Google has certified the Usercentrics products: Usercentrics CMP and Cookiebot CMP, as CMP providers that can be used by publishers serving ads in the European Economic Area (EEA) or the United Kingdom (UK).

Usercentrics, a leading provider of Consent Management Platforms (CMPs), is pleased to announce that their products, Usercentrics CMP and Cookiebot CMP, are among the first in the world to have been officially certified by Google for their latest CMP requirement for publishers. This new requirement holds significant importance for publishers utilizing Google’s ad products, including Google AdSense, Ad Manager, or AdMob. Later this year, these publishers will be mandated to use a Google-certified CMP exclusively.

“Companies using Usercentrics products can rest assured that working with us would enable them to meet the ever-changing privacy regulations. We make compliance hassle-free, empowering businesses to focus on their core operations”, says Ibrahim Husseini, Chief Product and Technology Officer at Usercentrics.

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“Companies using Usercentrics products can rest assured that working with us would enable them to meet the ever-changing privacy regulations. We make compliance hassle-free, empowering businesses to focus on their core operations”

About Google’s new requirement for publishers

On May 16, Google announced its plans to require all publishers using its products, including Google AdSense, Ad Manager, or AdMob, to use a Google-certified CMP when serving ads to users in the EEA or the UK.

Google’s main objective with this requirement is to establish “a more unified and reliable approach to transparency and consent” and “a more privacy-conscious digital advertising ecosystem.”

Usercentrics’ products are on Google’s list of certified platforms

Usercentrics CMP and Cookiebot CMP are on Google’s list of certified CMPs that successfully integrate with the IAB Europe TCF and support Google Additional Consent Mode.

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