Do QR codes play a key role in enhancing the end to end customer experience? And can marketers drive more impact with features such as this? Find out more from this weekly martech highlight:

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MarTech Quote-of-the-Week!

The job of a CMO is ultimately to drive growth. I think that means different things for different companies at different stages. But no matter what growth stage your company is at, it boils down to understanding your market and the market opportunity, and evaluating which marketing levers you should pull to enable short-term success while building toward the company’s long-term vision and goals.

– Lauren Vaccarello, CMO at Salesloft

Top MarTech News of The Week: 05^th Sept to 09^th Sept

• ZineOne announces $28M in Series C Funding led by SignalFire for its In-Session Marketing Capabilities
• RSG Media Announces RSG Audience—Unified Intelligent Inventory Management Platform for Audience Forecasting/Marketing Research, Programming, Advertising, and Promotion
• Fuel Cycle Offering New Solution for Multilingual Support, Removing Language Barriers to Ignite Action on Insights
• Optimizely Announces Experimentation Platform Now Available on Google Cloud Marketplace
• eGain Connects With IBM Watson Assistant for Smarter Service
• lockrMail Announces Email “Digests” to Help Consumers Manage and Control the Content of their Inbox
• Stratifyd Secures $10M Series B3 Funding Round Led by Georgian, Announces New Chief Executive Officer and Chief Financial Officer
• Bluehost Launches New Commerce Solutions for WordPress
• SeaChange and Source Digital Partner to Jointly Boost the Value of Connected TV Ad Inventory with Web 3.0 Multiverse Engagement Services
• Quantcast Names Deb Stambaugh as Chief Marketing Officer
• RollWorks Expands its Segmentation Capabilities Through LinkedIn Audience Syncing
• Equifax Launches TotalVerify Data Hub
• Folloze Appoints Chief Marketing Officer to Help Lead the B2B Buyer Experience Transformation
• Big Village Introduces New Features to Its Platform Audience Intelligence, Providing Advertisers and Agencies with a Deeper Understanding of Consumers while Simultaneously Enabling Real-Time Targeting
• Customer.io Launches New Messaging Channel: Mobile and Web In-App Messages
• Metadata Acquires Reactful to Help B2B Marketers Convert Existing Site Traffic to Revenue

MarTech QnA with the Expert

With AI and machine learning, marketers can gain insights in real time and at scale, providing them with the ability to better understand their audience, what they need and where they’re looking for it. If a marketer or advertiser is not using AI-driven solutions to enhance their campaigns, they are missing out on insights, new audiences, and productivity gains. Marketers that embrace AI and machine learning now will gain a long-term competitive advantage. –Konrad Feldman, CEO at Quantcast

MarTech Articles on Text Marketing, Maximizing Engagement, Driving Personalized Outreach

• When it comes to texting, you don’t want to be late to the party!
  
• Starting a Gift Card Program: What You Need to Know
• Maximize Engagement and Retention with These Customer Messaging Strategies
• Bad Reviews Aren’t Personal—They’re Data. Here’s How to Use Them
• Give Your Brand’s Top Voices A Stage: The Power Of LinkedIn
• Improve Cross-Channel Marketing With A Customer-Enthralled Approach
• A Quick Dive into How the MarTech Segment has Evolved and Expanded
• With the Constant Flux in Digital Advertising and AdTech Today: What Should B2B Advertisers Keep in Mind?
• Customer Service Best Practices for B2B Teams

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 135: B2B Growth Hacks and Best Practices with Andy Champion, VP and General Manager of EMEA at Highspot

Episode 134: Driving Marketing ROI- Tips and Best Practices with Mariana Cogan, CMO at People.ai

Episode 133: B2B Customer Engagement Best Practices with Myles Kleeger, President and Chief Customer Officer of Braze