products and categories consumers are in-market to buy. With these insights into shopping behavior, retailers can use an existing or custom-built personalization solution to display highly relevant product recommendations to every shopper.

When trying to personalize the online shopping experience, today’s retailers are blind to customer activity on other brand and retail sites. Bazaarvoice personalization data is based on what consumers are shopping for, which makes it possible to target shoppers with product recommendations based on what they want, not who they are.

Relevant Product Recommendations for Retailers Drive Conversion

With the ability to see what one in three consumers are shopping for before they arrive on a retailer’s page, Bazaarvoice helps retailers provide the most relevant product recommendations to drive conversion, average order value and revenue per visitor – even if the shopper has never visited the retailer’s website before.

Brand and retail clients can combine Bazaarvoice data with existing data and integrate seamlessly with industry-leading personalization providers including Evergage, Monetate, and RichRelevance. Clients can bypass lengthy technical implementation timelines and plug it directly into their existing recommendations engines or implement a custom-built display solution to immediately deliver shopping experiences that convert.

Currently, Bazaarvoice connects brands and retailers to consumers so that every shopping experience feels personal. From search and discovery to purchase and advocacy, Bazaarvoice’s solutions reach in-market shoppers, personalize their experiences, and give them the confidence to buy.

Acxiom Launches Digital Transformation Services and New Adobe Experience Cloud Services to Power Omnichannel Personalization

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March 27, 2018

Acxiom Launches Digital Transformation Services and New Adobe Experience Cloud Services to Power Omnichannel Personalization

Expanded Collaboration with Adobe Accelerates Brands’ Digital Transformation

Acxiom, the data foundation for the world’s best marketers, announced the launch of its Digital Transformation Services practice, with inaugural service offerings for Adobe Campaign, part of Adobe Marketing Cloud, and Adobe Audience Manager, part of Adobe Analytics Cloud at Adobe Summit 2018. Acxiom’s Digital Transformation Services focus on forming strategic collaborations with leading technology, data and service providers to enhance people-based marketing through premier integration, implementation and management service offerings.

Dennis Self

“Great customer experiences are extremely difficult to deliver when digital channels like search, display, mobile, and social are constantly shifting and martech and adtech solutions are growing at an exponential rate. We are experts at not only providing a complete view of the customer but also at integrating and managing marketing technology solutions to deliver superior customer experiences. Our exceptional client services and support teams have decades of experience managing and orchestrating customer data and omnichannel technology for our clients, and we are delighted to extend our arsenal of services to leverage Adobe Experience Cloud,” said Dennis Self, co-president of Acxiom’s Marketing Solutions division.

Also Read: Acxiom Expands International Footprint with Launch of AbiliTec Identity Resolution and InfoBase Consumer Insights in Mexico

Brands struggle to leverage the latest digital marketing technologies and best practices and are looking for a partner that can help them use digital data and technology capabilities to deliver better marketing results. Building on existing collaborative offerings, which provide identity and onboarding capabilities to Adobe Experience Cloud customers via LiveRamp and integrate Acxiom consumer audience data with Adobe Audience Manager, the expanded collaboration guides and accelerates digital transformation by delivering efficient implementation and management services that optimize marketers’ Adobe Audience Manager and Adobe Campaign investments. The new services enable customers to more effectively leverage omnichannel data assets to identify, create, target and engage the right audiences with impactful campaigns that deliver powerful customer experiences. As a result, consumers receive tailored and relevant messaging, driving enhanced audience engagement.

According to the 2017 Digital Trends report, based on a survey conducted by Adobe and eConsultancy, marketers made personalization one of their top three priorities for 2017, with 51 percent planning to increase budgets to support this initiative. In 2018, digital personalization at scale continues to be a focus for CMOs as a way to improve the overall customer experience.

Also Read: Adobe Unveils Adobe Cloud Platform Launch for Connected, Compelling Customer Experiences

Amit Ahuja

“Acxiom’s deep experience in consumer data, identity resolution and ethical data use makes it ideal to integrate with Adobe Experience Cloud. With the ability to effectively utilize omnichannel data assets, Adobe Experience Cloud and Acxiom customers can ensure they’re engaging with the right audiences to deliver high-impact campaigns,” said Amit Ahuja, vice president, Adobe Experience Cloud Partners and Ecosystem Innovation, Adobe.

For brands seeking enterprise-caliber data management platform (DMP) capabilities, Acxiom’s data implementation and management services enable advertisers and publishers to gain maximum value from Adobe Audience Manager. The services include expert support to help clients not only understand and build unique audience profiles but also help them use these audiences across any digital channel using a unified data solution approach for maximum impact.

Also Read: Adobe’s Survey Highlights the Importance of DMPs

Acxiom also provides the data foundation and digital data management expertise to maximize value from Adobe Campaign for personalized, automated campaigns across digital and offline channels. Clients can combine Adobe Campaign with Acxiom’s next generation, unified data layer framework that brings together technology, data and identity resolution capabilities for a complete view of the customer to supercharge relevant, people-based campaigns.

