Marketing Technology Highlights of The Week: Featuring Drift, Webflow, Adobe, HubSpot and more!

The last week in martech was an exciting one, with some leaders announcing profile accelerators and others introducing new data and personalization capabilities. Catch this latest weekly highlight by MarTech Series to stay updated!



MarTech Quote-of-the-Week!

Changes in the data landscape have forced brands to reduce reliance on third-party data – creating new challenges for achieving impactful, relevant experiences and elevating the importance of building first-party relationships that are grounded in first-party data. At the same time, the bar for consumer expectations is at an all-time high – they want real-time, personalized communication, in a way that feels relevant and human. Myles Kleeger, President & Chief Customer Officer at Braze 

Top MarTech News of The Week: 14th March to 18th March

MarTech QnA with the Expert

MarTech Interview with Marc Ginsberg, CEO at CallRailBusinesses need to build and maintain intimacy with their customers. They need to know them, customize their messaging to them, respond to them in a timely manner, and ensure they deliver the perfect solution to fit their specific needs. No more, no less. It is this trust and relationship that can not be replicated by larger organizations. When your customers know you have their back, it breeds loyalty. Marc Ginsberg, CEO at CallRail 

MarTech Articles on Agile Media, Conversion Optimization, CMO Trends and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 116: The Impact of CX Automation in Sales and Marketing with Adam Johnson, SVP, Sales at ActiveCampaign

Episode 115: Direct Mail and its Impact on B2B Marketing: with Kris Rudeegraap, CEO and co-founder of Sendoso

Episode 114: Marketing Do’s and Don’ts with Chris McLaughlin, Chief Marketing Officer at LumApps

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