The accelerated need and pace of digital transformation today has led to more consolidation of the customer journey across digital channels. How are brands trying to keep up while breaking through the noise? 

Catch more from this martech weekly highlights to grab snippets on latest martech trends, innovations and marketing experiences and stories:

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MarTech Quote-of-the-Week!

The pandemic taught us that experience is king. People no longer just accept the digital experiences that are given to them by companies, they have increasingly high expectations, in part due to the digital acceleration caused by the pandemic. They’ll complain about everything now, even if their fries were forgotten in a DoorDash order. As a result of these high expectations, digital experience has to be a closed feedback loop across the entire customer journey, from acquisition to fulfilment, in order to mitigate or deal with those complaints in the first place.-Jamie Mellalieu, Chief Revenue Officer at UserZoom

Top MarTech News of The Week: 28th June to 05th July 2021

• MeasureOne Introduces Industry’s First Consumer-Permissioned Data Platform-as-a-Service
• Blackstone Announces Significant Investment in Simpli.fi, a Leading Programmatic Advertising Platform
• Perpetua Expands ECommerce Advertising Offering with Criteo Integration
• Doceree Closes Pre-Series A Funding Round
• Aniview Expands Its One-Stop-Shop for Video Ad Solutions with New CMS Features
• Merkle Launches Performance Creative Playbook, Exploring Creative Performance in the Age of the Customer
• Zoom Hires Ricky Kapur as Head of APAC
• Sprout Social Announces First-of-its-Kind Social Commerce Solution
• IRIS.TV Partners With PubMatic to Expand Contextual Targeting Footprint
• VIOOH and Taptap Announce Partnership To Supply Digital Out-of-Home Advertising Globally
• ON24 Advances Digital-First, Hybrid Engagement With Breakout Rooms in ON24 Virtual Conference
• RingCentral Attacks Robocalls with AI-Powered Solution
• Magnite-Led Consortium Completes First Phase of Publisher First-Party Segments Initiative
• Tableau Extends Augmented Analytics, Bringing the Power of AI to Everyone
• FullStory Introduces Innovations that Empower Companies to Perfect their Digital Experiences
• Spotivity Closes $1M Seed Funding Round
• Xandr Introduces First of Its Kind Forecasting and Analysis Across CTV and Linear Addressable
• Centerfield Acquires Leading Digital Marketing Solution for Insurance Industry, Datalot
• Dynata Expands Connected Data Strategy, Delivering A Holistic View of the Customer Experience
• Scorpion Delivers New Advertising Tools, Enhances Local Engagement Capabilities
• Auth0 Expands Global Partner Network in Latin America with CLM
• Tealium Introduces Functions, Expanding Customer Data Platform Flexibility without Complexity
• Medallia Taps Oracle as a Preferred Cloud Infrastructure Provider to Power Medallia Experience Cloud
• Drift Recognized in the 2021 Gartner Emerging Technologies: Top Use Cases for Advanced Virtual Assistants in Enterprise Operations Report
• CallRail Welcomes Marc Ginsberg as CEO to Continue Growth Momentum
• Clarabridge Debuts Clara™ the World’s First Intelligent Search Assistant for Instant CX Insights
• Coveo Introduces New Capabilities to Solve the Cold-Start Shopper Problem
• Uniphore Recognized as Conversational Automation Innovation Leader by Frost & Sullivan
• Similarweb Launches Digital Intelligence Report
• OpenExchange Raises $23 Million to Support Complementary Acquisitions, Continued Organic Growth
• Joveo Recognized as Programmatic Job Advertising Market Leader by Staffing Industry Analysts
• Magnite Acquires SpringServe, A Leader in CTV Ad Serving Technology
• ZoomInfo Partners with LeanData to Improve Speed and Accuracy of Lead Delivery Through Record Enrichment
• Talkdesk Announces Talkdesk for Service Cloud Voice on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

MarTech QnA with the Expert

In today’s virtual world, authenticity and transparency are beating out production quality and paid actors. Audiences are looking for trustworthy information that connects on a personal level, they don’t need drone footage and special effects. Simple, authentic, and short video content can have a huge impact on engagement levels in social media, email marketing, and outbound campaigns where you’re trying to earn attention but also respect the time of your audience. –Tyler Lessard, VP Marketing at Vidyard

Top MarTech Articles on Digital Marketing, Marketing Strategies, The Future of Cookieless Marketing!

• Did Covid-19 Change Digital Marketing Forever?
• SEO Tools That Every Entry-level Marketer Should Master
• Top Martech Platforms that are Enabling Better Instagram Marketing
• The Importance of Driving Multichannel Digital Marketing Today
• Software Supply Chain Security – How Not To Get Attacked
• Up-level Your Marketing Strategy for 2021 
• 5 Things that Motivate Malvertisers
• The Sunset of Third-Party Cookies: What’s on the Horizon for the Top Two Alternatives?
• The Future of Programmatic AdTech
• Google’s Core Web Vitals: Today, more than ever, the industry needs formats which enable creativity
• The New Rules for Gamification in Advertising 

Customer Success Tips for Sales! Catch more from the latest episodes of The SalesStar Podcast!