Adobe also announced enhancements to Adobe Cloud Platform, the Experience System of Record, to provide a complete, real-time view of consumers along their journeys. Acxiom will continue to collaborate with Adobe to ensure our joint customers deliver the best experiences possible to their customers by leveraging unified consumer insights.

HDR Denmark Uses Nevion IP Remote-Production Solution for Live Horse Racing Coverage

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March 27, 2018

HDR Denmark Uses Nevion IP Remote-Production Solution for Live Horse Racing Coverage

Solution provides cost-effective production

Nevion, award-winning provider of virtualized media production solutions, has announced that HDR Denmark, a full-service provider to the broadcast industry, has deployed Nevion equipment and software for IP-based remote-production. The solution enables HDR to provide the infrastructure needed for its production partner STV A/S to cover live horse racing in Denmark with a minimum crew on-site. It also makes optimum use of resources in the central studio and control room in Copenhagen.

HDR Denmark selected Nevion’ s software-defined media node Virtuoso for JPEG 2000 IP WAN transport with FEC protection, its VikinX Sublime X² hybrid router for baseband routing in the central facilities, and some Flashlink equipment for AV processing and Tally. HDR Denmark also picked VideoIPath to control the whole set-up from the central location. The implementation process ran smoothly, with the solution going live just three months after the project started – in time for the launch of a new Race Track channel in January 2018.

Marketing Technology News: TA Digital Earns 7th & 8th Adobe Specializations with Campaign and Marketo Badges

Regular productions are now taking place, with just one cameraman and two journalists at the race-track and one host, one guest and one producer at the central location in Copenhagen. The equipment is transported to the race-track in a car, and set up by the cameraman onsite. Live productions feature up to six video feeds from the race-tracks and three return feeds, as well as multiple audio, including comms.

In all, STV A/S is now providing coverage of 260 race days a year from nine different tracks for the race track channel, FAST TRACK.

Marc Bostrøm, System Integrator at HDR Denmark says: “With horse racing having a comparatively small audience in Denmark, the production could not be of the same magnitude as some of the larger shows and events we handle, otherwise it would not be viable. We recognized that IP remote production was the only option to achieve the level of nimbleness and cost-effectiveness we needed. The Nevion solution provided all this and gave us the centralized control, low latency and the protection we needed too.”

Marketing Technology News: Pipedrive Unveils Its Biggest Redesign; Launches New Products for 10th Anniversary

“IP remote production makes it economically possible to provide professional coverage for sports that do not have a huge audience, which obviously benefits the viewers and also provides a viable business for us”, adds Marc Bostrøm “With Nevion’s help, we have learnt a lot about the possibilities offered by IP, and we are looking at ways to capitalize further on this.”

Hans Hasselbach, Chief Commercial Officer at Nevion concludes: “Often discussions around IP remote production focus on making large-scale, high-profile, international productions cheaper. This project shows IP can also extend the opportunities for live production and create new revenue streams. We are proud to have helped HDR Denmark achieve this for their business.”

Marketing Technology News: Tray.io Unveils Unified Customer Integration Solution for Software Companies

OneTrust Announces Adobe Cloud Platform Launch Extension

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March 27, 2018

OneTrust Announces Adobe Cloud Platform Launch Extension

New Extension Helps Simplify Consent Management for Marketers

OneTrust, a global leader in enterprise privacy management software that supports compliance with data privacy regulations, today announces a new extension for Adobe Cloud Platform Launch to help simplify the European Union General Data Protection Regulation (GDPR) and ePrivacy compliance for marketers.

The GDPR and ePrivacy laws define specific requirements for marketers around consent, handling cookies and other technologies, electronic communications, and data subject rights. The OneTrust Marketing and Web Compliance tools include data subject rights (DSAR) portal, consent and preference management, cookie consent, and website scanning. This extension for Launch by Adobe will help OneTrust customers who are Data Controllers better address consent obligations.

Also Read: Adobe Unveils Adobe Cloud Platform Launch for Connected, Compelling Customer Experiences

Kabir Barday

“OneTrust’s global market leadership has put us in a position to offer a breadth of technology solutions for privacy compliance, as well as depth and simplicity to each of these products delivered through meaningful extensions with companies like Adobe,” said OneTrust CEO and Fellow of Information Privacy (FIP) Kabir Barday, CIPP US/E, CIPM, CIPT.

Also Read: OneTrust Simplifies GDPR Compliance for Marketers with Launch of Universal Consent and Preference Management Platform

Invoca Becomes Premier Level Partner in Adobe Exchange Partner Program — Cody Crnkovich

“Our Adobe Cloud Platform integration makes it easier for large enterprise customers to deploy at scale, as well as small and medium organizations to have simple plugin interfaces to their most common technology providers. Brands need to build experiences with privacy in mind. We look forward to our continued collaboration with OneTrust to enable marketers to do just that,” said Cody Crnkovich, head of platform partners and strategy, Adobe.

