Can improved martech investments lead to higher marketing revenue? And are DAM platforms all they promise to be? Catch more in this latest martech weekly highlight:

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MarTech Quote-of-the-Week!

The more you can fully articulate not only what you do, but how you are adding value to your customers the better positioned you’ll be to grow. Yes, it’s about having a solid market fit, but it’s also key to really know and refine the story you’re able to tell around how you alleviate specific pains your customers have. Once you know that, deeply, to the core, you can get all areas of the business aligned on that vision and direction and work together toward a unified approach to grow your business.

– Debjani Deb, CEO at ZineOne

Top MarTech News of The Week: 04^th July to 08^th July 2022

• Synthesio Introduces Topic Modeling, An AI-powered Trend Discovery Engine
• Khoros and EveryoneSocial Partner to Strengthen Digital Marketing Strategies Across Social Channels
• Half of Marketing Leaders Say MarTech Investment Could Significantly Increase Revenues Over Next Five Years, Per New Pega Research
• AdQuick.com and OutPoint Partner to Bring Revenue Lift Modeling Solution to Out-of-Home Advertising
• Marketplacer and Adobe Accelerate Partnership on Global Commerce Marketplace

MarTech QnA with the Expert

The growth of mobile marketing in recent years has been driven by the consumer’s use of smartphones and the related functionality those smartphones create. Going back to the introduction of the app store itself, Apple and Google are continuously adding new tools and features to their devices, including mobile apps. Before apps, everything was on the mobile web, which wasn’t easy to use and didn’t use the phone’s inherent benefits like location or messaging. Apps bring out the functionality in a device into the overall experience, and it makes a phone a more integrated tool in the buyer journey.

– Alex Campbell, Co-founder and Chief Innovation Officer, Vibes

MarTech Articles on Consumer Loyalty, Chatbots, IoT in Marketing and more!

• The Changing World of Consumer Loyalty
• Chatbots vs. Search Engines: The Value of Intelligent Search Applications
• Where is Digital Marketing Headed?
• Marketers’ Next Moves as the “User Experience” Dies Down
• Welcoming Credit Unions and Banks to the Digital Age with Conversational AI
• How is IoT Creating a New Pathway for B2B Marketers and B2B Marketing
• How to Fine Tune your ICP
• Benefits of a DAM Platform

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 127: B2B Sales and SalesTech Best Practices with Craig Moore, Head of Sales at Vyond

Episode 126: Revenue Intelligence Trends and Best Practices with Chris Cabrera, CEO and Founder at Xactly

Episode 125: Sell without Selling Out – A Conversation with Andy Paul