Report provides detailed rankings for ad sellers across Google, and Apple app stores – including breakdowns by region and device – and highlights InMobi, Magnite, Xandr Monetize as top ad platforms based on mobile open programmatic ad market share.

Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising,  released the December 2022 Supply-Side Platform (SSP) Global Market Share Rankings for mobile in-app. The rankings feature the top SSPs by open programmatic ad market share for apps across the Google Play and Apple App stores.

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Pixalate announces rankings for each seller’s estimated market share of the open programmatic advertising industry across the world, including market share breakdowns by region (North America, EMEA, APAC, LATAM) for Mobile.

Here are the leading advertising suppliers on the Google Play and Apple App mobile stores based on estimated market share in December 2022, according to Pixalate:

1. InMobi – 11%
2. Xandr Monetize – 9%
3. Magnite – 8%

1. Inmobi – 11%
2. Magnite – 10%
3. Xandr Monetize – 9%

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