Launch, by Adobe is Adobe’s tag-management capability, built into Adobe Cloud Platform.

Recommended Read: GDPR: Take a Long, Hard Look at Yourselves in 2018

Seismic and Eagle Investment Systems Form Strategic Alliance

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March 27, 2018

Seismic and Eagle Investment Systems Form Strategic Alliance

Mutual Clients Will Be Able to Access Highly-Personalized and Compliant Client Content through Seismic’s Leading Sales Enablement Solution

Seismic, the leading global sales and marketing enablement solution for financial services, and Eagle Investment Systems LLC, a BNY Mellon company and leading provider of financial services technology, announced a strategic alliance to offer Seismic’s sales enablement and content automation tools to Eagle clients.

As the client experience increasingly becomes the main differentiator for asset managers, disseminating personalized content with the right information and disclosures to clients has become mission critical. In fact, three-quarters of asset managers stated the need to increase content personalization last year as a way to spur revenue growth. Seismic’s tools address this need and reports to have helped clients, which includes more than 140 asset managers, reduce upwards of 98 percent of the time spent on creating personalized client collateral.

Also Read: Seismic/Demand Metric Report: Effective Sales Asset Management Generates Significant Revenue Gains

Craig Dunham

“We are excited to be working with Eagle Investment Systems to offer a first-rate client experience, one focused on personalization and unparalleled efficiency when it comes to client content. Eagle Investment Systems has consistently offered one of the most forward-looking suites of financial technology solutions to help institutions lay the foundation for a technology-enabled future, and we are proud to share their devotion to clients on this front,” said Craig Dunham, VP and GM of financial services at Seismic.

Also Read: Seismic and Sullivan Bruyette Speros & Blayney Win at the 15th Annual Gramercy Institute Financial Marketing Strategy Awards

Joel Kornblum

Joel Kornblum, Head of Strategic Alliances at Eagle Investment Systems, added, “Firms producing client-facing content that is always personalized, compliant, and up-to-date with the latest financial data are the ones most likely to keep current clients and grow new relationships. Seismic has an incredible track record of facilitating this for large financial institutions, and this alliance will help Eagle clients looking to leverage their data in the Eagle platform to help reduce content creation costs and improve content creation time.”

Tapad Partners with Flashtalking to Create Impactful Attribution Modeling Strategy

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March 27, 2018

Tapad Partners with Flashtalking to Create Impactful Attribution Modeling Strategy

Partnership Yields Increased Match and Connectivity Rate Through Tapad Graph

Tapad, the company reinventing personalization for the modern marketer, announced the impactful results of its strategic partnership with Flashtalking, the leading global independent platform for ad delivery, unification and insights. Flashtalking is one of Tapad’s most engaged partners, using the Tapad Graph to unify cross-device engagement and identity-driven consumer behaviors for attribution modeling. The company leverages a unique identifier that, in conjunction with Tapad’s Graph, provides robust multi-touch attribution solution for its clients.

This partnership has resulted in above-industry match and bridge rates for Flashtalking and its customers. Overall, the Tapad Graph yielded a 71 percent match rate with 41 percent of converters engaging on multiple devices, highlighting the importance of cross-device measurement.

Also Read: Tapad Redefines Business to Deliver Personalization at Scale to Marketers

Tapad’s identity solutions provide Flashtalking with a more holistic view of global engagement. Flashtalking marries ad server log file data with the Tapad Graph to connect all interactions in the consumer journey. This enables Flashtalking to provide more accurate and impactful cross-device attribution, which ultimately enables better optimization. These achievements have led to the recognition of Tapad and Flashtalking’s work by the I-COM Global Forum for Marketing, Data and Measurement.

“Tapad allows us to understand user engagement across devices and platforms at both the household or individual user level, which is extremely beneficial when providing marketers with true path to conversion and attribution. Since our relationship began, we’ve successfully leveraged Tapad data to provide more accurate, actionable insights that have helped numerous brands achieve substantial gains in media effectiveness,” said Steve Latham, global head of analytics at Flashtalking.

Also Read: Tapad Expands APAC Team With Key Hire in Japan

Flashtalking client Michael Lamontagne, SVP of analytics and CRM at 22squared says “We are big believers in using cross-device insights to improve our campaigns. Flashtalking has been a strategic partner in the pursuit of that goal. By incorporating the Tapad Graph, Flashtalking delivers powerful insights into user engagement and media attribution across browsers and devices. Of equal importance, their bundled solution makes it easy and efficient, saving our team countless hours of busy work.”

