Marketing Technology Highlights of The Week: Featuring Google Cloud, Genesys, Qualtrics, PathFactory and more!

Rewards and loyalty programs can do more than just boost marketing and customer engagement outcomes. It can enhance customer retention and create a competitive edge in the marketplace. To know how the best in the industry drive these marketing models, catch this latest martech weekly highlight where we bring you tips, insights and best practices from industry leaders.

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MarTech Quote-of-the-Week!

There are two paths that without proper technology in place will collide and force companies to choose one or the other.  One path is that of increased privacy, which manifests itself through legislation (GDPR, CCPA, etc.) and technology adjustments (third-party cookies, iOS 15, etc.).  The other path is consumer’s increased desire for relevant and personalized experiences.  While it may seem these two things are at odds, they can co-exist, but it requires new technologies that can honor privacy, while providing relevant experiences at the same time.

Josh Francia, Chief Growth Officer at Blueshift

 

Top MarTech News of The Week: 15th November to 19th November 2021

MarTech QnA with the Expert

MarTech Interview with Celia Fleischaker, CMO at Verint
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As the complexities of customer engagement increase, marketers have an opportunity to play an increasingly impactful role in the organization. A marketing leader that is data-driven at heart with a natural ability to authentically listen to, engage with, and understand customers will be able to have a positive impact on the broader organization. A marketer that can help to drive a better customer experience will be in a position to drive a meaningful impact on the company’s long-term success.

MarTech Articles on Omnichannel brand experiences, Headless Commerce, Gamification in Marketing and more!

There’s more!

Catch the Latest Episodes of The SalesStar Podcast! 

Episode 104: CMO Best Practices with Kevin Tate, Chief Marketing Officer at Clearbit

Episode 103: B2B Optimization And Engagement Strategies With Chris Tranquill, Chief Of Strategy At Khoros

Episode 102: B2B Marketing And MarTech Learnings With Michelle Lisowski, Global Director, B2B Marketing At Uber