Secures $3 Million Seed Round from Martech Brands Is Aiming to Help Marketers Aggregate, Analyze and Report Cross-Channel Marketing Data, an early stage MarTech company that is working to simplify the way marketers and ad agencies interact with data, today announced it has closed a $3 million Seed round of funding. Early investors include executives from some of the most recognizable brands in the marketing world including Liveramp, Google, Oracle, Adroll, Pubmatic, Mediamath and many more.

15 of the biggest names in marketing invest heavily in early stage MarTech company

Auren Hoffman
Auren Hoffman

At the time of this announcement, Auren Hoffman, former CEO & co-Founder of LiveRamp, said, “I like to invest in teams with proven tech solutions that have a clear roadmap for addressing large, well-defined market opportunities.”

Auren added, “ addresses a huge problem that is felt by nearly every company– marketers need to aggregate, analyze and report critical data. Individuals and teams responsible for measuring digital marketing success now have an amazing new friend.”

Based in San Francisco, California, and backed by some of the biggest names in marketing, improvado enables marketers to harness the full power of their marketing data in an easy, intuitive way – empowering them to work smarter, not harder. recognizes that marketers and ad agencies are spending too much time, money, and resources compiling their data just to have the ability to start analyzing stats. is a marketing middleware solution, meaning marketers can connect all their platforms, map metrics, and link this database to any 3rd party BI tool, like Tableau for example, or view it within the user interface. With over 80 API integrations, marketers no longer have to depend on manual processes or developers to build integrations, maintain databases, or query data.

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Daniel Kravtsov, CEO and four-time entrepreneur, said, “Right now, marketers are spending many tedious hours logging into each marketing platform they use, like Facebook, Adwords, and Google Analytics for example, and manually pulling data into spreadsheets and visualization tools. This process is inefficient.”

Daniel said this while discussing his motivations for building this product.

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He added, “Viewing your marketing data should be simple, and it should be accessible in real-time. Our solution saves organizations time and money, and makes marketers smarter by bringing all their data together within a single access point.”

Daniel Kravtsov launched in 2017 after speaking to over 100 digital media agencies and businesses and discovering a major pain point: reporting and monitoring digital ad campaigns is a huge hassle and manual task. Since inception, has worked rigorously to develop the only marketer-focused Integration Platform as a Service (iPaaS) and visualization platform, with the singular purpose of helping organizations optimize their marketing programs. The average marketer leverages an extensive variety of marketing platforms on a daily basis. The need to house all that data in a central repository is a necessity in order to demonstrate marketing performance.

“ helps our marketing agency drive efficiency, reduce cost and improve productivity,” said Terry Whalen, President of Sum Digital.

Terry added, “We see enormous value in the solution and believe the company’s technology will raise the industry standard for marketing data aggregation, analysis, and reporting.”

Currently, Improvado provides a flexible and scalable marketing middleware solution that allows marketers to aggregate all their data and make sense of it.

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