Chris Feo

“Our ongoing work with Flashtalking has had a significant impact on the accomplishments we’ve achieved. Being able to grow with a dedicated partner that leverages our proprietary technology in unique ways has helped us uncover the global impact our services can have on a business. We’re proud to drive success for Flashtalking’s clients on a global scale,” said Chris Feo, SVP, strategy & global partnerships at Tapad.

Endeavor to Acquire NeuLion Inc in $250 Million All-Cash Deal

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March 27, 2018

Endeavor to Acquire NeuLion Inc in $250 Million All-Cash Deal

Under the Terms of the Agreement, Endeavor Will Acquire Each Share of Outstanding Common Stock of NeuLion for USD $0.84

NeuLion Inc., a leading technology product and service provider specializing in the digital video broadcasting, distribution and monetization of live and on-demand content to Internet-enabled devices, and sports and entertainment leader Endeavor, recently announced that they have entered into a definitive agreement by which Endeavor will acquire NeuLion in an all-cash deal valued at approximately USD $250 million.

Under the terms of the agreement, Endeavor will acquire each share of outstanding common stock of NeuLion for USD $0.84. Upon completion of the transaction, NeuLion will become a privately held subsidiary of Endeavor.

Roy Reichbach

“We’re excited by the value delivered to our stockholders through this transaction, and we’re looking forward to the dynamic opportunities that being part of the Endeavor family will provide for both our current and new clients,” remarked Roy Reichbach, President & CEO, NeuLion.

Also Read: How GlassView’s Global Connected TV Platform is Being Embraced By Advertisers

Ari Emanuel

Ari Emanuel, CEO, Endeavor, added, “Through our content portfolio, client base, and a broader network of rights holders we’ve encountered many different platforms for distributing and monetizing content. NeuLion provides an ideal combination of technology and client services, and we’re excited about the value this brings to our existing partners and the foundation it provides for our future digital growth.”

The transaction, unanimously approved by NeuLion’s Board of Directors and by the written consent of holders of a majority of NeuLion’s outstanding common stock, is subject to regulatory approvals and other closing conditions and is expected to close in the second quarter of 2018. The company expects to release its Q4 2017 earnings on March 30, 2018.

Paul Weiss, Rifkind, Wharton & Garrison LLP serves as Endeavor’s legal counsel, while The Raine Group acted as exclusive financial advisor to Endeavor. NeuLion’s legal advisor is Loeb & Loeb LLP, and its financial advisor is Needham & Company.

Recommended Read: OTT Explosion Provides Safe Platform For Marketers

eClincher Integrates With Google My Business

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March 27, 2018

eClincher Integrates With Google My Business

Industry First Advances the Most Comprehensive Platform to Manage Online Presence

eClincher, the platform to manage and promote identity and engagement across the Internet, is the first social media management solution to integrate Google My Business. This joins other major social media and web applications, streamlining comprehensive management of business and organizational Internet presence more than ever.

Gilad Salamander

“Integrating with Google My Business is a key advance because it is a powerful way to boost search results, and to interact with customers and online prospects. We use our own platform to engage with customers, and we are the first to integrate Google My Business because we understand its power to help businesses meet their goals,” says eClincher CEO and co-founder Gilad Salamander.

Also Read: Lucidchart Integrates with Google Hangouts Chat to Extend Collaboration with G Suite

Capabilities of this Google My Business integration include:

Publish and schedule events: When users are publishing to a Google My Business account, an eClicher button labeled “Add Event/Button” appears. Users can add events, including title, start and end times, and messaging, directly to their Google My Business page.
Publish and schedule posts: Using the “Add Event/Button” option, users can add buttons along with a message to their Google My Business page. The button options include Book, Order Online, Buy, Learn More, Sign Up and Get Offer.
View and reply to reviews: By going to the Inbox page on eClincher, users can view and reply to reviews that come to their Google My Business accounts.
Manage multiple locations across: Google My Business, from one eClincher account

eClincher’s one-stop platform saves business owners and social media professionals hours of time managing their Google My Business, Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+, YouTube and other Internet service accounts. Advantages include comprehensive presence wherever customers prefer to be, automation that optimizes post timing and content, strategic consistency in messaging, and rapid responsiveness to incoming communications.

Key Takeaways from Enterprise Connect 2018

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March 27, 2018

Key Takeaways from Enterprise Connect 2018

CenturyLink Shares Its Perspective on Industry Drivers for the UC&C Market at Enterprise Connect 2018

CenturyLink highlighted its expanded voice and unified communications and collaboration (UC&C) capabilities at Enterprise Connect 2018. During the conference, CenturyLink thought leaders shared insights into the industry shifts driving how businesses approach UC&C strategies.

