Should B2B marketers focus on stronger organic marketing plans during a downturn? Or should they revisit better ways to boost their email marketing? Find out more on what the marketing and martech experts are doing in this weekly highlight:

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MarTech Quote-of-the-Week!

Instead of looking at a downturn as another obstacle to overcome, view it as an opportunity to double down on what makes your business unique. During times of economic uncertainty, customers tend to favor brands they already trust, so marketers must work to strengthen their relationships with those customers now. Work to understand how they find you and why they buy, then use that information to deliver relevant and engaging content to them consistently. Eliminate as much friction as you can and make it impossible for them not to buy.
–Laura Goldberg, CMO at Constant Contact

Top MarTech News of The Week: 21st November to 25th November

• Diffblue Expands Autonomous AI-Powered Code Writing Platform – Raises $8 Million in New Funding
• Amagi Acquires Streamwise to Add More Power to Its Streaming Data Analytics Solutions
• EY Announces Alliance With Alteryx to Help Accelerate Digital Transformation Through Analytics Automation
• AppHub Acquires REVIEWS.io to Enhance its Best-in-Class Software Solution for Ecommerce Merchants

MarTech QnA with the Expert

Creativity with digital engagement is extremely important. Have some sort of scoring model but remain flexible on it. This is where the marketing intangibles come into play. In my industry, for instance, companies may only replace some solutions like a modern intranet every 7-9 years. It can take a lot of upfront time to build relationships with prospects. Nurturing will happen over the course of several events, webinars, and year-long campaigns with eBooks, infographics, and even things like business case-building templates…

 –Mike Hicks, Chief Marketing Officer at Appspace

MarTech Articles on Sharing Data, Measuring ROI, Competitive Intelligence and more!  

• Why Sharing Data Internally Can be a Gamechanger
• How Marketers Can Grow Confidence in Measuring ROI Across the Entire Range of Marketing Objectives
• Accelerating Digital Transformation: Simple Solutions for Complex Problems
• How To Use Competitive Intelligence To Level-Up Email Content
• Three Marketing Trends to Keep in Mind this Q4
• Three Steps To Acing Your Holiday Marketing Strategy
• Ad Fragmentation’s Final Days
• How AR (Augmented Reality) is Changing the Game for Outdoor/OOH Ads
• Personalized Messaging in B2B: What to Keep in Mind
• Organic Marketing: Tips and Best Practices for B2B Teams

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 144: What Drives Better B2B Performance: with Rachel Clap Miller – VP of Marketing and Digital Engagement at Ascender by Force Management

Episode 143: Uncovering the Evolution in Retail Media with Mikey Paley, SVP of Business Development, Retailers at Aki Technologies

 Episode 142: Go-To-Market Best Practices with Jeffrey Ha, Chief Go-to-Market Officer at Rev