Also Read: Decibel Launches New Digital Experience Intelligence Scoring Capability

Key takeaways from Enterprise Connect 2018:

Digital Transformation: Leveraging cloud-based UC&C to enhance customer experiences, elevate operational effectiveness and support the evolving mobility needs of a global workforce requires an agile communications infrastructure. Enterprises engaged in digital transformation initiatives are looking to providers to help them transform their legacy environments to more secure and integrated cloud-based solutions with end-to-end support.
Legacy Investments: With the digital movement accelerating and technologies continuing to evolve, customers can choose from many technologies and applications. Customers are looking for providers to help them maximize current IT investments while identifying opportunities to integrate new technology into existing ecosystems.
Customer Experience: With changing project demands, globally distributed workforces, and employees using multiple devices, today’s businesses need simple UC&C solutions with sophisticated capabilities to stay competitive. In order to take advantage of what these UC&C solutions can offer, businesses need providers that can integrate a wide range of services and deliver a streamlined experience across all platforms.

Also Read: Columbus Launches SaaS ECommerce Solution for B2B and B2C Organizations

CenturyLink is the second largest US communications provider to global enterprise customers. With customers in more than 60 countries and an intense focus on the customer experience, CenturyLink strives to be the world’s best networking company by solving customers’ increased demand for reliable and secure connections. The company also serves as its customers’ trusted partner, helping them manage an increased network and IT complexity and providing managed network and cyber security solutions that help protect their business.

Decibel Launches New Digital Experience Intelligence Scoring Capability

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March 27, 2018

Decibel Launches New Digital Experience Intelligence Scoring Capability

Digital Experience Intelligence Platform Offers Unique Capability to Quantify Multiple Facets of Online Experience

Decibel, the leader in digital experience intelligence innovation for enterprise businesses, has announced the launch of its Digital Experience Intelligence platform at this week’s Adobe Summit. The platform uses a new dataset and machine learning to automatically score the quality of digital customer experience. This intelligence is designed to help marketers further maximize opportunities to improve experiences across every digital touchpoint.

Decibel, formerly known as Decibel Insight, provides real-time intelligence that enables businesses to measure and improve online customer experiences — at scale.

Poor Digital Experience Cost US Businesses $62 Billion in 2016

According to Forbes, poor digital experience cost US businesses $62 billion in 2016. Users expect a flawless experience, and brand loyalty suffers if any part of the online transaction is not seamless. Though businesses recognize the importance of mitigating pain points, they are still struggling to improve their offering when the nature of ‘experience’ is so elusive and relying on secondary research to gain customer insight is insufficient.

Digital Experience Score: The Crux of Digital Experience Intelligence Platform

Experience is subjective, personal and qualitative in nature. This makes it difficult to quantify, especially online, where visibility into how customers behave is obscured by a transaction that takes place remotely on a personal device. Decibel has developed a unique ability to understand digital body language and objectively establish user state of mind. It is the first time that qualitative customer insight has been available at a quantitative scale.

Built on a flexible, fast, open API, Decibel makes it easy to integrate and export smart experience data to enrich your entire stack or model in-house.

The cornerstone of the Digital Experience Intelligence platform is the Digital Experience Score (DXS^®). This innovative scoring system uses the new dataset to calculate a comprehensive metric which accurately and objectively measures customer experience on websites and apps. The DXS looks at key aspects of visitor interactions, including engagement, navigation, forms, technical performance and frustration, and rolls them into a singular score that businesses can use to understand and benchmark digital experience.

DXS Is a Complement to Traditional Net Promotor Score

The DXS is a complement to traditional Net Promotor Score (NPS) methodologies used by many brands and builds on what NPS offers. The DXS improves on previous capabilities by allowing brands to understand the digital behavior and experience of every customer, not only those who give feedback or respond to a survey, providing a complete picture and empowering businesses to measure change and flag issues.

Key assets of Decibel’s Digital Experience Intelligence platform include —

Collect – Website and native app experience data; modern, flexible, fast API data
Enrich – Comprehensive set of smarter experience metrics
Measure – Experience score for each interaction type
Analyze – Automatic surfacing of specific user behavior and unusual experiences
Activate – API for fast integration with other technologies and external sources

This launch comes on the heels of a year of tremendous growth for Decibel, which has recently culminated in a rebrand. In 2017, the company doubled its employee headcount across its London, Boston, and Denver offices and closed a $9 million Series A round, with funds raised to scale the business and innovate technology, such as the Digital Experience Intelligence platform. To further support its growing footprint and bolster its technical prowess, the company will look to make several executive appointments in 2018.

More Details on the Integration with Adobe Experience Cloud

Another major win has been Decibel’s deepened relationship and integration with Adobe Experience Cloud. Decibel and Adobe customers benefit from the ability to conduct scalable behavioral reporting linked to Adobe Analytics, part of Adobe Analytics Cloud. This provides an enriched view of visitor experience and a deep understanding of the behavioral cause-and-effect behind website performance.

Today, Adobe also announced enhancements to Adobe Cloud Platform, the Experience System of Record, to provide a complete, real-time view of consumers along their journeys. Decibel will continue to collaborate with Adobe to ensure joint customers deliver the best experiences possible to their customers by leveraging a truly unified profile.

DXS Component Breaks Through the Barriers Pervasive with NPS

Ben Harris, the CEO at Decibel, said, “Brands recognize that high-quality experiences build long-term value in loyal customers, but are realizing that they don’t have measures needed to manage and optimize it. Digital Experience Intelligence uses our understanding of what happens between clicks to proactively feed enriched intelligence on each visitor, website, and app into marketing stacks to enable meaningful personalization. The DXS component breaks through the barriers pervasive with NPS to give executives a more reliable way to quantify experience and track team performance.”

Amit Ahuja, Vice President, Adobe Experience Cloud Partners and Ecosystem Innovation, Adobe, said, “Delivering amazing customer experiences is paramount for successful brands today. We’ve had a great collaboration with Decibel over the last year and look forward to helping our shared clients drive even more powerful, data-driven experiences for their customers.”

Decibel’s Digital Experience Intelligence Platform Captures Unique Experience Data

Pioneering the world’s first technology designed specifically to quantify experiences, Decibel’s Digital Experience Intelligence platform captures unique experience data, enriched by machine learning, to reveal digital body language, understand user state of mind and pinpoint problem areas on your website, web applications and native apps.

The go-to, universal metric for measuring experiences online, the Digital Experience Score (DXS^®), automatically rates the quality of experiences and can be segmented across your entire digital offering, and audience for immediate insight into where the biggest wins lie. This intelligence powers best-in-class forensic tools that allow digital teams to investigate exactly how and where to optimize for better experiences.

Yello Mobile Plans to Solidify Its Leadership Position in the Blockchain Market

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March 27, 2018

Achieving Growth Through Innovation by Leveraging Its Blockchain Infrastructure to FinTech, AdTech, O2O, Healthcare, and Media Commerce Businesses

Yello Mobile, South Korea’s tech startup unicorn, plans to renew its corporate identity by switching its name to Yello and expanding its market presence in the Blockchain Market.

The brand renewal to “Yello” signifies the company’s new vision and endeavors at expanding its presence in a new business area in earnest to lead the digital transformation.

Also Read: TV May Affect the Brain But Influencer Marketing Affects the Heart

It aims to achieve service innovation through applying blockchain technology in its core businesses: FinTech (Financial Technology), AdTech (Advertisement Technology), O2O (Online-Offline Commerce), Healthcare, and Media Commerce.

In preparation, Yello laid the foundation for the swift response to rapidly-evolving blockchain and advanced relevant world-class technology and expertise mainly with its blockchain specialists, DAYLI Financial Group and DAYLI Blockchain.

Also Read: AI Evolves … and Organizations that Manage Digital Content Benefit

DAYLI Financial Group is one of the subsidiaries of Yello, with three core divisions; digital currency trading platform Coinone, blockchain specialist DAYLI Intelligence, and global top 20 public blockchain ICON.

With a great emphasis on blockchain technology development and investment, and ICO advisory services as core business areas in the short term, DAYLI Blockchain is laying out a joint project with the DAYLI Financial Group under the goal of the establishment of Cypto IB, which will offer a variety of financial services from advisory services for ICO, M&A, and investment to other financial services such as issuance of derivatives, circulation, and asset management

“Yello will be a true leader in the era of digital transformation by increasing its presence in new businesses via blockchain technology. We will accelerate growth momentum and solidify the foundation for growth by reinforcing our competitiveness in new business areas,” said Sanghyuk Lee, CEO, Yello.

Martech Veteran Will Spendlove Joins Conga as VP of Product Marketing

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March 27, 2018

Martech Veteran Will Spendlove Joins Conga as VP of Product Marketing

Former VP of Product Marketing For Salesforce CPQ Will Lead Conga

Conga, a global leader in Intelligent Document Automation, announced that cloud marketing veteran Will Spendlove has joined them as the company’s vice president of product marketing. Spendlove joins Conga from Salesforce, where he most recently led the go-to-market efforts for Salesforce CPQ and Billing products.

Will’s expertise in creating an engaging customer experience and driving high-growth products will support Conga’s commitment to deliver the world’s #1 intelligent document platform.

Conga is a Salesforce Platinum ISV Partner.

At the time of this announcement, Bob DeSantis, COO, Conga, said, “Will joins Conga at a critical time in our journey, as we build momentum and accelerate our roadmap. Will is a game changer. His extensive experience in CPQ and Salesforce will play an instrumental role in Conga’s next growth stage.”

Will added, “Today’s businesses expect a seamless experience when interacting with their customers, employees and business partners, Conga empowers businesses to create, collaborate, deliver and manage documents, and measure engagement throughout the entire document lifecycle. As VP of Product Marketing, I look forward to helping deliver one of the most flexible, feature-rich document solutions in the market.”

It’s official! I’m excited to formally announce my role as vice president of product marketing at @getconga, where I’ll oversee product roadmap and help direct overall strategy. Learn about my role, our team and the company in today’s announcement: https://t.co/hsb5LVgK6r

— Will Spendlove (@wspendlove) March 26, 2018

Currently, Conga provides Intelligent Document Automation solutions to help businesses optimize their CRM investments. The Conga Suite, which includes Conga Composer, Conga Contracts, Conga ActionGrid, and Conga Sign, simplifies and automates data, documents, contracts, signing, and reporting.

During Spendlove’s career at Salesforce, he oversaw product marketing for the CPQ and Billing product lines, and also served as Head of Product Marketing for Remedyforce, an IT Help Desk built in partnership with BMC Software and Salesforce.

Prior to joining Salesforce, Spendlove worked at OpenText and Symantec where he led the product marketing and sales enablement teams. He holds a bachelor’s degree in broadcast journalism from Brigham Young University and a master’s degree in business administration from the Eccles School of Management at the University of Utah.

Adobe Summit Update: Adobe Advertising Cloud Gets “Creative”

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March 27, 2018

Adobe Summit Update: Adobe Advertising Cloud Gets “Creative”

New Self-Serve Platform from Adobe Puts Marketers in the Driver’s Seat

At the ongoing Adobe Summit, Adobe announced enhancements to their Advertising Cloud. This includes several additions to the Adobe Advertising Cloud, part of the Adobe Experience Cloud, designed to remedy these issues. Advancements announced at the Adobe Summit include Adobe’s new Advertising Cloud Creative and an expanded integration with Adobe Analytics Cloud. This announcement follows Adobe and Microsoft announcing their expansion into the Chinese technology market.

At the time of this announcement at the Adobe Summit, Keith Eadie, Vice President and General Manager of Adobe Advertising Cloud, said, “We are tearing down the walls between creative, data and media in a way only Adobe can make possible. Many marketers today still struggle to deliver relevant advertising messages to their customers. We’re making it easy for brands to deliver well-designed, personalized advertising to consumers who may currently ignore their ads.”

Self-Serving Platform to Empower Adobe Customers to Work with Creative Assets

Marketers continue to be challenged by siloed creative and media processes as well as disparate systems and platforms. By adding new features to the Advertising Cloud, Adobe customers can take ‘Creative’ assets, optimize/target their display advertising across ad sizes and make simple changes to their ads themselves without needing to go back to their agency or re-trafficking. Creative assets that are designed in Adobe Creative Cloud will be automatically available in the Advertising Cloud Creative.

Adobe’s new Advertising Cloud Creative is a self-serve platform that significantly expands Adobe’s Dynamic Creative Optimization (DCO) offering by giving marketers control over basic design elements—including advertising copy and assets used in display ads—to allow for the rapid roll-out of new messaging and design without the painful and expensive steps of re-trafficking or starting the design process over from scratch.

New Features on Adobe Advertising Cloud Now Powered by AI/ML

A native integration with the Adobe Experience Cloud Device Co-op provides Advertising Cloud customers with a trusted, independent device graph to better reach consumers regardless of what device they are on. Other additions will help make advertising a more connected experience, including seamless attribution measurement (the ability to link ads bought through Advertising Cloud to business outcomes like purchases, measured by Adobe Analytics) as well as the ability to leverage brand metrics in the demand-side platform (DSP) to inform media buying decisions.

In addition, the Advertising Cloud now includes features powered by Adobe Sensei, the company’s advanced AI and machine learning framework, to optimize the relevance and performance of search, display and video ads across all screens.

Currently, Adobe Advertising Cloud is the industry’s first end-to-end, independent platform for managing advertising across traditional TV and new-age digital formats. By focusing on brand safety, improving transparency and leveraging the full power of the Adobe Creative Cloud and the Adobe Experience Cloud, the platform enables advertisers to gain greater control of their global advertising spend and achieve their business objectives.

Cognizant Named Adobe’s 2017 Delivery Quality Partner of the Year

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March 27, 2018

Cognizant Named Adobe's 2017 Delivery Quality Partner of the Year

Cognizant Interactive Showcasing Expanded Relationship and New Digital Marketing Solutions at Adobe Summit in Las Vegas

Cognizant recently announced that it has been named “2017 Delivery Quality Partner of the Year” by Adobe, the global leader in digital marketing solutions. The award was presented at the ongoing Adobe Summit, the premier annual conference for digital marketing professionals now underway in Las Vegas.

Cognizant was recognized by Adobe for its commitment to exceptional customer service on joint deployments of large digital transformation projects for clients across industries.

Also Read: SaaS Startup Paperflite Secures $400K Seed Funding; to Strengthen Presence in the US

Cognizant and Adobe have expanded their multi-year relationship in recent months through the Adobe Cognizant Experience (ACE) Program. ACE provides a framework for joint investment and development of industry-specific solutions that will initially be introduced in healthcare, life sciences and financial services.

Donna Tuths

“We are committed to partnering with clients to deliver experiences that matter – experiences that shift our clients’ position in the market. Core to this commitment is execution excellence, delivering at the highest level of quality every time, which is why this recognition means so much to us,” said Donna Tuths, Senior Vice President, Cognizant.

Also Read: Tech Giants to Attend Morgan Stanley Technology, Media and Telecom (TMT) Conference 2018

Solutions being developed through the ACE collaboration — and previewed at Adobe Summit — include a healthcare-specific digital marketing platform with personalization for payers and providers; integrated functionality to support processes related to medical, legal and regulatory (MLR) compliance in the life sciences industry; and integration of Adobe Experience Cloud with banking applications to provide richer, more seamless experiences across a wide variety of consumer banking services.

Jay Dettling

Jay Dettling, Vice President, Global Partners, Adobe, added, “We are thrilled to honor Cognizant as the Delivery Quality Partner of the Year. The level of engagement between Adobe and Cognizant in our joint clients has been outstanding, and is evidence of the commitment we both have to drive transformative digital outcomes.”

Hoodoo Digital to Showcase Products for Adobe Experience Manager at Adobe Summit 2018

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March 27, 2018

Hoodoo Digital to Showcase Products for Adobe Experience Manager at Adobe Summit 2018

Hoodoo Unveils New AEM Products and DevOps Approach to ‘Reinventing Adobe Experience Manager Implementation’

Hoodoo Digital, a premier provider of Adobe Experience Manager products and solutions, will be sponsoring Adobe Summit 2018. After a year of building a team of the industry’s most experienced AEM Architects and DevOps engineers, Hoodoo will use Adobe Summit to showcase their suite of technology solutions that enable a new paradigm for success with Adobe Experience Manager.

Kem Elbrader

Co-founders Kem Elbrader and Andy Wakefield started Hoodoo with the vision of transforming the technologies that drive digital experiences. Andy is very optimistic about Hoodoo’s potential to make an impact: “The human experience is being greatly defined by our interactions in the digital world and we see enormous opportunity for improvement.” Kem and Andy previously worked together as executives for Axis41 as chief software architect and vice president of technology respectively, where they built a large Adobe technology practice that was successfully acquired in 2016. During their time at Axis41, they built reputations as thought leaders in enterprise technology, specifically in regards to the Adobe Experience Cloud.

Also Read: Adobe Flies High, Named As Leader In Gartner’s 2018 Magic Quadrant for Digital Experience Platforms

Andy Wakefield

Over the past two decades, Kem and Andy guided many organizations through digital transformations including premier brands such as Stanford, Sony and Adobe. After Adobe acquired Day Software, Kem and Andy helped Adobe transition many of their corporate properties over to the newly acquired experience platform and established themselves as experts in Adobe Experience Manager (formerly CQ). They have continued over the past seven years to lead and architect many successful Experience Cloud implementations. During that time, they have uncovered several inefficiencies and opportunities to disrupt the space. Kem summarized their approach: “We’re taking our previous experience and reinventing AEM implementations by creating lighter weight teams composed of deeper expertise, more effective processes and using a more modern set of tooling.”

Also Read: Adobe Set to Redefine Retail Customer Experience with New Omnichannel Marketing Capabilities

At Adobe Summit 2018, they will unveil their suite of technology solutions specifically targeted at improving Adobe Experience Manager solutions.

The first pillar of Hoodoo’s strategy is to work with forward-thinking technology vendors to strengthen the Adobe ecosystem by making AEM Connectors. They have already deployed solutions in partnership with Workfront, uStudio and Fastly to provide solutions for work management, media distribution and edge content delivery.

Next, Hoodoo has embraced the philosophy of atomic design and has developed an AEM implementation methodology that incorporates design systems as a primary deliverable. Kem described this approach as “the missing link between design teams and implementation teams,” and proclaimed, “This is the part of our process that goes beyond nuts and bolts and transforms our customer experience.”

Also Read: Tracking First Joins Adobe Exchange Partner Program to Enhance Data Governance and Reporting

Finally, Kem noted that at Summit they will be heavily promoting their Automated DevOps platform AEM Cloud. AEM Cloud utilizes Kubernetes to create a full-suite platform to support Adobe Experience Manager that can be deployed on any of the public clouds (i.e., Amazon Web Services, Google Cloud Platform, Microsoft Azure) or a corporate private cloud (VMWare). AEM Cloud provides toolsets and optimizing development, operations, security, quality assurance and production support. Andy explained AEM Cloud as “finally solving the biggest problems we have continually encountered in AEM implementations.”

Hoodoo Digital brings simplicity to the complexity of AEM implementations. Using an optimized implementation process and a suite of software tools, Hoodoo delivers solutions that use the latest features of AEM and provide a highly effective way for marketing teams to accomplish their daily goals.

Zoho Revamps Zoho Creator; Adds Mobile App Creation to its Low-Code App Building Platform

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March 27, 2018